10 {{ upvoteCount | shortNum }}
10 {{ upvoteCount | shortNum }}

Fee to charge offline business for Internet Marketing

by Krishna876
8 replies
So I've been thinking about coming up with a proposal for my friends dental practice. I figure I can rank easily for the city and state she's in for dentistry related keywords.

What I've been trying to come up with is the best way track the customers that actually find her practice through my online advertising.

The best thing that I've been able to think of is a coupon. I figure there's a good chance people wont pass up on printing a 5-10% discount coupon on their fist visit. Then I guess I could either get a percentage of the cost of the procedure the patient came in for, or just settle with a flat fee for every customer.

Another option would be to charge a flat monthly fee. This could work but I couldn't charge more than $200 per month and even that sounds high.

Anyone have some insight they'd care to share? I'd really appreciate it...
#business #charge #fee #internet #marketing #offline
  • Profile picture of the author xenergy
    You can use "Value Base Consulting" concept to determined how much to charge your client.

    Let me explain in example:
    1. Let say the main keyword you try to target has 10,000 searches/month
    2. With all the SEO effort you're going to do, you predict to get #3 position
    3. Base on a research, #3 position in Google would get average of 10% of the total search volume (#1~56%, #2~14%). So basically you expect to get 10% from 10,000 = 1000 visits / month.
    4. Let's assume you have 10% conversion in average (for every 100 persons visiting, 10 persons will buy your service). So you expect to get 100 new clients from the website/month.
    5. If each new clients spend $100, then your SEO efforts worth $10,000 ($100x100)/month.
    6. Charging 20% flat rate from the expected value should be reasonable enough ~ $2000/month

    But if paying $2000/month is too expensive, then getting commission on each sales would just give you same amount of money. i.e. 20% x $10,000 = $2000

    Just one cent from me. Good luck!
    {{ DiscussionBoard.errors[2931194].message }}
  • Profile picture of the author DogScout
    If you increase a million dollar biz by just 20%, that is an increase of 200,000 dollars.
    Should net out at close to that depending on the business' structure. Worth much more than $2,400 a year I think?
    Signature
    {{ DiscussionBoard.errors[2931205].message }}
    • Profile picture of the author Jill Carpenter
      Originally Posted by Lewguru View Post


      Another option would be to charge a flat monthly fee. This could work but I couldn't charge more than $200 per month and even that sounds high.

      Anyone have some insight they'd care to share? I'd really appreciate it...
      Just curious why this sound high or why you think it is high.

      Do you not think you can provide value of $200 per month?

      Dentists are not cheap.

      You bring up a valid concern.

      I've been scrambling myself lately over the thought of if there should be a split in the definition of online marketing (for the offline crowd) - that some may just be considered "online consultants."

      Marketing and consulting could be perceived as 2 very different things.

      Consulting could be where you help someone to become more visible to the online market, where as marketing means you are doing things to increase the companies ROI specifically. Things like poking at the copy so the conversions are better. Things like helping the customer get old clients back, and helping them build a list of new prospects.

      Marketing efforts should translate to sales should translate into more profits for you.

      Consulting on the other hand can be letting the customer know what options they have available - and can even be bundled in with a package to just get them online to start or get them seo'd to the front page. Doing these basic things will not in any way guarantee an increase on conversions. That's where the actual marketer comes in.

      So which do you plan to offer? Will you be actually actively marketing the business? Or just doing some seo stuff?
      Signature

      "May I have ten thousand marbles, please?"

      {{ DiscussionBoard.errors[2931272].message }}
      • Profile picture of the author Bingo123
        I've always been a fan of the commission based structure for this type of thing, particularly if it is a friend. That way you are paid on performance. If for any reason you find that you are not generating leads you won't cost your friend anything and won't feel bad about her paying you money. If you do generate a lot of business you would be rewarded accordingly. 20% sounds good.
        {{ DiscussionBoard.errors[2931308].message }}
        • Profile picture of the author scarter11
          Originally Posted by Bingo123 View Post

          I've always been a fan of the commission based structure for this type of thing, particularly if it is a friend. That way you are paid on performance. If for any reason you find that you are not generating leads you won't cost your friend anything and won't feel bad about her paying you money. If you do generate a lot of business you would be rewarded accordingly. 20% sounds good.
          If 20% commission is good for actual or projected sales, and I believer it is, what would be a good rate for leads i.e. phone calls? My concern is how well we will be able to tie a lead to a sale. I will know the number they used when calling, but if they give a different number when paying, the numbers will be inaccurate.
          {{ DiscussionBoard.errors[4287309].message }}
  • Profile picture of the author Doug Slaton
    >What I've been trying to come up with is the best way track the customers that actually find her practice through my online advertising.

    Coupons are good but these suggestions might provide more definitive results:
    Get a pay-as-you go phone, buy $10 or so worth of minutes on it and leave it with her (just as a loan).

    Setup a free email that she gets the login for.

    Do some marketing for her and the results should speak for themselves.
    Signature
    My New PLR WSO: Energy Niche - Sales Page | Squeeze Page | Ebook | Articles | Emails | Keywords ...*Full Turn-Key Package Unlimited Rights!
    {{ DiscussionBoard.errors[2932313].message }}
  • Profile picture of the author AMangones
    I just posted a new thread related to how much to charge clients based on the diffilcuty level of the SEO keywords they're targetting...
    The short answer... I wish there was an easy way, but ...

    http://www.warriorforum.com/main-int...algorithm.html
    {{ DiscussionBoard.errors[2936460].message }}
  • Profile picture of the author Richard Tunnah
    I've worked with a few dentists in the UK and generally charge an upfront retainer (usually at least $5k) plus 20% of the profits I create for the business. It's worked really well for my clients and I so far with me adding considerable profits to their business they're only too happy to pay me. So please don't undervalue yourself. If you believe you have the skills to add profits then most businesses will be happy to pay you handsomely for that.


    Rich
    {{ DiscussionBoard.errors[4287929].message }}

Trending Topics