The Biggest Mistake Most Article Marketers Make

[Jim Edwards]

Biggest mistake - they don't leverage the articles they write.

After you've written your article, you can use it in multiple different ways. Yes, of course, you can submit your article to the many article directories but you can also modify it slightly and post it to your blog.

Then, you can bookmark your post on all the social bookmarking platforms. You can also integrate your blog with your Facebook profile so your friends are notified that you just posted a blog. You can also submit your new post to a bunch of blog carnivals.

After that, you can make a punchy bullet point PDF document with the same content and upload it to all the free e-book directories. You can read your article into a microphone and post it as a podcast. You can video tape yourself discussing the content and post the video on YouTube.

Writing the article is just the first step. Once you have it completed, you need to leverage that content in as many ways as you possibly can. That's the whole point! Leverage, leverage, leverage.

[Steven Fullman]

...not writing articles. Like me.

[Mike Morgan.]

Originally Posted by Captcha

The one thing you have to make sure though, is even if you write a high-quality article, you can't give away the solution.

If you tell them everything in that one post then there's no need for them to click on your links / buy your products / sign-up to your list

Yes,

MAke sure that the article you stimulates some kind of action depending on your goals.

Mike

[borilbogoev]

Mistakes of Articles Marketers:
------------------------------

1. Posting where everyone posts.
2. Using crappy PLR articles - not original content.
3. No copywriting skills.
4. Articles with no structure and no purpose.

...

[Mike Morgan.]

Originally Posted by borilbogoev

Mistakes of Articles Marketers:
------------------------------


2. Using crappy PLR articles - not original content.


...

This is one of the biggest mistakes i see doing marketers .

Mike .

[d3m0nb0y]

I think it's keyword research. You got do enough research before committing.

[ecdavis]

Excellent thread! In my opinion, the major mistaks tend to fall along the lines of, (1) not publishing enough articles, and (2) not giving the reader a reason to click through to your site or landing page. Regarding #2, I think it is important to provide "enough" content of sufficient quality to motivate the reader to make the leap to your site. Of course, writing skill, article structure and organization, keyword research, knowledge of "triggers" and how to capture attention all play role, too.

Evan

[Mike Morgan.]

Originally Posted by ecdavis

(1) not publishing enough articles,

Evan

Nice observation .

A lot of marketers , specially beginners ,want to get result just after submitting only few articles .

To get the most you have to write enough quantity of articles and syndicate them across multiple directories .

Mike

[The Lady]

Originally Posted by desmondchui

Content is the king

and quality is queen

it's far to easy to produce poor content by over packing, as many have said, or by not providing enough information. you don't need to provide industy jargon, but you don't want to tell them the sky is blue either. sit down assuming your reader has a clue about what you are discussing. jmho

[write-stuff]

I agree with you, Mike. If you look at the articles on EZA, I'd say fully 80% are so bad, no one would bother reading past the first paragraph. I guess maybe the search engines might like them, but I can't see anyone actually wanting to read them.

[Mike Morgan.]

Originally Posted by write-stuff

I agree with you, Mike. If you look at the articles on EZA, I'd say fully 80% are so bad, no one would bother reading past the first paragraph. I guess maybe the search engines might like them, but I can't see anyone actually wanting to read them.

Most article marketers do not exactly know how to proprtly create and sydicate article , as a result they do not get the benefits of article marketing .

Mike

[TheAtHomeCouple]

Originally Posted by trippmarxx

Agreed that many don't write high quality articles, but there are many other mistakes that could cause your article to bomb, such as:

- Improper keyword research
- Poor article titles
- Badly written resource box
- Giving too much information away

Those are just a few other things that can make an article tank, in addition to poor quality articles.

Hit it right on the button man... that's all I have to say about that.

Successful article marketing is based on research, quality, call to action and targeting...

Did I mention research?

[Mike Morgan.]

Originally Posted by Captcha

The one thing you have to make sure though, is even if you write a high-quality article, you can't give away the solution.

If you tell them everything in that one post then there's no need for them to click on your links / buy your products / sign-up to your list

This depends on your objectives.

Are you doing it for traffic , SEO , Lead Generation , etc.

Mike

[MikeGriffith]

I don't think giving away too much information is a problem. The more information you reveal in an article, the more curiosity you generate about your offer. People will feel that if the article contains this much power-packed info, your main program must REALLY be awesome.
I say PAY IT FORWARD and over-deliver....and it'll come back to you. Works for me.

