Hopefully, this doesn't happen to the Warrior Forum... Michel Fortin's Copywriters Board closes down

181 replies
At this time anyways... What a shame, such an excellent resource with all that great information, knowledge... Inaccessible and locked up from sharing...

Hopefully, Michel does reopen it in the near future!

Please make sure the Warrior Forum doesn't follow down the same path...
Copywriters Board

Dave
#board #closes #copywriters #fortin #forum #happen #michel #warrior
  • Profile picture of the author Steven Wagenheim
    No wonder the guy charges so much for a sales letter. That's some
    powerful writing there.

    I don't think this forum is going anywhere.

    I'll leave it at that.
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    • Profile picture of the author Nightengale
      Why on earth did it close???

      I haven't been there in a while, but it was a great baord. Yes, what a shame.

      Michelle
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      "You can't market here. This is a marketing discussion forum!"
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      • Profile picture of the author Dave777
        Originally Posted by Nightengale View Post

        Why on earth did it close???

        I haven't been there in a while, but it was a great baord. Yes, what a shame.

        Michelle
        Copywriters Board
        The story is in the link...

        Dave
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        • Profile picture of the author Nightengale
          I just went over to read it. Sorry. I posted that in haste before going over to read it.

          Thanks for the link anyway. I'm sure it will be useful to others who want to read the story.

          Michelle
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          "You can't market here. This is a marketing discussion forum!"
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  • Profile picture of the author psresearch
    What a loss. It's the place I would instantly send people to who asked me about copywriting.

    It's a very thoughtfully written closing letter and I know in addition to this he's been through the struggles with his wife's health not so long ago.

    His pain is palable in that letter which perhaps is one of the keys to his brilliance as a copywriter - it's not just about techniques and tricks - it's about using those along with his ability to truly emphathize.

    Hope it comes back someday even if it's 10 years from now.

    Paul Schlegel
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  • Profile picture of the author Paul Hancox
    Man, that's a shame.

    Mind you, I know that copywriters are an egotistical bunch.

    I wouldn't want to be moderating a forum full of 'em
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    PresellContent.com - How to sell without "selling"
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  • Profile picture of the author admin
    Administrator
    Go down the same path?

    Hell man this forum has been on that path since its very start. What do you think keeps it as good as it is now?

    Little blue fairies?

    :-)

    Owning a forum is no walk in the park, unless maybe it's a New York park or something. I know exactly how he feels. You get accused of everything from both sides at the same time.
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    • Profile picture of the author Tom B
      Banned
      Originally Posted by admin View Post

      Little blue fairies?

      :-)

      Who needs Blue Fairies when you got the Osaka mafia. That is the real brawn behind the scenes here.


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      • Profile picture of the author Jason Moffatt
        Here's the straw that broke the camels back...

        Dinner with Tim Warnock - Copywriters Board


        I highly doubt the forum is going anywhere. My guess is he's using this minor (and I say minor because this is nothing compared to some of the flare-ups over there) spat to leverage the forum into a paid membership site.

        That's my guess.

        Recently he was trying to sell the site, and I think that's a good idea for him because it's obvious it causes him more grief then it's worth.

        I actually was seriously considering buying the site, but I have a feeling he wouldn't want me to be the one to take it over as I'd let the flame fests go on all day. I don't believe in censorship unless it's violent speech.

        Keep in mind, this was definitely not the sole reason for shutting it down temporarily. There has been tons of bickering going on over there lately. And with the election going on, arguments about god and religion, and other sensitive issues, the focus really was getting away from the main thing the site was set up for.... "Copywriting".
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        • Profile picture of the author Steven Wagenheim
          Originally Posted by Jason Moffatt View Post

          Here's the straw that broke the camels back...

          Dinner with Tim Warnock - Copywriters Board


          I highly doubt the forum is going anywhere. My guess is he's using this minor (and I say minor because this is nothing compared to some of the flare-ups over there) spat to leverage the forum into a paid membership site.

          That's my guess.

          Recently he was trying to sell the site, and I think that's a good idea for him because it's obvious it causes him more grief then it's worth.

          I actually was seriously considering buying the site, but I have a feeling he wouldn't want me to be the one to take it over as I'd let the flame fests go on all day. I don't believe in censorship unless it's violent speech.
          Jason, in comparison to some of the knock down drag outs we've had
          here, that was nothing.

          Funny how perspective is such an interesting thing.
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        • Profile picture of the author Jason Moffatt
          Originally Posted by Wild Boom View Post

          The only one out to make money out of this is you Jason. And you know it, you're nothing but troll trying to make money out of Michels missfortune.

          Stir it up shit as you want. Guess Alex in that thread were right after all.

          14 year old rolling on 30s....



          Btw jason, don't you get tired of being the pawn to other people.


          I hope they pay you well.
          Another raving Warrior Forum fan I take it?

          Ah, the flattery You're too kind!

          Thank you, thank you very much (in my best Elvis voice).

          PS: I've graduated from Pawn. I'm now officially a "Rook".

          Lucky me!

          PPS: They pay in Food Stamps and Jelly Belly's. It's a smoking
          deal!
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        • Profile picture of the author Tom B
          Banned
          Originally Posted by Harlan View Post


          I'm not sure how he's making money on this.
          I bet him 5 dollars he couldn't do it.


          He did it and now I need to pay up.
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        • Profile picture of the author Paul Myers
          Btw jason, don't you get tired of being the pawn to other people.

          I hope they pay you well.
          This is just a wild guess, but I'd bet you were one of the people behind those threads that Michel objected to...

          Further, I'd guess that your problem with Jason is that someone started talking stuff unjustly about one or more of his friends, (probably including you as one of the talkers), and he didn't let the BS go by unanswered?

          Just guessin'... That comment sounds sooo familiar.


          Paul
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        • Profile picture of the author tommygadget
          After reading that thread, I'm all for you being the new owner. Let the flames begin!

          TomG.

          Originally Posted by Jason Moffatt View Post

          Here's the straw that broke the camels back...

          Dinner with Tim Warnock - Copywriters Board


          I highly doubt the forum is going anywhere. My guess is he's using this minor (and I say minor because this is nothing compared to some of the flare-ups over there) spat to leverage the forum into a paid membership site.

          That's my guess.

          Recently he was trying to sell the site, and I think that's a good idea for him because it's obvious it causes him more grief then it's worth.

          I actually was seriously considering buying the site, but I have a feeling he wouldn't want me to be the one to take it over as I'd let the flame fests go on all day. I don't believe in censorship unless it's violent speech.

          Keep in mind, this was definitely not the sole reason for shutting it down temporarily. There has been tons of bickering going on over there lately. And with the election going on, arguments about god and religion, and other sensitive issues, the focus really was getting away from the main thing the site was set up for.... "Copywriting".
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        • Profile picture of the author Mike Hill
          That's exactly what I was thinking JMO... But are you going to be the first banned member is what I want to know

          Mike Hill


          Originally Posted by Jason Moffatt View Post

          Here's the straw that broke the camels back...

          Dinner with Tim Warnock - Copywriters Board


          I highly doubt the forum is going anywhere. My guess is he's using this minor (and I say minor because this is nothing compared to some of the flare-ups over there) spat to leverage the forum into a paid membership site.

          That's my guess.

          Recently he was trying to sell the site, and I think that's a good idea for him because it's obvious it causes him more grief then it's worth.

          I actually was seriously considering buying the site, but I have a feeling he wouldn't want me to be the one to take it over as I'd let the flame fests go on all day. I don't believe in censorship unless it's violent speech.

          Keep in mind, this was definitely not the sole reason for shutting it down temporarily. There has been tons of bickering going on over there lately. And with the election going on, arguments about god and religion, and other sensitive issues, the focus really was getting away from the main thing the site was set up for.... "Copywriting".
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      • Profile picture of the author Loren Woirhaye
        I'm not surprised. That forum stank of egotism and mean-spiritness
        as copywriters sought to brand themselves as authorities worthy
        of the big money... because prospects for copywriting services
        do in fact read the forums searching for guidance there was
        in fact some money to be made by swaggering around acting
        like a big dog.

        That was my take on it. Some forums are enjoyable and friendly,
        others just competitive venues. While Michel and several
        others were consistently helpful there was a certain element of
        trollism - both the reactive, mean kind, and the also as
        in "trolling for prospects with money" kind.

        That's my take on it. I'm sorry to see it go just the same - I
        did learn some stuff by reading it but didn't much enjoy
        contributing.
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  • Profile picture of the author matthewd
    That sucks; I have picked up some good stuff at that forum in the past.

    PS - Congrats on the awesome discipline Jason!
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    • Profile picture of the author Collette
      There is some incredibly useful information on that board, but I completely agree with Fortin and understand where he's coming from.

      I used to check in there almost every day. Then the bickering, ego-posts, and ball-clutching just became tiresome. It got to the point where threads would almost immediately disentegrate into flame wars between a few people. And there were some posters who obviously had a problem with some specific poster and who, instead of simply ignoring the posts, would make a point of posting something snarky and rude.

      It got so negative that I've dropped in only about once a month, if that, for about a year now. Usually to look for a thread that I knew contained information I was looking for.

      Still, it's a shame to lose that archive of information. I hope he opens it back up in some form.
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      • Profile picture of the author Harlan
        Yeah, it's all Jason's fault.

        Seriously, the forum had less than 10-15 active participants.

        Almost zero discussion of copywriting or marketing.

        And almost all newbies were bullied.

        Sounds like a welcoming place...
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        • Profile picture of the author dorothydot
          This is a real shocker all right. Michel Fortin is absolutely one of the brightest copywriting stars around. [Okay, right up there beside Harlan, okay? ;-)]

          Seriously, I do remember when I was there that Harlan had started a post about being nice to newbies asking for critiques. He's right, too; writing is putting a part of your self on paper/screen. We do need to say the truth, but we do also need to say it gently.

          I'm really sorry Michel Fortin had to do this.

          Dot
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          "Sell the Magic of A Dream"
          www.DP-Copywriting-Service.com

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          • Profile picture of the author Alan Petersen
            That is too bad but I'm not surprised Fortin got fed up with it. Life is too short to deal with that aggravation. I stopped visiting that forums months ago. I can't remember the last time I visited or posted. Part of the reason is as Harlan noted, very few posts were about copywriting and learning.

            I know there have been drop-down drag out fights here but on that forum it just seemed a lot more mean-spirited. And not really intuitve to helping out those of us with less expirence.

            Seems like a few ego-maniacs took it over so Michel just shut it down. It will be interesting to see how it comes back. If it returns as a for pay membership site but the same bullies buy in then you still have the same issue just that this time you're paying to get insulted and watch the testerone wars wage on. No thanks.
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            • Profile picture of the author Johnson Tay
              Alex Coh bought Copywriters Board?!
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        • Originally Posted by Harlan View Post

          Yeah, it's all Jason's fault.

          Seriously, the forum had less than 10-15 active participants.

          Almost zero discussion of copywriting or marketing.

          And almost all newbies were bullied.

          Sounds like a welcoming place...
          I agree - there were some excellent posts in the archives I'm sad to lose, but there really were only a few people who were "allowed" to speak (not by the moderators, but by the "senior" board members.) They all ignored anyone else's posts, unless they were a big wig and the senior members thought they could get a client out of it.

          I tried several times to join in on the conversation, but was regularly ignored or slammed for "butting in", and I saw dozens of others getting the same treatment by other forum members for doing nothing other than saying "hi, nice post, here is my opinion" - no flaming, nothing. Often the "who are you to tell us what to do" posts came out, because I didn't have many posts there. I could have been Clayton Makepeace's secret first intern for heaven's sake, and they never would have given me a chance because I wasn't a senior forum member.

          Eventually I just used it as a reference library. Oh well...

          - Cherilyn
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          Take your product from idea to profit in less than 90 days! Work with me to develop and implement a step-by-step plan for success!
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        • Profile picture of the author drmani
          Originally Posted by Harlan View Post


          And almost all newbies were bullied.
          And some not-so-newbies too. (We don't 'bully' that easy, tho')

          I still haven't forgotten one 'welcome back' message!

          Dr.Mani
          Signature
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  • Profile picture of the author Melody
    Was interesting though that one of the things he mentioned was monetizing the forum and the flack he took for it - LOL - as I recall, THAT was an issue here for awhile - which I still don't get.....doesn't everyone have a right to make a living when they OWN the darned site?

    If Allen wants to have a popup every time I log in - it's his choice - and I would probably put up with it because the value would still exceed the irritation....well, most days ..... ;-)

    And yes, I agree that it will probably be back as a paid site, in the fairly near future.
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    • Profile picture of the author Nick Brighton
      Originally Posted by Melody View Post

      Was interesting though that one of the things he mentioned was monetizing the forum and the flack he took for it - LOL - as I recall, THAT was an issue here for awhile - which I still don't get.....doesn't everyone have a right to make a living when they OWN the darned site?

      If Allen wants to have a popup every time I log in - it's his choice - and I would probably put up with it because the value would still exceed the irritation....well, most days ..... ;-)
      Exactly. And you know what's kinda ironic? If this forum turned into a paid membership site, I can GUARANTEE you that only the people who have actually learned at LEAST ONE NUGGET of info that has moved them forward in their online marketing career WILL whip out their credit cards on demand...

      ...yet the people who are bitter for not taking action or not wanting to use their brains, or not wanting to have even the smallest amount of patience and persistence would be the ones who complain about having to pay to get access.

      The very same people, no doubt, that complain about an advert popping up every now and then during their time spent learning from hundreds of multiple millionaires (and numerous successful marketers who are rich and happy) for free.

      Go ponder.
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  • Profile picture of the author Bruce NewMedia
    It's too bad, really.

    The archives and many of the past posts/discussions were valuable. Great threads about tearing a piece of copy apart and making it better. Michel himself made awesome contributions too. I hope it comes back like it USED TO BE.

    The negatives were as mentioned: all the showing off and nitpicking. Some posters developed their list of 'good guys' and 'bad guys'. ...and for new people it could be brutal.
    (I also think some posters developed an 'entitlement mentality' about the board, unfortunately)
    ______
    Bruce
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  • Profile picture of the author SeanIM
    ouch, that blows...sad to see it down, although I suspect it will be a short lived closing....hopefully....<I hate browsing sites via cache copies>


    pre-PS: that thread Jason posted was uber light in comparison to some threads I've seen on some other boards...that's not even a thin skin issue...that's like a translucent skin issue
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  • Profile picture of the author JayXtreme
    People should read that letter and remember Allen has the right to do the same whenever he wants if anything becomes destructive to his goal for the WF.. whatever that may be..

    I'd hate if that happened to the WF and I wish Michel the best with his decision, present and future..

    Peace

    Jay
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    Bare Murkage.........

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    • Profile picture of the author Lance K
      Originally Posted by JayXtreme View Post

      People should read that letter and remember Allen has the right to do the same whenever he wants if anything becomes destructive to his goal for the WF.. whatever that may be..

      I'd hate if that happened to the WF and I wish Michel the best with his decision, present and future..

      Peace

      Jay
      The difference though...Michel's board isn't a cash cow like this one. Frankly I'm surprised he didn't do this earlier given all the crap he had to put up with as thanks for sharing a gold mine of information for free.
      Signature
      "You can have everything in life you want if you will just help enough other people get what they want."
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  • Profile picture of the author dbarnum
    Modding isn't easy, that's for sure.

    Enjoy a much-deserved break, Michel!! Your forum will be missed, but never forgotten
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    • Profile picture of the author elsvirtual
      That's the problem with censorship. What one person finds offensive (or assumes others will) may not bother anyone else.

      I for one, found nothing offensive in Jason's post. I absolutely hate it when men assume I'll be offended by something because I'm female. I've got pretty tough skin and so do most women I know. But back to the point...

      I've been lurking around Michel's forum for about 2 1/2 years now and I've never seen moderators censoring posts more than they had been in the past 6 months. I was actually shocked to see it happen for the first time.

      I do hope it comes back though!

      Evy
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      • Profile picture of the author MikeHumphreys
        Originally Posted by elsvirtual View Post

        That's the problem with censorship. What one person finds offensive (or assumes others will) may not bother anyone else.

        I for one, found nothing offensive in Jason's post. I absolutely hate it when men assume I'll be offended by something because I'm female. I've got pretty tough skin and so do most women I know. But back to the point...

        I've been lurking around Michel's forum for about 2 1/2 years now and I've never seen moderators censoring posts more than they had been in the past 6 months. I was actually shocked to see it happen for the first time.

        I do hope it comes back though!

        Evy
        As a moderator on the now inactive Copywriters Board, I can share a few insights to maybe help clear up some confusion. Please note that I'm doing this on my own... I haven't talked to Michel in any format since this happened and I've known him professionally since 2004.

        First, Jason's thread. What Jason has is the first page unedited of the thread. The thread actually ran 2-3 pages long and got to some really nasty below the belt public fighting... which included another board moderator. I know because I edited a few of the comments on later pages which aren't on Jason's version, after I complimented Jason's focus on getting the most of seminar.

        I doubt that just showing one page of the thread was something Jason intended to do. Personally, I looked at the thread around 1 a.m. when it was 2 pages and growing... and in the morning the note was up from Fortin saying that the board was closed and nothing was accessible. So my guess is Jason had saved the first page before leaving the forum for the night.

        Second, moderators editing posts. Back in September, I was one of 3-4 new moderators added to help with the board. One of the first things we were asked to do was help make the forum more member friendly. Michel had gotten to the point where he was tired of hearing from newer members about feeling bullied.

        He didn't feel it was right that people were being put through that kind of crap and despite several public notices to the board members from him, it hadn't let up.

        The worst of the crap was public attacks on board members and even public figures. According to Michel, some of those attacks were bad enough that he was threatened with legal action. (Yet another reason why if people love a forum they should do their part to keep it up and running and not create legal headaches for the owner.)

        Some of the board members who are very well-known publicly had contacted Michel and told him that they would leave the board if things didn't improve. They were sick of watching troll mud-wrestling, name calling, and other unprofessional crap going down.

        So Michel brought in more moderators, including me, to help clean things up.

        Most of the clean-up was warning members privately about inappropriate comments or personal attacks on the forum. If we edited a post, it was usually to remove a personal attack or inappropriate comment (based on forum rules, not personal bias).

        A few people didn't follow Michel's forum rules and they were suspended for as little as a month or for good.

        Anytime a member reported a post, it was reviewed by more than one moderator and a group decision was made on the best way to handle it.

        Third, Michel's decision to add advertising/monetize the site. Anytime you are running a site, you have expenses. If you're a fool, you just pay those expenses out of your own pocket indefinitely. If you're a smart business owner, then you find a way for the business to pay for it's own expenses, aka "pay it's own freight."

        It's Michel's site... he can do whatever the hell he wants with it. He was more gracious about member feedback than I probably would have been but then that's Michel... one of the nicest people in the online marketing and copywriting fields.

        It always amazed me to hear people complain about ads in a forum, even this one, when we are all supposed to be marketers or copywriters. All of us are trying to sell something professionally. Nobody said you had to read the product pitch on something if you weren't interested.

        Fourth, selling the forum. Running a forum is like running an offline business that has employees... only you might have 1000x more staff to manage and referee.

        Managing people is tough. Putting out fires they start with other staff members is even tougher. I owned an offline business with 9 other staff at one time, so I saw it first-hand. I have the grey hairs to remind me of how stressful it was.

        So Michel decided to try to sell it. Why wouldn't he at some point? It's a business that had assets and tangible value. If it was me and someone was willling to pay me my asking price for a forum like that, I'd cash out and sell it.

        As for Michel's future plans... I haven't got a clue. My vote would be to reopen the forum and continue cleaning it up. It's a priceless resource of copywriting information. I've made some friends there and even met a few clients over the past couple years there. I believe it still has a lot of value to a lot of people.

        It just needs to either remind or remove a few negative types that get their kicks out picking fights from behind their keyboard.

        But at the end of the day, it's still Michel's business to do whatever he wants to do.

        I hope that helps clear things up a bit.

        Mike
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  • Profile picture of the author VDMP
    Banned
    [DELETED]
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    • Profile picture of the author tiger325
      I think this forum is here to stay
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  • Profile picture of the author Dana_W
    "Wild boom", is that really necessary? And do you want to share your name and picture if you're going to sling poorly spelled insults at people?
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    • Profile picture of the author Tom B
      Banned
      Originally Posted by Dana_W View Post

      "Wild boom", is that really necessary? And do you want to share your name and picture if you're going to sling poorly spelled insults at people?
      Dana, how dare you comment on her/his spelling. He/She is a copywriter for gosh darn sake.
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      • Profile picture of the author sylviad
        Michel's post reveals a mighty nasty side of human nature. If what he says is true (and I'm assuming it is), it's pretty sad that people would, in essence, trash his forum by showing such disrespect for each other and the board. It sounds like it was simply a battleground for anyone who wanted to bash whomever they didn't like... just because.

