Biggest Firesale - Conversion Rate Flopped *Why?*

[Joseph Then]

Let me see... I sent an email to one of my newest list. Only 400+ people.

20 clicks, one sale. Is that good or bad?

I think it really depends on each individual list...

[EdmundLoh]

Wow, a second thread about the Biggest Firesale. Vince sure did something to get his event acknowledged here, whether for good or bad, it's an achievement I'd say. ;-)

After reading in between the lines in this thread, I learned that most of the Warrior members have genuine concern and good intentions for Vince, which I'm sure he must have picked up really good pointers on making his Firesale event better by now.

On the other hand, I can also see a small number of people just ranting away. LOL

(for the rest of this post it's for the promotion partners of the event and also Internet Marketers, not the prospective buyers since I'll let Vince address that himself.)

Okay folks, here's the thing: when I showed Vince this thread, he confessed to me he felt somewhat demoralized. I'd probably had been if I were in his shoes too, after working hard on this for over 4 months.

Contacting 200 people to get together for this event? NOT EASY. Not many people have the guts to email some of the top names, and fewer actually secured a deal successfully. Yet Vince stepped out of the comfort zone and was able to get more than 110 people to work together on this.

I know many other people might not care less about this and think, "What's in it for me?" and that's perfectly valid too. The positive thing I see in this thread is, if not for this thread of constructive criticism Vince would never be able to figure out how he could improve his sale further and also his future launches.

It took a little convincing him over the phone of course, lol (like I said, if it were to happen to me I bet I would be demoralized too). I'm sure Vince has everyone to thank for and is working on making the event better so that more affiliates can stand a chance to earn.

Then I could also see a minority of people who are just ranting away - the Firesale isn't converting for me, Firesales are bad, it's a flop, etc.


While not mentioning names, here are a couple of things to think about:

1. As an affiliate, just because it doesn't convert well for you doesn't mean the same results represent to others. Having done quite some launches by now, I found the 80/20 rule applies to affiliates as well i.e. the top 20% will make 80% of the money. It happens all the time.

As a JV Partner myself, promoting this package is admittedly a challenge too, with people like Ian del Carmen, Jeremy Gislason, Simon Hodgkinson, Shawn Casey, Joel Comm, and others in, and they have some of the best deals out there.

Heck, when I was promoting a package a week before that I truly believed was awesome, and I had... what? 0 sales? Damn, that was embarrassing since it's not happened to me in a long time. But does that mean the package was bad? It sold out ahead of schedule.

I understand I lost because my competitors had beaten me with better deals. Fair and square. I don't go Twit-ranting on why the conversions flop.

JayXtreme took the words right out of my mouth:

Just because it didn't convert for every single person's list.. does NOT mean it is not converting well to targeted lists

peace

Jay

2. Quoting Dr. Mani:

btw, it's interesting how everyone assumed the firesale is NOT doing well... have you spoken with Vince about it? I haven't, but am
just curious about how that bit was taken for granted!

Dr. Mani's question was what came across my mind too. So did anyone ask how Vince is doing? I got word from him he's only a few Ks away from approaching the $100K mark. "Not doing well", huh? :-)

Admittedly, it didn't meet Vince's personal expectations and for the term "Biggest Firesale" I know many of us were expecting more too. But think about it: how many people overall, or how many people in this thread, have made $100,000 in a few days? I know there's some no doubt and if you did this successfully before, you'll know it's no walk in a park.

So to assume that the Firesale is doing badly just because it's not converting well for the individual affiliate is really skewed thinking. Take into consideration that your competitors out there are making better offers to the prospects and they're stepping out of the comfort zone, breaking out of the norm to deliver more value vs. just a 'copy and paste' mail with no edit.


All in all? While Vince's Firesale is not without its problems and definitely not perfect, there's *a lot* to be learned from Vince's Firesale launch from an Internet Marketer's perspective, which I am also taking my notes on.

Vince gets my props for having the balls to try something new and not conform to the usual standards set by others. No, I'm not talking about the Firesale model but rather the angles, marketing methods, how he negotiates, build the Internet Marketing Platform, etc.

Vince was aware of the risks... and the rewards. If he had never tried he would have never known. And neither would we. As far as everything goes, Vince is playing the Internet Marketing game as an insider and not watching by the sidelines.

