Why You NEED a Sense of Urgency If You Want To Be a Successful Full Time Internet Marketer

Herbert S Richter

Banned 13 years ago

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dayanthan

13 years ago

Very well said. I can relate to this guy. I have been guilty of this a lot and have wasted valuable time. If I had had the sense of urgency sooner I may have arrived at a much better place than I am at now.
It all comes down to habits and habits can work for you or against you. Knowing how to reprogram your habits is the essential ingredient. I should really walk my talk and read more Robbins and implement the techniques LOL.

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legrandbagley

13 years ago

#1 Thing that has helped me increase my sense of urgency? Got an office outside my home. Working 9-5 on my own stuff, no time outs to help my family, take a break, etc.

#2 think about having to work 9-5 for someone else on their terms for the rest of my life!

it's easy to fall of the horse and just kill time, which is why having focus and urgency is so important.

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Fraggler

13 years ago

If he was happy with his current lifestyle then he had no reason (urgency) to change and there is nothing wrong with that. Everyone has different priorities, different goals. I'm working hard so I can go and play, your IM Team Member might have just been happy to play while working the job he had.

I get very frustrated by other peoples 'lack of urgency', whether it is getting ready to go out, shopping, working...but that is my problem, not theirs.

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excuzemee

13 years ago

There is a difference between a person keeping busy and someone on a mission. Great post!

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Crew Chief

13 years ago

Originally Posted by Fraggler

If he was happy with his current lifestyle then he had no reason (urgency) to change and there is nothing wrong with that. Everyone has different priorities, different goals. I'm working hard so I can go and play, your IM Team Member might have just been happy to play while working the job he had.

I get very frustrated by other peoples 'lack of urgency', whether it is getting ready to go out, shopping, working...but that is my problem, not theirs.

Actually Troy, he went through our tense initiation because he wanted out of corporate. It's sorta like pushing to get drafted as a QB into the NFL, you get drafted and then instead of burning the candle on both ends to learn how to read exotic blitzes, pre-set snaps, 4-3 defenses, 3-4 defenses, Tampa 2 and nickle defenses = you are out partying.

Those rookie QBs get eaten alive in the NFL because they didn't have a sense of urgency and once the regular season starts, it's usually too late to go back and pick up what they could have learned during OTA's and Preseason.

His issue was; although he wanted to be at $2500.00 per month by December of this year, he didn't have a genuine sense of urgency that spurred him to sacrifice and TAKE ACTION NOW.

Some IMers don't realize they are coasting along until something happens to jerk the slack out of them.

Giles, the Crew Chief

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Fraggler

13 years ago

Originally Posted by Crew Chief

Actually Troy, he went through our tense initiation because he wanted out of corporate.

I don't doubt that one bit. Many people feel the same. The problem is if they are comfortable then it is a lot harder to get motivated. Mountaineering and playing golf is a lot more fun than sitting on a computer all day.

It is amazing how much of an assignment can be done the night before deadline...the urgency has just become apparent.

Not everyone is truly self driven to reach their goal, or their goal is not what they really want. This is why not everyone makes it as a professional sportsman (to take your example). You also have the hard workers making it who have no where near the natural talent of some of the lazier players.

I agree with what you are saying 100% but I think getting over the hurdle can take a bit of work, and sometimes an unfortunate event that forces action.

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paulie888

13 years ago

Originally Posted by Fraggler

I don't doubt that one bit. Many people feel the same. The problem is if they are comfortable then it is a lot harder to get motivated. Mountaineering and playing golf is a lot more fun than sitting on a computer all day.

It is amazing how much of an assignment can be done the night before deadline...the urgency has just become apparent.

Not everyone is truly self driven to reach their goal, or their goal is not what they really want. This is why not everyone makes it as a professional sportsman (to take your example). You also have the hard workers making it who have no where near the natural talent of some of the lazier players.

I agree with what you are saying 100% but I think getting over the hurdle can take a bit of work, and sometimes an unfortunate event that forces action.

I have to concur on this. I have several friends in very comfortable corporate jobs right now, and they say they want the freedom and sense of empowerment that comes from working on the internet for themselves, but their actions speak otherwise. They keep talking about how they love my lifestyle of being able to work from home and not have to answer to any boss, but they're not willing to sacrifice their nights and weekends to work on their IM skills and knowledge that will ultimately enable them to break free of their corporate shackles.

