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Frequency Of Newsletters...?

by Ryzon
13 replies
Hey Guys,

I am interested in finding out the frequency of newsletters that top IM marketers use. I know, it is a 'relative' question. I personally havent figured out the optimum intervals of sending mails. Some folks recommend weekly, others go as far as sending valuable info daily, (even though I wonder how much effort goes in collecting and compiling enough materials in your autoresponder to do so).

To cut the chase, I would be grateful if experienced marketers would share their knowledge on this subject.

Cheers,
Ryzon
#frequency #newsletters
  • Profile picture of the author Bradley McK
    If you find one that sends "useful" info daily. let me know. Most dailies I have seen are pitchfest.
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    • Profile picture of the author Background Noise
      Daily is likely to annoy people so much that they'll unsubscribe quickly.

      It can also cause delivery problems as some receivers will mark it as spam.

      Newsletters by the top guys tend to come around to build up interest and hype for a new product and for high quality JVs.

      Don't bother people too much but also don't make them think you're dead.

      2-4 weeks is a good rule of thumb.

      Keep the content value high and the fluff low. That's what makes people continue to read newsletters.
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      • Profile picture of the author DomenicoGrecojr
        David DeAngelo (Eben Pagan) sends an email daily to his subscribers.

        However for his IM list, he emails about once a week or fortnight. If he's promoting a teleseminar or a product, then a couple a week.

        I've noticed that other top IM guys also send infrequently. So that means you define your own frequency.

        Just my 2 cents.
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  • Profile picture of the author Ruth P
    I know it's vague, but it really does depend on your customers. And I think consistency of when/ how often you post is just as important, if not more.

    At the moment I send out emails about twice a week. I try to email at the same times of the week, and I've found that the consistency helps me to keep good open rates. But I'm by no means an expert and don't have a mega list!
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  • Profile picture of the author fated82
    You must set a consistency. For my emails, I do it twice a week...I am still testing it out but if the unsub become too much to handle, I will drop it to once a week.

    Also depending on what is in your email. If it's just promo, not too frequent. But if it's education material, no problem...
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    • Profile picture of the author Ruth P
      Originally Posted by fated82 View Post

      You must set a consistency. For my emails, I do it twice a week...I am still testing it out but if the unsub become too much to handle, I will drop it to once a week.

      Also depending on what is in your email. If it's just promo, not too frequent. But if it's education material, no problem...
      This also depends on what your list signed up for - for example, for my PLR notification list, I get way more opens when my emails is a promo about a new pack than when I send out general info! But in many cases it's going to be the other way around. Just saying though that it all depends on who your customers are and why they wanted to sign up in the first place.
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      • Profile picture of the author JohnMcCabe
        Paul Myers has been publishing his newsletter for years, and I've been a subscriber under a variety of emails over many of those years.

        One of the things I truly appreciate about Paul's newsletter is that he sends it when he has something to say, and the newsletter is just long enough to say it.

        (Although if you've read some of the issues, Paul can say a lot... )

        Kidding aside, I often get more genuinely usable information than many ebooks I've paid money for, along with a dose of entertainment.

        That's not a bad model to follow...
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  • Profile picture of the author GarryMSayer
    Hi,

    I'll talk about my IM list only as it seems relevant to the thread...

    I'll email my IM list when I think I have some information which they'll find valuable. This information may be content or a promo. If it's a promo I try and secure them a great deal with the product creator, ask them to hold the low price for longer or get them to set-up a 'Friends of Garry' page etc. I've always got an eager eye 'half-open' for great deals on proven products.

    Most importantly I segment my IM lists. I don't always send the same email to all of my IM lists.

    I also send out a freshly written IM monthly newsletter in .pdf format but only for my customers.

    Garry.
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  • Profile picture of the author Tyrus Antas
    I send twice a week, no pitch. Number of unsubscribes
    is residual.

    You are more likely to get unsubscribes after a batch of
    new opt-ins, as the freebie seekers opt-out as soon as
    they have a chance.

    Tyrus
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  • Profile picture of the author Ryzon
    Hey guys,

    Thanks for your valuable insight. Just to clarify some more, as 'someone' pointed out earlier, it also depends on what the subscribers signed in for. For the sake of an example, lets say I am running a newsletter on a certain fitness niche (getting abs, to be more specific). Do you think, the frequency changes as compared to other IM related subjects.

    Cheers,
    Ryzon
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Ryzon View Post

      Hey guys,

      Thanks for your valuable insight. Just to clarify some more, as 'someone' pointed out earlier, it also depends on what the subscribers signed in for. For the sake of an example, lets say I am running a newsletter on a certain fitness niche (getting abs, to be more specific). Do you think, the frequency changes as compared to other IM related subjects.

      Cheers,
      Ryzon
      It's going to depend somewhat on what you plan to include as content in a newsletter. And that starts with setting expectations.

      If you promise people a weekly update with a new exercise, diet tip, etc., you've pretty much settled the question. You send weekly with very occasional blasts supplementing the newsletter.

      If you promise a daily tip, and you keep it short and sweet, you can likely get away with a daily. Just keep most of the selling low-key. No one wants to get hit on like the only girl in a bar full of drunks at closing time...
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  • Profile picture of the author Big Al
    In my experience it does depend on the niche and the people.

    There are some really good email marketers who swear by daily emails (and I look forward to reading them) ... it was an approach I wanted to try but my subscribers didn't really like it.

    I think that's because a) I don't write emails as good as the daily guys and b) when people sign up for these daily emails they're motivation is different.

    ie. Someone who was signing up to hear what a copywriter had to say versus someone who was signing up for a freebie.

    So many variables - you have to play with and you have to try to educate and pre-frame your readers to how often to will get their emails.
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