-- Edmund Loh

P.S. I know someone just asked "what's the purpose of this Firesale?" While it's been addressed clearly in the sales letter itself that for a limited time only all of the marketing tools can be purchased for 1 low price, not many people are aware of Vince's secondary mission of this Firesale:

To prove and inspire everyone else that it can be done.

I know Vince right around the time he started out as an absolute newbie 'nobody'. It's been less than 2 years now he's in the Internet Marketing field and he's not only some of the best fast rising Internet Entrepreneurs I know in Malaysia, he's a BIG thinker.

[Kim Standerline]

Nice post Edmund

Kim

[JasonParker]

Just for the record...

I didn't start this thread to knock anybody.

What Vince has done is impressive.

...And maybe there is truth behind this offer just not converting for certain marketers.

...Vince, I'm sorry if I made it so you couldn't enjoy your success. Congratulations.

I just thought it would be a good marketing topic of discussion.

Now I regret starting this thread because I probably seem like a jerk.

[Karen Newton]

Originally Posted by JasonParker

Just for the record...

I didn't start this thread to knock anybody.

What Vince has done is impressive.

...And maybe there is truth behind this offer just not converting for certain marketers.

...Vince, I'm sorry if I made it so you couldn't enjoy your success. Congratulations.

I just thought it would be a good marketing topic of discussion.

Now I regret starting this thread because I probably seem like a jerk.

I definitely don't think this thread should paint you out to be a jerk! You totally weren't knocking the product, you were commenting on the launch (that's my impression at least). This is a marketing forum - where we can feel free to discuss and critique marketing efforts. As long as we aren't dragging names thru the mud (which clearly you did not),I see no harm in this thread.

I highly doubt that this one thread is going to make a huge affect one way or the other on the outcome of sales on the Firesale as well. I could be wrong but... the WF is great but not the end-all-be-all.

I am not buying the Firesale simply because it doesn't fit in with what I need currently. Every time the topic comes up though I'm kicking myself because I *really* want it, like a kid in a candy shop lol.

I hope sales go well, but at the same time I appreciate this thread because it reveals interesting aspects about the launch and the sales copy.

[Karen Newton]

Also - Edmund I posted the above before reading your reply but I still think that Jason shouldn't feel like a jerk for starting this thread.

Loved your response though Edmund, you hit some very real key points. All I can say is I agree I agree!

And kudos for Vince - I'm nowhere NEAR to pulling off something like that. Vince if you read this - don't let stuff like this affect you or demoralize you at all! Everyone has opinions left and right but when it comes down to it, what's a handful of comments compared to the success of your business? Just get out there and whoop some more a**! (Cause that's one helluva firesale!)

[lpstoops]

Originally Posted by Kevin Riley

Just to clarify, I didn't single out this firesale. I mean ALL firesales. I haven't seen one yet where I would purchase.

Maybe that's just because I've never been a bargain bin buyer. I'd much rather pay $97 for one tool that does the job I need it for, than $97 for a 100 products that I don't know if I'll ever use.

I'm on board with this philosophy 100%. I've seen my fair share of 'bargain' sales for a whole lot of products I don't really need, and will never even do anything with. I'll admit that when I started out I would purchase stuff like this with great intentions of follow through, but never managed to make a move.

[Martin Luxton]

When I started out I bought Firesale style promotions but not now so maybe people with a higher level of newbies on their list are doing better.

I didn't actually get to the offer. I just saw a spate of emails saying 100 internet marketers had been robbed (yeah, right!) and after that deleted any email with the words "100 marketers".

There was a thread a while back about affiliates adding value to their promotion and maybe Vance could have vetted their mailouts to make sure they added their own twist. Too many people emailing the standard subject line and it looks too much like a bandwagon (see Allen's first reply to thread about CPA being hot next year The Hottest Trend in 2009 ).

Martin

[Josh Anderson]

2. Quoting Dr. Mani:

Quote:
btw, it's interesting how everyone assumed the firesale is NOT doing well... have you spoken with Vince about it? I haven't, but am
just curious about how that bit was taken for granted!
Dr. Mani's question was what came across my mind too. So did anyone ask how Vince is doing? I got word from him he's only a few Ks away from approaching the $100K mark. "Not doing well", huh? :-)

Edmund,

Both you are Dr. Mani may have forgotten the context of the post that started this thread. When reading the responses you should interpret them as answering that post.

