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Can someone help me figure out my problem?

by sierra580
8 replies
Hi there,
I wrote an E-book and have already started advertising: I have a google adwords campaign going...and have done some SEO, submitting articles and writing on different forums. I am already on the second google page with one of my main keywords (from SEO) and my adwords ad appears when you search all main keywords. I am getting decent traffic to my website...about 60 unique visitors a day and growing.

The whole thing has only been up and running for a week. But despite consistent visitors to my webpage and people clicking on the buy link (only about 40 people have clicked the link) I have yet to make a sale.

Here is the webpage: dominicanhairsecrets. info

I am using payloadz to sell my ebook. What could be the reason why I'm not closing any sales??
Any thoughts and ideas would be really welcome. Thanks in advance!!
#figure #problem
  • Profile picture of the author Johnny Slater
    I would imagine the fact that your payment button clearly says Paypal that people are expecting to be taken to Paypal when they click it. Since it isn't going to Paypal most people would be afraid of being scammed and would leave the page.

    Btw.. I'm sure using the PayPal image when you are not using PayPal as your payment processor is against their terms of service.
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    • Profile picture of the author sierra580
      Thanks for the feedback!! I am using paypal..but it's through the payloadz page. But I changed all the links and now they go directly to the paypal purchase page and not to the payloadz store page.

      Will keep you posted!!
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  • Profile picture of the author JasonParker
    Putting a real headline at the top would be a good start.
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    • Profile picture of the author Muhammad Hassan
      Here's 3 things I noticed:

      1) you say it's anecdotal which to me suggests I am
      just going to get stories and not learn anything

      2) you are selling a ebook, but have Adsense ads
      that will take people away and stop them buying
      your ebook

      3) Difficult to make out pictures at the top and do
      not think it is needed to be repeated 4 times. Have
      a wide picture with just one clear hair style on it
      and have text that will tell the person what benefit
      they will get from buying the ebook.
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      How To Make WSOs That Sell Themselves - Here's EXACTLY What WSO Sellers Do To Make $1000s
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  • Profile picture of the author R Hagel
    Number one...

    Stop lying to your customers. Your OP says...

    Originally Posted by sierra580 View Post

    I have yet to make a sale.
    ...Then you probably shouldn't claim on your site that you've already sold 100 copies in the first two days. That also makes me question where you got all those testimonials.


    Number two...

    Get the AdSense ads out of there. That's a sales leak.


    Number three...

    Re-write and reformat your sales page. You may want to spend some time learning copywriting (see the copywriting forum here on the Warrior Forum). Or go to Warriors for Hire and hire a professional copywriter. Also, hire a designer to clean up the formatting (seems like there's a lot going on, it shouldn't be all centered, etc).



    And if all that doesn't help, then you'll need to start looking at your traffic sources. In other words, are you getting targeted traffic?

    Cheers,
    Becky

    P.S. Your aff page says this:

    This is an easy to read book, with a lot of useful information, and is already selling like hot cakes!
    Take that out of there and anything that indicates your book is selling. It's not -- don't lie to your potential affiliates. Fix the problems, get your sales up and THEN recruit affs.
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  • Profile picture of the author bobcath
    There are so many reasons I wouldn't buy (not being critical for sake of it, just trying to help) Too busy a page, get rid of the adsense at the top, focus on your own product, check your typefaces, too many different shades of same colour, remove all clutter, and as Jason said get a better header, even a headline would be good.

    Also, re your statement below, when I click, expecting a 'full listing' it takes me to payment page.

    Hope this helps

    Bobby

    “Dominican Hair Secrets” contains list of reputable online merchants of Dominican hair care products, who are able to give detailed descriptions on the best and more popular hair products that are available.

    Click here for a Complete Listing
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    My Review of Mindzoom
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  • Profile picture of the author sierra580
    Thanks a lot for your ideas and input! Not easy for us medical type people to take criticism...even if it's constructive. But I'm here to learn

    I took out all the crazy colors in the text (left a few headings with bright colors)

    I reduced the content of the page.

    I have been promoting products on Regnow and Clickbank for awhile now and I KNOW that many of those sellers are just hyping their products!! So I thought I would do the same...by adding words like "best-seller" etc.
    Well I took those out too...and by the way..those testimonials ARE REAL, I sent my book to friends i have in the US and Canada, and they said all that stuff.
    I guess I thought it would be better to sell it as customer testimonials instead...but I changed it...and put that it was my friends!

    I wasn't going to deal with affiliates so early in the game, but Payloadz suggests it as a good idea, because they have their own affiliates who want to promote products and require an affiliate page if you want to participate.

    I am getting very specific traffic...from hair care forums, dominican hair products websites etc, so I am happy about that.
    I just need to close the deal!!

    I wish I could afford a copywriter, seo consultant, e-book cover guy...but hey...starving med student here...trying to make some extra dollars to pay for textbooks and food!

    Thank you again...will keep y'all posted!
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    • Profile picture of the author Lee Wilson
      Originally Posted by sierra580 View Post


      I am getting very specific traffic...from hair care forums, dominican hair products websites etc, so I am happy about that.
      You think? Forgetting all about the problems on your page, what makes you so sure the traffic is highly targeted. Just because you are advertising to the right group of people, it doesn't mean you are definitely getting the right people to click your ad.

      Most of the people that see your ad are looking for products, not a guide to buying products that they have to pay for. I found one of your ads and the title is "Dominican Hair Products". Even though you say GUIDE in the description, don't presume every one clicking even bothers to read that. They see the title, they click. It costs them nothing to click, take a look, see the mess and clutter of the page and hit the back button.

      Some are clicking the buy button. They still aren't buying. There might be a thousand reasons why someone would do that and not buy. That needs fixing but the first thing you need to do is split test a bunch of ads. Make sure the title makes it clear they are buying a guide or ebook. If that gets you less clicks (it should) don't take it as a bad sign, take it as a lesson.

      Targeted traffic is people looking for a guide about hair products for black? domincan? women. A guide that they are happy to pay for. Find those people, they are your target. My guess is most of the people that land on the pages where your ad runs, aren't looking for your product.

      When you find the right target audience, when they land on your sales page make sure they know why they are there, immediately, above the fold - right smack where your giant waste of a space pretty header graphic is. As some have already mentioned, that's your headline. I had to scroll through and skim the page to even get a hint of what you are actually selling. And, I know nothing about your audience but I'm pretty certain that funny stories isn't something they're looking for. Nothing wrong with mentioning that but it isn't one of your main bullet points.

      Lee
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