How many backlinks is good?

by AFI
24 replies
I mean I know it all depends on the quality of the linked site and how many your competition has, but on average, how many backlinks should any given site have and what is the most accurate way to tell how many you have?

This will be interesting.
#backlinks #good
  • Profile picture of the author RasiFranks
    Im interested in knowing myself. Although I'm sure there will be those who say it all depends on this and that, so most likely I don't see any specific answers coming from this question. :/

    But I look forward to seeing. Should be interesting indeed.
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    • Profile picture of the author AFI
      Originally Posted by RasiFranks View Post

      Im interested in knowing myself. Although I'm sure there will be those who say it all depends on this and that, so most likely I don't see any specific answers coming from this question.
      Yep and I know it does too, but I just want a very general broad ballpark figure.
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by AFI View Post

        I just want a very general broad ballpark figure.
        I don't think you'll get a figure (from anyone whom one ought to trust)!

        If you intend selling the authoritative recipe-book on international recipes for "snail and absynthe soup", and register the .com to match, you won't need one single backlink to rank at the top of Google for the niche's major keyword: you just need to get your site indexed by Google.

        Ok, it's a fatuous, obvious observation, I admit; but I think it explains why this question doesn't lend itself to a meaningful numerical answer, in abstract?
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  • Profile picture of the author JohnHuizinga
    I don't think anybody is going to be able to answer your question.

    I can tell you from personal experience that 100 relatively decent quality backlinks (Angela style) can be way more effective than 20,000 backlinks blasted to old, spam-filled sites.

    But YMMV...
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  • Profile picture of the author AFI
    And what is the most accurate way to judge how many backlinks you have? Yahoo?
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  • Profile picture of the author Slade556
    You can use yahoo site explorer to check your backlinks, bear in mind its not an exact number. It takes a long time for certain links to show up. You sort of answered your own question in the sense that it really does just depend on your competition. I know you're asking for a number but let me give you an example, one of my sites has 150 backlinks tops (that's nothing) and consistently ranks in the top 3 for its optimized keyword in Google. It is because the competition I am up against is weak. If I were trying to rank for a more competitive keyword I'd be lucky if that many backlinks got me showing up on page 200! Other sites will need 20,000 links just to make the top 10. It's all relative.
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  • Profile picture of the author AFI
    *runs to register snailandabsynthe.com*......
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  • I have a website ranked on page 2 of Google with no backlinks, the higher the competition the more links you'll probably need. There are websites and software that can give you the information on what is linking to your site to get a better picture.
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    • Profile picture of the author AFI
      Originally Posted by just my 2 cents worth View Post

      There are websites and software that can give you the information on what is linking to your site to get a better picture.
      URLS please?
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    • Profile picture of the author Alexa Smith
      Banned
      To rank in the number one spot on Google is trivially easy. Unfortunately, to rank there for search terms for which significant numbers of people are actually looking is a whole different ball-game. :p
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      • Profile picture of the author AFI
        Originally Posted by Alexa Smith View Post

        To rank in the number one spot on Google is trivially easy. Unfortunately, to rank there for search terms for which significant numbers of people are actually looking is a whole different ball-game. :p
        Of course.

        My snail and absynthe site just ranked #1 on Google 5 minutes ago.
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      • Originally Posted by Alexa Smith View Post

        To rank in the number one spot on Google is trivially easy. Unfortunately, to rank there for search terms for which significant numbers of people are actually looking is a whole different ball-game. :p
        Depends on the competition, my site has 6000 ish monthly searches, not massive but enough to work with and has very little competition hence I can rank goodly but I agree it normally takes a fair bit of work.
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        • Profile picture of the author Alexa Smith
          Banned
          Originally Posted by just my 2 cents worth View Post

          Depends on the competition
          Exactly my point. Shouldn't it be your two pence worth, though, if you live up North in the UK? :confused:
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          • Originally Posted by Alexa Smith View Post

            Exactly my point. Shouldn't it be your two pence worth, though, if you live up North in the UK? :confused:
            Yes it should but it sounds rubbish:rolleyes:
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  • Profile picture of the author excuzemee
    I know the answer!

    As many as it takes!

    Get your exact match keywords, pick the top three sites and put them into the yahoo site explorer. Then check their sites against Alexia, and now you have a ballpark number on how many baclinks AND the kind you will need for the average site.

    Is there an average site? Probably need an average number then.

