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GOOGLE Takes Another Bite

by Niteprowler
35 replies
Just came across this...
Google Boutiques.com Makes eBay Fashion Look Frumpy
Chris Trayhorn - Posted on 17 November 2010

It seems that every week brings another move by Google to eat more of the online marketing cake. The last couple of days saw Google make two announcements that should make affiliates nervous. A revamped product search launched in time for the holiday season incorporates local availability, integration with Google’s mobile shopping app and enhanced product discovery tools – more on that after the jump. But even more threatening is Boutiques.com: a new way to shop for fashion online.

Boutiques.com takes Google’s traditional CPC business model and puts it on steroids. It does this via the creation of a remarkably glossy and well-presented online fashion store, but with unique underlying technology that allows it offer features with which no other site can compete. Do you want to find a green dress in a particular style? Not only will the site find you hundreds of green dresses, but it will then filter the results by style, silhouette, pattern, size, precise color and more – all driven not by a database of characteristics, but by an image matching algorithm fine-tuned and personalized to your preferences.

Add to that special “boutiques” curated by celebrities and designers – including Kate Spade, Betsey Johnson, Oscar de la Renta and over 30 others – and online styling tools and you have a powerhouse of an online fashion destination.

The technology comes from Google’s recent acquisition of Like.com. Unlike most image search engines that use text meta data as the basis of their algorithms, Like.com is a true visual search engine. It analyzes 10,000 variables in order to match images with each other, much as Pandora matches music tracks. If enough variable are alike, then it assumes the images are alike also.

In Google’s words: “Boutiques uses computer vision and machine learning technology to visually analyze your taste and match it to items you would like… First we partnered with taste-makers of all types. We asked them not just to curate 10-50 great items they loved, but also to teach our site their style and taste. They did this by telling us what colors, patterns, brands and silhouettes they loved and they hated. They took a visual quiz that taught the site to understand their style genre: Classic, Boho, Edgy, etc. Our machine learning algorithms use this information to enable you to shop all of the inventory in the style of that taste-maker, on top of the 50 items they’ve hand-curated.”

Boiling it down, what this means is that Google is blending the power of its comparison shopping and search capabilities with the stickyness and draw of recommendation sites. Fashion bloggers, e-commerce portals, price comparison sites – beware. And of course, eBay and Amazon: Google is coming for you too.

In other news, on Monday Google announced the revamp of their product search feature to incorporate and enhance local availability, “popular products” and “aisles”.

Product search offers online research for shoppers who wish to buy offline. This is a huge market – up to $917 billion according to recent research from Forrester.

Google wants more of it, and with over 2.5 million downloads of their mobile shopping app that enables barcode scanning, “local availability” links to over 70 retailers including Best Buy and Williams-Sonoma, and new product discovery tools, it would take a fool to believe that Google won’t be successful in their quest.

Looks like Google is going to try to take as much of the affiliate market as they can. I guess they can see that they are currently in a game they will lose in the long term battle of quality content vs ad revenue.

So.... just how long 'til Google segments the whole marketplace with it's own vision of online shopping and kills IM for the little guy.
#bite #google #takes
  • Profile picture of the author Rob Howard
    Originally Posted by Niteprowler View Post

    So.... just how long 'til Google segments the whole marketplace with it's own vision of online shopping and kills IM for the little guy.
    Um, never in my opinion.

    Google isn't the only Search Engine and it certainly isn't the only way to get traffic to your sites.

    Facebook, Youtube, Ezinearticles, and paid advertising can all send massive loads of traffic to your site without ever needing to cross over Google, and there are tons more.

    Google is nothing but a worthless Idol, in my opinion, worshiped by the Masses of IM newbies thinking that a #1 ranking will = millions.

    I never really worry about Google or where I rank in the search engines and I do just fine.

    Even with all that said, I still don't think they could possibly own every market - and plenty of people can still get loads of traffic from them.

    Finally, what if they own the market share? We adapt, like always and find new avenues to get our product/services and promotions out there.

