Does domain age count if never had a website?

15 replies
I have been learning about aged domains and how they can help your rankings if you are able to purchase one. I need to purchase one soon.

  1. Does that count if a website has never been established with it?
  2. How many years does it take to really make a difference?

One reason i ask this is I have 2 domain names that are due to expire. They are in dog food niche and both 12 months old in December.

DogFoodRecipesAndTreats
PuppyFoodRecipesAndTreats

Is it worth me holding on to them for the future or is it throwing money down the drain.
I have websites on them but they are for testing only and not relevant.
Thanks In advance
Paul
#age #count #domain #website
  • Profile picture of the author alextuder
    Originally Posted by LastBeatleBug View Post

    I have been learning about aged domains and how they can help your rankings if you are able to purchase one. I need to purchase one soon.

    1. Does that count if a website has never been established with it?
    2. How many years does it take to really make a difference?

    One reason i ask this is I have 2 domain names that are due to expire. They are in dog food niche and both 12 months old in December.

    DogFoodRecipesAndTreats
    PuppyFoodRecipesAndTreats

    Is it worth me holding on to them for the future or is it throwing money down the drain.
    I have websites on them but they are for testing only and not relevant.
    Thanks In advance
    Paul
    I don't think that "domain age" simply is going to benefit you much with no content on the website at all. Having said that, it is often believe that google do check domain registration , renewal and expiring dates.
    If your two domains have some backlinks, domain age will only benefit you when you will start SEO for your sites.

    Glad I cud help.
    Alex
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    • Profile picture of the author LastBeatleBug
      Originally Posted by alextuder View Post

      I don't think that "domain age" simply is going to benefit you much with no content on the website at all. Having said that, it is often believe that google do check domain registration , renewal and expiring dates.
      If your two domains have some backlinks, domain age will only benefit you when you will start SEO for your sites.

      Glad I cud help.
      Alex
      Thanks Alex. Pretty much what I thought, but it is nice to get more experienced feedback. I have no backlinks so no value there.
      Paul
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    • Profile picture of the author moneymarker
      Originally Posted by alextuder View Post

      I don't think that "domain age" simply is going to benefit you much with no content on the website at all. Having said that, it is often believe that google do check domain registration , renewal and expiring dates.
      If your two domains have some backlinks, domain age will only benefit you when you will start SEO for your sites.

      Glad I cud help.
      Alex
      Actually, i kind of disagree with that...

      I have an aged domain ( with backlinks) that is ranked by Google and have no content, no SEO at all...and it's been like that for couple of years now....yes, this is even when Google came up with the new Caffeine algo in June this year. ( and no sir, I am not displaying it here for obvious purposes)

      If you think this is something, go to DNForum where you'll see a member rank his keyword-based domains with a BLANK page....
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      • Profile picture of the author paulie888
        Originally Posted by moneymarker View Post

        Actually, i kind of disagree with that...

        I have an aged domain ( with backlinks) that is ranked by Google and have no content, no SEO at all...and it's been like that for couple of years now....yes, this is even when Google came up with the new Caffeine algo in June this year. ( and no sir, I am not displaying it here for obvious purposes)

        If you think this is something, go to DNForum where you'll see a member rank his keyword-based domains with a BLANK page....
        I have had a similar experience with an aged domain that was only a halfway constructed Wordpress blog with almost zero content on it, but yet it was (and still is) ranking on the first page of Google. And to top that off, it has ZERO backlinks!
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        • Profile picture of the author moneymarker
          Originally Posted by paulie888 View Post

          I have had a similar experience with an aged domain that was only a halfway constructed Wordpress blog with almost zero content on it, but yet it was (and still is) ranking on the first page of Google. And to top that off, it has ZERO backlinks!
          Thanks for clarifying that up @ paulie888...

          Without backklinks and a half-done content, I am guessing your domain is that of a keyword phrase that is very popular ( or a type-in domain name)
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          • Profile picture of the author paulie888
            Originally Posted by moneymarker View Post

            Thanks for clarifying that up @ paulie888...

            Without backklinks and a half-done content, I am guessing your domain is that of a keyword phrase that is very popular ( or a type-in domain name)
            Well, it is not really a type-in domain, but it is an exact match for a fairly well-searched phrase (over 300,000 results in broad search).

            Paul
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  • Profile picture of the author moneymarker
    Originally Posted by LastBeatleBug View Post

    I have been learning about aged domains and how they can help your rankings if you are able to purchase one. I need to purchase one soon.

    1. Does that count if a website has never been established with it?
    2. How many years does it take to really make a difference?

    One reason i ask this is I have 2 domain names that are due to expire. They are in dog food niche and both 12 months old in December.

    DogFoodRecipesAndTreats
    PuppyFoodRecipesAndTreats

    Is it worth me holding on to them for the future or is it throwing money down the drain.
    I have websites on them but they are for testing only and not relevant.
    Thanks In advance
    Paul
    If an aged domain has maintained its backlinks, regardless whether it comes with a site or not, then you can either do 2 things:

    * develop it into a website and have it point to your money site ( you'll both benefit from its traffic or it's link juice)
    * develop it into a full working website/blog and monetize it - you can increase it's value further and can fetch more $ should you decide to sell it in the future

    That said, an aged domain that is PR0 or have no backlinks at all, should be treated just like a newly registered domain. ....unless it is a keyword quality domain name like "weddingplanner.com, designerclothes.com" domain age per se, doesn't really amount to anything...

