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125 product link clicks, but still no sales?

by latrice17
11 replies
I set up a review site for some amazon products a little over two weeks ago. I haven't written any articles yet, but have been getting visitors from bookmarking.

I provide reviews for each item along with star ratings , pros and cons, and customer reviews, but not a sale yet. I was careful to not dog any items with in my cons sections as well.

Does anyone have any advice they could offer me?

There is a direct link to the site above. I'd greatly appreciate any criticism you guys give.
#125 #clicks #link #product #sales
  • Profile picture of the author 60MinuteAffiliate
    hi there, that's a good question.

    i just had a look at your site and have to say there's nothing really enticing about it.

    in my amazon product reviews that I create they are all hosted on a blog which looks sharp and very professional, there's images of the products, comprehensive reviews, both negatives and positives included and as informative as possible.

    your site home page just has a few links on the home page and you're inviting them to click on the link to read your reviews.

    i'd recommend a header with images if you can

    i'd recommend pictures of the products at the start of each post

    i'd recommend at the very minimum a comprehensive yet enticing teaser that then links to the review or having the reviews on the home page

    but i'm sorry as far as your review blog goes it just doesn't look professional or genuine enough.

    regards

    colleen
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    • Profile picture of the author latrice17
      Originally Posted by 60MinuteAffiliate View Post

      hi there, that's a good question.

      i just had a look at your site and have to say there's nothing really enticing about it.

      in my amazon product reviews that I create they are all hosted on a blog which looks sharp and very professional, there's images of the products, comprehensive reviews, both negatives and positives included and as informative as possible.

      your site home page just has a few links on the home page and you're inviting them to click on the link to read your reviews.

      i'd recommend a header with images if you can

      i'd recommend pictures of the products at the start of each post

      i'd recommend at the very minimum a comprehensive yet enticing teaser that then links to the review or having the reviews on the home page

      but i'm sorry as far as your review blog goes it just doesn't look professional or genuine enough.

      regards

      colleen
      Oh, don't be sorry. Thanks for the suggestions. I'll get started on making changes right away.

      Thanks again for the help.
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  • Profile picture of the author Shane N
    First of all, you should have the reviews right on that page, blog style... Instead of small text links that lead to the review. It almost looks as though you have to download the reviews, due to the text links.

    Also, 125 clicks on your product offer is not all that much when doing any sort of accurate testing. You should have at least 500-1,000 clicks before you can gauge any sort of average conversion rate, etc.

    Most importantly though, the clicks must be TARGETED. Were they? If you purchase a traffic package from some site that offers 10K visitors for $5 or something like that, don't expect too many conversions. You can have a million clicks to your offer, but if they're not targeted (meaning the people are actually interested in what you're offering) then you won't do too well.

    Best,
    Shane

    EDIT: I also strongly agree with what Colleen said in her above post.
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    • Profile picture of the author latrice17
      Originally Posted by Shane Natan View Post

      First of all, you should have the reviews right on that page, blog style... Instead of small text links that lead to the review. It almost looks as though you have to download the reviews, due to the text links.

      Also, 125 clicks on your product offer is not all that much when doing any sort of accurate testing. You should have at least 500-1,000 clicks before you can gauge any sort of average conversion rate, etc.

      Most importantly though, the clicks must be TARGETED. Were they? If you purchase a traffic package from some site that offers 10K visitors for $5 or something like that, don't expect too many conversions. You can have a million clicks to your offer, but if they're not targeted (meaning the people are actually interested in what you're offering) then you won't do too well.

      Best,
      Shane

      EDIT: I also strongly agree with what Colleen said in her above post.
      Okay. Thanks. Shane.
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  • Profile picture of the author Sweetcheeks12354
    It does look a bit bland. You've got to sell the dream to people, say what's so amazing about it and why they must have it, otherwise what's the point?
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  • Profile picture of the author Alexa Smith
    Banned
    I don't "do Amazon", myself, so I don't know what the conversion-rate "ought" to be, but beware of judging on small numbers.

    That said, your site really isn't that appealing and attractive. Many people will give the landing page about 5 seconds and move on to something else, I'm afraid.

    Also, and in the long run this may actually be even more important and even more significant, I think you're probably "selling" on this site, really, rather than "pre-selling", and that's the commonest mistake affiliate-sites can make, I'm afraid.
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    • Profile picture of the author DireStraits
      Originally Posted by drunkenmonkey View Post

      Why is it a bad move for affiliates to sell rather than "Pre-sell"?

      Yeah, Pre-selling as an affiliate**can** trigger awesome conversions...but you cannot class direct selling as an affiliate...to be a mistake? imo.

      DM
      Can't speak for Alexa, but here's what I think ...

      IMO, if you're "outright selling", suddenly what you're saying becomes less of a trustworthy, "unbiased" recommendation that fuels the visitors' desire to buy the product; instead you're just seen as someone who is selling, and looked upon with a little more suspicion.

      Why do you need to sell-sell anyway, when in most cases the site to which you're sending your visitors does that (be it a sales-page, or product page, or whatever).

      If you were looking for a solution to your problems, who'd you trust the most?

      a) The friend who tells you how X product solved his/her problem, and will probably solve yours too. (PRE-SELL)

      - or -

      b) The slick, greasy-haired salesman who's blatantly telling everyone whatever they want to hear, to get the sale, with his hand clawing at your credit card? (SELL)
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      • Profile picture of the author latrice17
        Originally Posted by DireStraits View Post

        Can't speak for Alexa, but here's what I think ...

        IMO, if you're "outright selling", suddenly what you're saying becomes less of a trustworthy, "unbiased" recommendation that fuels the visitors' desire to buy the product; instead you're just seen as someone who is selling, and looked upon with a little more suspicion.

        Why do you need to sell-sell anyway, when in most cases the site to which you're sending your visitors does that (be it a sales-page, or product page, or whatever).

        If you were looking for a solution to your problems, who'd you trust the most?

        a) The friend who tells you how X product solved his/her problem, and will probably solve yours too. (PRE-SELL)

        - or -

        b) The slick, greasy-haired salesman who's blatantly telling everyone whatever they want to hear, to get the sale, with his hand clawing at your credit card? (SELL)
        Okay, I'll go make some changes to my site. Thanks guys for the help.
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        • Profile picture of the author jan roos
          If you only got traffic from the bookmarking sites then I am not surprised that you didn't sell anything. You need targeted traffic and you will convert.

          To make money online boils down to 2 things. Targeted Traffic and Conversions. Amazon takes care of the conversions, they are the best in the business. All we need to do is take care of the traffic. Send them targeted traffic and you'll make money.

          Cheers
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  • Profile picture of the author DireStraits
    You probably should've really had some sales, I think.

    I regularly get a ~9.5% Amazon (UK) conversion on some of my sites, and they're mostly optimised for AdSense. The Amazon links are just flat text links - no banners or anything.
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