    Rob
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    • Profile picture of the author Niteprowler
      Originally Posted by ccmusicman View Post

      Um, never in my opinion.

      Google isn't the only Search Engine and it certainly isn't the only way to get traffic to your sites.

      Facebook, Youtube, Ezinearticles, and paid advertising can all send massive loads of traffic to your site without ever needing to cross over Google, and there are tons more.

      Google is nothing but a worthless Idol, in my opinion, worshiped by the Masses of IM newbies thinking that a #1 ranking will = millions.

      I never really worry about Google or where I rank in the search engines and I do just fine.

      Even with all that said, I still don't think they could possibly own every market - and plenty of people can still get loads of traffic from them.

      Finally, what if they own the market share? We adapt, like always and find new avenues to get our product/services and promotions out there.

      Rob
      I agree with you for the most part.

      There are certainly many other ways and better ways to drive traffic, but there are many who rely on free search traffic and this is going to hurt anyone in markets targeted by Google to some degree. They probably won't target niche markets but it will make it harder for anyone trying to market mainstream products... the recent surge of Amazon aff sites comes to mind.

      Facebook is threatening Google and Google is losing some market share to other search engines so I'm sure they are starting to feel like the stranglehold they had on the online marketing pie is losing its grip.

      Google is caught between a rock and a hard place imho. They have a problem when they concentrate on banning / slapping sites and push ever fewer "high quality" sites to the top of the list. By doing this they are also limiting the number of sites they can sell ads for and the result will eventually be that the top sites will not be carrying adsense ads... and their PPC revenue will decline. It's a catch 22.

      For now, most people probably don't use product search and it won't have as big of an impacct, but at some point I would imagine that Google will start having their "boutiques" show up at the top of the SERPs... if that segment of their revenue overtakes their PPC revenue.

      It is an interesting development and looks like a shift in strategy on Google's part.
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    • Profile picture of the author theimdude
      Originally Posted by ccmusicman View Post

      Um, never in my opinion.

      Facebook, Youtube, Ezinearticles, and paid advertising can all send massive loads of traffic to your site without ever needing to cross over Google, and there are tons more.

      Google is nothing but a worthless Idol, in my opinion, worshiped by the Masses of IM newbies thinking that a #1 ranking will = millions.
      Interesting comment you make here - only problem is you overlooking is that if you remove "google" + "you tube" (owned by google) or just google there will be no more ezinearticle or you tube
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      • Profile picture of the author Robert Puddy
        Originally Posted by theimdude View Post

        Interesting comment you make here - only problem is you overlooking is that if you remove "google" + "you tube" (owned by google) or just google there will be no more ezinearticle or you tube
        So Robs answer and mine would be woo hoo...

        Google has just 1% of the traffic market, there are other places to get traffic. If they went away tomorrow it wouldnt effect me one bit.

        Way to much emphasis placed on search engine traffic in my opinion.
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        • Profile picture of the author theimdude
          Originally Posted by Robert Puddy View Post

          So Robs answer and mine would be woo hoo...

          Google has just 1% of the traffic market, there are other places to get traffic. If they went away tomorrow it wouldnt effect me one bit.

          Way to much emphasis placed on search engine traffic in my opinion.
          Remember in the real world (not the im world) do they use terms such as

          bing it
          facebook it
          yahoo it
          ezine it
          tube it

          No they use the term "google it"

          The thing that I have tried using bing and yahoo to search for info I need and got nowhere and not sure where facebook fits into looking for info and the same with ezine. Ezine don't provide info but just 1000's of article going to aff pages etc. (or do you actually believe in any of the articles written on ezine)

          Google is a gateway to many places on the web and that will never change
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          • Profile picture of the author Rob Howard
            Originally Posted by theimdude View Post

            Remember in the real world (not the im world) do they use terms such as

            bing it
            facebook it
            yahoo it
            ezine it
            tube it

            No they use the term "google it"

            The thing that I have tried using bing and yahoo to search for info I need and got nowhere and not sure where facebook fits into looking for info and the same with ezine. Ezine don't provide info but just 1000's of article going to aff pages etc. (or do you actually believe in any of the articles written on ezine)

            Google is a gateway to many places on the web and that will never change
            Whatever.

