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How Internet Marketing is like Graffiti

by James Foster
14 replies

In the graffiti art community everyone is trying to "get up" meaning get their tags (graffiti) in as many places as possible and in places other people think they can't get too.

Internet marketing is the same way.

If you want to become known as a trusted expert, you have to "get up" and be as many places as possible - all the time...

You need to be:
on the forums
on facebook and twitter
have a blog
guest post on other people's blog
email your list
get others to email their list about you

BE EVERYWHERE - ALL THE TIME.
#graffiti #internet #marketing
  • Profile picture of the author ncmedia
    [DELETED]
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    • Profile picture of the author James Foster
      Originally Posted by ncmedia View Post

      *On the flip side:

      Create only masterpieces
      Become SCARCE
      Become hard to get ahold of
      Charge only prime rates
      Don't spam/be everywhere all the time - be selective
      Others will naturally flock to you/your masterpieces to study you
      I agree with you, but you have to have content out, before you can become "scare"

      I mean by what you wrote a newbie would be an expert...
      they're scarce (because they don't "get up"
      they're hard to get a hold of (because no one knows who they are)
      doesn't matter what they charge because no one knows who they are

      ... get what I mean? You still have to get people talking ABOUT you. .. It's true you don't have to be Gary V and be everywhere... but you have to put out so much awesome stuff that people at least talk about you.
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  • Profile picture of the author Ben Roy
    There's a lot to be said for that - the more places people see you come up, the more credibility you build, even subconsciously. They'll start feeling like "hey, I've heard of this guy" even if the places they heard of you weren't necessarily authoritative. The more times they hear your name, the more places they see your content, the more receptive they will be to your message.
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    • Profile picture of the author jassbedi
      Banned
      [DELETED]
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      • Profile picture of the author James Foster
        Originally Posted by jassbedi View Post

        what about the business part
        Care to elaborate on what you're asking?
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  • Profile picture of the author James Foster
    Totally agree with you dude.

    You gotta have a way of monetizing that tribe of followers you cultivated.
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  • Profile picture of the author James Foster
    Do you need so many posts now before you can add a sig? i'd guess that's what he's doing.
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  • Profile picture of the author Brad Spencer
    James,

    I really like your idea. What I think is interesting is what happens if you do it strategically (5 posts per day, 3 tweets, 10 blog comments, etc) and you get this done every day.

    The sheer volume just by putting out 10 blog comments per day (maybe 30-45 minutes a day) is 3,650 per year. Even if you don't get people "clicking" on your link in the comment, you'll get the attention of the blogger who's blog you're commenting on. This is a great networking tool and the TRUE value of blog commenting.

    Internet marketing is like graffiti like you say...interesting analogy.

    Combine the idea with a strategic implementation and you're gold.

    Cheers,

    Brad
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    • Profile picture of the author inter123
      In the part of the world I am in there is a graffiti artist called 'Banksy'. I am sure with the same version of the Internet Marketer, he or she would not have to put their signature all over the place. With a few links here and there, Google and co. would go to would go to all sorts of extent to accomodate and serve them.
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  • Profile picture of the author cjordan231
    Hmmm... Great Concept!
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  • Profile picture of the author James Foster
    Hey Inter ... I'm a big fan of banksy he does great stencil work (him and shepard fairey are probably my favorite street artists)... but I'm not to sure about the point your making. Care to clarify?
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  • Profile picture of the author LetsGoViral
    Not only you have to get it up there, your graffiti must actually be GOOD. I think the same applies to internet marketing.
    Signature
    Time of thinking is over.
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    • Profile picture of the author James Foster
      Originally Posted by LetsGoViral View Post

      Not only you have to get it up there, your graffiti must actually be GOOD. I think the same applies to internet marketing.
      Awesome point.

      If you're work is crap, you'll be seen as "devaluing the real estate" ... that applies to both IM and street art.

      ...But if your work is good, you're considered an artist
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  • Profile picture of the author Tyrus Antas
    Both strategies can work. Both require
    lots of labor.

    Depth vs Width
    Quality vs Quantity

    Most marketers opt for Width because
    it doesn't require greatness.
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  • Profile picture of the author JonAlfredsson
    I also like the concept of being everywhere especially since you're building popularity for your business. However, it's also important to include credibility together with your presence online to be followed by others.
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    • Profile picture of the author James Foster
      Originally Posted by JonAlfredsson View Post

      I also like the concept of being everywhere especially since you're building popularity for your business. However, it's also important to include credibility together with your presence online to be followed by others.
      You are totally right Jon, credibility is HUGE.

      But by being everywhere - you ARE GAINING CREDIBILITY.

      As an example, I recently did a guest video post on rinf.com (as of right now it is still featured above the fold on their front page). Having been featured on a blog that gets about 40k uniques a month I have gained even more credibility and am now doing even more guest video posts on equally as big blogs.
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