        It was a war zone for enemies to go into combat. The fact that the whole environment put people head to head and lost friendships in the process is alarming. Were they really that hurtful and inconsiderate?

        What could Michel have done different? What was it about his forum that seemed to attract such people?

        Sylvia
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      • Profile picture of the author Dana_W
        Originally Posted by Thomas Belknap View Post

        Dana, how dare you comment on her/his spelling. He/She is a copywriter for gosh darn sake.
        Hilarious!

        Thomas "Squirrelnuts" Belknap, of the evil photoshopping powers...I never thought I would say there was a worse abuse of Kevin O'Riley's picture than the terrible Mankini incident of 2008....but you proved me wrong. And it was painful to the sight.
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  • Profile picture of the author DougBarger
    You know the War Room is paid and it's really got so much 'how to' help in there that each member who applies it and really follows through,

    can "economy proof" their income and be immune to normal market shifting ups and downs.

    Much respect to Michel Fortin as his copywriting insights have created fortunes.

    And yeah, no insults are necessary. That's not what it's about.

    Every warrior should get their membership to the war room and write it off as either tuition or business expense, cause either way, it excels them both.

    Members here do a great job of keeping the peace in my honest opinion.

    One thing about both Allen and Michel is that they have provided tons of value to the world economy, online business community and anyone who cares to better themselves in marketing.

    Private War Room membership should be a pre-requisite for anyone considering doing business online.
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  • Profile picture of the author Jason Moffatt
    The funniest thing about the accusations about me from Wild Bloom is I'm one of the worst examples of how to make money from a forum. I almost never capitalize on the eyeballs viewing my stuff.

    I seldom try to consciously monetize anything I do on any forum, especially the copywriting forum. If anything, I repelled money over there.

    And every copywriting job I ever landed there from inquiries, I gave to one of the existing members.

    I think Wild Bloom is just pissed cuz he tries so hard with little results in return. It's a fairly common thing with struggling copywriters and marketers. (Especially when I make it look so easy).

    And when things aren't working well for oneself, it's often easy to point fingers and accuse successful people for their own shortcomings.
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    • Profile picture of the author Kevin Riley
      Originally Posted by Jason Moffatt View Post


      And when things aren't working well for oneself, it's often easy to point fingers and accuse successful people for their own shortcomings.
      How sad, but true. The problem for people who go around blaming others for their misfortune is that they lean on this crutch so much, they never learn to walk successfully.
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      Kevin Riley, long-time Warrior living in Osaka, Japan

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    • Profile picture of the author kevindawson
      Originally Posted by Jason Moffatt View Post

      The funniest thing about the accusations about me from Wild Bloom is I'm one of the worst examples of how to make money from a forum. I almost never capitalize on the eyeballs viewing my stuff.

      I seldom try to consciously monetize anything I do on any forum, especially the copywriting forum. If anything, I repelled money over there.
      Actually, I can vouch for this. After buying one of MoFo's products, I PM'd him over at copy board, telling him to promote it there. He replied that he did not do that.
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  • Profile picture of the author Christie Love
    I was heartbroken to see that forum go. The cause of its demise was even more troublesome. I guess that's a lesson to members that just because someone says a snide remark, doesn't mean that you have to respond.

    Actually, the day before the site closed, an egotistical $&@#*! made a funky comment to my post. Even though it took "an act of God" for me not to reply; I didn't.

    I will continue to bite my tongue and let petty things that don't affect me slide off my shoulders if it means that I will continue to have the luxury of communicating with all of you. I would have to say that the majority of members on this forum are extremely helpful and kind. I found the same to be true for Michel's forum. I guess a few bad apples ruined it for the rest of us.
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    • Profile picture of the author elsvirtual
      Originally Posted by Christie Love View Post


      Actually, the day before the site closed, an egotistical $&@#*! made a funky comment to my post. Even though it took "an act of God" for me not to reply; I didn't.
      Hi Christie,

      I think I know the post you're talking about. I remember reading it and just wondering--why?

      Two years ago those types of mean-spirited posts were rare. I don't know why the forum became a place for bloated egos to blow off steam at the expense of those trying to make an honest start.

      I watched as newbies came to the forum...polite and professional, and ended up a year or two later leading the pack in insulting posts (as if copywriting is a science and answers are always black and white).

      Oh well, opinions always differ and I definitely wouldn't have wanted the job as moderator!

      Evy
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  • Profile picture of the author J.Knight
    I don't have much to say. I just want to add, I consider Michel a top guy. One of the best.

    I was more of a lurker on the board, and learned a lot from it. However, I totally respect his decision to take a T/O, and possibly even pull the plug on the forum forever.

    Just to add, a lot of folks could learn from Michel as a person. He's got an inspiring personal story, and deserves all the respect he gets.

    Keep pressing on,

    JK
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    • Profile picture of the author Eric Louviere
      ...you know what's interesting to me?

      Ok, copywriting & persuasion has a lot to do with human nature

      Yet, even copywriters are human -- and behave via human nature
      laws. And, it's human nature for drama to break out when you
      put a bunch of cocky and opinionated copywriters in one room together.

      Heck, even if you put a bunch of people in one room together, just
      look what happens. I mean, you have folks "from the left" and "folks
      from the right"... you have postitive people and negative people.
      You have all sorts of personalities and attitudes and even disfunctional
      people (maybe even psychotic issues).

      Throw all that together into one big pile of constant communication
      and debates... and what comes out the other end is a big fricken
      headache to manage as an owner of the forum.

      Well, thanks Allen for putting up with all of us and I wish Michel
      the best!

      Eric
      PS - Jason, great to hear your dedication to dicipline like that
      in vegas man. That's pretty awesome.
      PPS - Now, I'm going to go chase some tail and head off to sleep.
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      • Profile picture of the author Alan Petersen
        Originally Posted by Eric Louviere View Post

        ...you know what's interesting to me?

        Ok, copywriting & persuasion has a lot to do with human nature

        Yet, even copywriters are human -- and behave via human nature
        laws. And, it's human nature for drama to break out when you
        put a bunch of cocky and opinionated copywriters in one room together.

        Heck, even if you put a bunch of people in one room together, just
        look what happens. I mean, you have folks "from the left" and "folks
        from the right"... you have postitive people and negative people.
        You have all sorts of personalities and attitudes and even disfunctional
        people (maybe even psychotic issues).

        Throw all that together into one big pile of constant communication
        and debates... and what comes out the other end is a big fricken
        headache to manage as an owner of the forum.

        Well, thanks Allen for putting up with all of us and I wish Michel
        the best!

        Eric
        PS - Jason, great to hear your dedication to dicipline like that
        in vegas man. That's pretty awesome.
        PPS - Now, I'm going to go chase some tail and head off to sleep.
        A lot of that is because people do and write stuff they would never do face to face. I doubt very highly if they were all in a room face to face that it would come down to the childish banter we see on forums. They might agree and debate but very doubtful they would be so disrespectful to each other (unless at a bar after a few drinks - ).

        Sitting at home/office behind the relative safety of your computer gives people the digital "courage" to say things they would never say in person. You see this in comments left on YouTube and other spots. People posting such mean-spirited and awful things that they would never dare do so in person.

        If I get upset about something on the forums, I give myself a cooling-off period. I try to check to see if what I wrote is something I would say right to their face, in person.
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    • Profile picture of the author davemiz
      jmo.... its all your fault dude. :-)

      i've been a member on there for YEARS.... harlan's right.... its been steadily going downhill as far as members/participants go...

      guess that means we actually have to start working now instead of browsing all these forums. :-)
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  • Profile picture of the author Jason Moffatt
    I still love all the folks at the Copywriters forum.

    I think it's a fun place, informative, and full of lively discussion with people I tend to like.

    Personally I think the negative stuff was quite minor in comparison to all the positive stuff. But I guess I tend to always find positives in everything I can.

    I think the members over there are good peeps!
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  • Profile picture of the author MeTellYou
    That's too bad... I mean... things really do come and go.
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    • Profile picture of the author naruq
      It is a shame that the copywriters board closed down.
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      • Profile picture of the author MontelloMarketing
        Michel...

        As a moderator of said board I hope maybe you'll let us know if it's permanent or not. Many found the board to be a home and I've had some writing to me literally calling themselves homeless.

        I know you've spoken of selling the board. If that doesn't pan out, is closing it the only option? What about giving it to someone?

        Not me... I don't have the room for all the headaches either... but someone who does... but might not have the cash to buy it.

        At least that way it will live on in some form.

        I completely understand where you're coming from Michel. I've seen the deterioration from phony nicknames for the purpose of product piking... to instigators who admit they post just to suck people into arguments... and even to those who accused the moderators of acting like jack-booted nazis, when the true fact was it was very rare that posts were deleted.

        I think it's the best board to ever come along for copywriters and wish it could still be.
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        • Profile picture of the author John Ritz
          I second Vin's post. The board will surely be missed. Some of us mods have been emailing back and forth and speculating about the future of the board, if there is any. Sounds like there may not be.

          I watched over the last several years how things changed on the board, and everything you had to do to keep it running, Michel, was nothing short of a labor of love.

          I'm very glad to have been a part of it for a brief window in time, and I'll miss it.

          But I understand why you had to do it.
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          • Profile picture of the author -RMH-
            Good call, Michel. I posted there occasionally, but stopped visiting regularly a couple years ago when I realized a few "bullies" seemed to dominate many conversations.

            I can only imagine how much relief you must feel. :-)

            Ryan
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      • Profile picture of the author Anita Ashland
        I was a moderator on the Copywriters Board. The resources there, and the friends and clients I connected with behind the scenes, have been so instrumental to my growth as a copywriter. I know many of us give the Board credit for helping us get launched, which makes it even more sad that it devolved to the point where most of the posting was bickering in the off topic section.

        Although being a moderator was stressful during the past few months, I feel a bit homeless now that it has been abruptly shut down. Thanks, Michel, for clarifying things further in your post. I'm glad you feel liberated now. And THANK YOU for all the work you put into the Board over the years and all you had to put up with.

        I still hope you will hand the Board off to someone else (or maybe a group of people). At the very least, it would be great if it could exist as a read-only forum because the information in many of the older posts - and Mr. Subtle's Toons :-) - deserve to exist in perpetuity.
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    • Profile picture of the author primoquest
      Mind if I chime in for a moment?

      First, If Michel or any of the awesome members from the Copywriter's Board are reading this thread, I express my humblest apologies for the events that took place.

      I've always done my best to keep my posts professional and in a respectable, helpful manner.

      I haven't a clue as what happened after Jason's posted thread above.

      After my silly rant that particular evening I went to bed and woke up to the "site closed" message from Michel and I felt overwhelmed with guilt for breaking my own steadfast rules of not making personal remarks towards other members.

      Do I believe the thread was closed down due to my rude remarks to Alex or the scolding I received?

      I would have to be an outright egotistical oaf to think I was the only one to blame for this.

      Jason's not to blame either... Jason's just... Jason!

      He speaks what's on his mind and that's why so many people love him (you're too cool, dude).

      Ballsy to the max and straight-forward!

      All I was trying to do was make light conversation and give Kudos to Jason by "speaking his lingo"... that's all.

      Then the light attack came. It was obviously a left-over emotional response from something I might have said in a political thread earlier in the month about giving the new President a chance in office (although I didn't vote for him).

      I appreciate that someone thought so highly of me that they should scold me for not being my ultra-conservative self in a thread, but whatever???

      Having been behind the scenes as a copywriter's board moderator for quite some time, I know that Michel was growing weary from all the bickering and nasty remarks made over the past few months; after all, this forum was Michel's baby and anything said (allowed) on the board was looked upon as "his" doing.

      Nothing could be further from the truth!

      Truth is, even though Michel was fully involved in his forum, there were times where he was out of town at seminars or he was busy writing stellar copy for some of his clients and was unable to give every post full attention... this is why Michel had the mods to sort through the mess and clean things up.

      Observers here are correct that the threads involving politics and religion probably played a huge role in Michel making this decision as it was not only getting nasty, but very personal between members.

      It was also getting to the point where most of the threads were being over-run with politics and not what this great board was intended for... helping people write awesome copy.

      One of my good buds, Bruce Wedding, mentioned on many occasions that threads were going way off topic and that the focus wasn't where it should be. I agree.

      There were particular events just over a month ago where Sylvie chimed in and told us that Michel was thinking about shutting down the board completely.

      If you get to know Michel personally, you'll see that Michel is a very passionate soul and everything he does, he does with vigor and love towards his fellow man (and woman)... the guy is THE rock star of all copywriting mentors and anyone fortunate enough to rub shoulders with him soon finds out that they have just made a new, true friend.

      As far as that one particular thread goes...

      Like I said, I have no idea what took place that evening, but it must have gotten down-right nasty to the core.

      If I played a part in this, please forgive my adolescent behaviour and understand that I meant no harm.

      That's all I've got, for now.
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      • Profile picture of the author primoquest
        Update:

        Sorry, didn't see the second page when I wrote my comments above.

        Just wanted to say "thank you" Michel for your excellent post and I'm sorry to hear about your loss.

        It was a great pleasure working for you and if you decide to leave the board shut down, it will surely be missed.

        Luv ya, Michel. Give Sylvie a hug from all us mods and members.
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        • Profile picture of the author Lance K
          I understand why Michel did it. But I'd still rather see the bullies eliminated than the forum shut down. Maybe that's what will happen eventually, but the time just isn't right right now.

          If it were up to me, I'd scratch the "off-topic" forum and stick to the copywriting and marketing talk. And perhaps leave the critique section as long as people behave appropriately. And I'd immediately ban anyone with enough gall to complain about how how the board owner elects to monetize their site.

          Regardless, Michel my heart goes out to you and your family during these trying times. And a sincere thank you for the time that you did provide the CWB as a free resource.
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          • Profile picture of the author Harlan
            Originally Posted by Lance K View Post

            If it were up to me, I'd scratch the "off-topic" forum and stick to the copywriting and marketing talk.
            Here Here!!!

            I second that thought.
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            • Profile picture of the author Eric Louviere
              yeah.

              I'd start deleting some punks. zap their asses. Make them N/A. Give them the boot. I mean, I'd friggen go postal on them! Heck, I'm getting fired up just thinking about it. I'll zap they asses for ya Fortin.

              no problemo

              Seriously though... I'd give a sharp warning (which should straighten them up) then zap them if they continue. Negativity and egotism can be contagious... like a bad apple ruining the bunch. But then again, some of those dumb a$$es are good for entertaiment purposes so i dont know what the heck I'm talking about.

              I'll just shut up now, sorry for the commotion.

              e
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          • Profile picture of the author Alan Petersen
            Originally Posted by Lance K View Post

            I understand why Michel did it. But I'd still rather see the bullies eliminated than the forum shut down. Maybe that's what will happen eventually, but the time just isn't right right now.

            If it were up to me, I'd scratch the "off-topic" forum and stick to the copywriting and marketing talk. And perhaps leave the critique section as long as people behave appropriately. And I'd immediately ban anyone with enough gall to complain about how how the board owner elects to monetize their site.

            Regardless, Michel my heart goes out to you and your family during these trying times. And a sincere thank you for the time that you did provide the CWB as a free resource.
            Allen Says wrote that he has given thought of nuking the off-topic forum here as well. I agree that business related forums should focus on business. Not politics, religion, etc. And to those who complain about "censorship" they must rememember this isn't a democracy. We're guests of the forum owners.

            Maybe a group of these highly-paid copywriters can get together and buy it from Michel instead of him just giving it away.

            Thanks for the update Michel.
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        • Profile picture of the author Paul Myers
          Michel,

          If I might be so bold as to make a few suggestions...

          If you do re-open the thing, I'd put the people who were the worst offenders - the ones who semed to do it for the sheer joy of being as__ol_s - on permanent probation. One slip, and they're gone. For good.

          They'll "slip," you'll make the example, and those particular headaches will be cured. If they try to register again, under different usernames, report them to their ISPs for abuse. You might be surprised at how many abuse departments will take that sort of behavior seriously. It's called harrassment.

          Get over the idea that everyone has the right to say whatever they want, wherever they want. "Censorship" is a much misunderstood concept. In legal terms, it applies to governmental suppression of legitimate speech. That's the evil that people intend to evoke when they scream "censorship" on private property.

          In civil terms, it applies to having manners and enforcing standards of behavior. Those are not bad things.

          There are words I don't allow in my house. I don't care who uses them, they're informed that such words are not acceptable. (They're not asked anything. This is direct instruction.)

          The second time they're told to leave. I may still talk to them, play pool with them, etc, but I will not allow my family and friends to be made uncomfortable in my home by ignorant speech. Not even from other family or friends.

          I'm not talking about banning ideas. I'm talking about banning specific behaviors that are clearly destructive.

          If you wouldn't let them do it in your living room, don't let them do it on your board. Don't apologize for having standards.
          In the last year alone, I was being outright accused (and even threatened with legal action) for promoting hatred and profanity, fostering religious discrimination, being sexist, and, of all things, being a racist.
          The answer to that sort of thing is simple: Remove the person who said it, and tell anyone who asks why they were removed.

          These idiots talk like that because they think they have some moral leverage on you, or that you'll be too intimidated to hand them real consequences.

          They are attempting to use your own virtues against you. Don't fall for that.

          Nuke 'em till they glow.

          They have an absolute right to their opinions. You have the absolute right to ignore them, and to refuse them access to your resources. You are under no obligation to finance their speech, which is what you do when you let someone use your forum.

          If you want to ban posts that start any paragraph with a vowel, that's your business. If you want to refuse sign-ups using an email address containing a G, that's your business. If you want to refuse access to rude people, by whatever definition of rude you choose to apply, that's your business.

          I would personally make religion and politics 100% forbidden as topics. Even the most casual references, including sig files. There are far more places for those sorts of discussions than there are for discussion of copywriting.

          When someone does deliberate, active harm to others, they forfeit any reasonable expectation of tolerance. Being nice to them in such circumstances is not virtuous, and it's unfair to the civil people who avoid doing harm.

          Know your limits, and enforce them ruthlessly.

          You're too nice a person for your own good sometimes, Michel.


          Paul
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          • Profile picture of the author davezan
            Originally Posted by Paul Myers View Post

            I would personally make religion and politics 100% forbidden as topics.
            And sex, too.

            Sorry to see the board closed down, too. But I also understand and hope that
            it gets reopened someday.

            And Michel, thanks for the board. Learned a lot of valuable stuff, although it's
            a shame I didn't maybe save copies of it for my reference!
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            • Profile picture of the author Alex Cohen
              If I played a part in this, please forgive my adolescent behaviour and understand that I meant no harm.
              Steve, I should have expressed my concern to you privately, not publicly. Sorry.

              Alex
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              • Profile picture of the author primoquest
                Originally Posted by alexcoh View Post

                Steve, I should have expressed my concern to you privately, not publicly. Sorry.

                Alex
                For the record, Alex...

                I hold no grudges and never thought of you as a scoundrel.

                I don 't think it's necessary to go back and entertain past beefs, but felt as though I was scolded unnecessarily for having a little fun with "the Moff".

                I try to find good in everyone I meet, so you're cool, dude. No probs at all.

                Peace!
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                • Profile picture of the author Chris W. Sutton
                  We interrupt this debate to bring you a small bit of entertainment...

                  That's where, to steal a Kenny Chesney line, "You find out who your friends are."
                  Paul, if you want to maintain your lifetime membership in A.R.C. (American Redneck Club) you had best get your singers straight. That would be Tracy Lawrence and not Kenny Chesney! I am completely and totally disappointed in you!

                  We now return you to your regularly scheduled debate!

                  Thank you for tuning in.

                  Take care!
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                  • Profile picture of the author Eric Engel
                    You know, if nothing else it would be really cool to leave the forum open and searchable...without allowing new discussions. There was a lot of info in those archives, and I paged through it a lot.
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                • Profile picture of the author AgileHosting
                  Well, I joined and participated at the Copywriters Board for a while, a year or two ago.

                  I didn't stay long -- a few months at most. I am at heart a gentle and giving sort of person, not a punching bag. I am also a quick learner. When I didn't observe any response or changes in the status quo when I used appropriate channels to report glaring breaches of the rules (putting it nicely), I left.