[Paul Moore]

The biggest mistake most article marketers make is consistency. They don't write enough articles on a continual basis to see effective traffic increase.

[dndoseller]

Easy - no page rank on the articles and no links that direct the user to click.

People write tons of articles, make no sales and say "article marketing does not work"

Then you look at the articles and notice they are buried six pages in on the SERPS and have no clear link that directs the user.

[JonStein]

In the real world it is Location, Location Location:
On the Internet it is Structure, Structure, Structure:

If a reader loses interest ion the first paragraph, you have lost a potential sale.
Most articles I have reveiwed and/or edited online are poorly structured.

You have to maintain a thought process and structure it accordingly.
I have developed a method called the SEESAW method that helps article writers execute quality structured articles in a timely fashion. The name of the software script I implement this into is WriteIt2009 and is available free to anyone interested in writing better quality and structured articles.

You can get a free copy of WriteIt2009 at: WinSpin2009 Article Writing Software

[Charles Butler]

Originally Posted by trippmarxx

Agreed that many don't write high quality articles, but there are many other mistakes that could cause your article to bomb, such as:

- Improper keyword research
- Poor article titles
- Badly written resource box
- Giving too much information away

Those are just a few other things that can make an article tank, in addition to poor quality articles.

I agree with those 2 being the biggest mistake and yet the most difficult to correct (in my experience)

[tommygadget]

One thing I've found is that many writers don't read the articles they write. They write it and publish it straight away. After you write something, put it aside and come back to it a day or so later. Many times you'll be scratching your head wondering what you were thinking at the time you wrote the article.

TomG.

[Mike Morgan.]

Originally Posted by MikeGriffith

I don't think giving away too much information is a problem. The more information you reveal in an article, the more curiosity you generate about your offer. People will feel that if the article contains this much power-packed info, your main program must REALLY be awesome.
I say PAY IT FORWARD and over-deliver....and it'll come back to you. Works for me.

Hi Mike ,

I have found that articles that give away too much information are very effective for the sake of search engine optimization purposes. Because , most of the time these kinds of articles are picked by webmasters and syndicated across thousands of blogs and websites .

This would allow your website to get instant high quality backlinks .

Hope it helps .

Mike

[FlashDriveDT]

@debra How have you been able to get away with 6 times mentioning "pink hue" in the article? I thought ezine only allows repeating a keyword 3 times. Maybe it only refers to the ones you tell them as the keywords? That would be clever...

[hibernate]

Originally Posted by John David.

the other mistake not mentioned is ...

submitting the same content you use for your website to other directories .

John

Important point. You might get your website smacked by Google with a duplicate content penalty.

[debra]

Originally Posted by FlashDriveDT

@debra How have you been able to get away with 6 times mentioning "pink hue" in the article? I thought ezine only allows repeating a keyword 3 times. Maybe it only refers to the ones you tell them as the keywords? That would be clever...

Never had a problem with it. It may have been that many times but if you count all the words in the article....the density is just right for SEO purposes. And...well within EA guidlines.

Which is my next question to ponder, can seo copy and and informational sales copy co-mingle?

[Tony X]

I think the one that takes the cake is improper keyword research. I don't care how great the article is or how good the article title is, if you haven't done proper keyword research, your results will be minimal.

[folkmanbill]

The rule of not giving out too much information seems to be getting harder to go by, as more and more big time marketers are giving away mass amounts of quality information up front. I am seeing whole training courses and the like being given away or sold for $1.

How can a little guy like me compete with these giants giving away the kitchen sink, and the kitchen with it? I will still plug away, but jeeze, it doesn't help my confidence in having my readers think I can give them what they want.

So yeah, it's a fine line between giving them the sample and handing over the store.

[XRay]

Originally Posted by travlinguy

A couple of people have said that giving away too much information is a mistake. I believe just the opposite. I understand the reasoning though. People feel giving away too much makes the reader feel he no longer needs the product.

That's not so. In fact, just the opposite is true. The reader feels that if the article was so packed with great info, then the product must be absolutely loaded with it.

Good writing, along with accurate and abundant content all contribute to a good article.

Right. Our objective is to draw the reader in and generate a click-thru to our landing page. BUT we also need our content to stand out in order to establish ourselves as experts and set ourselves apart from the pack in our niches. I believe this is especially true in markets where you're asking people to part with hundreds or thousands of dollars.

[XRay]

Another mistake many article marketers make is thinking EzineArticles is the only place you can submit your articles to for traffic generation and good search engine positioning in Google. I've had very good success with EZA and I've had success using platforms other article marketers might not think of.