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    • Profile picture of the author Migdolas
      Originally Posted by excuzemee View Post

      I know the answer!

      As many as it takes!

      Get your exact match keywords, pick the top three sites and put them into the yahoo site explorer. Then check their sites against Alexia, and now you have a ballpark number on how many baclinks AND the kind you will need for the average site.

      Is there an average site? Probably need an average number then.

      I would have to agree, that for anyone rather new in the SEO game, the basic understanding of the amount of work needed to be done is calculated rather easily:

      You now what your website is offering
      You define that with 10-20 keywords
      Do search on google for these keywords
      Write down top 5 competitors
      Check their backlinks via siteexplorer . search . yahoo
      You get the average number of backlinks required for your market.
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  • Profile picture of the author Shane N
    Great question!

    It all depends. I do offline consulting for a major hotel near Miami Beach... And our competitors on the top page of Google have upwards of 500,000 incoming links to their site.

    Hotels on the beach in Florida is a very competitive niche of course... But again, it all depends. You can check to see how many backlinks your competitors' websites have and go from there...

    I don't think it's possible to provide a ball-park figure or generic number for backlinking in general -- since every niche, every keyword phrase combination, etc. will be different and require a different amount of incoming links to compete with the top dogs.

    Best,
    Shane
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  • Profile picture of the author LetsGoViral
    Depends on PR and sites as well as competition. Some backlinks can be harmful. For example, if you have backlinks linking from heavily spammed sites this can have a NEGATIVE affect on your serp rating.
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    Time of thinking is over.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by LetsGoViral View Post

      if you have backlinks linking from heavily spammed sites this can have a NEGATIVE affect on your serp rating.
      Oh dear: yet another of the "urban myths of internet marketing" rears its ugly head.

      This can't be true, if you think about it, instead of just repeating it. If it were true, it would be the easiest thing in the world for people to use it as a way of disabling their competitors' sites, wouldn't it? Now, we all know that Google has one or two little eccentricities, but it's very far-fetched indeed to suppose that they'd tolerate the resultant chaos that incentivising that would cause their algorithms and SERP's, isn't it?

      As explained so clearly in the book "SEO For Dummies" (and in 100 other places), Google knows that whereas you can control to which sites you link from your site, you can't necessarily control from which sites your site receives links, and they won't therefore penalise you for that.

      And then, of course, for the icing on the cake, there's also the little matter that Google's own Matt Cutts has explained so unambiguously, so many times, that it isn't true. Though I suppose someone absolutely determined to believe in and propagate these myths as "advice" to people, rather than thinking them through, could try to make out that he's been lying all this time ... :rolleyes:
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      • Profile picture of the author LetsGoViral
        Now that I checked...yes, actually you are right. Disregard my earlier post fellow warriors!
        Originally Posted by Alexa Smith View Post

        Oh dear: yet another of the "urban myths of internet marketing" rears its ugly head.

        This can't be true, if you think about it, instead of just repeating it. If it were true, it would be the easiest thing in the world for people to use it as a way of disabling their competitors' sites, wouldn't it? Now, we all know that Google has one or two little eccentricities, but it's very far-fetched indeed to suppose that they'd tolerate the resultant chaos that incentivising that would cause their algorithms and SERP's, isn't it?

        As explained so clearly in the book "SEO For Dummies" (and in 100 other places), Google knows that whereas you can control to which sites you link from your site, you can't necessarily control from which sites your site receives links, and they won't therefore penalise you for that.

        And then, of course, for the icing on the cake, there's also the little matter that Google's own Matt Cutts has explained so unambiguously, so many times, that it isn't true. Though I suppose someone absolutely determined to believe in and propagate these myths as "advice" to people, rather than thinking them through, could try to make out that he's been lying all this time ... :rolleyes:
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        Time of thinking is over.
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  • Profile picture of the author J Bold
    Just one backlink, from the homepage of Google, and I think that will be enough.

    So, just one...

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    • Profile picture of the author genietoast
      Until you rank on page 1.
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  • Profile picture of the author johan_malmo
    [DELETED]
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by johan_malmo View Post

      Try and get .gov or .edu backlinks, they tend to have higher value than others
      The ones that are also authority sites have higher value, yes. There are also some .gov and especially .edu sites that aren't authority sites at all, and they don't have higher value.

      It's not "being a .edu/.gov" site that gives them higher value. It's being an authority site. It's just that .edu/.gov sites are more likely to be authority sites.

      Correlation is not causation.
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