                  And I haven't looked back.

                  And I have been much happier and better off for it.

                  Personally, I don't see the great loss from the closing of the board, but that's because the negatives far outweighed the positives for me long, long ago. (I realize others' mileage will vary on this point.) My only real regret is that this was allowed to go on so long that so many people ended up hurt the way they did -- myself included.

                  Life is too short for that crap. Life is too short to avail oneself to being mowed down by bullies and jerks on a board that allows it. (Sorry to put it that way, but that's what it boiled down to, in my experience.)

                  Michel, you made the right decision, IMO, and I applaud you for it. I pray that you love every moment of the freedom and new-found happiness. You and Sylvie very much deserve it. You've been through so much and given so much to the internet community as a whole ... you deserve to take some time for yourself and enjoy life. (The 3D kind )

                  Bailey
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                • Profile picture of the author Wild Boom
                  Banned
                  [DELETED]
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    • Profile picture of the author Prouddad
      What a disappointment to see The Copywriters Board to go down. I've learned an incredible amount of marketing and copywriting skills by simply reading the posts. I've met and will hopefully continue to communicate with some special people.

      It's such a shame to see a few bad apples spoil the entire bunch. Or should I say, it's sad to throw out the baby because of the bath water?

      I wonder if the inappropriate crap would disappear if The Copywriters Board returned as a paying membership site. Whatever you decide Michel, you and your devoted moderators have done a terrific job and it's been a great ride.

      Rob
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  • Profile picture of the author mjbmedia
    Just hope the 'guilty' ones are remembered and dont get any business, as who wants to do business with someone that bad mouths someone who's just asking for help?
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    • Profile picture of the author netvicar
      I don't mind so much he decided to stop people from posting. I would have done that a long time ago. Gosh. He and Sylvie have enough to deal with. Babysitting stupid behavior shouldn't have been one of their daily tasks.

      But it sucks he completely locked everyone out from even reading the years of great content. There are great resources and tips and contacts listed in the forums that are difficult if not impossible to find in one place anywhere else. Is a big loss for everyone
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      • Profile picture of the author Paul Myers
        Why is it that so many of the really illogical things are said by anonymous "people?"
        That might be true if not for one little detail. Users pay for the bandwidth, the computers and software and support in the case of computers and cable bills and televisions and electricity for tv. I doubt a Terms of Service, including yours, states that visitors must read ads to use the site. That would be bad juju. So the stealing claim just doesn't hold water.
        Following your logic...

        I pay my utilities, property taxes, car insurance, gas, etc. Therefore, I get to go into a furniture store and take whatever I want without paying for it, because it's going to be in my house.

        Or, using an example that someone with such sloppy thinking might grasp, your claims suggest that you never have to pay for anything digital, since you pay for your connection. You're free to take anything you can download, without paying, because your ISP gets money from you.

        GONG!

        You pay for your computer. That's your "car." You pay for access to the Internet. That's your driver's license. You pay for bandwidth. That's your gas - it gets you where you want to go.

        Having the ability to get to another place does not entitle you to walk into that place and take whatever you want. It just lets you get there and browse around. Gives you the opportunity to make a choice.

        Some content is free for the taking. For some, you are required to pay cash. Some is subsidized by ads, which are the price of admission. Some places offer a mix of pricing.

        The distributor of the content pays, either in time, money or other currency, for the content on their site. They pay for the computer that serves it, and the bandwidth it uses in delivery.

        When you ask for a document from the site, the owner of the site incurs a cost in serving you that document. The price they ask may vary, but taking the document and refusing to pay the cost is no different from asking a waiter to bring you food and then skipping on the bill.

        You have no more right to demand their resources without paying their price than other types of thieves do to force spam down the pipes into your mailbox.

        Societies exist based on value exchange. This is one of the reasons that theft is never considered acceptable in stable social systems. It damages the productive members, and only benefits the parasites.

        I don't expect this to change anyone's mind. Once someone rationalizes the idea that they are entitled to steal, they have invested their ego in that thinking, and virtually never reconsider their positions. However, this might serve as a useful counterpoint for folks who haven't yet decided that it's okay to take what isn't theirs without paying.


        Paul

        PS: Harlan... I know. No-one said this sort of thing contributed to the closing of the CWB. It's called "thread drift."
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        • Profile picture of the author Harlan
          Originally Posted by Paul Myers View Post

          Harlan... I know. No-one said this sort of thing contributed to the closing of the CWB. It's called "thread drift."
          Now I owe you more than a few beers.

          Say, I'm arranging an ultra secret copywriters hook up.

          Just networking for the A team.

          I'll give you a shout when that happens.

          Remember, Carlton drinks Sierra Pale Ale.
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          • Profile picture of the author Paul Myers
            Harlan,
            I'm arranging an ultra secret
            Not any mooore...
            Remember, Carlton drinks Sierra Pale Ale.
            Well, we all have our problems...


            Paul
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  • Profile picture of the author MichelFortin
    First of all, thank you to all who emailed me personally and expressed your well-wishes. They mean a lot to me. Even the negative feedback (yes, there were some).

    Contrary to what some people lead you to believe here, I also thrive on negative feedback. I'm not as thin-skinned as you might think. And I love hearing all sides of an issue.

    After all, as my friend Mark Joyner once said to me, "I would be a damned fool not to listen to advice that would help me make more money," even if that meant putting my ego in check and swallowing my pride when needed.

    But let me share with you a few things, some of which were expressed by a few people here, so you get a better sense of what's going on and to put a few things in perspective...

    By the way, that single thread Jason pointed out was not the thread that sealed the deal. Far from it. Sure, it was another reason added to a growing list that fueled my growing discontent with the board. But that thread was very mild and tamed, compared to some of the all-out, knockout, knuckle-draggin' fisticuffs we've seen over there from time to time.

    (Some of you Warriors will know exactly what I mean.)

    But what you must understand is, this has been a growing concern for many months -- if not years. It has been brewing for a long time. More importantly, it was also based on what went on behind the scenes as much as what went on within the forum itself.

    Namely, there are 5 things to consider here...

    1. Dwindling Membership

    From a statistical standpoint, while the forum has grown immensely in terms of popularity in the last 10 years (some days we had close to 500+ members logged in on the forum at any given time), recently it has dwindled significantly.

    Personally, I don't care. Not too much, anyway. (I care more about the reasons why, and I'll come back to them later.)

    Don't get me wrong. I do care about my members. But I don't care if the board is popular or not, because the board was neither a business nor an income generator for me. It never was. When I first opened it, it was solely to promote me and my copywriting services, which I no longer need to do.

    2. Bullies and Backbiters

    But when you take a hard look at the reasons why those numbers are dwindling, then there are some serious considerations you need to take. One reason is, certain members on the board outright bullied new and struggling copywriters who only came to the forum seeking help and support. Granted, some were supportive and helpful. Others were far from it.

    So certain members were literally "killing" the forum, in a sense. Newbies were downright scared to join. Yes, I do mean scared. And of those who had the courage to join, many would eventually become passive lurkers than they were active participants. And that's a real shame.

    My forum was supposed to be a place of learning, help, and community -- not a place for disparaging, childish, playground-like back-and-forth-shoving, "my-genitals-are-bigger-than-yours" type of conversations, which seemed to have become more and more pervasive in later times.

    Newbies started emailing me or messaging me privately to ask, "WTF?" Some of them outright accused me of lacking leadership, all the way to allowing or promoting slander.

    Sure, I had to take some of those with a grain of salt. Forget the cantankerous remarks some may give from time to time. (Arrogant jerks will always be arrogant jerks. Not much you can do about these people, except to take their personalities with a grain of salt, too. Or an entire shaker.)

    And I'm not talking about being harsh -- often, the harshest critics are the ones you learn the most from. If you come to a forum wanting help and you want honest advice, what would you prefer? Brutal honesty? Or sugarcoated, feelgood pats on the head? (I know which ones I would want for myself.)

    But what I'm talking about are the downright nasty, elitist, "who do you think you are?" remarks, often padded with snarky, condescending comments that only serve to denigrate, demean, or bolster one's own standing. Add to that the endless backbiting and hypocrisy, all the way to personal attacks and actual threats.

    3. Behind-the-Scenes Accusations

    Being accused of being a profiteer is one thing. Those accusations usually slide off my back like water off a shiny, newly buffed car. I'm a capitalist, and I won't ever apologize for it. You don't like the ads? Tough cookies.

    Being accused of corruption is a step up. And that irked me somewhat, but not much more. You will always have pejorative detractors and naysayers, no matter where you go, what business you're in, which forum you hang out in, or what people you attract.

    It's only natural, especially in the field of copywriting where egos, passions, and opinions are stronger than most. You can't please all the people all the time. But trying to keep the peace among such a diverse group of opinionated people is next to impossible. But it was manageable, and I've done so for many years.

    However...

    Being accused of borderline unethical and even illegal behavior is ultimately something I can't take sitting down. In the last year alone, I was being outright accused (and even threatened with legal action) for promoting hatred and profanity, fostering religious discrimination, being sexist, and, of all things, being a racist.

    While these things did hurt me on a personal level (and still do), they are serious charges I do not and cannot take lightly.

    4. Lack of Focus

    Much to the surprise of most, I have other, real income-based businesses to take care of. Businesses I love and enjoy. While I worked hard to manage the peace on my forum for many years, I didn't want to do any of the heavy lifting anymore. Simply, I'm sick and tired of babysitting. And when you have dissension not only among members but also moderators themselves, oftentimes it can become excruciatingly painful.

    Each day, I spent from a half-hour to several hours calming tempers, deleting posts, answering private messages, fixing glitches, refereeing debates, all the way to calling some members -- even moderators -- on the phone to assuage their concerns.

    This is what has taken its toll on me.

    I have other, more important things. I need to be productive. I need to have focus. (Particularly in today's economy, and so should you!) A forum can become a place where the lines between loitering and productivity start to blur. In fact, if you lack self-discipline, a forum can also become an excuse for not taking action. And it often is, sadly so.

    Much like a lot of newbies who join forums, I, too, used to spend too much time on them. But the less I participated and interacted, the more money I made. (Funny that.) And just when I felt I had more time on my hands to work on my businesses, my forum was dragging me back in, either to quash flames, keep egos in check, or respond to senseless bitching for which I neither had the time nor the motivation.

    I need to stick with doing the things that are profitable -- and dump the ones that are not. Mind you, Copywriters Board, in itself, can be profitable. Very profitable. But it's not my main business (unlike Warriors is for Allen, for example). It was never my intention to make it one. And it takes my attention away from some of my real businesses, where people actually -- and cheerfully -- pay me for my help and advice.

    So the possibility of closing the forum down was something that has been nagging at me for a very long time. And with the events of late (such as the new moderator changes, along with losing personal friendships that were near and dear to me), I decided it was time.

    5. People Are More Important

    Besides businesses, there are more important things in life. There are people. Not just paying clients, but also (and more importantly) friends and family. These are the people who value you, respect you, and love you.

    For example, many of you know about my wife's breast cancer last year, which was a hard time for our family. But there's something else you may not know. You see, I am truly blessed to have married the most positive, compassionate, intelligent, wise, and supportive person I've ever met. Here's a case in point...

    This year, when my mother was diagnosed with breast cancer, too (back in March), where she came to live with us for 8 months following her mastectomy so we could take care of her while she healed, and to drive her to the hospital on a daily basis for her treatments, a few things happened.

    One of them is, my wife literally saved my mother's life.

    I'm not exaggerating. You see, my wife was a huge support for my mom. Having gone through it herself, she was her pillar. My mother was on the brink of suicide -- indirectly, as she was on the verge of refusing treatment altogether, and at first decided to not go through her chemotherapy and radiation treatments. She was giving up.

    Luckily, my wife was there. She convinced her otherwise. Plus, I was there, too. And in 40 years (i.e., my entire life), I finally had a chance to get to know my mom. To really, really know her. (If you know my story about my childhood, growing up with an abusive, alcoholic father, you'll understand how important this was for me.)

    But last week was the clincher.

    You see, our son has a friend who has been somewhat part of the family for many years. This boy had a less-than-savory upbringing that closely resembled mine. He grew up in a very harsh environment, one always reeking of alcohol and constant bickering, fighting, and namecalling.

    (The bullies on my board are nowhere near the crap this little boy suffered. If you only knew what this boy had to put up with, from his foul-mouthed mother and abusive, drug-dealing siblings, to a series of less-than-perfect alcoholic step-fathers who couldn't care less. Or worse.)

    This boy's mother, who may not have been the best mother out there, still loved her son very much. But in addition to years of drugs and alcohol abuse, she too had suffered several bouts of cancer in her own life. In fact, she lost one lung to the disease years ago. Along with liver disease and a host of other problems, she kept fighting several recurrences of cancer throughout her lifetime.

    However, just recently (a little less than a month ago), it was diagnosed that the cancer spread to an inoperable part of her brain. (The sad part was, she told us just a few weeks ago when she called to check up on her son who was staying with us for a sleepover with our son, and that she didn't want him to know and asked us not to say anything.)

    She passed away last week.

    We were all stunned. Especially given the fact that Sylvie has been like a second mother to her little boy. Our home was often a safe haven for him -- sometimes lasting for several days and even weeks -- when things were rough at home. The worst part is, this boy will likely be shunted off from family member to family member, many of whom live far away. And there's nothing we can do about it, unfortunately.

    It was then I realized that there are more important things than all the negative, toxic, poisonous, backstabbing, crap-flinging that goes on. On any forum.

    So I made a tough decision. A very tough one.

    And all I can say is... I feel liberated.

    I hope this clears it up for many of you. Thanks for reading this and taking the time to "listen."

    Michel Fortin

    P.S.: While my post above might appear as if I was doing all the hard work, nothing can be further from the truth. I really want to acknowledge my moderators who did a fabulous job. I value their time as much as mine. I couldn't have done it all by myself. It was impossible. And they were on my forum, wasting a lot of their own, unpaid time to deal with all the unnecessary B.S.

    I'd like to thank them all from the bottom of my heart.
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    • Profile picture of the author Tim Warnock
      Thanks for that Michel.

      Although I was hardly posting at the copywritersboard anymore for the last couple of years, I will miss it if this is the end of it... the good, bad and ugly.

      There was a lot of great history there and some great friendships were made over the years.

      Do you think it has finally used up it's value...? I hope you reconsider.

      I support you in your choice 100% whatever it might be - and you have my ongoing friendship.

      I was hoping you would be in Las Vegas last weekend for the $100,000 a day event so we could have a beer together and talk "shop". Now that I'm back in the states, I'm sure that will happen in the near future... I look forward to it.

      All the best,

      Tim
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      • Profile picture of the author MichelFortin
        Originally Posted by Tim Warnock View Post

        I was hoping you would be in Las Vegas last weekend for the $100,000 a day event so we could have a beer together and talk "shop". Now that I'm back in the states, I'm sure that will happen in the near future... I look forward to it.
        That would be awesome, Tim. I miss those bar-closing nights we had in London, where we talked shop, music, and cars.
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    • Profile picture of the author janet444
      Originally Posted by MichelFortin View Post

      But last week was the clincher.

      You see, our son has a friend who has been somewhat part of the family for many years. This boy had a less-than-savory upbringing that closely resembled mine. He grew up in a very harsh environment, one always reeking of alcohol and constant bickering, fighting, and namecalling.

      (The bullies on my board are nowhere near the crap this little boy suffered. If you only knew what this boy had to put up with, from his foul-mouthed mother and abusive, drug-dealing siblings, to a series of less-than-perfect alcoholic step-fathers who couldn't care less. Or worse.)

      This boy's mother, who may not have been the best mother out there, still loved her son very much. But in addition to years of drugs and alcohol abuse, she too had suffered several bouts of cancer in her own life. In fact, she lost one lung to the disease years ago. Along with liver disease and a host of other problems, she kept fighting several recurrences of cancer throughout her lifetime.

      However, just recently (a little less than a month ago), it was diagnosed that the cancer spread to an inoperable part of her brain. (The sad part was, she told us just a few weeks ago when she called to check up on her son who was staying with us for a sleepover with our son, and that she didn't want him to know and asked us not to say anything.)

      She passed away last week.

      We were all stunned. Especially given the fact that Sylvie has been like a second mother to her little boy. Our home was often a safe haven for him -- sometimes lasting for several days and even weeks -- when things were rough at home. The worst part is, this boy will likely be shunted off from family member to family member, many of whom live far away. And there's nothing we can do about it, unfortunately.

      It was then I realized that there are more important things than all the negative, toxic, poisonous, backstabbing, crap-flinging that goes on. On any forum.
      Wow. If that doesn't put things in perspective, I don't know what does.

      Guys, I think we need to learn to live without the board, at least for a while. I suspect Michel needs some room to breathe before he even thinks about what, if anything, he's going to do with the board.

      Maybe for now we can just think about how much we appreciate having had it.

      Janet
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      • Profile picture of the author elsvirtual
        Originally Posted by janet444 View Post

        Guys, I think we need to learn to live without the board, at least for a while.
        Janet
        What??? Live without the board? I feel withdrawl coming on!

        I do agree though that the off-topic section should be cut out. It's really where all the trouble began. It opens up too many emotional wounds and people start getting personal.

        I agree that censorship is bad but someone made the point that everyone was a guest of the forum and should abide by rules of conduct. And that's a valid point.

        I think sometimes we may take the censorship thing too far. Sure...government shouldn't be allowed to censor what books its citizens are allowed to read and such but a forum owner should have the right to demand the visitors behave.

        Anyway, I miss the board. There just isn't any other place where a newbie can rub elbows with seasoned copywriters and absorb their knowledge. There isn't a place where copywriting techniques are discussed in-depth like they were on Michel's board.

        Michel is the reason I'm a copywriter today. I discovered his forum years ago when I was at a crossroads in my career path. I read, learned, applied and acted. Now I can say I'm a copywriter and I love what I do...thanks to Michel and the forum members.

        Evy
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        • Profile picture of the author MontelloMarketing
          Originally Posted by elsvirtual View Post

          Anyway, I miss the board. There just isn't any other place where a newbie can rub elbows with seasoned copywriters and absorb their knowledge. There isn't a place where copywriting techniques are discussed in-depth like they were on Michel's board.
          I think the above says it all...

          Newbies were sometimes met with with curtness and even disdain, sure. Usually because cluelessness destroys the whole momentum.

          We begged and pleaded with people to "set a spell" "absorb" what was going on... learn with your mouths shut for a few days. Those who did that were never afraid... never cowering. Those are the ones who saw the power of the Copywriters board.

          Sadly, as the board's reach grew wider, we attracted a bunch of people (some even from the WF) who heard about the CWB for the first time in a series of posts that often went like this:

          Newbie:
          "Hey... can you tell me if my first sales letter is any good?"

          Marketer:
          "Go to the copywritersboard and ask them."

          Then they head over to us and post the same question. No taking the time to learn a little first... No respect for the craft... Just someone trying their best to make a fortune in their pajamas, while spending no money. The first 500 of those guys are fine... but it gets tedious.

          Then there are the posters without a life. These are the ones who get their only thrills in life by starting arguments on the board. Bush-bashing was popular... 911 was phony... etc.

          Then there was the piking... I've spoken privately to quite a few members who just couldn't stand the entire idea of veterans who come out of the woodwork just to pike. Now, you never saw this done by any marketer worth their salt. When Clayton came in it was truly for discussion. I've never seen clayton, carlton or garfinkel piking on the board like old time snake oil salesmen. But we had a few of those too.

          You know if you look at the real recent history on the CWB it wasn't the newbies being given a hard time... it was the blatant pikers. In the last 6 months or so there have been a couple bruhahas over long-time pikers being called out by posters.

          I respect Michel's decision here but I have to think it could all be easily fixed.

          As some have said... Lose the off-topic stuff... eliminate self-piking (sell those people ads instead)... and require newbies to set a spell and absorb first. Make it impossible to enter the board for the first time and ask questions (10 post rule didn't work for this). Put together an FAQ that answers all newbie questions. What books should I read? Is a copywriter the same as an article writer? SEO writer? All the basic stuff.

          Maybe even have a newbie forum you have to "graduate" from in order to get admittance to the real forum. Let the newbies duke it out in there all they want. If a pro comes in and helps that's great, but they don't have to. Admittance to the pro board comes only when a pro taps a newbie. Or... even the idea of members having to be sponsored by a current member.