            I'll continuing profiting without ever worrying about Google - while the rest of you can fret and fawn over Google - fighting for that mighty #1 spot.


            I don't need them, so I don't care one way or another.

            There are so many places to get traffic other than Google. CPM networks, CPA (the OTHER side of the coin - not as an affiliate), Media buys, press releases, forums, JV and partnerships, list swaps, radio/TV, and the list can go on and on.

            Rob
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            • Profile picture of the author scrofford
              Originally Posted by ccmusicman View Post

              Whatever.

              I'll continuing profiting without ever worrying about Google - while the rest of you can fret and fawn over Google - fighting for that mighty #1 spot.


              I don't need them, so I don't care one way or another.

              There are so many places to get traffic other than Google. CPM networks, CPA (the OTHER side of the coin - not as an affiliate), Media buys, press releases, forums, JV and partnerships, list swaps, radio/TV, and the list can go on and on.

              Rob
              Rob I completely agree with you. It just takes a little creativity and thought. Why place all your eggs in one basket?
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              • Profile picture of the author Rob Howard
                Originally Posted by scrofford View Post

                Rob I completely agree with you. It just takes a little creativity and thought. Why place all your eggs in one basket?
                Yes, and not even that much creativity and thought.

                I've advertised products successfully from ezinearticles to craigslist to forums and JV partnerships, on ebay (yes, ebay!), classified sites, to CPM and other ad serving platforms, and solo ads.

                Traffic is out there - so much of it.

                And what a lot of people seem to ignore is that while, yes, MANY people do use google to find things - a MAJORITY of people have favorite sites that they use regularly.

                Ezinearticles is one example - I can NEVER get an article listed in Google but yet get over 10,000 views. How?

                By a combination of on site traffic (people who browse eza regularly) and syndication (blogs and other website owners who have established lists and reader bases)

                Youtube is owned by Google. So what?

                If Google crashes and burns, I doubt youtube would go away and you know what? If it does, someone else will build a second "youtube".

                Who cares about Google. If you want to make it your business, great. Just don't assume that anyone else who DOESN'T is an idiot or doesn't understand business online.

                Rob
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                • Profile picture of the author Rob Howard
                  Originally Posted by healymedia View Post


                  Let's say all of a sudden adwords was no longer viable. What would the huge flood of marketers away from adwords and into places like Ezinearticles, media buys, press releases, forums, JV and partnerships, list swaps, etc do?
                  Nothing - that's all.

                  JV and partnerships deal with EMAIL lists of customers - don't rely on Google. Media buys and banner ad's go directly to the sites that get traffic - again, don't rely on Google.

                  Forums get traffic naturally from Google and by advertising on the forums, you get the benefit without messing with Google.

                  See what I'm saying?

                  Rob
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                  • Profile picture of the author Rob Howard
                    Originally Posted by healymedia View Post

                    Right but what I'm asking is separate of Google. I'm saying that hypothetically if Google were to essentially block out IMers, would the flow of them away from Google and into your traffic streams hurt you?

                    I.e. with all those previous Google users/buyers now looking to do media buys, how much would the prices go up? Would it be harder to get JVs because the number of requests would skyrocket, etc?

                    I haven't a clue what the answer would be. It'd be interested to know though. Maybe it would make a difference? Perhaps the internet is so vast that it would barely be noticed?
                    Oh, I see - As stiffer competition?

                    Nah - not really. Most would give up, having their golden goose get cooked.

                    The ones that remain would be great partners!

                    I don't view competition as competition but as potential JV partners. Besides, there is still so many ways to advertise that I can't see it getting overcrowded.

                    Finally, as others have said, it would be in conflict of interest if Google said "No websites promoting anything" - then started promoting and listing sites of commercial intent with their own affiliate link - that would quickly ruin Google.

                    I would imagine a lawsuit would get started, and it would cause a HUGE hit to their reputation. And it wouldn't take very long before a someone would come up with a Google alternative.

