How do I create a product for this 'tough' market?
I've been looking at creating a product for the 'freelance creatives' market. I spent a LOT of time in that world so I kind of know what frustrates them.
The problem is that not many of them spend money... apart from when they need to buy the expensive software like Photoshop.
So... how would you guys approach this market? How can I work out what would make a great product?
Thanks
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