          I'm under no delusions here. I know a lot of this just isn't possible. I also know I was a newbie once too. And truth be told I was met with harshness by some of the very people who today claim the CWB is too harsh. You know what? I got over it. I got better... smarter... if your skin is so thin that you can't take a harsh critique... then maybe you're not cut out for pain in the ass clients... maybe you're not cut out for copywriting.

          Just my 1.1 cent (adjusted to current exchange rate)
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          • Profile picture of the author MikeHumphreys
            Originally Posted by MontelloMarketing View Post

            I respect Michel's decision here but I have to think it could all be easily fixed.

            As some have said... Lose the off-topic stuff... eliminate self-piking (sell those people ads instead)... and require newbies to set a spell and absorb first. Make it impossible to enter the board for the first time and ask questions (10 post rule didn't work for this). Put together an FAQ that answers all newbie questions. What books should I read? Is a copywriter the same as an article writer? SEO writer? All the basic stuff.
            At the very least, cut out the non-business stuff that was discussed in the off-topic section. I don't have a problem with anyone asking for web hosting recommendations. I do mind -- unless it's kept professional and respectful of other people's opinions -- political discussions, religious rants, etc.

            Most of the newbies don't see the stickys at the top of each forum with the recommended copywriting & marketing books. Maybe setting up a FAQ section for newbies would work. You sign up and the first place your browser takes you to is the FAQ for newbies.

            I'm under no delusions here. I know a lot of this just isn't possible. I also know I was a newbie once too. And truth be told I was met with harshness by some of the very people who today claim the CWB is too harsh. You know what? I got over it. I got better... smarter... if your skin is so thin that you can't take a harsh critique... then maybe you're not cut out for pain in the ass clients... maybe you're not cut out for copywriting.

            Just my 1.1 cent (adjusted to current exchange rate)
            My first critique, a very successful copywriter told me that the hook was completely wrong and that the sales letter wasn't even worthy of being called a "rough draft".

            Pissed me off at that time BUT... he was right. It did stink and I worked on making it better for my client. As Vin said, if you're wise you get better and smarter when you get expert advise. The advise isn't personal, it's professional and there's a big difference.

            Heck, if you think your fellow copywriters are tough on you, try working for a difficult client. IF you want to make big bucks as a copywriter then you have to deliver positive ROI for your clients and know your craft inside and out. If you write something like the theme for a letter and certain way, you have to be prepared to explain your reasons and even defend those reasons.

            Thin-skinned copywriters don't survive in this industry. They wind up getting chewed up and spit out by clients who are spending thousands of dollars for RESULTS.

            One more suggestion: One of my offline mentors told me years ago that when it comes to employees it was always best to fire fast and hire slow. And get rid of problem employees immediately before they start a cancer in your company.

            Get rid of the cancer causing members and you will revive the forum. The bad apples are the ones keeping the good members from wanting to participate. Not everyone likes rolling around in the mud with forum trolls.

            Take care,

            Mike
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            • Profile picture of the author infopreneur
              To Michel (if you're following this thread):

              Just wanted to say that I really got a lot out of your forum over the years! Thanks for all the work you put into it!

              I should also mention that my productivity has been at an all time high this week, thanks to the forum being shut. I was spending WAY too much time checking in on the "train wreck threads" -- just to see who was insulting who.

              If it comes back, I agree it should be without the off-topic stuff.

              Mike
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    • Profile picture of the author JasonParker
      Originally Posted by MichelFortin View Post

      First of all, thank you to all who emailed me personally and expressed your well-wishes. They mean a lot to me. Even the negative feedback (yes, there were some).

      Contrary to what some people lead you to believe here, I also thrive on negative feedback. I'm not as thin-skinned as you might think. And I love hearing all sides of an issue.

      After all, as my friend Mark Joyner once said to me, "I would be a damned fool not to listen to advice that would help me make more money," even if that meant putting my ego in check and swallowing my pride when needed.

      But let me share with you a few things, some of which were expressed by a few people here, so you get a better sense of what's going on and to put a few things in perspective...

      By the way, that single thread Jason pointed out was not the thread that sealed the deal. Far from it. Sure, it was another reason added to a growing list that fueled my growing discontent with the board. But that thread was very mild and tamed, compared to some of the all-out, knockout, knuckle-draggin' fisticuffs we've seen over there from time to time.

      (Some of you Warriors will know exactly what I mean.)

      But what you must understand is, this has been a growing concern for many months -- if not years. It has been brewing for a long time. More importantly, it was also based on what went on behind the scenes as much as what went on within the forum itself.

      Namely, there are 5 things to consider here...

      1. Dwindling Membership

      From a statistical standpoint, while the forum has grown immensely in terms of popularity in the last 10 years (some days we had close to 500+ members logged in on the forum at any given time), recently it has dwindled significantly.

      Personally, I don't care. Not too much, anyway. (I care more about the reasons why, and I'll come back to them later.)

      Don't get me wrong. I do care about my members. But I don't care if the board is popular or not, because the board was neither a business nor an income generator for me. It never was. When I first opened it, it was solely to promote me and my copywriting services, which I no longer need to do.

      2. Bullies and Backbiters

      But when you take a hard look at the reasons why those numbers are dwindling, then there are some serious considerations you need to take. One reason is, certain members on the board outright bullied new and struggling copywriters who only came to the forum seeking help and support. Granted, some were supportive and helpful. Others were far from it.

      So certain members were literally "killing" the forum, in a sense. Newbies were downright scared to join. Yes, I do mean scared. And of those who had the courage to join, many would eventually become passive lurkers than they were active participants. And that's a real shame.

      My forum was supposed to be a place of learning, help, and community -- not a place for disparaging, childish, playground-like back-and-forth-shoving, "my-genitals-are-bigger-than-yours" type of conversations, which seemed to have become more and more pervasive in later times.

      Newbies started emailing me or messaging me privately to ask, "WTF?" Some of them outright accused me of lacking leadership, all the way to allowing or promoting slander.

      Sure, I had to take some of those with a grain of salt. Forget the cantankerous remarks some may give from time to time. (Arrogant jerks will always be arrogant jerks. Not much you can do about these people, except to take their personalities with a grain of salt, too. Or an entire shaker.)

      And I'm not talking about being harsh -- often, the harshest critics are the ones you learn the most from. If you come to a forum wanting help and you want honest advice, what would you prefer? Brutal honesty? Or sugarcoated, feelgood pats on the head? (I know which ones I would want for myself.)

      But what I'm talking about are the downright nasty, elitist, "who do you think you are?" remarks, often padded with snarky, condescending comments that only serve to denigrate, demean, or bolster one's own standing. Add to that the endless backbiting and hypocrisy, all the way to personal attacks and actual threats.

      3. Behind-the-Scenes Accusations

      Being accused of being a profiteer is one thing. Those accusations usually slide off my back like water off a shiny, newly buffed car. I'm a capitalist, and I won't ever apologize for it. You don't like the ads? Tough cookies.

      Being accused of corruption is a step up. And that irked me somewhat, but not much more. You will always have pejorative detractors and naysayers, no matter where you go, what business you're in, which forum you hang out in, or what people you attract.

      It's only natural, especially in the field of copywriting where egos, passions, and opinions are stronger than most. You can't please all the people all the time. But trying to keep the peace among such a diverse group of opinionated people is next to impossible. But it was manageable, and I've done so for many years.

      However...

      Being accused of borderline unethical and even illegal behavior is ultimately something I can't take sitting down. In the last year alone, I was being outright accused (and even threatened with legal action) for promoting hatred and profanity, fostering religious discrimination, being sexist, and, of all things, being a racist.

      While these things did hurt me on a personal level (and still do), they are serious charges I do not and cannot take lightly.

      4. Lack of Focus

      Much to the surprise of most, I have other, real income-based businesses to take care of. Businesses I love and enjoy. While I worked hard to manage the peace on my forum for many years, I didn't want to do any of the heavy lifting anymore. Simply, I'm sick and tired of babysitting. And when you have dissension not only among members but also moderators themselves, oftentimes it can become excruciatingly painful.

      Each day, I spent from a half-hour to several hours calming tempers, deleting posts, answering private messages, fixing glitches, refereeing debates, all the way to calling some members -- even moderators -- on the phone to assuage their concerns.

      This is what has taken its toll on me.

      I have other, more important things. I need to be productive. I need to have focus. (Particularly in today's economy, and so should you!) A forum can become a place where the lines between loitering and productivity start to blur. In fact, if you lack self-discipline, a forum can also become an excuse for not taking action. And it often is, sadly so.

      Much like a lot of newbies who join forums, I, too, used to spend too much time on them. But the less I participated and interacted, the more money I made. (Funny that.) And just when I felt I had more time on my hands to work on my businesses, my forum was dragging me back in, either to quash flames, keep egos in check, or respond to senseless bitching for which I neither had the time nor the motivation.

      I need to stick with doing the things that are profitable -- and dump the ones that are not. Mind you, Copywriters Board, in itself, can be profitable. Very profitable. But it's not my main business (unlike Warriors is for Allen, for example). It was never my intention to make it one. And it takes my attention away from some of my real businesses, where people actually -- and cheerfully -- pay me for my help and advice.

      So the possibility of closing the forum down was something that has been nagging at me for a very long time. And with the events of late (such as the new moderator changes, along with losing personal friendships that were near and dear to me), I decided it was time.

      5. People Are More Important

      Besides businesses, there are more important things in life. There are people. Not just paying clients, but also (and more importantly) friends and family. These are the people who value you, respect you, and love you.

      For example, many of you know about my wife's breast cancer last year, which was a hard time for our family. But there's something else you may not know. You see, I am truly blessed to have married the most positive, compassionate, intelligent, wise, and supportive person I've ever met. Here's a case in point...

      This year, when my mother was diagnosed with breast cancer, too (back in March), where she came to live with us for 8 months following her mastectomy so we could take care of her while she healed, and to drive her to the hospital on a daily basis for her treatments, a few things happened.

      One of them is, my wife literally saved my mother's life.

      I'm not exaggerating. You see, my wife was a huge support for my mom. Having gone through it herself, she was her pillar. My mother was on the brink of suicide -- indirectly, as she was on the verge of refusing treatment altogether, and at first decided to not go through her chemotherapy and radiation treatments. She was giving up.

      Luckily, my wife was there. She convinced her otherwise. Plus, I was there, too. And in 40 years (i.e., my entire life), I finally had a chance to get to know my mom. To really, really know her. (If you know my story about my childhood, growing up with an abusive, alcoholic father, you'll understand how important this was for me.)

      But last week was the clincher.

      You see, our son has a friend who has been somewhat part of the family for many years. This boy had a less-than-savory upbringing that closely resembled mine. He grew up in a very harsh environment, one always reeking of alcohol and constant bickering, fighting, and namecalling.

      (The bullies on my board are nowhere near the crap this little boy suffered. If you only knew what this boy had to put up with, from his foul-mouthed mother and abusive, drug-dealing siblings, to a series of less-than-perfect alcoholic step-fathers who couldn't care less. Or worse.)

      This boy's mother, who may not have been the best mother out there, still loved her son very much. But in addition to years of drugs and alcohol abuse, she too had suffered several bouts of cancer in her own life. In fact, she lost one lung to the disease years ago. Along with liver disease and a host of other problems, she kept fighting several recurrences of cancer throughout her lifetime.

      However, just recently (a little less than a month ago), it was diagnosed that the cancer spread to an inoperable part of her brain. (The sad part was, she told us just a few weeks ago when she called to check up on her son who was staying with us for a sleepover with our son, and that she didn't want him to know and asked us not to say anything.)

      She passed away last week.

      We were all stunned. Especially given the fact that Sylvie has been like a second mother to her little boy. Our home was often a safe haven for him -- sometimes lasting for several days and even weeks -- when things were rough at home. The worst part is, this boy will likely be shunted off from family member to family member, many of whom live far away. And there's nothing we can do about it, unfortunately.

      It was then I realized that there are more important things than all the negative, toxic, poisonous, backstabbing, crap-flinging that goes on. On any forum.

      So I made a tough decision. A very tough one.

      And all I can say is... I feel liberated.

      I hope this clears it up for many of you. Thanks for reading this and taking the time to "listen."

      Michel Fortin

      P.S.: While my post above might appear as if I was doing all the hard work, nothing can be further from the truth. I really want to acknowledge my moderators who did a fabulous job. I value their time as much as mine. I couldn't have done it all by myself. It was impossible. And they were on my forum, wasting a lot of their own, unpaid time to deal with all the unnecessary B.S.

      I'd like to thank them all from the bottom of my heart.
      No doubt... No doubt Michel.

      I tried joining once and got attacked immediately. I had to become "one of the good old boys" to have any kind of say-so.

      You know... I was just there to learn and teach. I didn't have time for that childish crap, so I went away.

      I'm so glad that you saw somewhat the same thing and put an end to it.

      The Copywriters Board didn't do much for the spirit of the salesman.
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      • Profile picture of the author big-marketing
        I have to concur. When I first joined, a lot of members were complete assholes. And if you read any of the threads I was in, I'm not just talking about myself, They are/were complete assholes to tons of people. One of the biggest assholes had the nerve to get on a pulpit and start pretending to be a good christian and preaching to people about this and that. geez

        Fortunately, I became good friends with several members who are great copywriters and have benefited a lot outside the forum.

        big jason
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        Big Jason Henderson of Breakthrough Email Marketing
        18+ years of email marketing... Certified Email Marketing Optimization, Landing Page Optimization, Value Proposition Development and Online Testing Specialist by MECLABS

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      • Profile picture of the author David Frey
        Michel,

        You know I didn't post much on your forum, but I visited it often, as I do Allen's.

        You are undoubtedly the "King of Online Copywriters."

        And you're "the" Renaissance Man of the online marketing world.

        It wonderful and refreshing to often see your human side. It makes this digital world a little smaller place.

        Life is about family, friends, service, and giving back because that's where true happiness and peace are found.

        Peace and prosperity to you and Sylvie.

        David Frey

        P.S. Behind every successful man is a patient, loving woman.
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        • Profile picture of the author Hugh Thyer
          Hi Michael

          I've really enjoyed your Forum. I've contributed there and taken part as 'Tubs' over the past few years.

          I've seen great writers like Gary Halbert, John Carlton and Clayton Makepeace contribute from time to time.

          You did a terrific job making this available to us over the years. I've been lucky to make some good contacts and even a couple of great long term clients via the board, so I'm very grateful for that too.

          Ultimately, all the members owe you a lot of thanks. You've done a lot for all of us, and I'm sure we all appreciated this great resource while it was there.

          All the best for your future endeavours

          Hugh Thyer
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          Ever wondered how copywriters work with their clients? I've answered that very question in detail-> www.salescomefirst.com
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      • Profile picture of the author tremayne
        Michael:

        I don't know you, have never done business with you althou you have written to me in the past. I just wanted to say I am sorry your well-meaning effort was so spoiled for you.

        It sounds as if you made some good friends, however. Friendships, in my view, are made through fire not fun times. I hope you will cherish them and see them as your reward for your efforts.

        Be happy in your increased time and freedom.

        Sydney
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        Wealthy Investor Limited
        http://wealthyinvestorweekly.com

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    • Profile picture of the author Omar Khafagy
      I was a mod for a brief period of time at the board... Actually I became a mod alongside Vin and Michael.

      I don't post on forums very often, I'm a lurker. I like to read, and frankly I acknowledge that there were some real wizards on that board. It often felt like I got front row seats to some pretty amazing discussions between experts. What's more, those experts were often very accessible. I could message them, I could interact with them. And most of them wouldn't be afraid to tell me when I'm being a complete idiot.

      It was for that reason that I felt an incredible amount of pride when I became a mod there, because I was given the opportunity to give back. The members on that board were often so advanced that I frequently found myself at a loss for what to post. So I'd create light-hearted Off-Topic threads.

      In a few places I joined some of the more heated discussions. I learned (in the span of about a month or so) to stop throwing myself into the fire.

      I think that the board is still useful. I'll miss Winicki's great posts, gjabiz's incredibly detailed and helpful responses and I'd keep on naming names, but I'm afraid I'll miss someone.

      That board was a great place to hang out. I still reflexively type out "copywritersboard.com" into my browser the second I open it. It's one habit I'm sorry that I'm having to unlearn.

      But thanks is still due to Michel anyway. I gotta say, you tried man. And for that, I really am thankful.

      All the best to you and your family =)
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      Omar Khafagy
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    • Profile picture of the author JeremyEstes
      I'm someone who will happily pay you to write me something like this letter.

      ::Off to get a quote.
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  • Profile picture of the author Dave Ryan
    Good call Michel...

    While it was a resource that generated some very insightful and helpful discussions for many - as you said - It also harbored some horrible attacks against peoples morals and beliefs which was ridiculous.

    Being the person who has to regulate things like that just fills your mind with crap not worth the time of even considering. I say congrats on making a tough (but logical) decision. Take care...

    Dave
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    • Profile picture of the author jbsmith
      You are so right Michel, the negative energy of having to babysit, respond to mis-truth's, dealing with frustration and even pettiness has a many-times-greater impact on all aspects of our lives.

      By elimintating this you should see a massive increase in your work and emotional state - good move sir!

      I believe you are correct in assessing that running a competitive forum these days must be a core competence - the main business model, not just an aside - otherwise it's just too distracting. I've often thought of starting my own forum, but after talking with others who do it, I understand the negative side very well.

      Congrats on your new liberation and now you'll be an even MORE dangerous copywriter than before!

      Jeff
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  • Profile picture of the author TiffanyLambert
    Wow I had no idea this was going on. I visit infrequently, when I'm working on sales copy and want to learn from copywriters who specialize in that area, and I was always happy with the atmosphere.

    So sorry you had to endure this Michel! May you and your family have some peace this holiday season and for years to come

    Thanks for all you did with your board in trying to maintain its integrity!
    Tiff
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  • Profile picture of the author Ricky Breslin
    What's been mentioned here for a possible "re-opening" is right. In my opinion, the ONLY way for the Copywriter's Board to be successful again is to...

    1. Have 3 sections. Copywriting, Marketing, & Member Promotions. Have a $10-$25 fee to post in the Member Promotion area. That will eliminate all BS.

    2. I wouldn't have a minimum post rule. There's only 2 sections, Marketing and Copywriting. It would be simple to moderate and it's as easy as it gets. Let the newbies in and start rollin' right off the bat.

    3. Create a ZERO tolerance or self promotion on the Copywriting and Marketing section. We all know the members whose only purpose was to position themselves as some great copywriter there only to push a seminar or whatever. It got old.

    If those 3 things were done the forum would be cake to moderate and manage and it'd be very productive in my opinion.
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    • Profile picture of the author Deb Holder
      I feel compelled to chime in for several reasons here.

      First of all, it was the Off-Topic thread that got the most heat. As a member for more than two years, Michel's forum was a source of inspiration for me. I credit that forum for launching my career. I didn't see the forum--overall--as a negative place to be. Sure, it lost its focus for awhile, but after being a member for a couple of years, I've seen the forum go through "spells of negativity," only to come back stronger. The Off-Topic forum may have gotten heated at times, but I don't think that defined the entire board.

      Secondly, people who posted silly posts were often met with silly answers. I'm not going to elaborate here, but those who were involved in the forum know what I mean.

      Keep in mind that when a community like the CW Board grows strong, we become like family. That means that we're comfortable enough to speak our minds, and sometimes it can get a little heated. Personally, I didn't see anything that harsh against newbies. Maybe it's just my perspective. If you come to a cw board looking for a critique, people will be honest. They know that your career depends on it.

      And, the piking. Wow. I'm not completely against people piking their products. The main issue is that certain people used the board to elevate themselves to guru status without giving back to the community. Not cool. Not cool at all.

      Finally, I have apologized to Michel privately, but I feel the need to defend something I wrote. I was the one who started the "Ads in Threads" thread. For those of you who think I should be banned for making statements about the ads, you should know the story behind it. We went from zero ads to quite a few overnight. The ads were speed bumps in the virtual conversations, and several of us found them annoying. (I communicated with people behind the scenes before I ever mentioned it on the board.)

      Because this forum created an environment of openness among its members, I felt safe to comment about it. Not once did I say that Michel shouldn't monetize the forum. I never (in a million years) thought my reaction would cause this much of a stir. In fact, I don't remember anyone in that thread saying that he shouldn't monetize it. We spoke about--specifically--the ads in the threads. That's all. Like I said to Michel, I never meant to cause any stress or disrespect. I was trying to be helpful. After all, one thing I really liked about the CW Board is that you could read through the conversations without getting assaulted by ads. When the threads were suddenly overrun with ads, it was as if strangers suddenly moved into town and interrupted all the conversations.