                    Don't forget - NO business is too big to fail. It only takes a few events to bring one to its knees and Google is no different.

                    Rob
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        • Profile picture of the author Alex Barboza
          Agreed. An have you noticed that you can do a Bing powered search in Facebook? This can really change the game as people using Facebook (millions) will get used to doing searches without leaving FB.

          Google is not allmighty and will never be

          Originally Posted by Robert Puddy View Post

          So Robs answer and mine would be woo hoo...

          Google has just 1% of the traffic market, there are other places to get traffic. If they went away tomorrow it wouldnt effect me one bit.

          Way to much emphasis placed on search engine traffic in my opinion.
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    • Profile picture of the author LetsGoViral
      Originally Posted by ccmusicman View Post

      Um, never in my opinion.

      Google isn't the only Search Engine and it certainly isn't the only way to get traffic to your sites.

      Facebook, Youtube, Ezinearticles, and paid advertising can all send massive loads of traffic to your site without ever needing to cross over Google, and there are tons more.

      Google is nothing but a worthless Idol, in my opinion, worshiped by the Masses of IM newbies thinking that a #1 ranking will = millions.

      I never really worry about Google or where I rank in the search engines and I do just fine.

      Even with all that said, I still don't think they could possibly own every market - and plenty of people can still get loads of traffic from them.

      Finally, what if they own the market share? We adapt, like always and find new avenues to get our product/services and promotions out there.

      Rob
      Youtube belongs to Google and yes - Google is pretty much the only search engine. The others are so insignificant, it is not worth even mentioning them.
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      Time of thinking is over.
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      • Profile picture of the author scrofford
        Originally Posted by LetsGoViral View Post

        Youtube belongs to Google and yes - Google is pretty much the only search engine. The others are so insignificant, it is not worth even mentioning them.
        That is absolutely FALSE that Google is pretty much the only search engine. There are many many more search engines. And by the way, if you are relying only on Google for your business, you deserve to go down.
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        • Profile picture of the author LetsGoViral
          Originally Posted by scrofford View Post

          That is absolutely FALSE that Google is pretty much the only search engine. There are many many more search engines.
          Yes, there are...technically. But in reality it's Google that everyone uses.
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          • Profile picture of the author scrofford
            Originally Posted by LetsGoViral View Post

            Yes, there are...technically. But in reality it's Google that everyone uses.
            Technically? Techinally what? It's a fact. There are a lot of people who don't use Google. There are many people who don't depend on them. Everyone DOESN'T use google. Wrongo again.
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            • Profile picture of the author Rob Howard
              Originally Posted by scrofford View Post

              Technically? Techinally what? It's a fact. There are a lot of people who don't use Google. There are many people who don't depend on them. Everyone DOESN'T use google. Wrongo again.
              That's true.

              My mother, father, mother in law, all my aunts and uncles, literally, use Bing.

              In fact, almost anyone over 40 that I know use bing. A big chunk of my friends use Google but I know of at least 5 who use yahoo regularly.

              That is about 20 people in my immediate "circle" or whatever who don't use Google.

              Rob
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    • Profile picture of the author ShaunAllen
      I know there are other ways to get traffic, but at one time Mike Geary (truthaboutabs.com) was averaging 500 sales per day from his adwords account. At $40 that is a mere $20,000 per day. Even if you took out $10,000 for traffic costs that would still be a $10,000 per day profit just from doing that alone.

      I love EzineArticles, Youtube, Facebook, but I can only imagine how it would be to get in the Google JetStream and get 50,000 to 100,000 clicks per day.





      Originally Posted by ccmusicman View Post

      Um, never in my opinion.

      Google isn't the only Search Engine and it certainly isn't the only way to get traffic to your sites.

      Facebook, Youtube, Ezinearticles, and paid advertising can all send massive loads of traffic to your site without ever needing to cross over Google, and there are tons more.

      Google is nothing but a worthless Idol, in my opinion, worshiped by the Masses of IM newbies thinking that a #1 ranking will = millions.

      I never really worry about Google or where I rank in the search engines and I do just fine.

