Article Marketing - The Right Way For Success

[Mike Morgan.]

Hello every body ,

In order to prepare a very powerful article and make huge profits out of your article marketing efforts, any article marketing activities must have 5 vital components:

These are:

• 1. You need to have high quality articles ;
  2. You need to facilitate article creation and syndication process so that you will have time to create more and more articles ;
  3. You have to create search engine friendly articles ;
  4. You have to get your article published in as many high traffic sites as possible, etc.
  5. You should create more articles in a short period of time ;

In this post, I will focus on the fifth point – Creating Article Fast.

Here is how to do it

Step 1. Choose a topic. Take just 30 seconds to pick a general topic for your article. Choose a topic on solving common problems on your market. Using the article, you are going to offer them a solution.

In order to get the most from your article, pick a topic with high demand market.

Step 2. Identify the main problem, cause of the problem, Consequences if not treated and solutions. Just search for any article on these points, then jot down the main points.

Step 3. The format of the article will be

Headline: create highly magnetic headline

Introduction

First Paragraph: - Tell reader what you want to talk about

Body

Second Paragraph: The importance of solving the problem

Third Paragraph: causes of the problem

Fourth Paragraph: Consequences if not treated

Fifth Paragraph: solution 1

Sixth Paragraph: solution 2

Seventh Paragraph: solution 3, etc.

Conclusion

Eighth Paragraph: Conclusion – tell them what they must have at the end.

Step 4. Since, you have already prepared the format and the main points for your article in step #2; you will expand each point in your own words.

You need to expand the problem, cause, consequences with your own words based on the main points you researched earlier.

Step 5. Use the results of step 4 in step 2

Step 6. Review your article

Thanks,

I hope this helps.

[TimRobinson]

Cool thanks man!

There's also a free program on articlemarketer.com that is like a big form that explains every step of the process like this and you just fill in the blanks. Called "write an article in 8 minutes" or something. Although I don't write articles any more I found it incredibly handy when I did

[trippmarxx]

This is some good info for those out there, but you forgot to mention one of the most essential parts of an effective article: the resource box.

If you want to get more conversions, you need to create a compelling resource box. Make sure that it flows with the article itself, so it almost looks as if the resource box belongs there, making it nearly irresistable for someone to click on it.

The resource box is your make it or break it moment. You can have the best article in the world, but if your resource box isn't written well enough, you've missed an opportunity to gain a customer.

[Mike Morgan.]

Hi trippmarxx ,

In this post I am focusing more on creating an article template to create articles fast .

As to the resource box , you can use the once you use the most in your article marketing or customize it to fit with the new article you create .

Thanks,

Mike .

[kkchoon]

Great post Mike!

You said it all, from writing a Good title to tapping into search traffic...

The best article marketing way should be:
1. Write long tail keyword focused Article that get rank page 1 for Search traffic.

2. Write (A)attention grabbing title, (I)interesting opening and lead to click-through emotion (Desire), and finally take (A)action - AIDA

3. Distribute to as many directories for maximum exposure and back links.

See traffic coming in hot!

[richfit]

Solid Content! That's what I like to see in this forum

Keep it coming and continue doing what is producing you the best results.

Best,

Bryan Dulaney
Fit Rich Life

P.S. Is $50,000/month unbelievable? How about $50,000/day? How much do you think you can achieve? What's possible for you?

[Mike Morgan.]

Originally Posted by richfit

Solid Content! That's what I like to see in this forum

Keep it coming and continue doing what is producing you the best results.

Best,

Bryan Dulaney
Fit Rich Life

P.S. Is $50,000/month unbelievable? How about $50,000/day? How much do you think you can achieve? What's possible for you?

I will do my best help the members of this forum.

Mike .

[gimmick]

Takes really some time to write a interesting and keyword targeted article that has also many related keywords in it, and keep it to the point. First pick niche, then look for keywords, write the article, plant the related keywords...

