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I can't believe how AWFUL split testing software options are

by jbrett
5 replies
After spending close to 15 hours of research on split testing options I've found literally nothing (BESIDES Split Test Accelerator, which does not work for me) which has the needed feature set.

I mean really, is there anyone out there who DOES NOT want to track their traffic, PPC or otherwise, through the ENTIRE SALES CYCLE while split testing at the same time?

Because if you're not doing that, you're getting bad informations. Which combination of PPC Ad and Landing page are producing the most sales?

If there's one thing I've learned in marketing you can't make assumptions. You can't just ASSUME that because an ad is converting well on your optins that it's converting well in terms of ROI.

If you've been in my shoes and found a working solution please let me know!
#awful #options #software #split
  • Profile picture of the author Anna Johnson
    Hi jbrett, I'm not sure of the feature set you're looking for but we recently posted an article about split-testing, including links to two tools ideal for small to mid-sized businesses (Google Website Optimizer and Optimizely): How To Split-Test Web Pages With These Handy Split-Testing Tools | Kikabink News - Internet Marketing News
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  • Profile picture of the author valleytech
    Going to have to agree with Anna Google threw alot of money at their new optimizely tools
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  • Profile picture of the author ncmedia
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    • Profile picture of the author jbrett
      Anna - thanks I've checked out both those, but this is just strictly split testing you're referring to. Optimezly has no system for tracking ads, and I personally feel if I'm doing PPC traffic and I'm not tracking ROI on your ads to the very end of the funnel I'm not getting good information.

      Norb - Does GWO track sales even if they purchase in the future?

      Also Google can only do A/B testing, not more than 2 variations for a set page, and then if you go with multivariate you lose keyword tracking altogether. The only thing that does multivariate keyword tracking that I know of is STA.

      I supposed I will use Google... does you know if the Google URL builder uses cookies to track so it will track sales into the future?


      Right now I am thinking about using Visual Website Optimizer, which uses full-factorial multivariate testing and paring it with Clickable. This setup would cost me $98/mo but these look like top notch starter options.
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  • Profile picture of the author Billy Rey
    yup theres a lot of crap scripts out there...cant believe people sell those
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