      I hope that the forum will re-open. When I was brand new, these people opened their minds and their hearts to me and helped to achieve what I never imagined possible. I will miss all of you. :-)
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      • Profile picture of the author drmani
        I also know I was a newbie once too. And truth be told I was met with harshness by some of the very people who today claim the CWB is too harsh. You know what? I got over it. I got better... smarter... if your skin is so thin that you can't take a harsh critique... then maybe you're not cut out for pain in the ass clients... maybe you're not cut out for copywriting.
        Wow, this is an eloquent essay distilled into a paragraph.

        People talk about 'forum wars' as if they are 'harsh'. Michel shared a story. I've had days when I walked out of the O.R. in tears because of the way I was treated by 'seniors'. (For the record, NOTHING on hundreds of forums I've participated on has ever made me cry!)

        The REAL world is harsher (way harsher) than any 'walled garden'.

        Apprenticeships in certain specialties are designed not just to train, but to weed out unsuitables. It's been said about surgery residencies that they are planned to break the man, if not his mind. And only the toughest survive.

        Yet it's easy to ignore those tough character traits when they are covered by a hard-learned and compassionately adopted veneer of decency, politeness and sense of public image - I'm sure Michel is no wimp, it takes deep character and courage to deal with the recent life issues with Sylvie and his mom.

        "Too nice for his own good"? No, sir. Tough enough to make the tough calls - when they become necessary.

        Just as any other success story we look up to and admire.

        All success
        Dr.Mani
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      • Profile picture of the author Lance K
        Originally Posted by Deb Holder View Post

        Finally, I have apologized to Michel privately, but I feel the need to defend something I wrote. I was the one who started the "Ads in Threads" thread. For those of you who think I should be banned for making statements about the ads, you should know the story behind it. We went from zero ads to quite a few overnight. The ads were speed bumps in the virtual conversations, and several of us found them annoying. (I communicated with people behind the scenes before I ever mentioned it on the board.)
        Deb, I wansn't implying that folks like you be banned. I suspect that the feedback you offered in regards to the ads was of real value to Michel.

        But when lurkers and leap year contributors start moaning about it without offering any useful feedback, then yes, I say ban them.
        Signature
        "You can have everything in life you want if you will just help enough other people get what they want."
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        • Profile picture of the author primoquest
          Originally Posted by Lance K View Post

          Deb, I wansn't implying that folks like you be banned. I suspect that the feedback you offered in regards to the ads was of real value to Michel.
          I don't think anyone ever saw Deb's thread as a thorn in the side of Michel's ad testing and in fact, it probably helped Michel in making the decision to move the ads to the top and bottom of the threads (thanks Deb).

          One thing about Michel is that he was always listening to feedback of his forum members as part of his testing.

          I totally agree on the idea of charging for members content to be published and think Allan's idea is a great model for that.
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  • Profile picture of the author VDMP
    Banned
    [DELETED]
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    • Profile picture of the author Paul Myers
      Originally Posted by VDMP View Post

      I never understood the whole ads in threads debate. Took me 30 seconds to tell adblock+ to hide them and I never thought about it again.
      I move this person be removed from the board, with extreme prejudice.

      Also... who's get the control for the remote bug-zapper that's attached to his keyboard?


      Paul
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      Stop by Paul's Pub - my little hangout on Facebook.

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      • Profile picture of the author VDMP
        Banned
        [DELETED]
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        • Profile picture of the author Paul Myers
          He he, don't be so angry dude. There's plenty of people who don't know how to use adblock+ and will have to read your ads.
          It's funny to watch the assumptions people make when you disagree with them, no matter how strongly.

          No anger here. Just a desire to see a thief banned from the forum.

          Got nothing to do with me. My sites, at least the ones that are active, don't have ads on them at the moment. Not my business model.


          Paul
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          Stop by Paul's Pub - my little hangout on Facebook.

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    • Profile picture of the author Deb Holder
      Originally Posted by VDMP View Post

      I never understood the whole ads in threads debate. Took me 30 seconds to tell adblock+ to hide them and I never thought about it again. It's rare but sometimes technology can actually be liberating.

      Cheers
      I didn't know about adblock when I wrote that post. I'm sure a lot of other people didn't know about it, either.
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      • Profile picture of the author janet444
        Deb, I think anyone who read your posts would agree that they were intelligent and thoughtful. You contributed a lot to the board.

        As for harshness to newbies - I thought people would sometimes jump to conclusions about posts newbies made and reply rather harshly. And in the critique section, sometimes sarcasm was substituted for constructive criticism.

        As writers, I think we can stop and think about whether or not some anger creeps into our posts and consider rewriting the post so that we are saying the same thing without being accusatory. As we search for new boards to frequent, we'll be newbies all over again and my not quite get the hang of all the rules at first. We'll want people to have some patience with us, in case we don't quite get it (though if we're just insensitive to the rules that's a different story).

        Just for fun, here's a quick story of a forum I joined this year that nearly scared me off when, as a newbie, I violated its conventions:

        I joined the forum for the director Kevin Smith. I started a new thread, but only after having searched for a thread on that subject in vain. I got some flak, and was told there was already a forum on that subject.

        On that forum, the threads go on forever and ever, I mean like 90 pages. But they won't let you start a new thread on, say, a subtopic! So a thread on the movie "Clerks" for instance, will go on for years and reach a billion pages, but don't you dare start a new Clerks thread! Kinda funny but weird. I wasn't the only one who caught flak for it.

        So if the Copywriters Board does reopen or another takes its place, please let's not have one thread for copywriting and another for marketing (and that's it!). I suspect I may have ADD and if I don't that will surely cause it.

        Janet
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        • Profile picture of the author Deb Holder
          Janet,

          I think that when the forum closed, a lot of us felt a twinge of guilt, wondering if we contributed to its downfall. I know I felt guilty when I saw the issue about monetizing the forum as one of Michel's points on the current letter.

          It's important to note that when you write something, someone may interpret it differently, depending on their perspective or mood. You can see the various interpretations in the posts in this thread. I thought that most of the newbies were treated quite well. I saw more negativity among long-time members who started to get on each others' nerves. That happens in any "family."

          If you drop in from time to time, you may not understand the personalities there. It takes time to get to know people. Michel's forum had a lot of good members, and I hesitate to judge anyone by an occasional snarky post or disagreement.

          I think we can all agree that Michel's forum contributed a lot to us professionally and personally. I don't know what went on behind the scenes, but there were a lot of good people in the forefront.
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          • Profile picture of the author janet444
            Originally Posted by Deb Holder View Post

            Janet,

            I think that when the forum closed, a lot of us felt a twinge of guilt, wondering if we contributed to its downfall. I know I felt guilty when I saw the issue about monetizing the forum as one of Michel's points on the current letter.

            It's important to note that when you write something, someone may interpret it differently, depending on their perspective or mood. You can see the various interpretations in the posts in this thread. I thought that most of the newbies were treated quite well. I saw more negativity among long-time members who started to get on each others' nerves. That happens in any "family."

            If you drop in from time to time, you may not understand the personalities there. It takes time to get to know people. Michel's forum had a lot of good members, and I hesitate to judge anyone by an occasional snarky post or disagreement.

            I think we can all agree that Michel's forum contributed a lot to us professionally and personally. I don't know what went on behind the scenes, but there were a lot of good people in the forefront.
            Oh, yes, there were definitely lots of good people. But I am talking about posts that were blatantly rude, not necessarily to newbies, but including to newbies. I think this was more true a few years ago, but I did see a few in the near past.

            And I hope I'm not coming across as judging anyone. Lord knows, I made posts I regretted.

            I should talk, I keep messing things up with my brother because I constantly misinterpret his emails. We've promised each other that the next time we get angry about an email, we'll call the other on the phone to clear the air.

            Janet
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        • Profile picture of the author MichelFortin
          Let me be abundantly clear.

          1. My decision was not based on just what went on within the forum itself, but also (and primarily) what went on behind the scenes. Stuff you don't know or won't ever know about. Not even the moderators.

          2. I was being pulled from all four ends in a constant tug of war: moderators, senior members, newbies and even non-members (people who never registered on the board, but who read the threads and emailed me with their bullyragging threats).

          3. Many of the posts that were downright nasty were deleted or edited by myself, the moderators, or the posters themselves, long before most members caught on. But if a few members see it quickly enough before they were sanitized, it only takes one unreasonable member to wreak havoc.

          Bottom line, some people are jumping to conclusions based strictly on what they have personally witnessed on the board. If you are one of them, please be aware that you're only scratching the surface.
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          • Profile picture of the author MontelloMarketing
            Michel,

            Are you at this point close to a decision on the permanence of the closing? Many of us would like to know before hanging our hats elsewhere.

            Bruce Wedding has opened a board at www.copywritingboard.com. But many (me included) would much rather keep our hats where they are now.

            So please let us know what you decide as soon as you can... please.

            Originally Posted by MichelFortin View Post

            Let me be abundantly clear.

            1. My decision was not based on just what went on within the forum itself, but also (and primarily) what went on behind the scenes. Stuff you don't know or won't ever know about. Not even the moderators.

            2. I was being pulled from all four ends in a constant tug of war: moderators, senior members, newbies and even non-members (people who never registered on the board, but who read the threads and emailed me with their bullyragging threats).

            3. Many of the posts that were downright nasty were deleted or edited by myself, the moderators, or the posters themselves, long before most members caught on. But if a few members see it quickly enough before they were sanitized, it only takes one unreasonable member to wreak havoc.

            Bottom line, some people are jumping to conclusions based strictly on what they have personally witnessed on the board. If you are one of them, please be aware that you're only scratching the surface.
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            • Profile picture of the author Paul Myers
              Michel,
              My decision was not based on just what went on within the forum itself, but also (and primarily) what went on behind the scenes. Stuff you don't know or won't ever know about. Not even the moderators.
              Oh, crap. That stuff. I'd almost forgotten about that part of it.

              I obviously don't know any of the specifics, but, knowing copywriters and having run forums, I could probably make some good guesses. That's where, to steal a Kenny Chesney line, "You find out who your friends are."

              I'm not sure if the profession creates them or just attracts them, but there are a lot of Drama Queens among the ranks. Some of them are like vicious schoolgirls whose boyfriends have left them for a different cheerleader.

              Feh. A pox on all their houses.


              Paul
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              Stop by Paul's Pub - my little hangout on Facebook.

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  • Profile picture of the author Noah Fleming
    There was one thread there that I referred to on occasion and had bookmarked but I never became a member of the site. However I used to read some really great stuff on the site as a lurker.

    Congrats to Michel on a job well done regardless of what the future may hold.
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  • Profile picture of the author mr.steve
    A sad day. I've always found Michel to be extremely helpful and inspiring to people, even (and especially) new copywriters. A great guy. Here's wishing him all the best!

    Steve
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  • Profile picture of the author YvonneTagbo
    Hi Michel,
    I did visit the board infrequently, when I need answers to copy issues.
    Thanks for being honest and for developing such a useful resource.
    I pray that you enjoy the rest of the year and have a brill 2009.

    Regards,
    Yvonne
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    • Profile picture of the author whoisbambam
      Michel Fortin,

      Unfortunately, I sense that any verbal condolences would smack of utter emptiness.

      I do feel your position.

      not many people have the courage, and then the deep, introspective understanding and depth exhibited by your post.

      the alcoholism, an atrocity as it may be, probably contributed to your depth, along with your own personal battles with the loss of life and love.

      I came from a similar background. Some of my earliest memories (4years of age) were waking up at about 2am to the sound of screaming and breaking glass as my step father and mother battled. I even witnessed a few cops beating him to a bloody pulp with their clubs one night. And, unfortunately, i can actually FEEL the bumps to this day: one night the battle was quite bad; he jumped on top of the station wagon as my mother tried to flee; she slammed on the brakes, he went flying forward, and she ran over his legs; I will never forget the yells and the bumps.

      Then my life was pulled from man to man (perhaps 10) and from school to school (perhaps 7) over the ensuing years: Chaos was the norm.

      There was a period of 'stability', but it was foul from the beginning, as this man made me call him 'daddy' before the marriage, made me kiss him on the lips, and kicked me so hard that I couldnt sit for about a week (i was about 8yrs old, forgot to feed his dog), all before the marriage.

      At 11, i was hospitalized from his abuse, ran away a few times, and my sister was raped by him, amongst other things (at least he is a registered sex offender).

      So.......

      There is more to life than a forum.

      If you need rest from a forum, well hell, take it--imo, there is no need for explanation (altho your generativity toward this child is admirable, and accelerated, as if you have studied psychology you would realize that Generativity vs. Stagnation in Ericson's stages of development doesnt usually occur 'till later ages, and the fact that you are male and are exhibiting generativity is admirable).

      Seek out meaningful relationships. Love. Help this boy if it is your desire. No matter where he goes, you can trace him (altho i would try to get as much biographical info as possible, ie dob, place of birth, maiden names parents, social security number if they have them in Canada, etc).

      When he becomes of age, seek him out. Give him guideance. Educate him; if it is your desire.


      Do that which makes you happy, and I wouldnt concern yourself too much with explanations (being from an alcoholic family, you may actually go out of your way to please; this can result in a destructive co-dependence between doing what is best for you, and giving too much to a detached world, ie a forum).

      Instead, focus on meaningful, real-life, interpersonal relationships, and indeed step away from the responsibility of a forum.

      Good luck, Michel Fortin.

      Good to see a man with such inner strength that you could share such personal events (this child, your wife, your mother, your life, etc) publicly in light of your immense popularity and 'known' reputation (the fact of the matter is, is that most of us still dont KNOW you, and that distinction needs to probably become more of a focus point in your life).

      Consider seeking the advice of a professional's professional, ie a psychologist's psychologist. Not because you need 'medical' intervention, but because sometimes they can bring to light things that are not so obvious. Alternately, a hypnotist (ie dick sutphen, who does personal retreats, recommended by nightingale.com/Auth_Bio~author~Dick_Sutphen.aspx

      dicksutphen.com/html/privsess3.html

      Or, just make some cocoa and sit by the fireplace with your loved ones, not having a single care about the day-to-day operations of quibbling in a forum!

      Be well!

      Steven
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    • Profile picture of the author zapseo
      Man oh man.

      I am soooo sorry to see the Copywriter's Board shut down.

      It's interesting to see the people jump on board, ready to accuse other members of board -- known only to them -- as, it would seem, to be the the cause of the demise of the Copywriter's Board. (Although Michel has indicated that is not the primary impetus -- and further informs us that the true impetus comes from, and will remain, "behind the scenes." Though that is less than satisfactory to those of us who mourn our loss -- and who want to come up with a solution -- who seek the means for resurrection of our loss.)

      It seems like a way for some of the acrimony that existed -- self-justification and self-righteousness -- to live on.

      Self-reflection -- "We have met the enemy, and he is us" would seem to be a better perspective.

      But there's a balancing act. A balancing act because some people have egos that are too fragile to withstand the acceptance of responsibility of their own culpability. And that is NOT to blame them. It is not to demean them, for they already are suffering. However, it is to acknowledge the continuum of psychological health and ego strength (in the best sense of the word, not the sense in which "egotist" comes to mind) that we find in our fellow humans.

      One choice is to stomp on the weak. Another choice is to understand, build up, strengthen. But we all act out of our own strengths and weaknesses -- and, we are, above all, emotional creatures.

      Having been a moderator of this and that forum, and other environs of human communication -- running a forum of any size requires a thick skin and a sometimes too-stubborn sticking to one's guns.

      One of the people I had the great pleasure of being a moderator for (and subsequently, admin) was for Mike Filsaime, for his forum for owners of Butterfly Marketing. In the early days. When people were anxiously waiting those first BFM packages.

      I learned something very valuable from Mike. And that is his near-death on negativity. His wisdom in understanding how rapidly negativity can spread. And the willingness to withstand the heat when people yell "censorship."

      Nevertheless -- debate that at times seems quite acrimonious exists in various political houses -- more famously in the Parliament of Great Britain. And I had also recently discussed the use of, and acceptance of, debate within certain domains with Dr. Mani, who reminded me of it's use in medicine -- and I had recalled its use in software development.

      That undercurrent -- as someone pointed out -- of the larger context, the longer relationships -- can often tolerate a certain degree of acrimony because the longer term relationship is more secure. The analogy folks have spoken about here is that of "family." Indeed, a former co-worker was very surprised to know that another co-worker and I were good friends. We had worked with one another for some 6 years. The puzzled co-worker was someone who had entered our midst about 4 or 5 years into that time period.

      Certainly, within the US, acrimony seems to have been reaching a higher and higher pitch -- especially around political issues. However, economic uncertainty as assuredly attacks people's otherwise sunny dispositions as surely as it tumbles the Dow.

      Some of you are probably wondering what the point is -- what my conclusions is, in writing this. "Get to the point!"

      There isn't one. We are on a journey. And I'm simply pointing out features of the human landscape as we go by.

      Michel, thank you soooo much for the wonderful years of the Copywriter's Board -- and of the wonderful resource it has been. I, too, mourn the comraderie (though I'll admit to being an infrequent contributor -- pandering for "rep" in my sig, LOL.).

      I hope that this wonderful resource will be made available, even if continuing discussions are not.

      So...if any of Michel's technical people will make a backup of the forum database and send it to me...I'd be really appreciative. LOL. (Bribery seems so much more effective than trying to scrape Google's cache...)
      JUST KIDDING. (But I can dream, can't I?)

      And if you, dear reader, have managed to read through my mental perambulations to this point -- I'm not sure whether to be flattered, or to congratulate you, or wish I had your spare time.

      Live JoyFully!

      Judy Kettenhofen, Profit Strategist/Copywriter
      NextDay Copy
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  • Profile picture of the author MusicCityCopy
    Full and heartfelt respect for all the personal reasons for closing the board. Anyone who can't clearly see that Michel Fortin is a top notch human being...well, I feel sorry for you.

    That said, I just want to say I wish I had copied and saved many more posts than I did. It's the resources and information the board offered that meant the most to me. I feel a deep sense of loss from not being able to go back and look up my favorite threads.

    Michel, I wish you the best in the future. I would not want to be in your position. The board was so significant that it actually became a real place to all of us. And we miss our favorite place, that's all.

    Kindest regards,

    Seth
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  • Profile picture of the author trease
    Michel,
    I'm sorry the Copywriters Board was closed. It was a good forum loaded with lots of info. I only visited occasionally and posted even less often. I used to refer people over there.

    But I totally understand and saw some of the not too cool posts.

    Death of a close one can certainly put a fresh perspective on things. And all the back biting hidden sneak attacks by somone with a search and destroy agenda can really wear you down and fray your nerves.

    I can relate on those two points big time. My dad passed away 28 Oct 2008 and I was a daddy's girl. I still haven't grieved properly or had my big cry. I just can't but that's another story. And I have a sibling who could make mincemeat out of all the vilest poster offenders put together in one room. And this sibling is determined to tear my family into itty bitty shreds just so they get their own way at the expense of everyone else.

    So I personally know firsthand what it's like. My heart and prayers go out to you Michel. You had to take action against the ilk as I did and at great untold cost. I know how bad it can get when your nerves are so shot you get too close you almost fall off the edge.

    When things get that bad you must distance yourself or you'll become toast. But there is empowerment when you take control back from these evil doers. I think I know the cost. Unfortunately for me, I can't bring total closure to my situation. I do feel your pain. And on top of all the drama I'm recovering from surgery on both feet and probably won't be fully recovered until next July.

    Good can come out of this though. The phoenix rises up out of the ashes and soars to great heights. I am thickening my skin and making a stand. And I've learned more compassion for others. We never know what their situation might be. Plus I've become all the stronger and more caring because of what I've gone through.

    But there never is an excuse for bad behavior.

    I do hope the Copywriters Board comes back. Truly I do.

    trease
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    • Profile picture of the author trease
      [quote=trease;267462]Michel,
      I'm sorry the Copywriters Board was closed. It was a good forum loaded with lots of info. I only visited occasionally and posted even less often. I used to refer people over there.

      But I totally understand and saw some of the not too cool posts.

      But there never is an excuse for bad behavior.

      I do hope the Copywriters Board comes back. Truly I do.

      trease
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      • Profile picture of the author trease
        Michel,
        I'm sorry the Copywriters Board was closed. It was a good forum loaded with lots of info. I only visited occasionally and posted even less often. I used to refer people over there.

        But I totally understand and saw some of the not too cool posts.