Their behavior is exactly the same as your student's - they have absolutely no sense of urgency because they're too comfortable right now with their income and lifestyle, and it takes some big event (like an impending layoff) to alter their perspective and jolt them out of their comfort zone.

Unfortunately, I have come to the conclusion that for the majority of people, if their current lifestyle without IM is too comfortable and has too many perks, it is really hard for them to wrap their minds around the idea of sacrificing their leisure and entertainment time for oftentimes tedious and frustrating sessions behind the computer that don't yield immediate income and results (which just about every newbie seems to expect and take for granted).

Paul

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AprilCT 13 years ago

Poor guy...we all think we have time. Nothing wrong with taking a bit of time to stop and smell the roses, but there's no really good reason to put off what you need to do. The big problem is that this type of corporate think (re: reduce expenses/bonus promise/general corporate greed) is far more common than most people know.

At least your team member is familiar with tech and it shouldn't take him too long to put things together now that you have his full attention.

Have to mention that I find it funny knowing these types of corporate offers tend to backfire on the companies that promote them, although they usually pretend not to notice or bother to change their ways. If your team member can speed up and make it, he at least gets the last laugh.
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Jacqueline Smith

13 years ago

Great post!

The video does a great job explaining the difference between "false urgency" and "gut urgency". It's a good reminder to keep your energy focused on the right kind of urgency.

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Anup Mahajan

13 years ago

Sense of urgency is absolutely necessary if you want to succeed in life.You may come across an untapped idea or niche and unless you move fast, it may be too late to profit from it. Thanks for sharing the amazing video

Anup

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Hortensia

13 years ago

IM is simply too lonely for most people, and that's why most people fail.

You have to be like a monk, like in the middle ages, illustrating one page in a book every day. And the next day again. And again.

Discipline yourself, or get disciplined by a boss, that is the question.

Freedom is to decide not to go fishing or golfing, even if there is no boss or yelling family around you.

But that's too hard for most 'slaves'. They like being told what to do. Therefore all the coaching programs ;-)

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Lucky500

13 years ago

Originally Posted by Hortensia

IM is simply too lonely for most people, and that's why most people fail.

Hortensia, You hit the nail right in the head here. You have to have the discipline of the monks as you mentioned. I know where I want to be, I know which way to take, but I still want someone to come along with me.

The problem is, nobody wants to take me up on my offer....

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Crew Chief

13 years ago

Originally Posted by Lucky500

Hortensia, You hit the nail right in the head here. You have to have the discipline of the monks as you mentioned. I know where I want to be, I know which way to take, but I still want someone to come along with me.

The problem is, nobody wants to take me up on my offer....

Lucky, IM is like any other business in the sense that you have to go out and build YOUR TEAM. Once YOUR TEAM is built, the group of you will have created a synergistic effect that is unequaled in terms of Brainstorming, building and maintaining momentum and creating and maintaining a sense of urgency.

Building a IM Team is just like building a successful NFL franchise. The success of the Team starts at the top. You say, "nobody wants to take me up on my offer..." Sir, you have SELL THEM!

You have to CLOSE THEM!

You have to prepare them for victory!

Know this for a certainty; people ALWAYS follow great leaders.

Consequently, once you develop your leadership skills, people will PAY to follow you.

Know this for a certainty; if you are waiting for people to take you up on your offer, you WILL FAIL!

My advice, if you can find it, grab the book, "Salesmen Built America by George Alexander Hughes" It was published back in 1941 but some bookstores still carry it. That work of art by Mr. Hughes put some serious fire under me years ago that is still burning to this very day.

Also get, "The 21 Irrefutable Laws of Leadership by John Maxwell" You already have the assets within you that it takes to become a Great Leader. But you have to take the initiative to hone those assets with an intense SENSE of URGENCY!

If you prepare yourself to become a Great Leader and then set your mark to hone and build other Leaders, your IM Team will come together before you know it.

YouTube - Leadership - 4 Characteristics of Great...

Giles, the Crew Chief

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Lucky500

13 years ago

Originally Posted by Crew Chief

Lucky, IM is like any other business in the sense that you have to go out and build YOUR TEAM. Once YOUR TEAM is built, the group of you will have created a synergistic effect that is unequaled in terms of Brainstorming, building and maintaining momentum and creating and maintaining a sense of urgency.

If you prepare yourself to become a Great Leader and then set your mark to hone and build other Leaders, your IM Team will come together before you know it.

