About To Launch My First Product, Any Useful Advice Is Much Appreciated

10 replies
Hi all,

After months of dabbling in affiliate marketing and CPA
marketing etc with nothing much to show for it, I've decided
to go the "product launch" way.

I'm about to launch my first product on Clickbank, retailing
at $77.00 one-time fee. The sales target is 300-350.

The niche is in the financial trading niche, something
that I do for a living as well.

The sales copy is underway, the site design is 80% done,
but here is the biggest question of all:

"How do I go about to ensure that I actually do hit my 300-350 target"?

For starters, how do I go about creating launch buzz and
gathering affiliates to promote for me given that this is my
first time launching a product?

Do I simply just put up the product and site when it's ready
and start driving traffic via PPC or what?

Regards
Mister Bryan
#advice #appreciated #launch #product
  • Profile picture of the author James Foster
    Hey Mister Bryan.... You've got a copy of Mass Control for sale in your sig... WATCH THAT! It will tell you exactly how to do a launch.

    Get affiliates, have them send to free content, stoke people up, sell your product.
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    • Profile picture of the author Mister Bryan
      Originally Posted by James Foster View Post

      Hey Mister Bryan.... You've got a copy of Mass Control for sale in your sig... WATCH THAT! It will tell you exactly how to do a launch.

      Get affiliates, have them send to free content, stoke people up, sell your product.
      Hi James,

      Thanks for the feedback, unfortunately, I'm not quite sure how to apply
      Mass Control to a product that is outside of the IM area. Mine is a stock
      trading alert service actually.

      And how do I even go about getting affiliates before the product is launched?

      Regards
      Mister Bryan
      Signature
      Frank Kern's Mass Control 2.0 For Sale! Mint Condition! Only 1 Copy! Hurry Now!!!
      The Elevator To Success Is Out Of Order...Use The Stairs Please... One Step At A Time
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  • Profile picture of the author Ashley Wright
    Yeah James is exactly right! You will need to do some testing on your product beforehand to test your sales page and conversions etc to maximize on your sales. Have you also got a sales funnel in place?
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    • Profile picture of the author Mister Bryan
      Originally Posted by Ashley Wright View Post

      Yeah James is exactly right! You will need to do some testing on your product beforehand to test your sales page and conversions etc to maximize on your sales. Have you also got a sales funnel in place?
      Hi Ashley,

      When you say test the product, what exactly do you mean? ANd how do I go about testing the sales page etc to maximize sales? I've only got 1 desgin and 1 sales copy.

      Also when you say sales funnel, I take it that you are referring to the "journey" a first-time visitor goes through before finally becoming a buyer?

      Regards
      Bryan
      Signature
      Frank Kern's Mass Control 2.0 For Sale! Mint Condition! Only 1 Copy! Hurry Now!!!
      The Elevator To Success Is Out Of Order...Use The Stairs Please... One Step At A Time
      {{ DiscussionBoard.errors[2853774].message }}
  • Profile picture of the author Ashley Wright
    Like I said Mister Bryan, the hard part is not getting joint venture partners and affiliates because if you have the stats and figures to show how good your product is you will only need a handful of partners for you to reach the goal you want.
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  • Profile picture of the author vasilis
    First of all you must test your sales page / funnel to see how it converts. You can do this by using some paid traffic methods PPC, PPV etc..

    After you've tested it you must find some good affiliates and show them some proof that your sales funnel actually converts well.
    They'd be happy to promote your product if it does convert well.

    Vas
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  • Profile picture of the author Ashley Wright
    Well Bryan,

    By testing you can start by testing with PPC, which always works the best. Then to keep it simple have two sales pages ie index.html and index1.html and then you can use Google Website Optimizerto split test your headline, price points and so on.

    What I mean by sales funnel, is similar to what you said, but will you have any backend products? Upsells, Downsells, Membership?
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    • Profile picture of the author Mister Bryan
      Originally Posted by Ashley Wright View Post

      Well Bryan,

      By testing you can start by testing with PPC, which always works the best. Then to keep it simple have two sales pages ie index.html and index1.html and then you can use Google Website Optimizerto split test your headline, price points and so on.

      What I mean by sales funnel, is similar to what you said, but will you have any backend products? Upsells, Downsells, Membership?
      Hi Ashley,

      Thanks for the help, unfortunately, there will be no backend products, or at least not for now. THe product itself is a one-time membership fee.

      Regards
      Bryan
      Signature
      Frank Kern's Mass Control 2.0 For Sale! Mint Condition! Only 1 Copy! Hurry Now!!!
      The Elevator To Success Is Out Of Order...Use The Stairs Please... One Step At A Time
      {{ DiscussionBoard.errors[2853865].message }}
  • Profile picture of the author Tyrus Antas
    You need to prove yourself in the marketplace to get
    other people promoting your stuff.

    Also important is networking, which you should be doing
    already. Who are the people in your industry that have
    the influence and power to help you become successful?

    Get close to them.

    Tyrus
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  • Profile picture of the author Ashley Wright
    Fair enough Bryan! Good luck with it!
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