Using Video To Sell Without A Sales Letter... FREE TIPS ADDED!

I've often pondered this and just thought I'd voice it out here

I'm going to test this out in the future but wondered what your take is on seeing only a video on a site with the buy now link below it and no sales copy whatsoever... I've seen Allen do this with a graphic and order link and as usual sold quite well from what I gathered looking in from outside, I bought the product myself without blinking... don't remember if it was the graphic, title, allen or the price or combination of everything that made me buy, I'm an impulse buyer so that would be hard to pin down.

Anyway, I've been wondering how this would work with videos, since they appear to be massively well accepted these days unlike a few years ago when the hype was all about video being IN, it now appears it really is.

To further push this point, I was just on a warrior's site who had a very good video done (nothing with special effects, well at least not more than a couple simple ones you can do with say camtasia easily), the video lasted about 10 - 15 minutes and it walked me through how he uses his software and how easy/simple it would be to do the same, if it hadn't been for the video, I'd have never jumped on this product, now I have, without even reading a single word of his copy... his video sold me without any hassle whatsoever.

It's probably important to note that I was already interested in the product just needed some PROOF it really was how it was being "hyped up" so the video did that and I prefer that by the way to screen shots that don't always give the full picture and can even be manipulated etc... not that videos can't be, but hopefully you get where I'm going...

Perhaps I'm just jaded since I've read so many letters in my Internet lifetime that now all I want to do is sit back sometimes and watch a short, well made, very explanatory video that does the job for me so I don't have read till my eyes fall out of my head.

BOTTOM LINE: I just want the product so if you can show and tell your pitch to me, I might be willing to sit, watch, listen and even buy if the product is what I want and I'm convinced you're not yanking my chain.. and if the video is well made (not necessarily professionally made, just good sound quality, good lighting, not too much moving about and not too much of making me stare at the same thing for more than 1 - 2 minutes tops)... just your average well produced video.

I'm going to test this myself and see if others feel like I do, there will be many factors to consider I'm sure, but all the same, I will be testing this and will inform you of results later... It's an interesting thing to try since writing letters is not that easy for many folks, maybe making videos will be easier?

Just FYI, I'm not one of the latter, I'm a copywriter and my letters have worked brilliantly in the past, but now I'm wondering if I don't just want to be a video salesman and leave it at that...

Your thoughts anyone?

Cheers,

Kunle