IM launch In December... What Do You Think?

15 years ago

For me, it would depend on price point.

If it was a product under $100 then I would go ahead with it. If it is one of those "large ticket" launches, you might want to wait until after the holidays.

On the other hand, after Christmas, people are less likely to have funds available on their credit cards...

Have you looked back over the last couple years to see when products were launched?

Originally Posted by Pete223

Hi All,

What are your thoughts about launching a new IM product in December...
Would you delay it till January?

I'd appreciate some feed back on this.

Regards, Pete

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Pete223

15 years ago

Originally Posted by Jeremy Kelsall

For me, it would depend on price point.

If it was a product under $100 then I would go ahead with it. If it is one of those "large ticket" launches, you might want to wait until after the holidays.

On the other hand, after Christmas, people are less likely to have funds available on their credit cards...

Have you looked back over the last couple years to see when products were launched?

Interesting points... I also read that people often use money they received in
presents to purchase these kinds of products, but you need to build the "i want it"
during the holiday season and follow through right till after the Christmas holidays when
they have (or received) the money...

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MarcusXavier

15 years ago

Depending on the product's price point and what it focuses on,
Dec may be ok. The way the world economy is and the unemployment
rates are, people are looking for a solution. So you may be ok,
but I would need to know a little more about your launch.

Thanks
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Pete223

15 years ago

Originally Posted by MarcusXavier

Depending on the product's price point and what it focuses on,
Dec may be ok. The way the world economy is and the unemployment
rates are, people are looking for a solution. So you may be ok,
but I would need to know a little more about your launch.

The product's target market is Beginners to Intermediate Marketers that already tried
making a few bucks Online but are still looking for solutions and the price point
(although not tested yet) will be in the $77 - $67 range...

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Kevin Riley

15 years ago

I'm launching a big product in January, as it's proven to be a good time for such launches. However, last year I had fantastic sales in the week leading up to Christmas -- quite unexpected since my products are business related.

So, IMO, I'd launch in December if it's just a low-priced product, but hold off until January for a big-ticket item.

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Pete223 15 years ago

Originally Posted by Kevin Riley

So, IMO, I'd launch in December if it's just a low-priced product, but hold off until January for a big-ticket item.

Not sure I'd want to launch a big ticket item in January... I'd be competing with you!

Wouldn't want to make things harder for you LOL

Thanks for your input...

Regards, Pete
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- Kevin Riley 15 years ago
  
  Originally Posted by Pete223
  
  Not sure I'd want to launch a big ticket item in January... I'd be competing with you!
  
  Wouldn't want to make things harder for you LOL
  
  OK, I'm going to go hide in my cave. Forget I said anything. All launches are off. I'm just going to sit in there with a volleyball named Wilson.
  
  Thanks
  
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  Kevin Riley, long-time Warrior living in Osaka, Japan
  
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  DougBarger 15 years ago
  
  Originally Posted by Kevin Riley
  
  OK, I'm going to go hide in my cave. Forget I said anything. All launches are off. I'm just going to sit in there with a volleyball named Wilson.
  
  Ha, ha Kevin. Good thing Wilson didn't sit in the cave...you'd be a man w/o a volleyball!
  
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  Pete223 15 years ago
  
  Originally Posted by Kevin Riley
  
  OK, I'm going to go hide in my cave. Forget I said anything. All launches are off. I'm just going to sit in there with a volleyball named Wilson.
  
  Every time I hear anything mentioned from that movie my teeth hurt !!!
  
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Sean A McAlister

15 years ago

Originally Posted by Kevin Riley

I'm launching a big product in January, as it's proven to be a good time for such launches. However, last year I had fantastic sales in the week leading up to Christmas -- quite unexpected since my products are business related.

So, IMO, I'd launch in December if it's just a low-priced product, but hold off until January for a big-ticket item.

Hey kevin, I am with you on this and have seen the same results, However, with this years economic climate I would venture to think that Jan may be a better idea...not sure...no specific statistical data provided to compare within this economy.

Thoughts?

Sean

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Steven Carl Kelly

15 years ago

Originally Posted by Kevin Riley

I'm launching a big product in January, as it's proven to be a good time for such launches.

We've also decided to wait until after the first of the year to launch my next product -- "Weapons of Mass Marketing" -- based solely on timing as well. We felt if we couldn't get it online before November 15th, we'll wait until after January 1st.

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tomw

15 years ago

Originally Posted by faxinator

We've also decided to wait until after the first of the year to launch my next product -- "Weapons of Mass Marketing" -- based solely on timing as well. We felt if we couldn't get it online before November 15th, we'll wait until after January 1st.

Don't forget to make you're money back guarantee ABSOLUTELY clear...

Thomas

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Steven Carl Kelly 15 years ago

Originally Posted by tomw

Don't forget to make you're money back guarantee ABSOLUTELY clear...

Thomas

You've got that right!
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novasoft

15 years ago

Depends on what your product does. If its a "how to make money guaranteed" product itll sell like hot cakes as people need money for christmas. Of course you'll have to prove that it works as well and you can just sell crap.