      Even with all that said, I still don't think they could possibly own every market - and plenty of people can still get loads of traffic from them.

      Finally, what if they own the market share? We adapt, like always and find new avenues to get our product/services and promotions out there.

      Rob
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  • Profile picture of the author kindsvater
    Google has a problem in that they have an affiliate network. At some point they cannot compete without getting inundated with lawsuits. As a matter of good faith and fair dealing, Google cannot undercut those who pay Google (merchants and affiliates) to use the network.
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  • Profile picture of the author tpw
    What you are talking about was beta-tested in Google last Christmas.

    It should be a boon to online retail sellers, who want to play the game the way Google designed it to be played.
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  • Profile picture of the author Davioli
    Is there a serious online marketer out there who doesn't have his own product?
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  • Profile picture of the author paulie888
    There's no way that Google can dominate the entire online marketplace without a serious conflict of interest, and besides this change seems to be focused mainly on the high volume e-commerce sector, which is something not many internet marketers are involved in.

    Anyway, this should serve as a wake up call for all marketers who have mistakenly placed their faith and trust in Google as the source for their traffic, ignoring everything else. This is simply not good business practice, and if you've fallen into this trap, then you had better start educating yourself on the many different and diverse sources of traffic on the internet that you can utilize.

    Paul
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  • Profile picture of the author Nick Brighton
    I'm with Rob all the way...

    The "web" has nothing to do with Google. The term "web" was coined when websites started linking to each other.

    You don't see major businesses like eBay relying on Google. You didn't hear about them from a random Google search, did you?

    Real businesses get links from other sites, and market like any other business online or offline. Search engine traffic is a mere side bonus... a perk, if you will.

    So yeah, who cares. Not me. Google made their bed with me a long time ago. They're a capitalist driven business like you or I. They'll step over you to get their money, don't think they won't.

    But again, it doesn't matter when you have a REAL business. They can do what they like, they'll never monopolize the internet, it's impossible.

    Heck, even if they ever got close, they'd be boycotted because nobody likes a dictatorship or greedy corps running the show.
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  • Profile picture of the author Rus Sells
    How long before Google get sued by the the right people for antitrust because they over stepping their bounds as a "Search Engine" resulting in damaging peoples businesses.

    I hope not long.

    Originally Posted by Niteprowler View Post

    Just came across this...



    Looks like Google is going to try to take as much of the affiliate market as they can. I guess they can see that they are currently in a game they will lose in the long term battle of quality content vs ad revenue.

    So.... just how long 'til Google segments the whole marketplace with it's own vision of online shopping and kills IM for the little guy.
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  • Profile picture of the author DogScout
    I must be getting old...

    Bing is the bomb.

    Lol.

    (Need to go to page 3 or 4 of Google before finding 'un-gamed' relevant results lately. For me anyway).
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  • Profile picture of the author Chad Heffelfinger
    Originally Posted by Niteprowler View Post

    So.... just how long 'til Google segments the whole marketplace with it's own vision of online shopping and kills IM for the little guy.
    I know this thread has diverted into a debate of if Google is everything or not, but you have to look at this from Google's and the consumers perspective.

    Google job is to provide the best searching experience for the user, providing the best, most relevent results. If they can narrow down by design pattern of a dress then that's great for the consumer/searcher don't you think?

    I think the comment made in the opening thread quoted above is all wrong when it questions google killing off the "little guy". The little guy isn't the one that has to worry, its the middle man.

    The little guy can still sell their own stuff and be found, too many people in IM think they are the little guy, when they really aren't. Most internet marketers if you are just doing affiliate marketing aren't the little guy, you are a "MIDDLE MAN". Google doesn't need to help you out and the consumer is better off without you for the most part. Why should google be worried about helping affiliates, it just delutes the results for the "real thing"?

