Why have multiple accounts?

6 replies
I've seen that many gurus and non-gurus alike in their training videos or, sales letters, or reports or whatever, when they show their proof of earnings or how they do something at a site, they often say something among the lines of "And this is just one of my many (facebook, clickbank, ezinearticles, whatever...) accounts"

My question is, why do they have more than one account?

Is it for the sake of organization? Or are there other reasons?

Can someone tell me if they know?
#accounts #multiple
  • Profile picture of the author EdgeStorm
    For Clickbank, some merchants prefer to use just one account for one product. One of the benefits is to have a unique hop link by itself for easier tracking purposes.

    For other accounts, some niche marketers use different pen names for different niches. The reason is obvious as you can't portray yourself as an expert in so many fields. So that explains why they have different accounts.

    There are also others who don't have multiple accounts but just for the sake of portraying to the public how successful they are to have 'other accounts' as well.. (this is of course deceiving)

    I'm sure the rest could chip in more reasons..
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    • Profile picture of the author coolrajat
      Originally Posted by EdgeStorm View Post

      For Clickbank, some merchants prefer to use just one account for one product. One of the benefits is to have a unique hop link by itself for easier tracking purposes.

      For other accounts, some niche marketers use different pen names for different niches. The reason is obvious as you can't portray yourself as an expert in so many fields. So that explains why they have different accounts.

      There are also others who don't have multiple accounts but just for the sake of portraying to the public how successful they are to have 'other accounts' as well.. (this is of course deceiving)

      I'm sure the rest could chip in more reasons..
      i also agree with u. i myself has multiple facebook accounts
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  • Profile picture of the author Aiarashi
    Oh, I see. Well that makes sense. It's just that I was wondering "should I get many accounts as well?"

    And I also thought, maybe they're lying, just like you said.
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  • Profile picture of the author paulie888
    Typically, if you're in many niches, for the sake of organization and simplicity you'd want to use one set of specific accounts for everything in a particular niche (i.e. Twitter, FB, gmail, Clickbank, etc.)

    This simplifies the tracking of sales and click-through rates, etc. and through the use of a pen name ensure that you're seen as an expert in a singular field. This also prevents competitors from spying on your activities in other niches, and perhaps trying to reverse-engineer your campaigns.
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  • Profile picture of the author bigK
    And all your actions under the same pen name/account are related to one niche which might give the profile links a bit more weight.
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  • Profile picture of the author IdeaLady
    Before setting up multiple accounts, make sure it is allowed by the TOS.

    Facebook only allows one profile per person, although you may have as many fan pages as you want.

    EzineArticles only allows one account per person, although you may use multiple pen names within that account.

    Many other services (e.g., Twitter, Gmail, etc.) do not have limits, but the ones that do can shut down your accounts if you violate their TOS.
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    Cathy Stucker, http://www.IdeaLady.com/
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