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Ack! Mental Block - How Do I Give Away Stuff?

by Sean Bissell
1 replies
Hey Warriors,

I don't know why I'm having issues with this simple concept.

I know you've all heard about it before... "Moving the free line."

Basically giving away a bunch of free stuff and then asking a visitor/prospect to purchase your product.

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While I agree with this concept in theory...

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I've worked really hard to create a product with a method that is so darn simple that if I gave it away, I don't think they would really need the product anymore...

My major concern is that if I give away my method then if people buy it they may think: "Hey! That's just the same information he's giving away! Why'd I buy this?"

I COULD give away a bunch of extra info and fluff it up and make it more complicated than it really is... but that's a little weird to me.

Does anyone have any insight into how to make this work without causing your customers to feel short-changed?

Thanks a lot, I just need some help getting over this mental speed bump.
-Sean
#ack #block #give #mental #stuff
  • Profile picture of the author J.Knight
    One suggestion is:

    Give away the idea. Sell the system.

    You can tell people what it is they need to do, and most people will still want to know how to do it. They will easily pay for the latter. Particularly if the idea really intrigues them.

    JK
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    • Profile picture of the author Steven Wagenheim
      This only works in one of two cases from my experience.

      1. When the info only helps so much. For example, Brad Callens book on SEO.
      Sure, he tells you how to do it all, but it's a lot simpler if you get SEO Elite.
      So if you have software, it works.

      2. If your info product is massive, like a 600 page home study course with
      10 DVDs. Then you can give away a ton of info and not even put a dent in
      your product.

      But if you're selling a 50 page ebook on "Whatever", forget it. There is only
      so much you can give way.

      It is a simple law of mathematics. If you have 10 marbles in a jar, you can
      only give away a couple before there is no need to buy the marbles that
      are remaining. If however you have 1,000 marbles in the jar, you can give
      away a hundred and it won't even be noticeable.
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