What is the verdict on internet nework marketing?

by ace0_0
21 replies
I have scoured the forum for posts and topics on network marketing and I seem to be getting mixed reviews across the board. The people who are commenting generally fall into one of five categories:

The first one is the marketer who knows little to nothing about network marketing and is inquiring about the industry as a whole or a specific aspect of the industry.

The second is the marketer who tried network marketing once upon a time and for whatever reason, whether its failed attempts or the company shutting it's doors or whatever, they have become rigidly inflexible to the idea of network marketing and don't miss a chance to spit on the reputation of the industry.

The third is the successful network marketer who has seen results and takes every opportunity to sing the praises of the network marketing industry.

The fourth is the marketer who has never actually tried network marketing but has had their views colored by the failures of those who have dropped out of the industry. These types also never miss an opportunity to spit on the reputation of the network marketing industry interestingly enough.

The fifth is the marketer who also never actually tried network marketing but has had their views colored by the achievements of successful people in the industry. These types are the polar opposites of the fourth category in virtually every way. They also never miss a chance to sing the praises of the network marketing industry as well.

I raise this point because I am a network marketer (I belong to the third category) and I am finding it difficult to get a baseline reading on what the predominant views are of network marketing to the internet marketer.

There have been ENORMOUS changes to the strategy that successful network marketers employ in their businesses and see results far sooner than they did in the past. Me personally, I feel that a savvy internet marketer can take advantage of this marketing strategy, by building a team of networkers WHO ARE ALSO SAVVY IMers, and can even pursue a venture that is completely unrelated to network marketing at the same time, if they choose to.

I say all that to say this, if you are an IMer I would like to hear your POV on network marketing, and more importantly how you arrived there...
#internet #marketer #marketing #mlm #nework #verdict
  • Profile picture of the author Clint Butler
    Network Marketing actually brought me to internet marketing. I was doing what all uplines say, pitch this to your friends and family, buy leads, etc etc. But they also gave me these garbage websites with forms for people to fill out. One night I got the wild idea that I should stop buying leads and learn to get my own, thus started my network marketing via the internet adventure. I will admit that I got sidetracked on my goal of building my network marketing business and started working more towards building my internet based one but the network marketing will always be there. I truely believe that if I can learn to generate leads for an IM product or a Clickbank product than I should have no problem doing it for my Network Marketing business, and so can you.

    Focus on learning the internet stuff, list building, squeeze pages, maybe write a couple IM pdf's and give them away. Learn the system, then point that system at your network marketing business. That's what I am doing, that's what Mike Dillard did, and you can do it too.

    Regards,
    Clint
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  • Tried both, and both are very profitable and do work.

    I do think though that people doing Network Marketing are kidding themselves.

    Atleast the ones with products that aren't of interest. The company makes money because each member has to do an autoship of the product each month, and the person with the huge downline earn money because people below them purchase autoships.

    And rather than try selling the products, they sell the dream, and its all a big loop where really the product isn't discussed, but rather the lifestyle you can achieve through getting others to promote this...

    But if you look through previous posts I do praise it, from a stand point that it is profitable, and a sound business model. Only that the people with huge downline themselves have brainwashed themselves slightly.

    Now a Network Marketing company i did see that sounded useful was this business who had prismatic coins as their product, which supposedly went up in value.

    So even if you didn't succeed with creating a downline. A few years down the line you can profit from these coins supposedly... if thats true then that sounds more of value than someone like Monavie who is selling some juice that can light a lightbulb (silly I know xD)
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  • Profile picture of the author John Rogers
    My main problem with network marketing is the way the business model is presented to newbies. Most prospects are told up front that it doesn't involve sales, then the model they are taught is salesmanship heavy. There typically isn't a lot of integrity in the industry.

    I'm not saying it's all bad. In fact, when done with integrity, I'm all for it. The problem is that most people will try it once or twice, maybe three times, then assume the entire industry is crooked based on their unfortunate experiences.

