Why Facebook's Traffic Win Over Google Means Nothing ...

Facebook is good for advertising facebook games and other forms of games.

Have you tested advertising of Facebook or are you just assuming that there are no buyers?

I promoted a membership site on Google Ads - did not convert and was very difficult to rank unless i paid thru the roof for ppc.

Promoted on FB. I was able to narrow it down to not just age and location but also to the types of groups and 'likes' they belong to. The ad became super targeted and is now our main source of traffic for our membership site and it converts higher than any other ad platform we have used.

So depending on what you are promoting and how you are promoting it varies from ad to ad when it comes to Google V Facebook ads.

Just my 2 cents

Riz

It's being said that facebook is the next Google adwords and unfortunatelly i must agree...
Facebook ad's convert really good and the cost is also smaller. Google is a good search engine and i believe that it will stay that way, but what comes to PPC then facebook is surely the next thing.

Some time ago we made a test, same ad in facebook and google....
Google ad costed us twice more than the facebook ad, and conversion was almost same, but facebook was a little better...
From that point on my future ads runs only in facebook.

Ha ha ... Look at this thread. Apparently Google thinks it's a worthy ad platform.

http://www.warriorforum.com/main-int...-facebook.html

In my opinion Facebook is an extremely powerful marketing tool, but it is a different beast to Google.

I rank Facebook as a word of mouth tool and if used in the right way it can generate masses of targeted traffic.

Facebook is part of my traffic generation.....as is Google.

The fact that more people are using facebook is a bonus for me and just reinforces that I need to ensure that I continue to use it!

agreed. Anything to do with entertainment, hobby and passing time will be worth it on facebook I believe.

Point well made... People using google are actively searching for something... be it a product or an offer... while people on FB are there to socialize... Its similar to the content network where you have to do interrupt marketing... I made a mistake of assuming my successful ads on Google would work on FB... well it does not..

No doubt Facebook is surpassing Google...But we must remember that Google was also at top. They might be thinking over this...Maybe they will come up with a new solution. Google has a new software called Google Gogle, Have you heard of it?

It is a software which identifies any type of camera picture! Does Facebook has it? Facebook is good at social networking but Google makes unique softwares for us. Tough competition han?!

I can get Google to direct better converting traffic than I can Facebook. I've tried a bunch of different methods, but my results on Facebook haven't been too amazing. Ive built up discussions and stuff about the products, but nothing I am say was worth the effort or money.

In the future when I am trying to establish more of a brand where the intention is to be remembered and not just directly convert, but right now FB isn't replacing Google for my businesses.

I see it in different views.If you want targeted traffic then you can buy this traffic easily from facebook.I strongly believe search engine like google traffic will be valuable than facebook.Because people who want to buy a product will search for it first in google not facebook.

This is the way I like to think about it.

If I woke up with a nasty rash on my arm and wanted to look for a cream that made it stop itching. Where would I look for info on that? Google or Facebook?

Google.

A lot of assumptions on your part there. You talk about traffic not converting because people view it as a nuisance - in your mind it may be so, but that does not mean everyone will respond the same way.

If this were truly the case, why are people running profitable campaigns that make thousands (even millions) of dollars on platforms like Pay Per View advertising (you'd view it as an annoying pop-up that has no business being there) or large scale Media Buys (you'd see those banners as an unnecessary and distracting diversion)?

Without truly testing an ad platform, you cannot categorically state that it doesn't work. How would you know? What you think has absolutely no bearing on how the general majority responds to it.

So reserve your opinions to yourself, and don't pass judgment on something unless you can show us empirical statistics that prove it.

Paul

Well...with so many hundreds of millions on Facebook...And hundred of millions using Google...they are the same people on the sites! You can just target the same users in a different way....they are the same people...just in a different mind set at the time!

