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What a Sandwich Page? Examples?

by tigertale
11 replies
Can anyone tell me the difference between a Sandwich Page and a Squeeze Page.

I heard that if you do Facebook ads, Facebook doesn't like squeeze pages, but you should do a sandwich page instead.

Any examples?
#examples #page #sandwich
  • Profile picture of the author indexphp
    A sandwich page is just a hop page. Something short and sweet. Same exact thing as a landing page. A traditional sandwich page is the page after the optin but before the sales page.

    <OPTIN> --> Sandwich --> <SALESPAGE>

    Originally Posted by tigertale View Post

    I heard that if you do Facebook ads, Facebook doesn't like squeeze pages
    Have you actually tried submitting a campaign? I get approved a lot more often than direct linking to many CPA offers. Just don't squeeze too hard.
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  • Profile picture of the author WillR
    A squeeze page is a page where you attempt to 'squeeze' details from someone whether it be their email address, name, contact information, whatever. A typical squeeze page will offer something in return for that contact information - whether it be a free report, free consultation, free e-course, whatever.

    A sandwich page is called a sandwich page because it is usually found between two other pages. Lets say I want to send people to my sales page. I might set up a squeeze page offering a free tip in return for their email address. Once they enter their email I then send them to a page that explains the secret tip. This is a sandwich page because it is placed between the squeeze page and the sales page. At the bottom of this page it would say something like "Click Here To Continue >>" and when they click on that they are taken to the sales page.

    In terms of Facebook, a sandwich page would mean not sending people who click on your ads directly to your sales page or optin page. You would send them to a sandwich page first that offers some free, valuable content and then send them to the sales or squeeze page. I think Facebook prefers to see it done this way.
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  • Profile picture of the author CyberSorcerer
    Facebook's reviewers are VERY picky when it comes to sales pages so a sandwich page is used to by pass that restriction.

    That basic idea is that you ask a question in your Facebook ad to grab a persons attention and then answer that question on your sandwich page which could direct them to your Squeeze page or sales page, OFF FACEBOOK for the sale.

    In shorts basically its a way to circumvent Facebooks rules the use of Squeeze/Sales pages being used on Facebook.

    If you're interested this topic is covered in both Ryan Deiss's Facebook offer along with CrowdConverion.

    Hope this helps.
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    • Profile picture of the author WillR
      Originally Posted by CyberSorcerer View Post

      Facebook's reviewers are VERY picky when it comes to sales pages so a sandwich page is used to by pass that restriction.
      This is what I heard however I have never had a problem with the squeeze pages I have submitted. They are exactly like every other squeeze page out there at the moment - and they were always passed.

      I also keep seeing countless ads that take you directly to a clickbank sales page so I'm not sure they are as fussed as people make out.

      They may reward you with cheaper clicks however this is not something I have tested. Facebook don't want to make the mistake of being the same a%%holes that the people over at Google Adwords were. They made a lot of friends...
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      • Profile picture of the author CyberSorcerer
        Originally Posted by WillR View Post

        I also keep seeing countless ads that take you directly to a clickbank sales page so I'm not sure they are as fussed as people make out.
        This is true and who really knows why some ads stay and others don't? Only Facebook. It's also depends on how many people have seen your ad/squeeze page because after all it has to be reported first before FB even knows to take a look at it unless they stumble across it on their own.

        I can put up a very aggressive squeeze page but if I have no friends and don't really market my page anywhere no one will see it and only way FB will see it is if they stumble onto it. But if I'm a good marketer and 10,000 people see it in the first month then that's definitely a different story.

        Also, a sandwich page that takes you to Clickbank wouldn't really bother a Facebook reviewer anyway because the person is taken off Facebook. There really only interested in what's actually on Facebook and how there members are treated.
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  • Profile picture of the author tigertale
    I can put up a very aggressive squeeze page but if I have no friends and don't really market my page anywhere no one will see it and only way FB will see it is if they stumble onto it. But if I'm a good marketer and 10,000 people see it in the first month then that's definitely a different story
    I'm talking about paid ads, so I don't see what "friends" have to do with that.

    What I have, but not submitted, is a squeeze page to see a video which is on a sandwich page and then another sandwich page before the Sales page.

    But I don't "get" what a sandwich page would be that is before the squeeze page. I suppose a presell to the video promised by the squeeze page??
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    • Profile picture of the author WillR
      Originally Posted by tigertale View Post

      But I don't "get" what a sandwich page would be that is before the squeeze page. I suppose a presell to the video promised by the squeeze page??
      I answered this for you already...

      "In terms of Facebook, a sandwich page would mean not sending people who click on your ads directly to your sales page or optin page. You would send them to a sandwich page first that offers some free, valuable content and then send them to the sales or squeeze page. I think Facebook prefers to see it done this way."

      Some companies do not like it when you send their users directly to a squeeze page or a sales page. Mainly because you are not offering their visitors a great user experience and if this continues to happen, people will be less likely to click on the ads and their revenue will plummit.

      Although your squeeze page may offer some great value once the visitor has opted in, I don't think they really take this into account. They would much prefer to see you send their visitors to a page that just offers great content/information.

      One thing you might want to try is to send people to your fanpage instead. Then have an optin page as the welcome tab for your fanpage. I dare say your clicks would be cheaper when sending people to your fanpage rather than an exterior page. I'm sure Facebook reward people who keep their users on Facebook.
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  • Profile picture of the author Silent Warrior
    mmmmmmmmmmmm, sandwich.

    Homer
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    • Profile picture of the author tigertale
      One thing you might want to try is to send people to your fanpage instead.
      Somehow I just don't understand Facebook. Yes I have a Facebook page. But it seems to me that there is so much stuff going on, that anything put there would get "lost" in the crowd.
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      • Profile picture of the author WillR
        Originally Posted by tigertale View Post

        Somehow I just don't understand Facebook. Yes I have a Facebook page. But it seems to me that there is so much stuff going on, that anything put there would get "lost" in the crowd.
        You have a Facebook page or a Facebook fan page? A fanpage is something like this one here: Drum Solo Videos | Facebook

        As you can see, if you start to get some activity on the page the number of fans can grow quite large - and the bigger it gets, the faster it spreads.

        If you go to that page above and click on the tab that says 'Drum Solos' you will also see what I mean about setting up a custom tab for your fanpage. You can put almost whatever you want in this tab and you can set it up so that whenever anyone comes to your fanpage, that tab is the first thing they will see.

        If this were my fanpage I would probably have an optin form there instead of just the graphic and try to collect email addresses. I have done this with a few fan pages of my own and it works well.
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        • Profile picture of the author tigertale
          You have a Facebook page or a Facebook fan page? A fanpage is something like this one here: Drum Solo Videos | Facebook
          Oh, I see. I have a regular page.
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