    John
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    • Profile picture of the author ace0_0
      Originally Posted by John Rogers View Post

      My main problem with network marketing is the way the business model is presented to newbies. Most prospects are told up front that it doesn't involve sales, then the model they are taught is salesmanship heavy. There typically isn't a lot of integrity in the industry.

      I'm not saying it's all bad. In fact, when done with integrity, I'm all for it. The problem is that most people will try it once or twice, maybe three times, then assume the entire industry is crooked based on their unfortunate experiences.

      John
      And what's worse is that some people won't even bother trying it, they will just take the word of someone else and the cycle gets perpetuated. I've found that the only way to present your business to newbies with integrity is to acquire real life marketing SKILLS. This way you can ensure that you maintain complete control in how your business is presented.
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      • Profile picture of the author winds
        Originally Posted by ace0_0 View Post

        I've found that the only way to present your business to newbies with integrity is to acquire real life marketing SKILLS. This way you can ensure that you maintain complete control in how your business is presented.
        ...or you could just be honest. Its funny how some people can equate integrity with salesmanship - I think the point of integrity is not selling or marketing anything, it's simply presenting the facts. If you have to market your business to new "affiliates", then chances are you aren't being up front to begin with.

        Not that I'd expect anyone to be fully honest, open, and full of integrity. At the end of the day we're all just monkeys trying to get to the top of the tree, and every branch that you can pull yourself up with helps . Im just saying, don't be surprised when you fall out of the tree by trying to climb up the small branches.
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        • Profile picture of the author ace0_0
          Originally Posted by winds View Post

          ...or you could just be honest. Its funny how some people can equate integrity with salesmanship - I think the point of integrity is not selling or marketing anything, it's simply presenting the facts. If you have to market your business to new "affiliates", then chances are you aren't being up front to begin with.
          Marketing doesn't mean withholding any facts or skewering them in any way. Proper marketing allows you to present your business/product/service in the BEST possible light. If you 'just present the facts' you are leaving your yourself wide open to misinterpretation, especially to people who have little to no prior knowledge of what you are offering.
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          • Profile picture of the author winds
            Originally Posted by ace0_0 View Post

            Marketing doesn't mean withholding any facts or skewering them in any way. Proper marketing allows you to present your business/product/service in the BEST possible light. If you 'just present the facts' you are leaving your yourself wide open to misinterpretation, especially to people who have little to no prior knowledge of what you are offering.
            And that's a valid point as well - I hope you didn't take my post to be directed entirely at you or to be insulting, I guess I'm just more inclined to believe that if you have to, much like a photograph, add and distort the lighting of an object, chances are you're hiding something or trying to manipulate people into seeing what you intend them to see. The mere fact that marketers, or to my analogy,'a photographer', are changing the perspective at all implies less than complete integrity. While it might make for a prettier picture, the fact is that you're still deceiving the viewer, whether or not you have the best of intentions.
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  • Profile picture of the author E. Brian Rose
    I have never been involved in MLM, but one time a friend in Boston dragged me to a meeting. I listened to these people discuss recruiting tactics and it blew me away at how ignorant they were. I was thinking that any savvy IMer could blow the doors off of this thing. I guess the main reason that I never entered into that space was because I never found a product that interested me. I would have a hard time marketing a powder that turns your water green or knock-offs of 409 cleaning spray.
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    • Profile picture of the author ace0_0
      Originally Posted by E. Brian Rose View Post

      I have never been involved in MLM, but one time a friend in Boston dragged me to a meeting. I listened to these people discuss recruiting tactics and it blew me away at how ignorant they were. I was thinking that any savvy IMer could blow the doors off of this thing. I guess the main reason that I never entered into that space was because I never found a product that interested me. I would have a hard time marketing a powder that turns your water green or knock-offs of 409 cleaning spray.
      I agree with you on the hotel meeting part. After all this time and with the undeserved reputation that MLM has gained just the mere MENTIONING of a hotel meeting puts a prospect on the defensive and once they get there their defenses never come down you're pretty much working backwards at that point. With IM you are able to cut through the smoke and mirrors and be direct about your business. As far as the products themselves go, they are all household products/services that consumers buy and use daily so the main question is not so much whether or not they should buy oven cleaner it's why they should buy oven cleaner from YOU. Again with IM you can really bridge the gap here; if you build a list and a strong relationship with that list you can market ANYTHING to them.

