How Important Are The Different Elements That Can Go Into A Sales Page Or Squeeze Page?

[Michael Dominic]

Many different things can be added or changed in a sales page or squeeze page. How important or how much weight does each different type of element hold in your opinion?


Examples:

1. Copy, headlines, sub-headlines, bullets, benefits
2. Testimonials, proof of income, and other forms of social proof
3. Graphics, headers, arrows, other suggestive images
4. Colors of text, graphics, backgrouds, psychology of colors
5. Placement of opt-in box, graphics, and other elements
6. Inclusion of various types of viral elements such as "tell-a-friend"

I'm sure there's many other different types of elements that I didn't mention, please feel free to include them!

[angela99]

While all the elements may be important (and I stress the "may be"), the only elements you NEED are:

* The headline

* The offer

* A way for the prospect to take action immediately

If the headline and offer are good, your prospect will take action.

If the headline doesn't catch his attention, you're dead. If the offer is cr*p, ditto. If you make it hard for him to take action, you've wasted your time.

If you're new to marketing and copywriting, please just focus on those three elements and forget the rest. Why? Because if you're new there's a huge chance you'll mess it up. You end up with a compost heap that no one can read without headache medication.

Keep it simple. The more complex you make a sales page, the greater the chance you'll confuse your prospect and you'll lose the sale.

Cheers

Angela