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RE: Article Marketing Topic Selection Problem (Includes a Google Adwords tip)

by POWERCENTER
10 replies
I'm beginning in article marketing, thanks to some great writers on this site. I have a good grasp of how to get started, but I am still stuck on topic selection. My area of expertise is in TECH.

I've begun doing topic research using 2 important tools: GOOGLE ADWORDS KEYWORD TOOL, AND GOOGLE TRENDS. They are very helpful, but I am beginning to think they aren't enough. Here is why

[ Google Trends ] is great helping you predict which keywords might grow in popularity, but the speculation is too short term, so not very helpful to an article marketer in that way. But, it does seem really great for idea generation, and gives you access to hot niche ideas which could have tons of potential.

[ Google Adwords Keyword Tool ] is really great, and I have a pretty hot tip for it as well (I just learned), which some of you might know about, so I'll start with that.

=====================

HOT TIP: If you make an entry for "toys" (or any keyword) and copy an entire row of information from the Keyword Tool, and paste it into notepad, you will reveal a hidden DOLLAR AMOUNT ($), located behind the ADVERTISER COMPETITION column.

====================

Now, on to my problem with Adwords Keyword Tool. This is a numbers problem. I received a good tip on this site to focus on keywords with "Very Low Advertiser Competition" (REMEMBER MY TIP, YOU CAN REVEAL THE EXACT BIDDING PRICE) and "Very High Search Volume"

That was a great start, but now I'm stuck. I've found a couple really decent keywords with
APPROX (246,000-450,000) AVERAGE SEARCH VOLUME
PER MONTH and "VERY LOW ADVERTISER COMPETITION" and I am educated enough to write about those topics.

I guess my questions are:

Is that average search volume enough for success in article marketing?

How low is too low (search volume)?

Is Adwords Keyword Tool reliable for this kind of research? Is there a better tool?
#adwords #article #google #includes #marketing #problem #selection #tip #topic #trends
  • Profile picture of the author Steven Carl Kelly
    Originally Posted by POWERCENTER View Post

    HOT TIP: If you make an entry for "toys" (or any keyword) and copy an entire row of information from the Keyword Tool, and paste it into notepad, you will reveal a hidden DOLLAR AMOUNT ($), located behind the ADVERTISER COMPETITION column.
    Actually, you don't have to go through all that trouble. Above the "Approx Avg Search Volume" column there's a drop-down menu. Drop it down and choose "Show Estimated Avg CPC" to see the cost-per-click column. Turn on that column, and you can sort the list by that data, too!

    Much easier.

    You'll also see that there are other columns that aren't shown by default. You can turn those on, too.

    Better yet, scroll all the way down to the bottom of the list and click on one of the links down there and export the entire thing into a TXT or CSV file. I use CSV and open the list with OpenOffice and manipulate the data to my heart's content.
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  • Profile picture of the author Steven Carl Kelly
    On other thing: if you turn on the CPC column and the Ad Position column, you then have access to a new tool: you will then be able to enter a bid amount and determine where your bid would put you on the list!
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  • Profile picture of the author Marcus Paul
    Google Keyword Tool is very reliable. You need to add another step to your process, which is to take your keyword and do an exact phrase search in Google to see how much content there is for it.

    Now check the ratio of searches to content. You may want to chart it for each keyword in a spreadsheet. Then divide the searches figure by the content figure in a third column. The higher that resulting number is the better it is for you to use as a keyword.

    Why? Because it is easier to rank when there is less competition for a keyword.
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    • Profile picture of the author POWERCENTER
      Thank you!
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    • Profile picture of the author POWERCENTER
      Originally Posted by youTribunedotcom View Post

      Google Keyword Tool is very reliable. You need to add another step to your process, which is to take your keyword and do an exact phrase search in Google to see how much content there is for it.

      Now check the ratio of searches to content. You may want to chart it for each keyword in a spreadsheet. Then divide the searches figure by the content figure in a third column. The higher that resulting number is the better it is for you to use as a keyword.

      Why? Because it is easier to rank when there is less competition for a keyword.
      What ratio should I be looking for?? It is after all, a numbers game and I have no idea what numbers I am looking for.
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  • Profile picture of the author Marcus Paul
    Well, it varies by niche, but basically numbers greater than 1.0 are good.

    Example:

    Searches Content Ratio
    250,000 100,000 2.5 <--- very good
    300,000 1,000,000 0.3 <--- not so good

    Does that help?
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    • Profile picture of the author POWERCENTER
      Originally Posted by youTribunedotcom View Post

      Well, it varies by niche, but basically numbers greater than 1.0 are good.

      Example:

      Searches Content Ratio
      250,000 100,000 2.5 <--- very good
      300,000 1,000,000 0.3 <--- not so good

      Does that help?
      Of course. Thank you. Now I have another question.

      This all depends on your PR in google. So, if I have a site with a PR of 0, I'm not going to be able to compete in rankings, no matter what the Searches Content Ratio is, right?

      So I'm thinking, I need a certain PR as well, to be able to compete in a Searches Content Tatio of 2.5
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      • Profile picture of the author Marcus Paul
        Originally Posted by POWERCENTER View Post

        Of course. Thank you. Now I have another question.

        This all depends on your PR in google. So, if I have a site with a PR of 0, I'm not going to be able to compete in rankings, no matter what the Searches Content Ratio is, right?

        So I'm thinking, I need a certain PR as well, to be able to compete in a Searches Content Tatio of 2.5
        If you are posting the article in a directory it will be their PR that will matter. For example, EZA is PR 6.

        If you are building a site, make sure that your EZA article links to relevant content on your site with that keyword in it.

        As for writing the article, the first thing I do is to take the keywords with the BEST ratio and form content around those, then make your way down the list. When creating the page on your website make sure the keyword is used in the page name, page Title, H1 heading, and at least once in your first paragraph.

        Have all those articles point to the relevant places on your blog or website and you should start to see traffic from your articles.

        Hope that helps.
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        • Profile picture of the author POWERCENTER
          Sure does. That's a great start for me. Thank you.
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