Not for everyone, but worth the while for a serious marketer

[tommygadget]

Newbies should also search on the term article marketing because there are many excellent threads here on the topic.

TomG.

[Allen Graves]

I like it Mike, because you are promoting more of an article than a simple tip or some 250 word mini-article. I have found lately that articles of 400+ words are ranking higher than the shorter ones (which I never really liked in the first place!).

Thanks!

[Steven Wagenheim]

Well, I have to disagree with a lot of this.

The article you'd have people writing is pure overkill for the purpose of
article marketing in many markets. I write half of what you have and make
$67,000 a year JUST from my articles doing it.

Way too much work and not at all needed.

And yes, you left out the most important part...the resource box.

Your article will be great for a major publication if you want to get a gig
as a paying writing, but for article marketing?

Forget it. A total waste of time.

[Debbie Allen]

I agree Allen, I believe that in general articles of at least 400 words contain more useful and solid information than the shorter ones. However, some articles seem to be filled with fluff regardless of the word count. I may be guilty of that from time to time although I try to be informative.

My basic format has always been to write a title that uses the keywords followed by an introductory paragraph that also includes the keywords. This paragraph basically tells the reader what I am going to tell them about.

The real meat of the article comes next, as described in posts above. Next I include a summary that ties everything together. I write for the reader, not the search engines and I use my key terms where they fit naturally.

I like for the first sentence in my resource box to continue the flow of the article and read as if it is part of it.

Just my thoughts! lol

[Ross Kenny]

I'm with you also Steve....

[Steven Wagenheim]

Let me also add, unless you're a top notch killer writer, by the time your
prospect gets to paragraph 3 of your 7 paragraph bore fest, they're going
to be gone and never make it to your resource box.

So while an article with this much info might rank high (still debatable) I
doubt it's going to do the job that it's intended to do.

More chances are, it'll give your prospect too much info and thus no need
to go to your site.

A novice article writer with average writing skills is walking down a path
to poor results if they follow this formula. It is for accomplished article
writers who have a solid handle on their craft.

And even I don't write articles that long.

Seven paragraphs is 700 words...minimum.

A good article for the purpose of article marketing ONLY is between
350 and 500 words MAX.

You start heading into 700 word territory and you are looking for serious
trouble.

So I hope the members here don't take the OPs advice as gospel. It will
only work for you if you can write rings around the competition.

Otherwise, you will put your reader to sleep, into a coma and away from
your site.

[athena08]

Mike I think you offered a great template for an article, however I think that eight paragraphs may be too long for an article used in the way internet marketers do. Don't think our readers will read through that much content in one go. Short attention spans.

Seems to me that articles around 400 words are just right, but certainly under 500. I think any longer than that and you will lose the reader before he/she gets to the resource box...which is the ultimate objective.

[The G Man]

Thanks for this info Mike. I am a total newbie at IM. Article marketing is something that I plan on developing along with 3 or 4 other free methods for lead generation. I look forward to putting this information into practice

[tommygadget]

I agree with Steven. Short and to the point. Get your prospects to your site.

TomG.

[Allen Graves]

OK, maybe I jumped the gun, maybe I didn't.

I love it when we disagree, Steven...makes for some good conversation!

I guess one could say that this could be a boring article...but it could also be a fabulous article. Hell, I've seen 20 paragraph expert articles that kicked total ass. As long as it remains compelling to the prospect, it doesn't matter if it is 4 or 40 paragraphs.

I have the privelege of enjoying a rather talented author base, and perhaps this is why my tendency (and data) is to lean toward the longer articles. I suppose the folks who cannot write compelling content would, in fact, have a hard time with this model.

But it is a good one if used properly and, as you said, done by a talented writer.

I like it and (other than typing it) I don't see that it would take any longer than writing a 4 paragraph article.