        But there never is an excuse for bad behavior.

        I do hope the Copywriters Board comes back. Truly I do.

        trease
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  • Profile picture of the author MichaelWinicki
    I guess I find it a bit perplexing to read the complaints inferring that the Copywriter's Board was full of bullies.

    Yes there were times when the critiques could be harsh...

    Yes there were times, especially in the "Off Topic" area where things got heated, and I can understand how someone could read one of those threads and think, "Gosh person so & so is a complete a-hole."

    But I think overall that board was no better or no worse than most of the other boards I've frequented.

    Heck even it this thread Moffat got a jumped by someone... It happens. I wouldn't label this board full of bullies. But as a boards grow it will get all sorts of visitors-- some a little less respectful than others. Like I said, it happens.
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    • Profile picture of the author Phil Spinelli
      at-least leave the posts readable.

      You're getting good search engine traffic plus there are some good post in there.
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      • Profile picture of the author Andy Catsimanes
        I'm with ya Phil!

        There were some threads on CWB (as there are here) that could easily be made into great info products. I copied and pasted a few into docs on my computer for future reference, and now wish I'd done that with a few other threads. Hopefully CWB will be back in some form soon.
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      • Profile picture of the author davezan
        Originally Posted by Phil Spinelli View Post

        at-least leave the posts readable.
        Except the off-topic section, maybe.

        Michel, I meant no malice if you read my post earlier. A thousand...no, million...
        oh heck, I can't even measure how many pardons!

        Just don't close your blog too, okay?
        Signature

        David

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        • Profile picture of the author Bruce Wedding
          I guess, I'll take a contrarian position, which in my mind is simply the position of a realist.

          I have no opinion on whether the use of AdBlockerPlus is criminal or not. It is a fact and that is all that is important to a marketer. A marketer adapts just like TV started using more product placement in response to the TiVo. Of course, that was after they unsuccessfully sued to stop it.

          Interrupt-based marketing is on it's last legs. People don't like it. Why fight the trend? Re-read your copy of Permission Marketing and get with the program.

          If I had to make an educated guess, I would say that 85% of the income from this forum comes from the WSO forum. There is ZERO interrupt-based marketing pushing anyone to pay Allen $20 yet a quick peek at the stats shows that 1,000+ do it every month. AdBlockerPlus is helpless to stop it.

          A great book about the stock market, "Reminisces of a Stock Operator" can be summed up in one sentence: "Don't fight the trend."
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  • Profile picture of the author Phil
    Hi,

    I sincerely do not know where all these so-called pros find the time to
    shoot the breeze in forums, any forum! Each time I visit the WF there is
    yet another new name with 1k+ posts giving advice to all and sundrie
    and they have only been a member for a few months. That's gotta play
    havoc with your hourly rate!

    The Copywriter's forum is one of our great online resources and I sincerely
    hope Michel finds some way of navigating around these problems to bring it
    back live and loud.

    Yes, it probably has its fair share of loud-mouthed ego-maniac devas who
    need it more than it needs them - but what online forum doesn't?

    But here's my solution:
    I say boot out anyone with a higher weekly post count than is believeable
    for a full time worker and you'll quickly discover only the value posters remain!
    And the real pros (who don't have time to be gassing non-essential on
    forums)!

    Tell me I'm wrong. (Ok, that is partly tongue in cheek, but only partly.)

    Phil

    Michel, you are an essential part of any online copywriter's education;
    and it's a relief that you are also a good great! I wish you all the best.
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  • Profile picture of the author Phil Spinelli
    Where's Angie?
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  • Profile picture of the author Dan Safkow
    It's a shame that it closed, but I've seen many forums turn toxic by folks who like to stir things up with negativity, instead of being a contributing member of a productive community.
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  • Profile picture of the author Hardi Wijaya
    Guys, excuses and reasons are created for a purpose. Things will bounce back for better. Remember.


    Hardi
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  • Profile picture of the author MichelFortin
    I've been meaning to say this for a long time.

    But for me personally, I believe that when someone uses adblocking scripts, especially on a site that's free and paid for by ads and sponsors (and therefore the ads are not really there to make profits but to cover the expenses of offering the free resource), adblocking is theft.

    And I agree wholeheartedly with Paul.

    It's no different than stealing a DVD. Why? Because if you watch a movie on TV (cable TV, that is), there are commercials. They help pay for the movie. You don't like commercials? So you opt to buy the DVD instead. That is, you still paid for it in some way.

    But if you got a free movie without paying for it (whether it's paying for it by buying the DVD or at least paying for it with your time by putting up with the "annoyance" of some ads), then you are no different than someone who downloads free software or music or movies off of file sharing sites.

    If you have commercial-free specialty TV channels, you're still paying for it with your cable bill. So to continue my analogy, this would be like hotwiring your cablebox from the cable company in order to watch the commercial-free movies.

    Bottom line, if you attempt to circumvent the ads or bypass the normal use of a resource that's brought to you for free, you are taking away not only money from the owner but also from his/her advertisers (if you use a PPC model, for example) and eventually from other members/users (through price increases or -- here's a stunner for you -- the eventual loss of said free resource altogether).

    Even if you think, "there are not many people who do this," it's like saying, "I'm going to steal this DVD from the movie store... besides, they have tons of movies... make a lot of money... they're covered by insurance... not too many people steal from them anyway..." etc.
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    • Profile picture of the author Paul Myers
      Mike,

      I wasn't going to spend the time explaining it, since most of these people already know what they're doing. They do it for exactly the reason that responsible people object to it.

      Note the "he he" at the beginning of his response, and the assumption that I was angry, despite the bug-zapper joke in the post. He thinks he's getting one over on someone with it. He wants to piss people off. That's his definition of success.

      Still, it's useful that people who may not be aware of the issues see the other side. So, thanks for that.


      Paul
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      Stop by Paul's Pub - my little hangout on Facebook.

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      • Profile picture of the author Bruce Wedding
        Having spent 3 years at Michel's board, I was as sad as anyone to see it go. This presidential election cycle really seemed to spark the emotions. I didn't take part in that discussion but many did and it became quite divisive.

        As for the "rough treatment of newbies", I'm not in the same camp as Michel. The best copywriters in the world were the subject of brutal crits by their mentors. Ask Caroline Anglade-Cole about Clayton Makepeace or ask Bencivenga what Ogivly told him.

        Tough crits are a quickening and a weeding out process. Whether they make you quit copy writing or make you a better copywriter, they've saved you a lot of headache and you should thank the one giving the critique.

        Copywriting is not for the weak of heart or stomach. I remember the first few big launches running my copy, I was so sick with nerves I had fluids coming out of all orifices of my body.

        Anyway, thanks for hanging in there as long as you did, Michel.

        Bruce
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    • Profile picture of the author jit1908
      Originally Posted by MichelFortin View Post

      I've been meaning to say this for a long time.
      That might be true if not for one little detail. Users pay for the bandwidth, the computers and software and support in the case of computers and cable bills and televisions and electricity for tv. I doubt a Terms of Service, including yours, states that visitors must read ads to use the site. That would be bad juju. So the stealing claim just doesn't hold water.
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      • Profile picture of the author MichelFortin
        Originally Posted by jit1908 View Post

        That might be true if not for one little detail. Users pay for the bandwidth, the computers and software and support in the case of computers (...).
        They certainly don't pay for my bandwidth.
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  • Profile picture of the author angela99
    When he says that "Never once did I think that I would have to constantly babysit this forum" I know he's 100 per cent right.

    That's the challenge with any forum you run: it can turn into an endless time sink and for Michael Fortin that's what happened. There are only so many hours in the day.

    Cheers

    Angela
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  • Profile picture of the author Robert Rosenthal
    I stumbled upon the Copywriters Board while researching the advertising practices of World Reserve Monetary Exchange. I didn't agree with the contributors' views. I published a post on the experience on Freaking Marketing. If you Google "Freaking Marketing blog" you'll see it. (Since this is my first post here, I'm not able to add links.)
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    • Profile picture of the author MontelloMarketing
      Robert,

      Nice blog post. Totally and completely not true... but nice.

      (If anyone who frequented the CWB wants to take a look at his blog, they should. This guy's clueless about us... bordering on libel.)

      I've not met one regular contributor of that board that used anything shiftier than NLP methods to sell anything.

      And your assessment that any of us were unethical... or even borderline, shows just how little you know about the people there.


      Originally Posted by Robert Rosenthal View Post

      I stumbled upon the Copywriters Board while researching the advertising practices of World Reserve Monetary Exchange. I didn't agree with the contributors' views. I published a post on the experience on Freaking Marketing. If you Google "Freaking Marketing blog" you'll see it. (Since this is my first post here, I'm not able to add links.)
      Signature
      The Montello Group
      Copywriting|Publishing|Training
      Your Premier Conversion Cooperative

      Join Us For Free Conversion Webinars
      CLICK HERE!
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  • Profile picture of the author Jason Moffatt
    I gotta agree with Bruce here.

    People are gonna do whatever the hell they want with their own computer, and there is little any of us can do to stop them. Even trying seems fairly pointless too.

    I don't see the average person getting upset about pop up blockers.

    What's the difference between a ad-blocker or a pop up blocker?
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  • Profile picture of the author PRandContent
    "This forum is not a democracy. It is a privilege."

    --- I think this is very applicable to WF as well.
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    • Profile picture of the author Scott Lundergan
      Originally Posted by PRandContent View Post

      "This forum is not a democracy. It is a privilege."

      --- I think this is very applicable to WF as well.
      I would love to see that as a sticky post with a "forced view" every so often when we come here.

      It would be a nice reminder for those who easily allow for "emotions gone wild" and a nice reminder for the rest of us
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      • Profile picture of the author Paul Myers
        Bruce,

        I did not say their use was criminal. That's a matter of law, not ethics. I said it was theft.

        I think you're missing something here. While I think most uses of pop-up blockers are also theft, I can understand them based on the fact that some pop-ups involve real security risks. Ad blockers that remove contextual ads, banners, etc, have no justification other than enabling theft of ad-supported content.

        I'm not going to try and convince anyone to act either way on that view. I'm simply pointing it out. I do find it instructional to see people's responses to the comment.

        Yes, things will change in response to their use. I suspect that the people who use them will be the loudest to complain about those changes. Immediately followed by some of the folks who think they're no big deal.


        Paul
        Signature
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        Stop by Paul's Pub - my little hangout on Facebook.

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        • Profile picture of the author Bruce Wedding
          Originally Posted by Paul Myers View Post

          I did not say their use was criminal. That's a matter of law, not ethics. I said it was theft.
          That's a pedantic & semantic argument. Theft is a crime in the countries you and I live in. Regardless, I said I have NO opinion on that issue. Their use is a fact and a challenge for marketers to either overcome or complain about.

          Originally Posted by Paul Myers View Post

          I think you're missing something here. ...
          Ad blockers that remove contextual ads, banners, etc, have no justification other than enabling theft of ad-supported content.
          What about improving performance? What about making the real content more discernible? I can't tell you how often I'm waiting for a freaking site to load only to look down and see it's an ad server that I'm waiting for.

          And let me ask this. What if a person chooses not to block ads but to NEVER buy or click on anything from a site that uses PPC ads and affiliate programs? Is he a thief too?

          I'm just wondering because I'll bet the majority of the Warrior Forum are thiefs, if that is your belief.

          Originally Posted by Paul Myers View Post

          I do find it instructional to see people's responses to the comment.
          As I find that remark instructional

          Originally Posted by Paul Myers View Post

          Yes, things will change in response to their use. I suspect that the people who use them will be the loudest to complain about those changes. Immediately followed by some of the folks who think they're no big deal.
          That depends on the changes. You seemed to have missed my point that the WSO forum is a huge moneymaker for Allen's forum without ads. The answer to ad blocking software isn't necessarily an offensive answer. I wasn't suggesting one. I'm suggesting marketers drop interruption based marketing altogether.

          A free forum is the epitome of "moving the free line".
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          • Profile picture of the author Paul Myers
            Bruce,
            Their use is a fact and a challenge for marketers to either overcome or complain about.
            You make it sound like those are mutually exclusive options. I don't see it that way. Nor do I see pointing out the unethical nature of a tool or technique as being "complaining."

            I consider that last to be a way of attempting to dismiss a concern by trivializing the person who raises it.
            What about improving performance? What about making the real content more discernible?
            I would say to anyone who presented those as excuses for stealing ad-supported content: "Tough. If you don't like it, do without the content."

            Oooo... Won't THAT piss people off? Requiring them to make real choices, with real consequences, and asking them to be adults, instead of spoiled children who want what they want, NOW, dammit!

            Same to people who say that, since they've made a decision to never buy anything from an ad, they might as well block them.

            "Then do without the content."

            This is exactly the same rationalization as people who say that ebooks aren't worth paying for, or that "information wants to be free," so they download the books or software or music from pirate sites.

            They're stealing, plain and simple.

            They want things their way, and that includes free. If they can't get what they want, the way they want it, someone must be evil for preventing it. So, they justify stealing. In this case it's easier for them, since so many other people are equally morally unaware.

            If someone doesn't like the product recommendations that go with my newsletter, and they unsubscribe because of it, cool. They've made a responsible choice, based on their preferences. They've decided that their desire to avoid "ads" is more significant to them than any benefit they might have received from the content.

            I have no argument with those people. They're making adult decisions, based on their own standards.

            If someone complains to me about the ads, demanding that I just send them the content, and stop "spamming" them, I'm going to make an adult decision. I'm going to give them the free psychic upgrade. They want to change the terms, I don't accept their offer, and the association, at least insofar as their subscription is concerned, ends.

            If someone says, "I will not visit a site a second time that has AdSense ads on it," that's also an adult decision. My standards may conflict with theirs, but that's irrelevant. They're accepting responsibility for their own choices.

            The site owner makes an offer, and they choose to decline it. Perfectly fair.

            Using ad blockers is saying, "Nope. I don't like your terms, so I'm just going to rewrite the offer and take what I want. To hell with you."
            You seemed to have missed my point that the WSO forum is a huge moneymaker for Allen's forum without ads. The answer to ad blocking software isn't necessarily an offensive answer. I wasn't suggesting one. I'm suggesting marketers drop interruption based marketing altogether.
            I didn't miss your point, Bruce. It had exactly nothing to do with my comments.

            I did, however, point out that the type of ad I'm talking about is not what is traditionally considered interruptive. (Not that interruptive ads are always bad. Simply that they're not the only thing in question here.)

            If you think that a banner along side the free content is somehow bad, or that a text ad in the sidebar of a blog is somehow interruptive, we're so far apart in our definitions that there's not even a basis for discussion.

            Those are among the things that some of the ad blockers remove.

            To respond to the comments on the WSO section: Yeah. Catalogues are nice. How do they relate to the question of ethics which I raised?

            The whole discussion about what works and what doesn't is only connected to what's ethical and what isn't on a case-by-case basis. If you don't care to discuss the ethics involved, that's your choice. Dismissing the question as though it were irrelevant is a bit insulting, but also your choice.

            Suggesting that marketers adapt to changing responses is sensible. I have never disagreed with that.

            Using that suggestion to dismiss questions of ethics is, at best, short-sighted. The same rationalizations that support unethical tools like ad blockers will be used for any marketing approach at some point.

            I get that you don't want to discuss the ethics of the thing. I do, because I think it's important to make people think about such things. Because I think they're just going to adapt the unethical behaviors to whatever approach one chooses to use in response.

            See: People buying WSO's with the intent to refund, every time.

            See: Software, music and information piracy.

            See: SpamArrest.

            See: Password sharing.

            See: Fraudulent chargebacks.

            If you think there aren't people who'd love to see the WSO section shut down, simply because they hate ANY form of advertising, you haven't been reading some of the threads here on the subject. (Possibly a wise choice, mind you.)

            The proper response to "He's a thief" is not "So what, there are lots of thieves in the market." Suggestions for preventing theft and adapting to the market may be PART of a proper response.

            The proper answer to "Can't afford it/don't think it's worth the price/don't like his style" is never "Steal it."
            A free forum is the epitome of "moving the free line".
            Teaching Grannie to steal sheep, Bruce?

            I am one of the loudest proponents of democratic information markets. Ad-supported content is a highly effective way of achieving the goals of such a market without forcing the people who can't afford the info to do without. Ad-blockers are very much the opposite, with nasty potential consequences for exactly the people who most benefit from those kinds of arrangements.


            Paul
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            Stop by Paul's Pub - my little hangout on Facebook.

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            • Profile picture of the author Bruce Wedding
              Originally Posted by Paul Myers View Post

              I get that you don't want to discuss the ethics of the thing. I do...
              Great, we've established that I'm a realist and you're an idealist. We're done here
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              • Profile picture of the author Paul Myers
                Bruce,
                Great, we've established that I'm a realist and you're an idealist. We're done here
                I'm not sure if that's an attempt to be insulting or just to create another artificial dichotomy.

                The two are not, in any sense, mutually exclusive. Nor do I consider it anything but hard realism to look at the consequences of unethical behavior and project the results of failing to discourage said behavior.

                People said the same thing about my opposition to spam 10 and 12 years ago, refusing to see the consequences of what they considered an idealistic issue. Had enough marketers looked at the very simple math involved, and taken steps to act on the matter, the problem would be nothing like what we see today.

                But what the hell. Idealism is, according to you, unrealistic. So let's not bother to look at or discuss questions of ethics.

                Feh.


                Paul
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                Stop by Paul's Pub - my little hangout on Facebook.

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                • Profile picture of the author Bruce Wedding
                  Originally Posted by Paul Myers View Post

                  Bruce,I'm not sure if that's an attempt to be insulting or just to create another artificial dichotomy.
                  Paul, it was an attempt to not get into this any deeper and end this on a friendly note. I actually looked up the two terms to be sure they were what I wanted to use. So YOU are clear what I mean, here are the definitions I have in mind:

                  realist - a person who tends to view things as they really are.
                  idealist - a person who cherishes or pursues high or noble principles, purposes, goals, etc.

                  Now are you offended that I think of you as a idealist?

                  Ad blocking software isn't going away. Did TiVo go away or do 75% of households now have a DVR in them?

                  I'm simply saying face the facts and deal with them.
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                  • Profile picture of the author Paul Myers
                    Bruce,
                    I'm simply saying face the facts and deal with them.
                    I am. I'm facing and dealing with both sets of "facts." My failure to discuss in specific the group of facts that you prefer to discuss, here and in this thread, does not mean I'm ignoring them. Simply that they were not the focus of my comments.

                    Ken,
                    You end up with long, hijacked threads that generate much heat, little light, and go nowhere.
                    I was not going to pursue the topic, but Michel chose to expand on my passing comment. That seemed, to me, to make it appropriate to continue.

                    As far as heat, I'm not seeing much of that. Certainly not enough that I'm going to walk away thinking badly of Bruce for preferring to focus on a different aspect of the question.

                    If someone chooses to be offended by my belief that taking something from someone else without paying the asked price for it is stealing, that's their business. I've presented logical arguments, which apply equally to anyone who engages in the practice, rather than name-calling and hostility. (Except for the anonymous twit who originally broached the subject by telling people how to steal content.)

                    I'm not going to lose any more sleep over it than I would if someone chose to be offended by my belief that downloading commercial software without paying for it is stealing.

                    Threads morph, Ken. Or, as we used to say on Usenet...

                    Drift happens.


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      • Profile picture of the author Robert Rosenthal
        Vin:

        First off, thanks for checking out Freaking Marketing. Hope you subscribe!

        I think it was one of your heroes, Claude Hopkins, who said specifics resonate more than generalizations, and facts outsell empty claims.

        Your comment lacked specificity AND facts.

        So let's keep things real. I saw an ad from an entity known as World Reserve Monetary Exchange that seemed misleading. When I phoned the toll-free number my suspicions were confirmed. I published a Freaking Marketing post on the experience.

        Some time later, I found a string on the Copywriters Board relating to WRME. I was surprised to see direct marketers praising their approaches.

        On Freaking Marketing, you'll find two posts with details on WRME's advertising practices, along with 30 comments from customers and other direct marketing experts. The vast majority were negative.

        We don't have to debate whether WRME is doing the right thing. Just scan the Freaking Marketing posts and other areas of the Web and you'll find your answer.

        On the Copywriters Board, experienced copywriters who should have known better were complimenting -- and thus, validating -- the tactics of a company consumers have come to despise. As a result, they encouraged less experienced copywriters to do more of the same.