I've bought stuff advertised to me on Facebook. So it definitely works.

lol i hear you bro

Yep its one thing for a place to get traffic another for that traffic to be there to engage with ads lol

Most of the time people are poking each other, stalking people,, viewing photos or talking about how important there lives are ...

I have used facebook ads and they arent all that!

I would suggest do what works for you, google ads work for me but they are expensive, i have used the same ads on FB with little or no success even though they appear to be more targeted. The issue is that as others have stated, people socialise on FB, they probably dont even notice adverts! Consumers are used to seeing and clicking on ads in google, and therefore if you have the right niche, the targeted KW's then you should see a return on your investment.

Use a FB fan page or group for your product or website, you can use a FB button on your site, you can use places like fiverr to generate traffic to your fan page etc.

Facebook's advertising will generally convert less than Google, especially when you consider it from ad views vs. purchases, no doubt about it.

However that is reflected in the price you pay for traffic, it is considerably less, especially considering the platform is relatively new and a bit more difficult to use and scale compared to Adwords, and fewer people who have mastered it long term.

Facebook's targeting is also very good, you can practically almost target down to an individual (someone told me they put a joke ad up that only Mark Zuckerburg could see about a year or so ago).

This video is a great intro into Facebook advertising:
Making Money With Facebook Advertising – ShoeMoney Show

Well written. We also have to know that google is a search engine. It will never be outrank by anyone.

I personally don't use Facebook when I'm looking to buy something. If I need a book I Google. Old DVD? Google.

However, Facebook ads do have their way of getting your attention when you're at your most vulnerable especially if you are a complete sociall applications addict. I was busy chopping down trees in Ravenwood Fair when to the left of my screen an ad popped up for this item I've been looking for. It's like pop ups but not as annoying.

Like what most people are saying, apples to oranges.

It entirely depends on your niche.

Great discussion.

I have to agree with @buxnut

Google and Facebook are two completely different beasts. There really is no point debating which one is better for PPC. I believe the smart marketer with a decent product/service will utilize both methods.

One marketer may have great success with Google while the other hits a home run with FB. At the end of the day they both make money.

I use both extensively, sure each has it's advantages and disadvantages, all depending on what you are marketing. If you are an affiliate marketer, you will have an easier time with FB in terms of compliance (although FB is getting tougher all the time in this department).

That's my 2 cents...

I will judge slowly... I really don't know that Facebook as more real traffic than Google. The Black Hatters seem to be very happy with their new software programs which automatically create hundreds of Facebook pages per day. They claim it is the reason for the 3000% increase per week in Spambook memberships in countries that don't have food, freedom, or 2G cellphones, much less widespread computer usage.

I'm not saying it's not true. It is certainly possible that the company that hires more creative, innovative people than most any other in the world, pays them incredibly well, fosters an environment of teamwork, achievement, and self-worth might be topped by Spambook, which can't even stick to one set of internal rules, and which consumers think of as entertainment but generally don't take seriously... After all, anything is possible.

But for the moment, this seems like the same sort of tricks that the Nonline world play, allowing the marketers to spam each other, timing some PR that boasts about not only your traffic but your growth, and smiling while your stocks go up because the advertisers are jumping on board even as you raise the prices.

What is both cute and terrifying is that the same trick is played time and time again and nobody believes the golden goose will ever die... many times it is dead before anyone realizes, like the codfish that made the USA the mega-economy it is, like the thousands of other great business ideas that are murdered with unsustainable business practices.

Even now the article marketers say that it is the best method of good online advertising and many I have spoken with believe that it will never die, and nobody realizes the harm that the PLRers and the Spinners are annoying the consumers, which it all falls on in the end... when I have conversations like I did this morning with normal, every day people and they are complaining that too many articles are almost the same these days, throwing away the rest of the magazine without reading them...

OK that's my rant. Maybe Facebook really is topping Google, but I wouldn't bet my money on it staying that way for long. Maybe I'm wrong, but when I look to the pattern of human behavior throughout history, I seriously doubt it.