AL

[Debbie Allen]

I always aim for about 400 words. But if I feel the article needs another paragraph I will add it. Many of my clients request longer articles and yes - I agree that making a requirement of 800 or 950 words is self-defeating.

If the article is boring or full of fluff the reader will not complete and thus will not make it to the resource box - which means any time and effort applied to the article was a total waste.

I have found the 400 word range provides me with better click through rates.

[Steven Wagenheim]

Originally Posted by Allen Graves

OK, maybe I jumped the gun, maybe I didn't.

I love it when we disagree, Steven...makes for some good conversation!

I guess one could say that this could be a boring article...but it could also be a fabulous article. Hell, I've seen 20 paragraph expert articles that kicked total ass. As long as it remains compelling to the prospect, it doesn't matter if it is 4 or 40 paragraphs.

I have the privelege of enjoying a rather talented author base, and perhaps this is why my tendency (and data) is to lean toward the longer articles. I suppose the folks who cannot write compelling content would, in fact, have a hard time with this model.

But it is a good one if used properly and, as you said, done by a talented writer.

I like it and (other than typing it) I don't see that it would take any longer than writing a 4 paragraph article.

AL

Allen, there is nothing wrong with long articles, but you need to write
for what your purpose is, and with article marketing, the purpose is to
get the person to your site.

Every word you write is one more word that might turn that person away,
either because you bored them to death or you gave them too much
info. That's why the shorter article model (350 - 500 words) works better
for this purpose.

And to prove it, what I am going to do very soon is write a very long
article on a subject, submit it and see how it sinks like a rock as far as
opt ins and sales. Believe me, I know. My first articles years ago were
freakin novels (you see how I write here) and they got me nowhere. I
finally figured out that I had to be short and to the point and still provide
a quality article. Since then...gold.

As Abe Lincoln said (I think it was Abe) when he wrote this long letter
to somebody "I'm sorry this letter was so long but I didn't have time to
write a shorter one" or something like that.

Brevity is sometimes the best thing you can shoot for.

If it's quality, it WILL do the job.

[DavidO]

Some of my most successful articles have been in the 800 word range. It's the same principle as applies to copy. It's only too long if it's boring.

If you can't write in an interesting way nobody's even likely to read 400 words.

Also a word about titles: In their determination to create a killer title some people forget the most important principle: Keep It Simple! I've tried clever or cutesy titles that have fallen flat while my most successful article was simply: Foods That Lower Blood Pressure.

Everybody's interested in eating and if you happen to have high blood pressure (like my customers do) what could be a better title?

[Spike SpiegelIM]

Thanks for such comprehensive tips. I really need all the help I can get when it comes to article marketing.. Thanks a lot..

[Mike Morgan.]

Thanks all of you ,

You are all throwing a very valuable ideas .

But , what I believe is that , you have to write articles that really helps people to like you and believe and at the end come to your website and consider you as an expert in your market .

I still use the same template and try to make a short as sweet as possible avoiding all fluff.

Mike .

[Anbelle]

Thank you. This is going to be on my wall...

[Mark Coverdale]

I agree with Steven,

I like to keep them between 300 - 400 words. Long enough for some valuable content but short enough for them to finish it and want to click through for more compelling info.

Its all about click throughs.

[Mike Morgan.]

Originally Posted by dooly26

Its all about click through.

I think your intention of creating and distributing articles is not for the sake of "Click through" .

It is to make money - either sale your product , join your subscriber list , etc.

Therefore , you should aim for both : providing quality articles that solves your problem and which forces them to take action - click through your link .

Mike .

[Kamran]

Originally Posted by Allen Graves

I like it Mike, because you are promoting more of an article than a simple tip or some 250 word mini-article. I have found lately that articles of 400+ words are ranking higher than the shorter ones (which I never really liked in the first place!).

Thanks!