        I didn't claim to know everyone on the Copywriters Board. I was only commenting on the surprising lovefest I observed on a discussion thread. In my post you'll find verbatim quotes from two contributors/WRME fans.

        We both know what happens when consumers feel ripped off by direct marketers: they lose faith and stop ordering direct.

        Fight the real enemy, Vin.

        P.S. If you really, truly believe what you wrote, let's talk about this over the phone. Seriously.

        Robert,

        Nice blog post. Totally and completely not true... but nice.

        (If anyone who frequented the CWB wants to take a look at his blog, they should. This guy's clueless about us... bordering on libel.)

        I've not met one regular contributor of that board that used anything shiftier than NLP methods to sell anything.

        And your assessment that any of us were unethical... or even borderline, shows just how little you know about the people there.
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        • Profile picture of the author Ken Strong
          Awright! Got some arguments brewing in this thread -- starting to feel like home!
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        • Profile picture of the author MontelloMarketing
          Originally Posted by Robert Rosenthal View Post

          I think it was one of your heroes, Claude Hopkins, who said specifics resonate more than generalizations, and facts outsell empty claims.

          Your comment lacked specificity AND facts.

          So let's keep things real... I found a string on the Copywriters Board relating to WRME. I was surprised to see direct marketers praising their approaches.
          How bout some specificity AND facts? Which marketers praised a ripoff? And since when can't good writing be praised even if the product sucks?

          On Freaking Marketing, you'll find two posts with details on WRME's advertising practices, along with 30 comments from customers and other direct marketing experts. The vast majority were negative.
          I never said a thing about WKRP (or whatever the hell this scam is that you focused your spotlight on) and their 'practices.' You "specifically" said that posters on fortin's board ... "...sounded like entrepreneurial copywriters with a passion for tricks that were at best marginally legal, and to a good share of consumers, clearly unethical."

          And I said I've not met one copywriter who did anything of the sort on that board. Heck... I've been on that board for 3 years and what you describe doesn't even resemble the way conversations happen there.

          Copywriters don't applaud products. They applaud writing.

          On the Copywriters Board, experienced copywriters who should have known better were complimenting -- and thus, validating -- the tactics of a company consumers have come to despise. As a result, they encouraged less experienced copywriters to do more of the same.
          Wow... you could drive a freaking Hummer through the hole in your theory here.

          You can validate the copywriting without validating the product.

          Sorry Rob... I happen to hate the fact that Monster.com constantly spams me (in a way I find unethical)...

          I hate the fact that mcdonalds is like crack to our children...

          I hate with a passion the fact that cigarette commercials got my father to smoke... come down with a disease and ultimately die from it...

          But I'm not a moron... I don't hold the creators of the green monster... ronald mcdonald or the marlboro man campaigns responsible.

          I hate the fact that the old lady who lives down the block had her life's savings wiped out by Fidelity using fine print they know she couldn't read... Or that the same fine print is used in EVERY SINGLE big madison avenue agency's car commercials?

          I watch a Philips 47 Inch HD LCD... I have an HD DVR and I've frozen those car ads and there are still some sections that are entirely unreadable. How do you think it works out for the vast majority of people who own a 27 incher? No ethics problems with the fact that not only is the font, kerning and line spacing chosen specifically to make it unreadable (talk to your madison avenue buddies, they'll tell you) but the fact that you'd have to be the star of a mid-80's Fedex commercial to read it in the 2 seconds they put it on the screen... this is all okay with you?

          Or you publically post libelous things about those writers in a place where their prospective clients may see it, also?

          Our job is to sell. The client's job is to deliver whatever the heck they claim they will deliver. I personally won't write for something I think is a ripoff. And that's firm. But... what if I think something is ethical? Write their advertising and find out it's a ponzi scheme. How do I take my writing back, Rob?

          And what kind of world is it where you can't talk about how great the writing was on a product that sucked? In what world is it wrong to say "you pitched a great game for a sh*t team?"

          I didn't claim to know everyone on the Copywriters Board. I was only commenting on the surprising lovefest I observed on a discussion thread. In my post you'll find verbatim quotes from two contributors/WRME fans.
          See now... use of a term like "lovefest" sounds a lot like pretty much everyone loved this company. Is that really the way it was on the CWB? A lot of copywriters were going on and on about how great this was? I ask because you blanketed all members with (from what I can see) what 2 posters said.

          And I'm sure you checked to see that these were regular posters and not just sycophants, right? Before making your blanket statement you made sure that those 2 posters weren't phony nicknames who joined to defend their crappy product? Something that can be easily attained on the internet.

          I'm sure you did this before painting with such broad strokes, right? And in your blog post I'm sure you said there were 2. Right? You didn't make it sound like we copywriters... ethical writers some of us with even more experience than you... pretty much as a group were deceiving people... right Rob?

          Fight the real enemy, Vin.
          Physician heal thyself. You're fighting copywriters when it's the unethical marketers you need to aim you arrows at.

          P.S. If you really, truly believe what you wrote, let's talk about this over the phone. Seriously.
          Rob... if you REALLY TRULY painted this picture accurately... with all the true colors, being careful to not give the impression that we all... the majority... or even many of us on that board were crooks, then feel free to call me.

          All the honest marketers know my number.

          But if you REALLY TRULY believe that you can't separate good writing from a bad product, then I can't think of one thing you and I could talk about on the phone. Afterall... you've worked from some of those very companies I find vile. I now have to consider you to be them. Isn't that how we do it, rob?
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          • Profile picture of the author MichelFortin
            Personally (and I'm speaking for myself only, here), people who use adblocking scripts is not comparable to TiVo or DVR. It's more comparable to hotwiring your cable box to steal cable signals.

            After all, if you record shows and zoom past commercials, 1) you still paid for the Tivo machine, 2) you're still paying for the cable, and 3) you still have to work to bypass the commercials.

            It's no different than going to the kitchen during commercial breaks to go make yourself popcorn or fetch a beer or whatever without the TiVo.

            Bottom line, you're still paying for it. Whether it's with your money, your time or the extra effort you put in to zoom pass the commercials. But the commercials are still there. Are they not?

            It's still a choice. You chose to ignore the ads -- and that's no different than ignoring ads on a forum.

            Adapting? Absolutely. That's why marketers are well-aware of banner blindness, and therefore they come up with new and/or different approaches to promote their ads. Even better, they come up with better... copy.

            (Wow. What a concept. They get better at writing copy. Who wudda thunk it?)

            Adapting to an interruption-averse marketplace is a far cry than adapting to thieves. If you ignore the ads, that's not stealing. Marketers are well aware of this, and they will adapt accordingly. So to use that comparison to bolster such an argument is specious at best.

            But if you go out of your way to bypass the normal use a forum and its resources by using hacking or tools that are, comparatively speaking, the same as hacking or hotwiring a cable box, then it's piracy, pure and simple.

            Some people will say that you can't steal something that's offered for free. And that's correct. But we're not talking stealing the content here, though. We're talking about stealing the resources that enable its availability.

            That's why most ads are "sponsors."

            Here's my personal opinion.

            I'm a copywriter. I'm a marketer. And if I joined a forum about those topics, guess what I'm going to pay more attention to? You got it.

            Ads.

            I'm in this game to study and improve my craft. So I read ads, view commercials and even watch infomercials, because I love my craft and I try to learn from them as much as I can.
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            • Profile picture of the author Collette
              I have to admit, I'm a little bewildered by the antipathy to advertisments on a free forum. IMHO...

              If you find the ad "interruptions" more annoying to you than the content of the free information is useful to you, then leave. Find your free content elsewhere. No problemo. Teh Internets are full of free stuffs.

              However, if the content is sufficiently useful to you that you want to stay, then realize that good content is NEVER "free". SOMEONE, SOMEWHERE is putting effort into delivering quality, not crap.

              "Quality" does not appear by the whisk of a wand. It is the product of experience and knowledge. "Quality" has been paid for in time, or sweat, or money, or any combination thereof.

              I fail to understand why people should resent (or question) the RIGHT of the "free" content distributor to be compensated in some way for his/her efforts to provide a useful resource of "quality" information. Or the RIGHT of a site owner to try to "sell" me whatever.

              And isn't it a basic principle of marketing that the people who value what you offer are your best, and hottest prospects?

              Of course, it's also your right to walk if you just can't stand one. more. ad. It's a free country.

              But bitching because you're being 'forced' to view ads in valuable content that you didn't pay a dime for...? Puh-leeze.

              Speaking for myself, I have unsubscribed from several "guru"s when the ratio of pitch exceeded what I perceived to be the aggregrate value of the information delivered. Sayonara pitch-fest. Hello, free time to seek quality information elsewhere.

              Really, it's that easy.
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              • Profile picture of the author Harlan
                I don't think the ads, blocking the ads, etc had anything to do with the death
                of the forum.

                By the forum's demise, it only had about a dozen active participants.

                Everyone else was gone.

                Because there were no participants, it was too much work for Michel
                to ramp it up again.

                His business is in a different direction.

                Adblock - no adblock.

                That wasn't a factor.
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            • Profile picture of the author Lance K
              Originally Posted by MichelFortin View Post

              Some people will say that you can't steal something that's offered for free. And that's correct. But we're not talking stealing the content here, though. We're talking about stealing the resources that enable its availability.
              Michel, you have a way of stating things that I think should be obvious to everyone in a very eloquent manner. Perhaps some understand it, yet don't agree. But I'm guessing that they are the same people who weren't taught about common courtesy as a child.
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              • Profile picture of the author Bruce Wedding
                Whether a person sees Tivo the same or not, the advertisers sued to stop it so THEY felt it was stealing. Colgate-Palmolive isn't getting any of the money you sent to TiVo or Time Warner.

                In any event, there are always options for forum owners. They can run ads, they can add "premium" areas that require payment, they can see the ancillary value of owning a successful forum, they can monetize in a number of ways, or they can close the doors and never have their resources stolen again.

                Obviously the choice is up to the individual owner.
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      • Profile picture of the author PRandContent
        Originally Posted by Scott Lundergan View Post

        I would love to see that as a sticky post with a "forced view" every so often when we come here.

        It would be a nice reminder for those who easily allow for "emotions gone wild" and a nice reminder for the rest of us
        Hear, hear!

        Michel, thank you for all the great tips you shared through the CB forum. I learned a lot from that board. Sadly it had to come to an end.

        By the way, did the CB members (especially the...errrm...too passionate and emotional ones?) say anything at all re: closing down of the forum? Just curious :confused:
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  • Profile picture of the author richfit
    That is a shame, but there is a Season for everything.

    Warrior Forum will continue strong as long as valuable content is being shared and delivered.

    Bryan
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  • Profile picture of the author Jared Alberghini
    ummm... I highly doubt it...
    :confused:
    - Jared
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  • Profile picture of the author Alice Seba
    Raises hand as one of the people who joined long ago, made a few posts and mostly lurked. Nobody was ever directly harsh to me, but it certainly was an intimidating place.

    It must have been a hard decision for you, Michel. I know you as a very kind and sensitive, so I can absolutely see this taking a toll on you.

    I wish that those "bullies" could have taken a lesson from you. You are an amazing copywriter and you're definitely proud of your talents. But that pride never translated into ego, but instead a willingness to share and teach.

    I have been blessed over and over again through our personal discussions and through the information you share through your blog and other resources.

    Thank you from the bottom of my heart.

    Alice
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  • Profile picture of the author Pat Lovell
    I must be in the minority as this seems obvious to me as to why the forum is closing down. Bear with me...

    Michel starts a copywriting forum for copywriters to learn how to write copy, etc.. BUT.. when Michel and his staff are not the only copywriters posting to the board, you are in fact inviting your competition into your world.

    When you invite the competition and competing businesses into one place, there is bound to be trouble on the horizon. Imagine all your local car dealers starting a forum to teach people to sell cars but they are allowed to advertise their own services... we know what would happen, it would be a dogfight.

    Michel is a great guy and I know many of the copywriters from his forum but this was bound to happen. The old dogs didn't want to lose their business to the newcomers so they bullied err... educated and critiqued and were hard on the newbies. No biggie, I've seen it happen and I've done it in forums myself. But, this is a way to drive away the thin skinned, read.. competition.

    This thread also shows what happens in forums... drama and pissing matches that will completely hijack a thread and sidetrack the original direction of the post.

    I'm sorry to see your forum close Michel but I know you and I know you will make the best of this situation as you always have.

    Pat
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    • Profile picture of the author MontelloMarketing
      Pat,

      While your argument is logical and might be true in many cases... I don't believe it's the case here. As one of the moderators on the board I've witnessed some of Michel's turmoil over the board. And not once (as far as I can tell) did it ever have to do with competition. That's not the mindset most successful marketers have.

      It was truly about headaches, babysitting and a few bad apples.

      Originally Posted by Pat Lovell View Post

      I must be in the minority as this seems obvious to me as to why the forum is closing down. Bear with me...

      Michel starts a copywriting forum for copywriters to learn how to write copy, etc.. BUT.. when Michel and his staff are not the only copywriters posting to the board, you are in fact inviting your competition into your world.

      When you invite the competition and competing businesses into one place, there is bound to be trouble on the horizon. Imagine all your local car dealers starting a forum to teach people to sell cars but they are allowed to advertise their own services... we know what would happen, it would be a dogfight.

      Michel is a great guy and I know many of the copywriters from his forum but this was bound to happen. The old dogs didn't want to lose their business to the newcomers so they bullied err... educated and critiqued and were hard on the newbies. No biggie, I've seen it happen and I've done it in forums myself. But, this is a way to drive away the thin skinned, read.. competition.

      This thread also shows what happens in forums... drama and pissing matches that will completely hijack a thread and sidetrack the original direction of the post.

      I'm sorry to see your forum close Michel but I know you and I know you will make the best of this situation as you always have.

      Pat
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  • Profile picture of the author Pat Lovell
    Thanks Vin, appreciate the followup, I've been to the forum and admit it's been a long time since I've visited (i'm not a copy guy) it just seemed like the obvious problem.

    I can see how a few bad apples can disrupt a forum, no matter what the topic is and have a lot of respect for anyone that runs a forum and has to deal with all the drama.

    Pat
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  • Profile picture of the author Tim Warnock
    Paul, I have the sinking sensation that you are trying to hold back the storm surge man...

    I had never really thought about this issue (because I was unaware of such software and never probed), but your arguments are sound.

    The problem with something like 'no adblockers' being a social custom, or even a specific site rule is there is no real way to communicate this nor enforce it, and even if there were, I see very little chance of people (in general) feeling any social responsibility NOT to use Adblockers as a respected social custom.

    Lets face it, ads aren't something the public is looking to protect. As a copywriter who sells well into 8 figures worth of stuff online a year, I know this territory very well.

    This is certainly NOT an argument in favor for Adblockers, just an observation it might be hard to stop such a movement, no matter how much you or I or anyone can argue them as being hypocritical, shortsighted, and socially incorrect.

    Frankly, this whole argument has startling, even frightening ramifications because if Adblockers take hold quickly enough on a popular level, like pop-up blockers (i.e. actually built into browsers), then the consequences could be extreme for millions of advertisers, or worse.

    I would be surprised if the judicial system would be able to stop it (if for example Google challenged such software use).

    I'm sure there are plenty of clever enough people to provide technical counter measures though, after all, giants like Google, etc and all their brain power and deep pockets would probably want to counter such a movement if it ever happens...

    The real risk though, if this ever does become popular, is in the social perception. If it becomes popular to block ads, then turns into a technical war, all of a sudden any counter measures to stop adblocking seriously risk becoming the social bad guy.

    Maybe some sites would want to counter Adblock users with software that recognizes Adblocker use, and keep them from seeing any of the site content, but is this really a solution?

    A more effective solution would be tiny scissors that jump out of the monitor to instantly castrate Adblocker developers and users, but I guess we'll have to wait for such "nano targeting" technology to be developed.

    Oops, unnecessary below-the-belt humor. Sorry, but I figured it couldn't possibly be a big deal. :rolleyes:

    My bad again, let me keep it relevant with a simple reflection...

    The incredible irony and hypocrisy here is that Adblocker developers probably use advertising to sell or promote their product(s), and most Adblock users probably also use advertising to make money online!

    Doh! (where's the Homer Simpson icon?)

    Being called "sharp as a marble" probably comes across as a compliment to such astute thinkers.

    The old Italian farmers I met when I had a country home in Italy had some great expressions. Here's one that fits now:

    "He's hoeing his own foot"



    Tim


    P.S. I don't mean to "drift" this conversation further away from the initial thread, and I agree with Harlan, Adblockers didn't have anything to do with the CWB closing, nor did ad haters, nor ad whiners, nor anything to do with ads.

    Michel listed his motivations for shutting down the board, but I see most of these reasons as symptoms, not the real cause.

    There is a lot of vague finger pointing, and people who feel guilty as if they were responsible, etc, etc. but none of these are the reasons either. I suspect the real cause hasn't been addressed yet, or at least it hasn't been brought up.

    Sorry to not finish this thought now - I know it sounds like an excuse, but I really gotta run - I'll come back and complete this thought as soon as I can.
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    • Profile picture of the author Bruce Wedding
      Originally Posted by Tim Warnock View Post

      The incredible irony and hypocrisy here is that Adblocker developers probably use advertising to sell or promote their product(s), and most Adblock users probably also use advertising to make money online!
      Sorry, I can't resist this one. Adblock Plus is free. In fact, this is from their website faq:

      "However you might choose to contribute to Adblock Plus -- it will be appreciated. Oh, and please don't look for a way to donate money -- there is none. Money is nowhere near as useful as the points listed above."

      Second, they have had over 30,000,000 installations because they created a product the market desperately wanted and offered it at an irresistible price. No interruption based advertising is necessary. It spread purely by word of mouth because it is "remarkable" in the Seth Godin Purple Cow kinda way.

      Lots of lessons there.
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      • Profile picture of the author Paul Myers
        Tim,

        I have no interest in trying to stop them. Just educating the folks who haven't already made up their minds, so they see both sides of the issue.

        Most of the people who argue in favor of these things don't have the economic sophistication to "get" that what they're doing is wrong. Very much like users of SpamArrest. Those folks (for the most part - some use it responsibly) usually have no clue the damage that challenge/response systems can do to email.

        It doesn't bother them, so it must be okay, right?

        Another batch of these folks are so convinced of their arguments that logic has no effect on them. They simply can't see it.

        And some are just entitlement-minded children, who don't care, as long as they get what they want, the way they want it, NOW, dammit. To hell with the impact on anyone else.

        One of the most popular arguments from the folks who do "get" it and don't take a stand on it is that, yeah, it's stealing. But it's small theft and doesn't matter much.

        That is a logically flawed and morally void position. Either theft matters or it doesn't. Take a side and have the balls to stick to it.

        Another one, common when forums are involved, is that it's user-provided content. True, but someone is paying for the venue. Someone is putting time and energy (which they could put toward more profitable ventures) into keeping it useful and cultivating the environment that allows that discussion to be educational. It's someone's property.

        That's like saying that there should be no ads in a bar, because the customers provide the social experience.

        Very few people understand the nature of contextual advertising, or ad-supported content, enough to know what the ads really represent. So, they don't understand why their arguments are wrong. A lot of them really believe this stuff.

        It's sad that so many people who call themselves businessfolk have so little in the way of business comprehension or critical thinking skills. But, it's been that way for as long as there've been businesses, so I don't expect it to change any time soon.


        Paul
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        • Profile picture of the author Paul Myers
          Bruce,
          Second, they have had over 30,000,000 installations because they created a product the market desperately wanted and offered it at an irresistible price. No interruption based advertising is necessary. It spread purely by word of mouth because it is "remarkable" in the Seth Godin Purple Cow kinda way.

          Lots of lessons there.
          Really only one. It goes like this:

          "If you help the dull-minded and the inexperienced to satisfy their immediate urges in a way that takes no effort, even when it works against their interests in the long term, they will worship you as their Messiah."

          Hardly new or revolutionary.


          Paul
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          • Profile picture of the author Tim Warnock
            Paul, very well put (both posts).

            Originally Posted by Paul Myers

            Very few people understand the nature of contextual advertising, or ad-supported content, enough to know what the ads really represent. So, they don't understand why their arguments are wrong. A lot of them really believe this stuff.
            This actually leads me in to what I wanted to say Re: my perceptions as to why the Copywriters Board closed.

            First off, I've already said it in this thread... I fully respect Michel's decision, and I'm not trying to convince him, or anyone to do anything. In fact, when you see my thoughts on the matter, the board probably lasted longer than it should have... solely due to Michel's capacity to endure pain.

