Doing Market Research -- Questions
I'm curious if anyone could share some advice on how to complete quality market research. We have several projects in our pipeline, but are unsure of which ones are worth completing, and which ones we should devote out resources too. All of these projects are quite large, and will require a good investment of time & money. I should note, we'll be targeting offline businesses (hotels, restaurants, travel agents, realtors, etc.).
My question is, how do we go about doing the market research, helping us choose which project(s) to undertake, and which one we should take on first? Are there firms available that will cold-call businesses for you, asking them to answer a few questions regarding their operations? If so, is that the best way forward? Or how do we go about it?
Any help would be greatly appreciated!
Ask all the questions you want, but in the end they will all be answered by just doing it!... Get to work!
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