Black Friday Deal On Digital Products?

So the announcement of Hostgator's Black Friday deal and the constant news coverage this shopping event has been receiving non stop, really got me thinking...

Why not bring this shopping savings craze to our websites "doorsteps" so to speak?!

At midnight I plan on taking 70% off the price of my digital products and sending out a mass email to my list. Create both a limit on time and the number of customers who can benefit from this deal (sale ends with what ever comes first). This will feed in to the scarcity already built into the black Friday one day only craze.

The hope is the sale goes viral online with others posting in forums and emailing friends.

Doing so would:

- increase product awareness
- increase sales volume for the day
- add valuable buyers to my email list
- increase backlinks as sale goes viral (hopefully)
- Entice affiliates to blast out promotions for my product on that day

It's a Win/Win and i'm stumped why you don't see any "gu-ru" marketers blasting our email accounts with black Friday deals on their products.

I'm sure if Kern or any other top dog was offering their past hit digital products for just 30% off or even less - to the first few black Friday shoppers... This forum would be swamped with posts about it no?

So...

Are you taking advantage of the black Friday hype with your digital products?

Cheers,

Derek