    Many believe it does , myself included @ some point in my 'career' as a domainer

    As for your websites re:
    As DogFoodRecipesAndTreats
    PuppyFoodRecipesAndTreats

    ...if they're getting enough searches per day ( around 30-50 EXACT), have manageable competition ( 50K or less competing webpages,) and proved that these are "buying" keywords ( as opposed to search terms for the mere purpose of providing info to net surfers) then you should keep them.

    I hope this helps...
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    • Profile picture of the author LastBeatleBug
      Originally Posted by moneymarker View Post


      That said, an aged domain that is PR0 or have no backlinks at all, should be treated just like a newly registered domain. ....unless it is a keyword quality domain name like "weddingplanner.com, designerclothes.com" domain age per se, doesn't really amount to anything...

      Many believe it does , myself included @ some point in my 'career' as a domainer

      As for your websites re:
      As DogFoodRecipesAndTreats
      PuppyFoodRecipesAndTreats

      ...if they're getting enough searches per day ( around 30-50 EXACT), have manageable competition ( 50K or less competing webpages,) and proved that these are "buying" keywords ( as opposed to search terms for the mere purpose of providing info to net surfers) then you should keep them.

      I hope this helps...
      Thanks MoneyMarker
      No my sites / domains basically have no value. Thank you for making it so clear.
      Paul
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  • Profile picture of the author Slade556
    Domain age is DEFINITELY valuable in the search engine's eyes but to be honest 12 months isn't all that long. If you plan to put original content on there and flesh them out then I would definitely hold onto them but if you know they will merely sit there you probably wouldn't be losing out on too much right now by letting them expire. It depends on what your plans for them are really. Now if they were 5 to 10 years old that would be a different story...
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    • Profile picture of the author LastBeatleBug
      Originally Posted by Slade556 View Post

      Domain age is DEFINITELY valuable in the search engine's eyes but to be honest 12 months isn't all that long. If you plan to put original content on there and flesh them out then I would definitely hold onto them but if you know they will merely sit there you probably wouldn't be losing out on too much right now by letting them expire. It depends on what your plans for them are really. Now if they were 5 to 10 years old that would be a different story...
      Thanks Slade
      I can see my domains are probably not worth keeping. But in the future If i look for other domains with a longer life they may be worth purchasing.
      Paul
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  • I am a newbie on this forum. Never really participated in any resources like this when I was learning about IM, but now that I have built up a number of real businesses online I wanted to try to "give something back" to those starting out and thought this resource might be a good place to see if I can add some value.

    Re Aged Domains

    IMO far too many people don't understand the "definition" of an aged domain.

    From an SEO perspective an aged domain is one that has been under development for a long enough period of time to be considered having earn't some "trust" ( not defined by how many links it has or how much content is on it ) but by virtue how long it has been "trading"

    In the same way that you might look at a bricks and mortar business and ask long long have you been "trading" ? The idea being that a business that has been trading for 5 years or 10 years is considered "established" and there infers some measure of trust to do the right thing.

    Most people reference the original registration date of a domain as it being "aged" but thats just too simplistic IMO.

    Real aged domains are domains that have been under development for a number of years, and by default will also have some content and links associated with them.

    For those that might question this definition the follow up question is this...

    Do you think that Google would infer that a domain that was registered and parked for 5 years as having done something to justify earning their trust, ( that is what this is all about ) if you where the Google Engineer responsible for this factor would you add a bias for that or would you only consider if it was an "established / trading" domain.

    Maybe we should change the definition from ""aged" domain to "established" domain

    If your looking to buy an established domain, locate a site that has been around a couple of years, had some small measure of work done on it a dribble of content, a few links offer the owner a few dollars and breath new life into it, there are 100,000's of them, they take a bit more work to find and negotiate to purchase but this one factor can save you months of work for a couple of $100 investment.

    Consider parked and dropped domains as being equal to new and "unproven" domains for IMO that is the way Google sees them.
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  • Profile picture of the author taylormarek
    Attach content to those domain names and instantly the value will go up. Domain age does count in specific instances, but someone can outrank you if they know what they are doing.
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    • Profile picture of the author walkmen
      Domain age is just one factor out of many for SEO purposes.

      I think a more crucial question is whether you want to develop your domains, whether they will be aligned with your goals.

      If they are, you can develop them with blogs and monetization pages.

      If they are not, you can develop them with a few pages and flip them for some money.
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  • Profile picture of the author bonn
    Originally Posted by LastBeatleBug View Post

    I have been learning about aged domains and how they can help your rankings if you are able to purchase one. I need to purchase one soon.

    1. Does that count if a website has never been established with it?
    2. How many years does it take to really make a difference?

    One reason i ask this is I have 2 domain names that are due to expire. They are in dog food niche and both 12 months old in December.

    DogFoodRecipesAndTreats
    PuppyFoodRecipesAndTreats

    Is it worth me holding on to them for the future or is it throwing money down the drain.
    I have websites on them but they are for testing only and not relevant.
    Thanks In advance
    Paul
    I am very interested in the idea of aged domains --- anyone?
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  • Profile picture of the author Ahead-DESIGN
    I have an aged domain fineartplatinum dot com which has never been used. Recently I started using it thinking with its age (8 years) it's going to go well. Instead, it ranks very poorly just like a month old domain.
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