Guess The Age Of My YouTube Viewers? How About Yours?
Yesterday I asked people on my Twitter account this question...
"What age do you think the average viewer watching MY YouTube videos are".
Overwhelmingly people said anywhere from 18 to young 30's. If I averaged out all the guesses, the average guess would of probably been about 25.
And that's probably a decent guess for most people. After all, I'm kind of silly, drink beer on video, and tend to do things no respectable adult would find interesting right?
BZZZZZZZZZT
Wrong!
In Frank Kern's "Core Influence" he goes through a process about finding out "Who your customers really are".
And his customer is (let me paraphrase from memory)... Bob, a 45 year old insurance agent who makes about 55K a year, and has been at the same job forever. He's married, maybe has two kids, and wears brown dockers.
I may be slightly off but I'm really close.
Of course, he and I have customers from all across the map, different ages, gender etc. But the overwhelming amount of purchasers or prospects are "Bobs".
Well, my target customer isn't too far from Bob. I'll call him Fred. It makes a whole lot of sense for me to really understand Fred. But without paying attention, I could be totally wrong and trying to market to guys in their young 20's. Young 20 somethings are NOT my market, believe it or not.
According to YouTube's "insights" my viewers are as follows....
45% are 45-54
25% are 35-44
13% are 25-34
8% are 55-64
3% are 65 +
3% are 18-24
2% are 13-17
68% are men
32% are women
It's obvious my core audience is not kids. It's older adults who are wanting a change. People who are trying to find retirement alternatives. Guys and gals who want a serious side income.
Now don't get me wrong, I sell plenty of stuff to those in the 20 something crowd, but they are not my main audience. Most of my buyers and prospects are older, and serious, despite what many people would assume. They aren't just kids or young adults laughing at my playful antics.
I'd be curious to hear what other people's demographics and insights are with their YouTube viewers. You may be surprised.
"What age do you think the average viewer watching MY YouTube videos are".
Overwhelmingly people said anywhere from 18 to young 30's. If I averaged out all the guesses, the average guess would of probably been about 25.
And that's probably a decent guess for most people. After all, I'm kind of silly, drink beer on video, and tend to do things no respectable adult would find interesting right?
BZZZZZZZZZT
Wrong!
In Frank Kern's "Core Influence" he goes through a process about finding out "Who your customers really are".
And his customer is (let me paraphrase from memory)... Bob, a 45 year old insurance agent who makes about 55K a year, and has been at the same job forever. He's married, maybe has two kids, and wears brown dockers.
I may be slightly off but I'm really close.
Of course, he and I have customers from all across the map, different ages, gender etc. But the overwhelming amount of purchasers or prospects are "Bobs".
Well, my target customer isn't too far from Bob. I'll call him Fred. It makes a whole lot of sense for me to really understand Fred. But without paying attention, I could be totally wrong and trying to market to guys in their young 20's. Young 20 somethings are NOT my market, believe it or not.
According to YouTube's "insights" my viewers are as follows....
45% are 45-54
25% are 35-44
13% are 25-34
8% are 55-64
3% are 65 +
3% are 18-24
2% are 13-17
68% are men
32% are women
It's obvious my core audience is not kids. It's older adults who are wanting a change. People who are trying to find retirement alternatives. Guys and gals who want a serious side income.
Now don't get me wrong, I sell plenty of stuff to those in the 20 something crowd, but they are not my main audience. Most of my buyers and prospects are older, and serious, despite what many people would assume. They aren't just kids or young adults laughing at my playful antics.
I'd be curious to hear what other people's demographics and insights are with their YouTube viewers. You may be surprised.
I'm the ownder of WallStreetWindow.com where I do several big mega launches a year. I also moderate a mastermind group of financial stock trading/forex marketers and affiliate marketers who shares ideas and a launch calendar check it out: http://theprivatealliance.com
- Rachel
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- Rachel