Is Article Marketing Effective?
I just received this newsletter from ezine with the folowing link:
Expert Author Case Study: Sam Manfer
Here's a guy who has impressive credentials and a resume that runs around the block.
He has written 116 articles over the past 3 years that have generated 25,321 views.
Am I missing something or is that just outright small traffic in relation to the effort?
I published an article to ezine that generated 95 views....over the course of a year!!!
Let's say he is averaging 218 views per article and of course that's free traffic. Does he know his click-through rate? Those 218 views cost him 30 minutes of writing, an hour perhaps? Does he capture any of those leads?
I think you have to compare views to leads. What would it cost to generate 218 views(clicks) with an adwords campaign and a squeeze page? Or what would it cost to capture 218 actual leads.
I would guess that even my worst adwords campaigns can provide a better cost to effort ratio. Now I realize that ezine is free, I realize there are a ton of other article sites and articles spinners and auto-article-posters, etc, etc....however I have yet to see anything that would motivate me to spend (waste?) time writing articles, when there exists other methods of getting traffic that are more efficient. (especially in terms of captured leads and not just views)
Am I crazy?....just thought I would throw this out for discussion....
Fast & Easy Content Creation
***Especially if you don't have enough time, money, or just plain HATE writing***
[FREE] Grab 7 of Bertus' products with PLR.