Social Media Marketing -- Boon or Boondoggle?
But what is the reality? A recent study reported by eMarketer shows that only 42% of small business owners who use social media marketing are receiving sales leads from Facebook, 36% from LinkedIn, and 16% from Twitter. That's a pretty poor showing from a marketing channel that's being touted as so effective.
The study doesn't indicate the quantity of leads these businesses are getting, or what percentage they've been able to convert into paying customers. But it does report how much these leads are costing them. More than 70% of the small businesses surveyed say they are either losing money or no more than breaking even on their investment in social media. Ouch! What small business can afford that?
How is it that so many small business owners are being misled about the value of social media for their marketing? Let's consider this question for independent professionals, the small business owners I know best.
The rest of the article is here:
Social Media Marketing: Boon or Boondoggle? - Get Clients Now! E-Letter
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