Giles, the Crew Chief

Thanks Giles. Very informative and constructive topic.

Urgency is very important in this business. Because is so easy to lost yourself in the internet. 7 out 10 times when I sit in front of my computer I ended up doing something totally unrelated to what I was supposed to do in the first place.

Urgency leads to accountability as well.

We see more and more people writing threads with headlines such as “2 years in IM nothing to show for” (no offense) … and I could write a sobbing story myself. I have been doing this for 2 years and have not much to show for, but to use the words of the great MLK Jr. and sorry if this is a blasphemy…

I have seen the promise land.
I know where IM can take me, and no other profession or skill can come close to that. But this will continue an unattainable dream if I don’t:

- Follow the game plan
- Focus on my strategy
- Create a sense of urgency
- Be accountable for my actions

So if the end result is not what I expect, is because 7 out 10 times I wasn’t doing what I was supposed to do.

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Matt MacPherson

13 years ago

I completely agree that we need a sense of urgency to become motivated enough to get anything done. That's probably the core reason most people fail at any new skill: lack of any real motivation.

Sometimes you need to burn the bridge behind you in order to cross the next.

Cheers,
Matt

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vstar00

13 years ago

great article. I have recently developed a sense of urgency and I am producing and learning more than ever before!

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Billy Rey

13 years ago

i have to agree.

I've taught some people that kept bugging me for months on how to make money online....instead of spoon feeding them, I gave them tasks. Of course I started with SEO, before diving to other stuff like list building, ppc or whatever.

You know, the normal tasks...keyword research, site creation, etc

only 1 came through...the difference?

They just didnt have the PASSION and SENSE OF URGENCY.

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sbucciarel

Banned 13 years ago

Sounds to me like he had the kind of life he wanted to have until his boss screwed him. No one can anticipate that happening. If that were me and I had enough money to live on, I'd give my 2 weeks notice immediately and let that assclown scramble around trying to get the job done himself or hire another assclown that doesn't begin to fill his shoes.

He now has a bonifide sense of urgency rather than a fake sense of urgency and it sounds like he is talented enough to pick up speed and be successful. If he has to give up all the things he loves doing ... permanently ... to make it as an entrepreneur, then he isn't really enjoying the freedoms of working for yourself and would be better off getting another great corporate job and go sip some more latte and play golf and do all those other things he enjoys doing.

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LetsGoViral

13 years ago

This is why sometimes when you are at the lowest of low only then you see how much you have to work to climb back up.

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JohnMcCabe 13 years ago

More than once, people have asked me what motivates me to sit in front of this screen instead of going fishing all the time.

I just tell them I go out to the mailbox. All those little motivational messages come in envelopes with little windows on the front, reminding me I need to make something happen...
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- Crew Chief 13 years ago
  
  The Hurry Up Offense...
  
  In the NFL, have you ever noticed that the most successful teams that "WIN" on a consistent basis employ a hurry up offense? They are constantly executing in a SENSE of URGENCY, if not all the time.
  
  A genuine sense of urgency gives you an edge over your most fierce competitor and you know who that is, right? It's the man or the woman in the mirror! If you can conquer that person, you can accomplish anything you set your heart to accomplish in IM.
  
  It is the person in the mirror who lulls himself or herself into complacency. It's the person in the mirror who decides that they'd rather mosey along doing IM rather than sacrificing and pushing everything to the limits until they attain the desired results.
  
  If you did a survey, one common denominator you are going to find with successful entrepreneurs is they have a constant and intense, SENSE OF URGENCY that reverberates throughout their entire organization.
  
  For many IMers who want to go full time, this may be your missing ingredient!
  
  I have no doubt that there are WF members who are dreaming of the day when they can do what Perry Marshall calls looking your J-O-B in the "Rear View Mirror" for the last time.
  
  But it will not happen until you wholeheartedly embrace a SENSE of URGENCY NOW!
  
  Here is the 2nd part of the Sense of Urgency video; enjoy, embrace and take action, NOW!
  
  YouTube - The Importance of Urgency
  
  Giles, the Crew Chief
  
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BethWilliams

13 years ago

Great post, and so true. Thanks! As an IT consultant, I find myself developing a much higher "sense of urgency" in between jobs, especially if it's taking longer than I would like to find a new one. Then I start making that nice consulting money and let my IM stuff slide, then have to build it all up again next time. Gotta find a way to keep the urgency going! My goal would be to not have to look for that next consulting gig at all!

