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Sending emails via autoresponder: Link to blog or all in email message?

by Nick Brighton
12 replies
I've seen many marketers of late just sending an email with a link to the "would be"
email message to their blog, thus delivering content via a blog instead of cramming it
all into an email.

What are your thoughts on this and what are the benefits? I presume the main reason
behind it is for article based emails where you want to educate with more than just a
quick paragraph worth in an email, am I right?

I guess the other thought process behind it is psychological, in that people respond
better to processing info from reading a blog post (which is more visually appealing)
than reading a boring, bland email. Any idea which is best?
#autoresponder #blog #email #emails #link #message #sending
  • Profile picture of the author radhika
    Keep an interesting paragraph about the article and direct them to blog.

    .
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    • Profile picture of the author Nick Brighton
      Originally Posted by radhika View Post

      Keep an interesting paragraph about the article and direct them to blog.

      .
      Thanks, that seems like a good strategy. Is there any more input from Warriors? Aside
      from this post, it's amazing how little activity there is with actual email marketing itself,
      rather than just building a list!
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  • Profile picture of the author Tenzo
    I've always just used the email for the message, but I've been planning to try emailing links to the content instead. I've noticed a few marketers doing this with lists I've subscribed to, and it makes sense to me. I would think it starts to "train" the reader to click through on your links, and you are able to monetize the pages with adsense or similar.

    On one of the lists I'm on, the marketer posts his IM content to EzineArticles, and mails the links-improving his page views for his articles. I'm not much of an article marketer, but I assume that it improves his standing with EZA. Pretty smooth, IMO.

    Regards,
    Kevin
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    Roses are planted where thorns grow,
    And on the barren heath
    Sing the honey bees.
    –”The Marriage of Heaven and Hell,” William Blake

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  • Profile picture of the author AndrewStark
    The great thing about blogs is that you get instant feedback on the content of your article. If you write a post and get loads of comments you know that your list is passionate about that subject, and it's something that you can monetise.

    With blogs you can also post video content, and expose the viewer to passive adverts in the sidebar, and just generally provide more content that you could in a single email.
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  • Profile picture of the author Nick Brighton
    Some great points indeed. Kinda what I thought, especially the comments aspect (for customer intercation). Also, the point Tenzo makes about training your subscriber is very true...this is just another way to get them "used" to clicking on your links.

    Very Guerrilla...
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  • Profile picture of the author JayXtreme
    I do a mix of Both Nick..

    some nuggets in e-mails, and other times I point to a blog post.. I think the variety not only encourages the clicking action from your readers.. but it just encourages action in general which is good for keeping your subscribers active and responsive..

    And you also get extra stats on those being opened and clicked etc..

    Peace

    Jay
    Signature

    Bare Murkage.........

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    • Profile picture of the author Nick Brighton
      Originally Posted by JayXtreme View Post

      I do a mix of Both Nick..

      some nuggets in e-mails, and other times I point to a blog post.. I think the variety not only encourages the clicking action from your readers.. but it just encourages action in general which is good for keeping your subscribers active and responsive..

      And you also get extra stats on those being opened and clicked etc..

      Peace

      Jay
      Which method do you get a better response from (ultimately) Jay? (Assuming you've
      split tested). Or is it just a case of flour, eggs and sugar makes the cake?
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  • Profile picture of the author JayXtreme
    They really both perform VERY well..

    I usually use the blog post method when I have put up a long strategy based post or a product review..

    And then use the e-mail option for little snippets and quick promo's..
    Signature

    Bare Murkage.........

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    • Profile picture of the author Nick Brighton
      Originally Posted by JayXtreme View Post

      They really both perform VERY well..

      I usually use the blog post method when I have put up a long strategy based post or a product review..

      And then use the e-mail option for little snippets and quick promo's..
      Cool. Cheers JX, looks like you're a twilight poster like me ;-) I do like a spree of postings
      before a run on some Pheonix Nights DVDs and a little red wine.
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  • Profile picture of the author JayXtreme
    Wow.. it's amazing how alike our taste is from that post..

    Phoenix Nights.. Red Wine... perfection ..lol..

    Peace out Nick.. you rock dude

    Peace

    Jay
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    Bare Murkage.........

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