      Just a few weeks ago I had someone try to market a video game that teaches you how to play guitar (not guitar hero). That was nowhere near what I opted into that list for but since I knew and trusted the guy (I'd bought other products from him before) I considered it.
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  • Profile picture of the author ace0_0
    No, I don't take any of it personally, you also make a valid point. But looking at network marketing specifically, it's an industry that has a bit of reputation for dishonesty, some of the companies are legitimate, some are not. So even when you represent a legitimate company you are still fighting ghosts, and if you don't take the proper steps to present your business properly then you can very easily find yourself in marketing hell (pardon my french).
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  • Profile picture of the author ijohnson
    So, for those of you who have a favorable view of network marketing and are currently building a business using this business model, how are you using the internet and social media to grow your business?

    Are you incorporating what you're learning here within the Warrior Forum to put your recruiting and marketing on auto-pilot via the use of the internet? Have you come across any good programs or systems whereby everything is practically on auto-pilot?

    I recently joined a network marketing company that manufactures products in the health, fitness and wellness industry. I found the product so fascinating and good, I decided to become an independent distributor. However, I am very resistant to holding meetings in my living room and at hotel ballrooms. I'm looking for a way to successfully recruit independent distributors and market our products online.

    Has anyone successfully come up with a system where you're able to do both well using the internet and not having to knock on doors?
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    • Profile picture of the author ace0_0
      Originally Posted by ijohnson View Post

      So, for those of you who have a favorable view of network marketing and are currently building a business using this business model, how are you using the internet and social media to grow your business?

      Are you incorporating what you're learning here within the Warrior Forum to put your recruiting and marketing on auto-pilot via the use of the internet? Have you come across any good programs or systems whereby everything is practically on auto-pilot?

      I recently joined a network marketing company that manufactures products in the health, fitness and wellness industry. I found the product so fascinating and good, I decided to become an independent distributor. However, I am very resistant to holding meetings in my living room and at hotel ballrooms. I'm looking for a way to successfully recruit independent distributors and market our products online.

      Has anyone successfully come up with a system where you're able to do both well using the internet and not having to knock on doors?
      Hey Iris,

      I tried to PM you but I'm not up to 50 posts yet. The short answer to your question is focus on building a targeted email list. To learn step-by-step instructions on how to do that you have to get your copy of Magnetic Sponsoring. At the base of EVERY successful internet networkers empire is the knowledge from this book. If read and applied it WILL change your business.
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      • Profile picture of the author Vogin
        I've been in Amway for a year or so. While I liked the general idea, I was more and more disturbed by the fact that they suggested I should start with my friends (I did have exactly 3) or family (most of them considered MLM as a BS).

        What made me quit were two major reasons:
        • the seminars and stuff were overly expensive and provided nothing except some motivation talks and graphs of the supposed success on the board - which was quite useless for me as I can motivate myself easily.
        • my uplines totally failed to understand that I don't give a damn about cars, houses or any luxury for that matter. I got fed up by their ignorance and simply started ignoring their calls (that was a mistake, I'd be straight if I were there now)...

        The saddest part about my experience is that one of the 3 friends I had at a time was my upline, so we kind of stopped talking, because he was almost fanatic about the MLM idea...
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        • Profile picture of the author ace0_0
          Originally Posted by Vogin View Post

          I've been in Amway for a year or so. While I liked the general idea, I was more and more disturbed by the fact that they suggested I should start with my friends (I did have exactly 3) or family (most of them considered MLM as a BS).

