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What is ideal optin rate for PPC traffic on an info product?

by jbrett
5 replies
I've got a mens dating advice video information product.

It's traffic from Facebook, Adwords, and Plenty of Fish.

What sort of "average" optin rate is normal for this?

What sort of "good" or "great" optin rate is normal for this?
#ideal #info #optin #ppc #product #rate #traffic
  • Profile picture of the author JohnMcCabe
    Originally Posted by jbrett View Post

    I've got a mens dating advice video information product.

    It's traffic from Facebook, Adwords, and Plenty of Fish.

    What sort of "average" optin rate is normal for this?

    What sort of "good" or "great" optin rate is normal for this?
    The "ideal" optin rate? 100% Actually, ideal would be >100% because it would mean getting more opt-ins than clicks, i.e. freebies...

    Other than that, there are too many unknown variables to hazard a guess.

    The best bet is to lay down a baseline and start testing things to beat it. Start with simple split tests on things like your offer, your headline, etc.
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  • Profile picture of the author jbrett
    Well there is still a range that would be decent, right?

    I mean 1-5% is bad almost any way you spin it unless you're paying 1 cent a click.

    85-100% is pretty amazing any way you spin it?

    So whats decent? 25%?

    And good is 35-45%?

    I'm just guessing here but I'd love to hear what other people get off of FB traffic.
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  • Profile picture of the author Gorilla
    There is no such thing.

    What may be "average" for your product or even in your part of a niche may not be the "average" for a different product or someone else's part of that same niche.

    Do not chase that goose.

    The goose you should chase is the BEST optin rate you can possibly get.

    This is done through no other means than testing.

    Even if I told you some arbitrary numbers, you would be poorly advised to take that to mean anything much at all.

    Do not compare yourself to others. Compare yourself with your own past performance and always seek constant improvement.

    Go for it.

    ...
    Signature
    "Good and profitable marketing is what you do for people, not to them..."
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    • Profile picture of the author jbrett
      Thanks man, useful info.

      Problem is I'm losing a pretty decent amount of money and not really making steady sales.

      Knowing what's "decent" number and what are "bad" numbers would really help me figure out where the problems are.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by jbrett View Post

        Thanks man, useful info.

        Problem is I'm losing a pretty decent amount of money and not really making steady sales.

        Knowing what's "decent" number and what are "bad" numbers would really help me figure out where the problems are.
        If you're losing money and not making sales, what you are getting now is a bad number.

        A decent number is what will allow you to break even on the initial sale. This will be different on every campaign.

        A good number is what gives you a profit on the front end.

        Start by calculating your break-even conversion point for your PPC ads, doing a figure for each source at minimum. That's your goal. If you don't think you can reach it, scale back until you get to something you can do.

        Some folks make it much more granular than that, figuring on individual keywords and sources. If it ain't making money, and you can't see how to make it make money, quit doing it until you can see how.
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