Maybe, you are right,but i have found that short articles convert better and occasionally they end up high in the SE. So, I guess optimum result would be having a short article (around 250-300 words) ranked high, as this achieves both high page views and high click troughs. But the question is how to get it rank high in the SE? I managed to achieve this with some keywords, but it is rare

[edman]

I think it really depends on whom you are writing your articles for and where you get them published.

For example, one article of 980 words long did very well to get up to 70+ new members just from on source, but the same article on another source got more views, with less clicks on the resources box, seems many people didn't make it all the way through to the end, although they showed interest.

Looking through the source, it was filled with around 400-700 words articles, which explains the audience I guess.

Just like Steve said, generally shorter articles of like 450-500 words will do much better most cases just for article marketing as they act like teasers, providing short tips, enough for the user to be satisfied and want to investigate further. However longer articles will do better on other websites with a different audience.

I for one fill more fulfilled after reading a longer article, and of course a well written one. After reading, I'll bookmark, as well as want to find out more about the author and what else he/she had written.

People are different some prefer quick punchy tips and others like to good quality read.

When it comes to ranking high in the search engines, I think among other things, the places you get published has a lot to do with it.

[Blueray639]

Hi
I picked this thread to ask this question because it relates to articles can anyone tell me which is the best link in a resource box is it your main website or is it a lead capture page?

Ray

[mudmat]

Thanks for the info! Now have to start writing articles fast..

[godisgood]

Hi,

I agree with Steve. In article marketing 400-500 words is more than enough. What's important are the keywords through out your article and the quality of the information of the article.

[Mark Coverdale]

Originally Posted by Mike Morgan.

Therefore , you should aim for both : providing quality articles that solves your problem and which forces them to take action - click through your link .

Mike .

Thats basically what I said. You can't make money with your articles if the person doesn't click on the link in your resource box. You still need it to be a quality article which actually has valuable content so they stick around long enough to get to the resource box.

They need to feel like they have found some very good info and therefore are open to any suggestions you have in your resource box.

THEN, you want them to click through so you can make money, no click through, no sale.

[Li Weng]

That's a good efficient procedure. Another fast way to do articles is to record audio and then get it transcribed. It's very fast that way, but you just need to have a clear plan of the main points that you want to say.

[Shishay Wubshet]

Nice Post .

I really liked the article template .

Shishay

[blueleaf]

Had some points to note in this thread. Good one. I usually stick to 350+ words in the articles so that I can create more of them (with quality of course).

[ZelimirGraf]

Originally Posted by Steven Wagenheim

Allen, there is nothing wrong with long articles, but you need to write
for what your purpose is, and with article marketing, the purpose is to
get the person to your site.

Every word you write is one more word that might turn that person away,
either because you bored them to death or you gave them too much
info. That's why the shorter article model (350 - 500 words) works better
for this purpose.

Hey, thanks for this advice, this is just pure gold. We all have to remember that a goal of an article is to get someone to the website, nothing more, nothing else. So simple, but easily forgettable.
Thanks again Steven

[ZelimirGraf]

Okay, I have a tip for article marketing - if you have a FAQ on your website, why don`t you convert those FAQs into Q&A articles about 300 words long, or make them a sort of tips articles. Just a thought...

[Allen Graves]

Originally Posted by ZelimirGraf

Hey, thanks for this advice, this is just pure gold. We all have to remember that a goal of an article is to get someone to the website, nothing more, nothing else. So simple, but easily forgettable.
Thanks again Steven

Sorry, but that's just not true. There are several other things that your article should be doing for you other than simply getting people to your website.

AL

[Mike Morgan.]

Originally Posted by ZelimirGraf

to get someone to the website, nothing more, nothing else.

You need to be aware that articles are not only meant to drive traffic .

If you are using articles only for sake of traffic , you are losing your time .

You need to use your articles not only for traffic but also to help your readers so as to recognize you as an expert and make the most from them .

Mike .

[Allen Graves]

I am in the process of creating a new article marketing website. It is far from complete, but I have been working on this section that shows what exactly your articles are going to do for you...other than get people to your website.

