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What is each lead in aweber worth to you

by bobby_shahzad
4 replies
I am asking this because I was once told that each lead on average is worth $1 to you per month if you have healthy leads.

So if I have 1000 subscribers in my aweber account, I should be making $1000 a month , and if I have 10,000, I should be making $10,000 a month.

Without getting into any personal details, would you guys like agree or disagree with the statement above? Please let us all know your numbers
#aweber #lead #worth
  • Profile picture of the author JonMills
    I would disagree

    People dont equate cash in your pocket.

    Providing people with Good Products and Services that they want and need do.
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    • Profile picture of the author bobby_shahzad
      Originally Posted by JonMills View Post

      I would disagree

      People dont equate cash in your pocket.

      Providing people with Good Products and Services that they want and need do.

      So you are saying the number of subscribers dont matter? providing them quality content and products do?
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  • Profile picture of the author JennSpencerIM
    Someone asked this yesterday: http://www.warriorforum.com/main-int...-my-value.html
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  • Profile picture of the author Rod Cortez
    Originally Posted by bobby_shahzad View Post

    I am asking this because I was once told that each lead on average is worth $1 to you per month if you have healthy leads.

    So if I have 1000 subscribers in my aweber account, I should be making $1000 a month , and if I have 10,000, I should be making $10,000 a month.

    Without getting into any personal details, would you guys like agree or disagree with the statement above? Please let us all know your numbers
    I disagree. Not because you're necessarily wrong, but because they are a myriad of variables that go into calculating your subscriber value. If you have established consistent conversion numbers and have a predictable product mix, it should be pretty easy to figure out.

    Some people have a list of 1,000 people that make them 10k per month (usually it's a BUYERS list) and others have a list of 1,000 and they make $14. It all depends on what kind of overall marketing system you have. It depends on your product mix, your front-end, back-end sales funnel, upsells, cross-sells, loss leaders, the quality and quantity of your traffic, the relationship with your list, etc.

    You can calculate it for the month, per annum, and after a while you can figure out your lifetime value of your subscribers / leads. Once you've got a system and product mix in place and know your conversion numbers, only then will you truly know the value of your subscribers / leads, assuming you're in the products / service business.

    RoD
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