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pavionjsl

13 years ago

Urgency or fear, take your pick it works. Whether your a state worker, not knowing if there are budget cuts coming, IT with outsourcing going on, Medical that may be affected by policy changes. It is one view point to look for the glass is half full, it is another to be and ostrich. Urgency is a very real, and needed asset in your business, you control.

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cashcow

13 years ago

This is soo true! I guess I always had a sense of urgency (even when I worked a cushy high paying job) because I knew I wanted to be independent of a boss as soon as possible.

Having worked in high tech, I know how random the lay offs can be so even if you do outstanding work, you can still get the axe at any time. Who needs that hanging over their head? When you have your own business, at least you can see the daily profits (or losses) and you know what is coming. There's nothing more disturbing then sitting in your office working your ass off and someone comes in and tells you to pack your stuff.

But, it's hard for people to give up their nights in front of the TV, the social life and all those other things you mentioned even if you know you are working for more leisure time and security in the future. And to top it off, many other people will criticize you for it acting as if you are doing something bad by sitting in front of the computer all the time.

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John Romaine

13 years ago

I always enjoy reading your threads Giles. Thanks dude.

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BestSEO

13 years ago

It is URGENT today that you learn as much as possible because no one has promised you tomorrow! If they did promise tomorrow---- THEY LIED!

Learn what it is to be a marketer in all aspects. After you learn, then you implement and earn!

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Tyzao

13 years ago

Wow,

Thanks, I am willing to put in the work and give up other things to be successful.
But, I'm a perfectionist that doesn't put a finished project out there.

Now that I've spent two years straightening out a mess for the company I'm working for I've been asked to train my replacement (a friend of the owners family).

I thank you and them for giving me a sense of urgency

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oneplusone

13 years ago

Thanks for posting this Giles, fantastic thread.

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paulie888

13 years ago

Very constructive ideas and concepts being discussed here. In many cases, this strong sense of urgency is sadly missing in people who work cushy 9-5 jobs because they're being paid a flat rate for their time, and they get this false sense of entitlement and security which lulls them into complacency.

The truth of the matter is that there is no "secure" job out there, and if anything these worker bees should have an overwhelming sense of urgency to create a supplementary source of income for themselves to weather any unexpected layoffs or pay cuts that could come without any warning at their jobs.

Paul

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Crew Chief

13 years ago

Originally Posted by paulie888

Very constructive ideas and concepts being discussed here. In many cases, this strong sense of urgency is sadly missing in people who work cushy 9-5 jobs because they're being paid a flat rate for their time, and they get this false sense of entitlement and security which lulls them into complacency.

The truth of the matter is that there is no "secure" job out there, and if anything these worker bees should have an overwhelming sense of urgency to create a supplementary source of income for themselves to weather any unexpected layoffs or pay cuts that could come without any warning at their jobs. Paul

Paul, that's the EXACT reason why I started this thread; in the military we call this a PREEMPTIVE Strike. Strategically, when you have clear and concise intelligence that something is coming down the pike, you don't give the attack and/or issue the time to unfold... you strike FIRST.

You just provided us with some incontrovertible cold hard facts, and that is... there is NO secure job out there anymore. Some people, like my IM Team Member find this out the hard way time and again.

BUT, it doesn't have to be that way!

Here's what I've learned the short time I've been a part of the WF; we have some "Great" talent here and we also have some "Great" leaders who have yet to come out of their cocoons.

Hopefully this will be their clarion call to action to develop a genuine SENSE of URGENCY NOW and to develop leadership skills NOW!

Sometimes all a person needs is a nudge, a spark or maybe even a kick in the butt to get them going. If that's the case, consider this yours...

YouTube - Nido Qubein: The Pain of Changing...

Giles, the Crew Chief

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Andrea Wilson

13 years ago

Take action! People are having a hard time on working for success. Maybe that is why lots of them are seeking advice from those 5 bucks e-book. They do learn but very few implement what they learned.

Andrea

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JohnMcCabe

13 years ago

Originally Posted by Tyzao

Wow,

Thanks, I am willing to put in the work and give up other things to be successful.
But, I'm a perfectionist that doesn't put a finished project out there.

Now that I've spent two years straightening out a mess for the company I'm working for I've been asked to train my replacement (a friend of the owners family).

I thank you and them for giving me a sense of urgency

Giles, I know this is slightly off-topic, but it does fit...