Again, the site is far from finished, but this section has enough to get the point across, especially the three links you see in the middle of the page. Make sure to read all three of them.

Article Marketing Beginners

AL

[sree94]

I agree with Steven.

You want to give away as little as you have to in your article, so that people will click on your resource box and actually buy your product!

[Mike Morgan.]

Originally Posted by sree94

I agree with Steven.

You want to give away as little as you have to in your article, so that people will click on your resource box and actually buy your product!

But , you have to make sure that you are giving value to your readers.

Mike

[ZelimirGraf]

Originally Posted by Mike Morgan.

You need to be aware that articles are not only meant to drive traffic .

If you are using articles only for sake of traffic , you are losing your time .

You need to use your articles not only for traffic but also to help your readers so as to recognize you as an expert and make the most from them .

Mike .

Hey Mike,
thanks for the input, I absolutely agree with you. The thing is, I didn`t mean you should write a bunch of gibberish in your article. I just meant that people sometimes forget that an article should bring people to your site, so that makes all kind of problems. And also, if your article isn`t pure quality, not only are you wasting time, you are losing traffic. So no one is suggesting that articles are meant only to bring in traffic. Without quality article you have no traffic, or considerably less.

[Mike Morgan.]

Originally Posted by ZelimirGraf

Hey Mike,
thanks for the input, I absolutely agree with you. The thing is, I didn`t mean you should write a bunch of gibberish in your article. I just meant that people sometimes forget that an article should bring people to your site, so that makes all kind of problems. And also, if your article isn`t pure quality, not only are you wasting time, you are losing traffic. So no one is suggesting that articles are meant only to bring in traffic. Without quality article you have no traffic, or considerably less.

Exactly .

Quality traffic is essential to exploit the benefits of article marketing .

Mike

[Mike Morgan.]

The main points added to this thread are ..

article should be 350-400 in length

article should not contain every thing .

Mike

[TheRichJerksNet]

Personally I like to sit down and just write then take it from there, some on this forum has already had the pleasure to have free quality articles written by me and each one of them was written by me sitting down and just writing.

I have written from 450 words - 1200+ words.. Most articles are on avg 600 words though. I do not agree so much with short articles but I agree with giving proper information without releasing the entire sales pitch in an article.

It is very possible to write a 700 word article without boring someone to death and without giving all the information away..

James

[Mike Morgan.]

Originally Posted by TheRichJerksNet

It is very possible to write a 700 word article without boring someone to death and without giving all the information away..

James

Yeah , it is possible .

It all depends on your objectives of writing and syndicating articles .

Mike

[markclarkole]

Yes a lot of 'newbies' and even experienced marketers find article marketing a stumbling block in thier overall marketing plan.
First of all most people don't consider themselves writers, therefore they just blow off this wonderful 'free' way to promote yourself and your business. It's very overwelming looking at all the options availible to the internet marketer and article marketing never makes it to the top of the list, or even to the top twenty in a lot of cases. There is so many ways to overcome your fear of writing. The internet is full of writing courses and professional writers that will gladly write articles for you as low as $10 to $15 an artilcle.
Secondly, I believe beginners generally do not understand the power of SEO (search engine optimization), again there is so many Ebooks on the subject it will make your head spin. Find a source you feel comfortible with and read,read and read more...
In conclusion, I guarantee that every successful internet marketer uses article marketing to they're advantage and you begginers (and you know who you are) should as well. Start writing today!

[jm12345]

This post was great. I'd say most nubies might do better with the shorter article model versus the longer one if they're not good writers.

[notatechie]

I just finished writing 6 articles on the same topic, with different keywords, tones, etc. The research and the first 2 were a bit tedious, but then I got into a groove. When you are writing your own articles, I think it depends on the flow of the article as well. The articles ran from high 200 words to mid 500. Add value, keywords and a call to action.