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Unique content in backlinking articles/Web 2.0 properties - is it really necessary?

by markowe
7 replies
I know the question of whether you have to post unique content to article directories has been done to death here (the answer is, depends on the article directory but in 99% of cases you don't, I have reposted lots of my articles as-is to several directories and they all get approved fine).

My question is, has anyone studied in practice whether, for SEO purposes, it really matters whether the content is unique or not? I hate automated article submission software and especially spinning software, so I would rather just post the same article to 3 or 4 of the better directories, and also break it up a bit and make a Squidoo lens and a Hub-Page, whatever. Does anyone feel strongly that the article ought to be rewritten in each case (boooring!) or do you think for backlinking purposes it really doesn't matter and you can just slap it up there? After all, everybody says how great it is for extra backlinks if your article gets syndicated - well in THAT case it certainly wouldn't be unique content, so does it really matter?
#articles or web #backlinking #content #properties #unique
  • Profile picture of the author janessecret
    Non unique content will not be indexed by Google and is therefore a waste of time for SEO, you either need to only submit once or else use a good spinner and make the content unique.
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    • Profile picture of the author markowe
      Originally Posted by janessecret View Post

      Non unique content will not be indexed by Google and is therefore a waste of time for SEO, you either need to only submit once or else use a good spinner and make the content unique.
      Well, you say that, but this is the kind of received wisdom I am trying to make sense of. Your statement is just not true - case study, this is what I did just the other day:

      Situation 1:
      - got a quality article approved on EZA
      - thought, why not submit it to some other directories
      - submitted to Goarticles, totally unchanged except for a slight tweak to the title

      Guess what, now BOTH articles are indexed.

      Situation 2:
      - wrote a completely original article on a product with very little competition
      - submitted JUST to Goarticles (because they allow direct aff links, it was just a bit of bum marketing I wanted to try)
      - it was approved the following day

      ...and guess what, 3 days later this original article is STILL NOT INDEXED.

      So I am saying this issue is not as simple - sure there may be other factors involved, perhaps Google saw my affiliate link, that wouldn't suprise me. But to say that Google doesn't index duplicate content just isn't true. Actually, I can prove that very easily - have a look at this Google search for a recent MTV headline: "How Will Justin Bieber's My Worlds Acoustic Rank Against Great Unplugged Albums" - Google Search. I rest my case...
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    • Profile picture of the author Tina Golden
      Originally Posted by janessecret View Post

      Non unique content will not be indexed by Google and is therefore a waste of time for SEO, you either need to only submit once or else use a good spinner and make the content unique.
      Wrong. Just plain wrong.

      Non-unique content still gets indexed, it just may not show up in the results. Big deal - he's going for backlinks, not direct traffic.

      And even non-unique can still get direct traffic if someone republishes it on their own well-trafficked website.

      OP, keep doing what you are doing. I've never seen any evidence that the links created count more when they're on the front page of the SERPs or buried in the supplemental index.

      Tina
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  • Profile picture of the author NicoleBeckett
    You'll get a backlink from each article you submit, whether it's a totally unique article or the same thing published on different directories.

    However, if you submit the same article to 10 different directories, 9 of those will likely end up in the supplemental index (or, what you see when you click on "click here to see the results that have been omitted). Google doesn't want a list of results that are all the same content, so it puts 1 in the organic results, then puts the rest in the supplemental index. You're getting links for all of them, but you probably won't get a whole lot of search traffic from them.
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  • Profile picture of the author bertuseng
    There has been a lot debate around this but if you just use common sense you will know that submitting original content will be more beneficial.
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    • Profile picture of the author Defunct
      Originally Posted by bertuseng View Post

      There has been a lot debate around this but if you just use common sense you will know that submitting original content will be more beneficial.
      I'll take facts and hard data over common sense.

      To the OP, test it out for yourself. Testing is fun.
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  • Profile picture of the author etrader12
    Unique is better of course - it just becomes impractible in the long term
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