Whats EPC????

GoGetta · 11-16-2008, 09:21 AM

Hi People,

I am looking to market a few new products and have always wondered what EPC meant and what is a good amount????

Anyone?

GoGetta

lgibbon · 11-16-2008, 09:42 AM

Quote:

Originally Posted by GoGetta

Hi People,

I am looking to market a few new products and have always wondered what EPC meant and what is a good amount????

Anyone?

GoGetta

Earnings Per Click

Sean A McAlister · 11-16-2008, 09:43 AM

Quote:

Originally Posted by lgibbon

Earnings Per Click

Yep...that about sums it up!

schabotte · 11-16-2008, 09:49 AM

EPC is the average earnings per click for the product. The key word is average.

How aligned your market is with the offer will determine your specific EPC. The better aligned, the more you will make.

That average is really the biggest challenge of choosing something based on EPC. If the item has only been promoted to super targeted groups and you target a more general group, you don't get nearly the results you would expect from the EPC figure.

So in a sense, EPC can be a very misleading figure.

Factors such as seasonality of the product, the marketing campaigns used to get the clicks, the name recognition of the promoter(s) all go into how well any specific campaign will do.

Without knowing this sort of data, it is hard to meaningfully compare EPC figures between similar programs.

So use it as just one more guideline when choosing a product - not the only factor.

11-16-2008, 09:21 AM	#1
GoGetta I Get Mine, Got Yours? War Room Member Join Date: Dec 2007 Location: United Kingdom. Posts: 782 Blog Entries: 6 Thanks: 134 Thanked 183 Times in 74 Posts Social Networking	Whats EPC???? Hi People, I am looking to market a few new products and have always wondered what EPC meant and what is a good amount???? Anyone? GoGetta

11-16-2008, 09:49 AM	#4
schabotte HyperActive Warrior War Room Member Join Date: Sep 2005 Location: Anderson, SC USA Posts: 320 Thanks: 1 Thanked 11 Times in 8 Posts	Re: Whats EPC???? EPC is the average earnings per click for the product. The key word is average. How aligned your market is with the offer will determine your specific EPC. The better aligned, the more you will make. That average is really the biggest challenge of choosing something based on EPC. If the item has only been promoted to super targeted groups and you target a more general group, you don't get nearly the results you would expect from the EPC figure. So in a sense, EPC can be a very misleading figure. Factors such as seasonality of the product, the marketing campaigns used to get the clicks, the name recognition of the promoter(s) all go into how well any specific campaign will do. Without knowing this sort of data, it is hard to meaningfully compare EPC figures between similar programs. So use it as just one more guideline when choosing a product - not the only factor.