          What made me quit were two major reasons:
          • the seminars and stuff were overly expensive and provided nothing except some motivation talks and graphs of the supposed success on the board - which was quite useless for me as I can motivate myself easily.
          • my uplines totally failed to understand that I don't give a damn about cars, houses or any luxury for that matter. I got fed up by their ignorance and simply started ignoring their calls (that was a mistake, I'd be straight if I were there now)...

          The saddest part about my experience is that one of the 3 friends I had at a time was my upline, so we kind of stopped talking, because he was almost fanatic about the MLM idea...
          That's not uncommon in this industry at all. The whole hotel meeting part is geared to sell you the dream lifestyle. Not that the lifestyle is not real, because I know it is, but that's not what the driving force in building a business should be. I stopped going to hotel meetings because they were heavy on motivation but no effective STRATEGY. To avoid having to chase friends and family members around (never works) there are certain IM skills that you have to acquire if you are to build even a halfway decent business today, from what I've witnessed.
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          • Profile picture of the author Thomas Michal
            Hey ace just so you know affiliate links a really frowned upon in this forum you may want to consider removing it from your post.
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  • Profile picture of the author peter_jones
    I have been learning IM for quite some time and have been providing IM services to small business owners. Im now working in Network Marketing with a system called My lead system pro, its all about branding yourself as a leader - much like Ed Dale teaches in the 30 day challenge.

    Imporve your self worth and position yourself as an expert at something! Ideally internet or network marketing. The best training avaliable for Internet Marketing is right here in this forum.

    I have taken it upon myself to create a residual income in excess of $3000/month in less than 90 days using MLSP and my proven SEO strategies. Im teaching those strategies in my free IM bootcamp.
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  • Profile picture of the author sbucciarel
    Banned
    Everybody gets to choose what they like and want to do and network marketing has never been on my list. Have Zero interest in it.
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    • Profile picture of the author JohnMcCabe
      I was involved with network marketing for several years. Met some extremely fine people, from heads of companies on down.

      What finally drove me away was, I got tired of starting over. As you mentioned, companies shutting down was one thing. Another was building an organization and then having someone fracture it by promoting some type of lead generation system or recruiting product, with its own network marketing system. And I had no real way of controlling it.

      So I had to break away...
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  • Profile picture of the author MelanieandMiles
    We've been with our primary network marketing company for 3 years and have earned 2 promotions and working on our third. We are blessed with a product that is less expensive and more convenient than its traditional counter part.... And there is no inventory.

    Also, all great network marketing companies are truly personal development companies... Everyone starts at the bottom and has the chance to make incredible amounts of lifestyle changing money. It's not easy, but it is simple... Personal growth mixed with persistence is the real trick and whether you are marketing online or old-school style, it is a relationship business and eventually your going to have to get on the phone with leads, whereas with IM one could lock themselves away and make a full time income with little personal interaction with others.

    Also, blending Network Marketing with internet marketing can be tricky due to the FTC's oversight. We received 6 cease and desist letters from our primary company when we first started marketing on the internet... But we've figured things out at this point and truly enjoy having interested people requesting more information as opposed to chasing people.
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    • Profile picture of the author ace0_0
      Originally Posted by MelanieandMiles View Post

      Also, blending Network Marketing with internet marketing can be tricky due to the FTC's oversight. We received 6 cease and desist letters from our primary company when we first started marketing on the internet... But we've figured things out at this point and truly enjoy having interested people requesting more information as opposed to chasing people.
      Yea the FTC leans on MLM companies pretty hard, but what strategies were you using when you got all those cease and desist letters? did the companies mention what it was that you were doing that they didn't like specifically? Cause I know it's kinda hit or miss with some MLM companies some are pretty flexible about letting you build your business your way while others are a bit more rigid
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  • Profile picture of the author Srcooleyman
    I am currently in network marketing and although I have dreams of great success, I am in it because I believe in the product I offer. I love to help others and I know that what I have can help people feel better. I think that it is important to keep first things first. We should all be out for the betterment of others, to help our neighbor. I believe that when we do so our issues will tend to work themselves out in the long run. I sell my natural products not to get rich, although that would be great, I do it to help others.
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