How do you know when to cut your losses?

OK - but does that mean you aren't worried about any other regions but your own??

I would certainly look into this to ensure such ads aren't seen by anyone, anywhere, visiting your site.

Just my thoughts . . . .

Well, I got study the bible online, baby names for girl, Muslims for marriage, and free numerology reading.

Just for what it's worth.

It might also be because of Google search history. There are so many things that can affect the ad we see but one thing is for certain, Google is having a hard time figuring out what your site is about, if it wasn't then most ads would be targeted and on topic for every visitor, judged either by the wesbsite content or your search history, which you can opt out of.

Sometimes you'll see different results with different browsers, clear your cookies, log out of Google etc.

As has been mentioned already, your not really targeting your visitors properly. First, you say you have traffic but what is the traffic, where are they coming from, what search terms are they using and what pages are those search terms bringing them to? When they land on your pages, is each page relevant to their search query.

Your articles / blog content is mostly below the fold.

The name description is below the fold and so are your offers, article links and ads. People don't have patience. As soon as the page loads they need to be hit hard in the face with instant relevancy to stop them going straight for the back button. This gives you a few more moments to hope they look at the ads and offers, which incidentally should be different on each page to suit the page content.

I'm willing to bet that most of your traffic is coming in through long tail and not through your main keyword. Is your trafic divided up with lots of low hits for name searches. If so then these visitors are looking for meanings of names, it mat have nothing to do with wanting to choose a name for their babies, it might be a curiosity search for the meaning of their own name.

Your site is not coming anywhere for me when I search for "christian baby names and meanings" which I presume is your main keyword. This search term may have more money potential for selling a book about names and possibly the newborn book but don't count on it. You should have pages dedicated to that search as well.

The Ad with "buy now" gives the impression I'm going to be taken straight to a shopping cart, which it does. Try making it a "more info" type ad with an enticing headline / title which takes them to either a sales page or at least an article / review of the benefits. Nobody is going to click on an ad that tells them nothing and go straight to a page asking for credit card.

Try to think like a searcher with absolutely no patience. You don't look for something on the web, read for three minutes before deciding whether you are on the right site and you most certainly do not go there with the intentions of buying something completely non related without at the very least having something capture your imagination on it enough to look further. And for what it's worth, "baby names" and "manuals for mothers" might seem related but they aren't, they are miles apart. Sure, you might be hitting on the right target to an extent but that's not why they are on your site. Your job as a marketer is to convince them, but to do that you first need to capture their interest. Want proof? Put up a niche site about making money and throw an Amazon widget on there linking to the business books category. You might get clicks but you wont get very many sales. Think absolute laser targeted relevancy!

Hope that helps a bit

Lee