Need Help Increasing Email Click Through Rate

countonuspr · 11-22-2010, 03:56 AM

Lately I have been struggling with a low click through rate of between 2% and 4%. This has gone on for now almost 3 months. I am still making great money with my list, but know that if I could just increase my average click through rate by 25% or so my income would more than likely also increase by 25%.

My main goal is to get around 8% to 12% CTR consistently as that would have a dramatic impact on my business. I used to get anywhere from 5% to 8% consistently which is why my most recent drop is noticeable.

The funny thing is I have compared offers that did well from 3 months ago to offers I am now offering and content I am now offering my list, and it is very similar. So something has happened, and I need to reconnect with my list in a big way.

I am mainly posting this to see if any other Warriors could help me with suggestions for increasing opens and CTR. What has worked well for you? If you could name one expert on email conversion who would that be?

Thank you for your help.

Shaun OReilly · 11-22-2010, 04:27 AM

It's hard to give useful advice without seeing more details
on what you've sent to your list in the past.

There are many reasons why your open rates and CTRs
have dropped off but without seeing the evidence it's
hard to give useful pointers.

However...

One way to increase click-through-rates for sure is to
continually split-test your e-mails.

Have you been doing that to find out what your lists
respond best to?

So, continually split-test your subject lines and body
message to find the best approach for your list.

Dedicated to your success,

Shaun

11-22-2010, 03:56 AM	#1
countonuspr PaulCounts.com War Room Member Join Date: May 2007 Location: Stillwater, Oklahoma Posts: 827 Thanks: 97 Thanked 147 Times in 65 Posts Social Networking Contact Info	Need Help Increasing Email Click Through Rate Lately I have been struggling with a low click through rate of between 2% and 4%. This has gone on for now almost 3 months. I am still making great money with my list, but know that if I could just increase my average click through rate by 25% or so my income would more than likely also increase by 25%. My main goal is to get around 8% to 12% CTR consistently as that would have a dramatic impact on my business. I used to get anywhere from 5% to 8% consistently which is why my most recent drop is noticeable. The funny thing is I have compared offers that did well from 3 months ago to offers I am now offering and content I am now offering my list, and it is very similar. So something has happened, and I need to reconnect with my list in a big way. I am mainly posting this to see if any other Warriors could help me with suggestions for increasing opens and CTR. What has worked well for you? If you could name one expert on email conversion who would that be? Thank you for your help.
	Generate Full Time Income With PLR Paul Counts, Host of the "Count On Us Internet Profits Radio Show"

11-22-2010, 04:27 AM	#2
Shaun OReilly List Fundamentalist War Room Member Join Date: Jun 2005 Location: United Kingdom Posts: 2,880 Thanks: 560 Thanked 2,023 Times in 1,000 Posts	Re: Need Help Increasing Email Click Through Rate It's hard to give useful advice without seeing more details on what you've sent to your list in the past. There are many reasons why your open rates and CTRs have dropped off but without seeing the evidence it's hard to give useful pointers. However... One way to increase click-through-rates for sure is to continually split-test your e-mails. Have you been doing that to find out what your lists respond best to? So, continually split-test your subject lines and body message to find the best approach for your list. Dedicated to your success, Shaun