Tyzao, I've walked carefully measured steps in those shoes. Two words finally turned the light on.

Ready?

"Version 1.0"

I was talking to a programmer friend, and complaining about buggy software in general. I asked him why software companies didn't just wait until they got the bugs out to release their products.

He explained that the only way to get the bugs out was to find them, and programmers were the worst people to look for them. Programmers knew how the program was supposed to work; they knew which things shouldn't work.

So, in order to create the perfect product, they release products they know will have problems into the wild. By the time a program gets to version 2.x or 3.x, it's pretty close to bulletproof for the base feature set.

Info products are the same way. Authors know what's supposed to be there. They often don't know what's missing. But authors tend to sit on their projects trying to make them perfect, even though they're incapable of the job.

Giles, here's the tie-back to your topic...

If you want to be a recovering perfectionist instead of a paralyzed one, get your project out into the market so your buyers and users can start finding the bugs for you. The sooner you do, the sooner you approach that perfect product. Even if it's the eighth edition...

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WAWarrior

13 years ago

Great Post Giles! Sense of Urgency - I needed that ! Getting complacent and getting comfortable each day instead of executing the battle plan, and accomplishing the Internet Mission. Falling into the Sin of Procrastination - and that's Deadly.

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kenny5

13 years ago

It's true, nothing is going to happen if you just give a half effort like it's some hobby. You need to focus and you gotta want it!

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excuzemee

13 years ago

I know That the title of the thread refers to "internet marketers" but this message can be used for ANYTHING.

I have built many business without the use of the internet and at every turn, the sense of urgecy is what pushes you to the next level, the next customer, the next yes.

This sense of urgency puts blinders on you. you become focused on one single objective... and it gets done. In my construction business, if i decided to lolygag and sit there going "ahhhh it'll build itself" it doesn't.

You also face a lot of rejection and negative remarks from people about what you are doing. Urgency gets helps you to work past such tiny hurdles.

goals help to create this "state". Writing done "deadlines" for your self to accomplish something (and then letting others know about it) gets you to push yourself. You end up doing things you once thought were impossible.

Definitely, this is an important thread.

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Steve Wells

13 years ago

Originally Posted by Crew Chief

I recently sat down with one of My IM Team Members and listened glibly as he advised me that he received a lay off notice, effective as soon as the company could find his replacement. What?

You heard it right and it gets worse before it gets better.

Mind you, he’s college educated, IT certified up the ying yang and runs an IT department with the efficiency of a laser guided missile interceptor. BUT, his supervisor was slated to rake in a $22k bonus = payable in January of 2011 “IF” he dramatically slashed his budget before the beginning of the 4th quarter of this year. His brilliant solution was to layoff his primary go to guy in order to grab that freakin bonus.

Who said life was fair?

I have some choice words for people like that.

But I digress….

The reason I listened to my IM Team Member glibly was because he joined our IM Team in March of this year and should have easily already come close to matching at least forty percent of his gross income.

The reason he didn’t even come close?

He had NO sense of urgency!

He was watching TV when he should have been researching keywords and niches.
He was at Starbucks sipping Latte’s when he should have been learning how to work with Word Press
He was playing golf when he should have been learning to master XSitePro
He was at the movies when he should have been building the backbone to his Backlinking network
He was enjoying Mountain climbing adventures when he should have been learning RSS Feeds, ScrapeBox, BMD, TeamViewer, Sick Submitter, Tuelz, AMR, SEO SpyGlass, Market Samurai, TBS and PressBot
He was surfing NFL.com, NBA.com. MLB.com and ESPN.com, when he should have been on the WF learning the ropes of IM

Guess what? Since the layoff notice, he has cut ALL of the aforementioned stuff out and NOW he has a sense of urgency.

Here this CLEARLY…

If you want to go full time in IM and enjoy all of the freedoms that come with doing so, you need to develop a genuine SENSE of URGENCY right NOW!

Don’t wait until circumstances force you to dig in; become relentless NOW!

YouTube - John Kotter on A Sense of Urgency

Giles, the Crew Chief

Have you ever noticed that many, many times in NFL football and other sports, that most of the points are scored in the last quarter?

Why? Because its a DO or DIE situation. There is a MAJOR sense of urgency.

The players are focused more than ever on their goal!

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Why You NEED a Sense of Urgency If You Want To Be a Successful Full Time Internet Marketer

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