Ive sold a $1000/person course in the first week of december last year and it sold out in half a day so I know it can be done.

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looseleafpress

15 years ago

I would have to agree with the advice that it depends on the price point on if you should wait until the new year.

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David_Thompson 15 years ago

I would love to see someone launch a bigtime product days b4 Xmas...

Anyone up to the challenge?

I think it can be done and price have nothing to do with it...

--David
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athena08

15 years ago

I think that if it is reasonably priced it could be successful as people may buy it as a Christmas present for themselves, a friend or a spouse. Good luck.

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David_Thompson

15 years ago

Now you guys are saying it depends on price, well lets just say
Frank Kern new super cool widget is launching a couple days b4
Xmas how many of you will not pull your CC out.

My guess is only a few will not pull CC out but a huge amount
will and we all know that so I guess it boils down to who the
product owner is not price...

--David

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tomw

15 years ago

Originally Posted by David_Thompson

Now you guys are saying it depends on price, well lets just say
Frank Kern new super cool widget is launching a couple days b4
Xmas how many of you will not pull your CC out.

My guess is only a few will not pull CC out but a huge amount
will and we all know that so I guess it boils down to who the
product owner is not price...

--David

Frank's new product launch is in January isn't it?

Thomas

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David_Thompson

15 years ago

Yes it is....but you think if he moves it up a week b4 Xmas
he still wouldn't make a killing?

--David

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tomw

15 years ago

Originally Posted by David_Thompson

Yes it is....but you think if he moves it up a week b4 Xmas
he still wouldn't make a killing?

--David

Hi David,

Yes I agree. I just wanted to check

By the way, I enjoyed the recent video. Made me smile to hear a Swedish accent I've spent many a crazy night out in Stockholm and my better half is from Saltjo Duvnas.

Thomas

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David_Thompson

15 years ago

Thomas, you know how it is man Stockholm is crazy sometimes...lol

Ahhh so you have the blond and blue eyes thing going

I guess I've been living here way to long once the accent
starts coming thru in my videos...lol

It was fun making it, I do enjoy making videos..

If you guys are over in Stockholm give me a buzz..
I'll be in London late January...

--David

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tomw

15 years ago

Originally Posted by David_Thompson

Thomas, you know how it is man Stockholm is crazy sometimes...lol

Ahhh so you have the blond and blue eyes thing going

I guess I've been living here way to long once the accent
starts coming thru in my videos...lol

It was fun making it, I do enjoy making videos..

If you guys are over in Stockholm give me a buzz..
I'll be in London late January...

--David

A brunette and blue eyes

And man she can cook! I love Swedish food! Especially skagen rara!!

I can't wait for Swedish Christmas dinner...it's great having two Christmases!

I'd move there tomorrow, but she is really on her game as an advertising photographer so no hope...just yet...plus she's half way through her masters.

We'll be over for New Year

I shoot you an email via your blog or PM here closer to the time. Be fun to hang out

Thomas

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Pete223 15 years ago

Thanks for the further responses guys...

Originally Posted by David_Thompson

Yes it is....but you think if he moves it up a week b4 Xmas
he still wouldn't make a killing?

--David

I think Frank Kern could sell out even during a Blackout when nobody but Timbucktoo
has access to the Internet !!!
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- David_Thompson 15 years ago
  
  Originally Posted by Pete223
  
  Thanks for the further responses guys...
  
  I think Frank Kern could sell out even during a Blackout when nobody but Timbucktoo
  has access to the Internet !!!
  
  LOL, yeah man I think so too, it has nothing to do with price point
  but the company or person behind the product...
  
  --David
  
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Chris Lockwood

15 years ago

Originally Posted by David_Thompson

Now you guys are saying it depends on price, well lets just say
Frank Kern new super cool widget is launching a couple days b4
Xmas how many of you will not pull your CC out.

Dec 18 was the date I saw.

I don't think the date is nearly as important as who is launching.

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Steven Carl Kelly 15 years ago

Originally Posted by David_Thompson

how many of you will not pull your CC out.

You probably already know that I won't pull out my CC and buy it, LOL! Not a chance.
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David_Thompson

15 years ago

Thomas sure man give me a buzz anytime bro...

The kids love having 2 christmases...lol more toys or things now..

--David

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Louis Raven

15 years ago

Traffic43 is being launched December. We'll see how it goes :p

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Dean Shainin 15 years ago

For a big name marketers it probably does not matter much.

Here are statistics from direct mail which you might consider.

Many people have found January to be the best month of the year in terms of cost per response but that's in direct mail. For those people in direct mailing, if January were treated as 100%, then this is what the other months would look like if you compared them.

Jan - 100% July - 80%
Feb - 90% Aug - 60%
Mar - 70% Sept - 80%
Apr - 60% Oct - 90%
May - 60% Nov - 70%
June - 60% Dec - 60%
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IM launch In December... What Do You Think?

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