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Pricing Philosophy

by YP8
2 replies
It's true to say if you don't pay much for it, you don't value it do you?

I don't know what to price my new product at. $25/£15 won't give me anywhere to go with more offers .

It's a multimedia ebook containing around 50 video tutorials embedded in a text ebook - in the genre of home exercise.

This book has taken a long time to produce, a lot of work (and tears) it's not a book i've knocked up in a week.

I wondered

Do you get more sales from stuff priced at around $25

Or does stuff sell well at $30

or $47 - and the higher it gets - do the 'returns' increase?

Are people less likely to return a product if it's lower priced?

Thought I would get people on my list and sell it at a relatively low price, then other guides I produce, I could push the price a bit more.

Great to have your comments here
#philosophy #pricing
  • Profile picture of the author imkazu
    Depends on the value your customers gets out of it.
    If its a unique problem and you are providing a unique solution for it, you could go ahead and charge the higher price >37, considering that you spent time on it.

    might be a good idea to run a couple internal campaigns and see if you get any chargebacks first
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    • Profile picture of the author IMmoneydeals
      There are a lot of factors that go into pricing. Aside from the suggestion imkazu gave about running internal campaigns, the other thing you could keep in mind is that you could start off with a lower introductory price that you can raise later based upon the lower prices performance.
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