            Second, I'm just sharing my thoughts and insights as a friend based on the long history I have with Michel and his board...

            I was one of the first to participate in Michel's forum when it basically started over 5 years ago (I think I was among the first 40 - 50 who joined).

            Now that I think about it, I actually discovered Michel's board thanks to a post Michel made here, on the Warriors forum back in 2003.

            (This isn't the first few times I've posted here, I just lost my Warrior login info so I made a new account now).

            Anyway, I also worked closely with Michel on a number of copywriting projects behind the scenes, and was an early moderator along with some other very successful copywriters.

            We had some great discussions and incredible "dust-ups" as EJ Lear described a couple of posts ago (Yes, the battle between Janebert and Gary Halbert was one of the best, but I very much doubt there was any mutual respect at the end!). :rolleyes:

            The entertainment value was huge, the information was often free gold on a platter, and the friendships were priceless.

            It's no wonder that so many are going to miss this resource.

            I do have a rare view into what happened, both publicly, and behind the scenes even though I wasn't a moderator at the time of this closure, but it is for Michel, and those closest to him to take what's true in my following observations and discard the presumptuous...

            So why do I think CWB closed?

            Here's the crux...

            Originally Posted by Michel Fortin

            Don't get me wrong. I do care about my members. But I don't care if the board is popular or not, because the board was neither a business nor an income generator for me. It never was. When I first opened it, it was solely to promote me and my copywriting services, which I no longer need to do.
            It died because it didn't have a big enough reason to live.

            It's really very simple...

            Originally Posted by Michel Fortin

            When I first opened it, it was solely to promote me and my copywriting services, which I no longer need to do.
            This was the board's reason to live in the beginning, and it was very important for you Michel. This was your WIIFM.

            This is what gave you the will to weather the forum storms and B.S. (because there was plenty of crap in the early days as well) - this is what gave the forum an extra boost of meaning for you, because it was directly helping to build your business and take care of your family... it justified you dedicating time to it.

            It was also the same WIIFM reason that many of us shared as we developed our own brand and copywriting success.

            Those who could add the most value to the board in terms of solid info and participant attraction (for copywriting) were also the ones who were most likely to have big success (or were already having big success)... and in fact, that's how it mostly worked out.

            Successful people tend to constantly ask themselves WIIFM to protect their productive time, so as the initial "brand benefit" or desire to generate clients fell away from the board, and was no longer needed (not just for Michel, but for many other successful copywriters and entrepreneurs), the principle WIIFM reasons fell away for posting there... and what was left was mostly goodwill reasons.

            The board failed because it didn't create a viable WIIFM for yourself as your business evolved, NOR for enough other people who were most likely to add the most value to the board and its members (i.e. successful copywriters and entrepreneurs).

            Goodwill is noble, but it gets old really fast if our free giving is criticized repeatedly by negative individuals. Even the most patient individual, after enough gratuitous abuse, finally gets to the point of saying, "screw that!"... and moves on to better uses of his or her time.

            (The dude who said, "Don't cast your pearls before swine", knew what he was talking about!)

            Michel, you let the CWB turn into a pseudo-charity, when it really needed to evolve further as a profitable business for yourself...

            ...and not only, it needed to become a kind of magnet designed to attract the board's greatest assets (i.e. - other very successful copywriters and entrepreneurs), and provide a profitable opportunity for them too.

            It seems to me the Warriors Forum here have evolved this way, and have pulled this balancing act off pretty well.

            I said it earlier... I'm surprised the CWB lasted as long as it did in it's current state... that's a testament to your generosity and patience.

            It's none of my business if you don't or didn't want to evolve the CWB as a business model, but the type of "off" energy that was gradually created on the CWB was in great part due to this lack of "reason to live" and focus.

            It became a very random experience filled with too many individuals who aggressively attacked any form of monetizing the forum, whether from yourself, or important contributers.

            If it was crystal clear that the board was a business, and that the survival of this resource depended on the success of this business (in no uncertain terms), AND there was a specific and clear opportunity for the members too to make a profit, then these individuals would've either been spun out (or booted out) to go away to their fantasy worlds, or more likely, they would've understood your clear priorities and respected them...

            ...or else!

            Instead, the board was gradually viewed as some sort of Open Source world, where advertising or contextual promotions were viewed as evil, and you inadvertently let the whiners who were hurting your chance at making this a success, take control.

            I'm not saying this to point fingers, Lord knows Michel, you gave a ton of yourself for very little return and you fully deserve all the praise you've received in this thread (and elsewhere).

            I could care less about blame... I have no skin in the game here (except for enough emotional involvement as a friend to take the time to share my thoughts in this post) - so take it as you will.

            My observations, whether accurate or presumptuously off-target, are meant to help, not hurt.

            My best wishes (and Happy Thanksgiving to all)

            Timothy Warnock
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          • Profile picture of the author Bruce Wedding
            Originally Posted by Paul Myers View Post


            Bruce,Really only one. It goes like this:

            "If you help the dull-minded and the inexperienced to satisfy their immediate urges in a way that takes no effort, even when it works against their interests in the long term, they will worship you as their Messiah."
            Hardly new or revolutionary.
            Paul you were doing so well with logic until your emotions betrayed you. You're intellectually dishonest if you claim that is the only lesson to be learned from a guy that has 30,000,000 customers.

            How many do you have? Even at his price?
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            • Profile picture of the author Paul Myers
              Bruce,
              Paul you were doing so well with logic until your emotions betrayed you.
              Ah. That old silliness.

              I have no problem with the idea of being passionate about my beliefs on issues that involve deliberate destruction or theft of resources, Bruce. An emotionless drone is about as valuable as a TRS-80 for purposes of ... well ... anything. If you believe that the fact that I attach emotional context to these ideas invalidates the logic presented, feel free to rebut the logic.
              You're intellectually dishonest if you claim that is the only lesson to be learned from a guy that has 30,000,000 customers.
              Based on what you've said here, what other lessons are there to be learned from this? I'm willing to listen.

              Note: Learned directly from their marketing. Not assumed by inference or personal interpretation based on one's outside assumptions.

              Not, for example, "What do you think the popularity of this plug-in tells us about certain types of ads, many of which don't even fit the description you chose to use," or, "Here's my interpretation of the meaning of this 'movement,' and what I think people should do as a response."

              You may be surprised to find, on consideration, how broad my statement was. For example, it covers the "viral" nature of the freebie.

              Just as a separate note, I don't consider the word "customer" to include people who grabbed something for free. I think I've been pretty clear about that here over the years.
              How many do you have? Even at his price?
              My entire real market is probably somewhere between one 100th and one 1,000th the size of his. Closer to the latter than the former, I should think.

              If you use the word "customer" to include people who paid me cash for a product (my definition), it's probably a substantially bigger number than his.

              Thinking about it, it probably wouldn't take me much effort to write something that would get forwarded around to more than 30 million people over time. Would that qualify me as having more "customers?"


              Paul
              Signature
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              Stop by Paul's Pub - my little hangout on Facebook.

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              • Profile picture of the author Bruce Wedding
                Originally Posted by Paul Myers View Post

                Thinking about it, it probably wouldn't take me much effort to write something that would get forwarded around to more than 30 million people over time. Would that qualify me as having more "customers?"
                Yes, it will. Let me know when you're finished.
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              • Profile picture of the author Lance K
                Originally Posted by Paul Myers View Post

                An emotionless drone is about as valuable as a TRS-80 for purposes of ... well ... anything.

                Oh come on, Paul. The TRS-80 played a mean game of Space Invaders.
                Signature
                "You can have everything in life you want if you will just help enough other people get what they want."
                ~ Zig Ziglar
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                • Profile picture of the author Paul Myers
                  Bruce,
                  Yes, it will.
                  You have an interesting definition of "customer," sir.

                  Lance,
                  Oh come on, Paul. The TRS-80 played a mean game of Space Invaders.
                  [chuckle] Fair enough.

                  An emotionless drone is less valuable than a TRS-80, then. Happy?


                  Paul
                  Signature
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                  Stop by Paul's Pub - my little hangout on Facebook.

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      • Profile picture of the author Alice Seba
        There are a lot of interesting discussions on the Adblock Plus forums (was just searching on Google for something and came up with a few) and they really show that people really don't appreciate what goes into bringing them the content they are happy to consume at no cost at all.

        Adblock Plus Forum :: View topic - wikipedia donate banner

        I guess if this is what the public wants...this is what they want, but seriously...how sad. Here's the forum where people can make their requests:

        Adblock Plus Forum :: View Forum - Filters for Adblock Plus

        Alice
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  • Profile picture of the author EJ Lear
    Well, like a moth into a fire I had sworn off negative forum garbage, but have been following this thread since it's inception.

    Been a lurker over there as well since the forum opened and I truly miss janebert and Gary's (God rest his soul) back and forth, truly one of the best and funniest dust ups that I've witnessed online. I don't know whether there was a final truce but it seemed as though there was a mutual respect towards the end.

    The egos were a detractor from the wisdom that was offered by the professionals, damn shame. There's only so much of the 'I'm the bestest-of-the-bestest' hype that a sane person can handle.

    Have a great Christmas season everyone!

    Respectfully,
    EJ
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  • Profile picture of the author BIG Mike
    Banned
    [DELETED]
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    • Profile picture of the author Tim Warnock
      You could send them to an ad that sells a better ad blocker.

      Originally Posted by BIG Mike

      That gives me an idea - I wonder if it's possible to detect the use of an ad blocker and then redirect on it? With such a large user base, that's another one for the future projects list.
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      • Profile picture of the author Paul Myers
        Mike,

        The only way I know of to tell which software is being used is the User-Agent string, which can be, and often is, faked. Opera, IIRC, had that as a user-changeable setting. You could make the browser identify itself as "SnoopDogg 2.73" or "Drunken Greek 4.0" if you wanted.

        The above assumes the extra software is even included in said identifier, which wouldn't make sense for an ad-blocker. It would allow for just the sort of technical circumvention you propose. Not to mention displaying a sort of honesty one wouldn't expect from people in that line of programming.


        Paul
        Signature
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        Stop by Paul's Pub - my little hangout on Facebook.

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      • Profile picture of the author ExRat
        Hi,

        Well one good thing came from the closing of Michel's forum - this thread. I don't mind how many different 'drifts' occur - they're all interesting, educational, well thought-out and well written.

        Perhaps many of the newer warriors will read this thread and get an insight into the minds of many of the old school (I imagine that phrase is preferable to 'gurus'?)

        It's refreshing and helpful to see proof that you can be really successful and 'universally' admired without having to sacrifice your good ole heart and soul - RE - Michel Fortin.

        Hi Paul,

        Very few people understand the nature of contextual advertising, or ad-supported content, enough to know what the ads really represent. So, they don't understand why their arguments are wrong. A lot of them really believe this stuff.

        It's sad that so many people who call themselves businessfolk have so little in the way of business comprehension or critical thinking skills. But, it's been that way for as long as there've been businesses, so I don't expect it to change any time soon.
        Your insights do have an effect on people and do encourage critical thinking skills and communication skills - even snails can make impressive headway when embarrassed enough.

        I'm sure you realise that this is the downside of the lower 'price of admission' to business online. Personally, I couldn't afford to get in when the price was higher. But even those of us who arrived with gob turned on/brain turned off eventually reverse the switch and hope one day to be able to use both in joyous unison.

        On the subject of 'blockers' and two people I respect who have helped me since day one here-

        "Drunken Greek 4.0"
        ...that was pleasing. The same applies to you as to what I said about Michel above.
        Signature


        Roger Davis

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      • Profile picture of the author MichelFortin
        Originally Posted by Tim Warnock View Post

        I do have a rare view into what happened, both publicly, and behind the scenes even though I wasn't a moderator at the time of this closure, but it is for Michel, and those closest to him to take what's true in my following observations and discard the presumptuous...

        So why do I think CWB closed?

        Here's the crux...

        (snipped)

        It's none of my business if you don't or didn't want to evolve the CWB as a business model, but the type of "off" energy that was gradually created on the CWB was in great part due to this lack of "reason to live" and focus.

        It became a very random experience filled with too many individuals who aggressively attacked any form of monetizing the forum, whether from yourself, or important contributers.

        (snipped)

        Instead, the board was gradually viewed as some sort of Open Source world, where advertising or contextual promotions were viewed as evil, and you inadvertently let the whiners who were hurting your chance at making this a success, take control.
        Tim,

        Your assessment is wise and accurate.

        But it may be incomplete (not your fault) for several reasons.

        For one, let me quote myself by restating something I said earlier in this thread, which may shed some light...

        Originally Posted by MichelFortin View Post

        Let me be abundantly clear.

        1. My decision was not based on just what went on within the forum itself, but also (and primarily) what went on behind the scenes. Stuff you don't know or won't ever know about. Not even the moderators.

        2. I was being pulled from all four ends in a constant tug of war: moderators, senior members, newbies and even non-members (people who never registered on the board, but who read the threads and emailed me with their bullyragging threats).

        3. Many of the posts that were downright nasty were deleted or edited by myself, the moderators, or the posters themselves, long before most members caught on. But if a few members see it quickly enough before they were sanitized, it only takes one unreasonable member to wreak havoc.

        Bottom line, some people are jumping to conclusions based strictly on what they have personally witnessed on the board. If you are one of them, please be aware that you're only scratching the surface.
        Second, Copywriters Board is slightly different than Warriors in terms of its nature and purpose. No, I'm not talking about business models (which obviously, they are different). I'm talking about the type of people it attracted and their intent.

        The difference is, Warriors is an Internet marketing forum. Allen may be selling products, but there are not many "direct" competitors in it. Sure, there are some, but they're rare. At the very least, they are different when placed in an comparative context with Copywriters Board.

        My board was filled with two major kinds of members:

        1) Copywriters (i.e., service providers), and 2) copywriting clients.

        Sure, there were others. But these two categories were predominant. And since the board was catering to the service industry more than it was to the sales and marketing industries, a few things were bound to happen.

        Among others, it became a fertile ground for competition to grow in.

        Granted, it might have been possible to turn it into a full-fledged business model somehow, but it would have required me to modify its business model and expand its content somewhat. This would have diluted its original intent and purpose. So I was always very careful before any major changes I instituted for this very reason.

        Third, and this is purely my fault, after years of contributing free content, conducting free critiques, attracting clients and aspiring copywriters alike, and training copywriters, I've inadvertently created my own competition.

        Personally, I didn't care about that. I wanted to help new and aspiring copywriters, because I was where they are. I knew what they were going through. And I wanted to give back.

        But as a byproduct, I also -- again, inadvertently -- created competition, dissension, and combativeness among the members themselves. Even the moderators.

        For example, when you have moderators "overturning" another moderator's decision, and quibbling in the forum, in public for all to view, it makes them, and me and my forum, look bad. Especially to non-members and prospects of my own businesses. Including my non-copywriting business.

        That's my fault. And I take full responsibility for that. Based on your fair assessment Tim, it's true that I created an open-source world in which combativeness and antagonism may have found a place to thrive in.

        But here are a few asides...

        For years, I've played the role of a diplomat. I abstained from taking certain positions (or making my positions known) for fear that it would do precisely what I was trying to avoid: antagonism.

        However, playing this role and fighting fires in the forum were mentally and physically draining for me. Sure, I could have stopped it. I could have changed things around, cut the riff-raff early on, modified the rules, taken a harder stand on the negativity, etc, etc, etc.

        But as you say, it wasn't my intent as I never wanted this to become a business. For one, I didn't want to because I didn't care, and second I didn't want to because I, myself, wanted to avoid conflict. To my own detriment, I suppose.

        However...

        When you add this to a lot of the things that were going on outside the forum (from dealing with health issues including my own with my broken back and intense backpain, as well as a death in the family, dealing with my wife's cancer, and now my mom's cancer, all the way to responding to legal threats and accusations), it put things in bleak perspective for me.

        I finally realized, "I had enough."

        I kept the board alive in the hope that things would self-correct. I expected maturity and levelheadedness to prevail. Obviously, it was naive and short-sighted of me to think so.

        From a business perspective, the board was making a few thousand dollars a month. This covered my expenses of running it. But when I analyzed this a little further, I realized that the same amount of work I put into the forum, if placed elsewhere on more productive things, can and has resulted in several thousands of dollars a day if not an hour...

        ... that's when a B-52 bomber flew overhead and dropped a load of bricks on my head.

        Michael Winicki is correct in saying that the bickering and bullying is not as prevalent as some think. But again, a lot of it was sanitized, even before moderators themselves caught on. And it was only one of many factors that has contributed to my decision, and I wanted to express (finally) my opinion, which I held for so long in my earlier post.

        Similarly, the adblocking issue is a non-issue. It never was something I considered when closing the forum. I only expressed my opinion on the matter in this thread because it was brought up, which sidetracked the thread somewhat.

        But it was never a reason. Because my forum was never seen as a business in of and of itself, I couldn't care less. But I do have an opinion on the matter, which I expressed in here.

        Nevertheless, the forum closure wasn't based on any one issue or reason. It was an accumulation of many.

        And perhaps you are right Tim, in that the underlying reason may be my disinterest in the forum and its lack of a "reason to live," which was the real culprit. If not, it certainly played a major factor in my unwillingness and demotivation to correct a lot of the issues I was facing, which was fueled and exacerbated by non-forum, personal, and health-related issues.

        I hope this clears it up once and for all.

        And Tim, thank you for your friendship. It means a lot to me.

        P.S.: Thank you to all of you who have helped me, trusted me, supported me, and been there for me during this trying year. Happy Gobble Day, everyone.
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  • Profile picture of the author MichelFortin
    I don't know the inner workings of AdBlockPlus, but to me, when I hear a software being downloaded "30 million times," I automatically assume it doesn't mean "30 million people." It could include updates, new versions, plugins, add-ons, people with different browsers/computers, etc.

    Just a guess.

    Plus, hype and exaggerated claims are not exclusive to people who only sell stuff. Ask any politician.
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  • Profile picture of the author sylviefortin
    My husband knows that I am not usually a forum chatter. I'm rarely seen on any forums, and I think I posted a total of 15 times on his board.

    I am, however, an avid forum reader, and keep a close eye on not only what people say but how they say it. It really is fascinating to me how people speak when they are behind a computer screen, versus how they speak face to face. Very very different!

    However, this is not the point I'd like to make here.

    I'd like to speak to the issue of ad-supported websites.

    This is my own personal take on the issue, spoken only from my perspective. Admittedly, I've come to realize that I tend to view the world through a very different set of glasses.

    Personally, I love ads. All kinds of ads. Popup ads, banner ads, text ads, articles in magazines that are actually ads in disguise, TV commercials, and especially infomercials.

    I never find them annoying unless I'm particularly engrossed in a tv show and it happens to be a particularly riveting moment...cut to commercial...arrgghh!

    Why do I love ads so much and why do I welcome every opportunity to read or look at ads?

    Because I'm a born marketer, not a born consumer.

    As a marketer, my lifeblood is advertisements. I crave them as an education in my craft. I need to view them and get ideas about my own market, new techniques, style, and I love the research process to discover how well certain ads work over others.

    Here's what I mean...

    I am not afraid of a salesman who tries to sell me something. Why? Because I know I can always say no if the product isn't right for me. No harm done, and he gave me the opportunity to hear his technique. I learned something.

    I am a marketer.

    I am not capable of being manipulated into buying something I don't want, so I am not afraid of the attempts people may make to sell me something.

    I am a Capitalist.

    I believe that nothing truly valuable can be 100% free for very long.

    I do not expect anyone to give me anything I have not earned.

    I earn free content on ad supported websites by viewing ads, and clicking on those that interest me.

    And I am grateful for the opportunity to hone my marketing skills by viewing lots of completely irrelevant ads and learning from them.

    Which is why I am amazed at how many people on marketer's forums complain about ads. I find it silly for people who want to become marketers to get annoyed by ads.

    A born marketer studies ads, buys books about ads, watches ads on television with glee, and loves the whole marketing process.

    A born consumer resents ads and sees them as intrusions.

    Again, merely my opinion, and applies strictly to my possibly skewed view of the world.
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    • Profile picture of the author Bruce Wedding
      There's nothing wrong with studying ads. I think that's a great thing for a marketer to do do. The problem with studying ads in the context of this thread, is that you don't have any idea whether or not they are successful.

      Without that information, reading ads is of limited value, such as jogging creativity. It can actually be dangerous because you may incorrectly infer that an ad you like is successful.

      Paul,

      So you're not going to create something that results in 30MM user actions?
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