    Just something to think about, are you just a "Middle Man"? If you are, you might want to think about becoming the "little guy" and then moving on to becoming a "big guy" who has "middle men" working for you.
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    • Profile picture of the author bgmacaw
      Originally Posted by Chad Heffelfinger View Post

      Just something to think about, are you just a "Middle Man"? If you are, you might want to think about becoming the "little guy" and then moving on to becoming a "big guy" who has "middle men" working for you.
      Would you consider somebody like Arte Moreno a 'middle man' since he built (and later sold) a very profitable business advertising for other people.

      Would you consider BBDO Worldwide 'middlemen'?

      What about AutoTrader.com?

      The thing is that some people often get so focused on 'the product' that they don't understand that the product affiliate marketers are selling is advertising space. Their buyers aren't consumers but sellers of products who need targeted buyers. These targeted buyers can come from a well SEO'd website, PPC or CPA (aka media) buys or even a good email list.
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      • Profile picture of the author Chad Heffelfinger
        Originally Posted by bgmacaw View Post

        Would you consider somebody like Arte Moreno a 'middle man' since he built (and later sold) a very profitable business advertising for other people.

        Would you consider BBDO Worldwide 'middlemen'?

        What about AutoTrader.com?

        The thing is that some people often get so focused on 'the product' that they don't understand that the product affiliate marketers are selling is advertising space. Their buyers aren't consumers but sellers of products who need targeted buyers. These targeted buyers can come from a well SEO'd website, PPC or CPA (aka media) buys or even a good email list.
        Being the Middle Man for a lot of things isn't a bad thing, there are a lot of businesses that you can make a lot of money by being the middle man. When I was questioning it in the post above I was referring to the discussion of IM and affiliate marketing relating to what google was doing to the so called "little guys" who are really just "middle men" in the context being discussed.


        I will stand by the fact that most true players in IM are product owners and creators, not just affiliates. Sure, a lot of people make good money as affiliates, but most make a whole lot more as product owners who have affiliates working for them.

        So, no, I don't have anything against middle men, but look back at the context of what I was talking about and it should make sense.
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        • Profile picture of the author bgmacaw
          Originally Posted by Chad Heffelfinger View Post

          I will stand by the fact that most true players in IM are product owners and creators, not just affiliates. Sure, a lot of people make good money as affiliates, but most make a whole lot more as product owners who have affiliates working for them.
          The thing is that Google is the biggest player in IM with 65%+ of online advertising sales and an annual revenue over $23 billion. Pretty good money for a middle man company with "no products" of their own being sold.

          My point is that you shouldn't look at it as being "just an affiliate". Many people who try affiliate marketing or who look at it from the outside don't understand that the product being sold is advertising space. The more traffic, especially targeted buying traffic, you have the more valuable that advertising space is.
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  • Profile picture of the author ThackerAgency
    I agree that other ways of generating traffic are going to be more and more significant than search, but:
    Google is nothing but a worthless Idol, in my opinion, worshiped by the Masses of IM newbies thinking that a #1 ranking will = millions.
    In my experience, when I get to #1, I make a lot more money than when I am #2 on Google. It's not an idol of mine, but imperically if my site is #1, I will make money. Google has the power they have because they have made a lot of people a lot of money. It won't continue that way forever, but for the next 5 years, a #1 ranking does equal MORE money than a #2 ranking (maybe not millions).

    I'm hoping big players will think it's not important to keep competition low, but it's worth trying to be #1.
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    • Profile picture of the author Rob Howard
      Originally Posted by ThackerAgency View Post


      In my experience, when I get to #1, I make a lot more money than when I am #2 on Google.
      Awesome - I didn't say there wasn't in money in Rank 1. There is only money in Google if you understand EVERYTHING ELSE -> Copywriting, correct keywords, etc. etc.

      However, sometimes the time it takes to get to rank one isn't worth the rewards. I can get as much traffic or more from other ways rather than fighting with the competition.

      Many people play the SEO game really well - but that doesn't mean they play the business game really well. And that is what my comment referred too. Chasing after an idol that for more #1 spots, is really worthless.

      Rob
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  • Profile picture of the author gskesavan
    Whatever happens, we, internet marketers are needed

    Without marketing, nobody on the internet would get so much content or so much information.

    Our job is secure - so seriously don't worry.
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