The question was why it was not converting well for the poster themselves not for "everyone".

I am sure it converts well for targeted "make money" and IM newbie types.

In other words Dr. Mani's "everyone" generalized statement about the replies in this thread is incorrect.

Not everyone in this thread posted about the overall conversion rate... I am sure none of us have any information on that.

Rather most who posted to this thread gave their impressions on why the individual who started this thread may not be getting the response they expected.

Glad Vincent is reading this thread because there is some great feedback for him here.

[Jacob7]

Thanks for thr info!

[mscopeland]

I haven't read anyone's response to the original question but here's my take on it. It's really just 2 words



INFORMATION OVERLOAD!!!


How can anyone make any money if they are going through 150 ebooks, 500 hours of video, 300 hours of audio, and MORE?

It will be 6 months before they are done going through everything.


I have an entire Social Media Formula package, 10 modules, but I'm only releasing Module 1 right now. Why? Because I want my customers to BUY AND APPLY! Then take the next natural progression.

Information Overload is what keeps people from moving forward. YOU ALL KNOW what I'm talking about.

I can't launch this site, even though my product is done because, I don't have this red and green button, I don't have a good headline, I need to learn this copywriting method and that one too, I need video, I need to capture where they are coming from so I can use a script to make it seem like I'm close to them, I need a script that gives the same date, I need this script and that script, I need someone to create a bunch of graphics, I need someone to fulfil the order, I need to hire a copywriter....

NO, You don't need it all... You need a site, a product (yours or affiliate) and you need traffic... DONE!


That fire sale has so many things that contradict each other and shouldn't be used together.

Learn 1 thing, master, apply, then learn 2 thing, then 3 thing and so on.

When you focus you are able to move forward. This firesale I can see no one moving forward anytime soon.

It's like getting all of the books for your master's degree at once... Now dig through it and figure it out.

So, that's why I'm not promoting the firesale.

Man that was long winded!!! Tangent!

Sorry


Yes, there's HUGE Value there, without a doubt. But If I'm down on my luck or brand new, where do I start? Do I get 100 things and get overwhelmed or get stuff when I need it?

The stuff that's in the firesale is awesome, I just think it's way too much.

[EdmundLoh]

The question was why it was not converting well for the poster.

At least that is the question I tried to address.

I am sure it converts well for those with the type of targeted list I mentioned for this type of offer.

Hey Josh,

The reasons could vary but if I am right to say this, many of the affiliates and other JV Partners are in for a bonus war. Yes it actually does affect the direction of the sales i.e. which affiliate is going to scoop most of it all.

In other words Dr. Mani's "everyone" generalized statement is incorrect.

Alright, I know what you mean.

Some people who have posted to this thread might develop an impression that the Firesale isn't doing well (and after reading in between the lines from a few posters as well) I thought I should let people know the magnitude of the launch before many others start 'getting ideas'.

Glad Vincent is reading this thread because there is some great feedback for him here.

Definitely and I'm sure he's learning a lot now. Vince wouldn't have been able to find out some more ways to improve if not for this thread, especially how to make as many people as possible make sales from the event rather than let it go to just a select few.

(though in my own opinion it could be the 'bonus wars'?)

-- Edmund Loh

[Alice Seba]

*If* I promoted a fire sale, I'd have to do to do it honestly. Ahem...

"Here's a bunch of Internet marketing stuff and some of it's pretty good, but most of it you'll probably never use. Even so, it's still a pretty darned good deal. If there's something in the list you really want and it works out to be a good price overall, go for it.

If you happen to be a newbie, you'll probably feel pretty empowered clicking the order button and you'll start downloading the stuff. It will take so long, you'll feel like you're doing productive work, but tomorrow you'll realize you're in the exact same place as you were before downloading it. Still not quite sure what to do next."

Anyway, I'm not surprised the conversion rates for affiliates varies so widely at all. Like Edmund says, we can make things sell if we really want them to, but at the end of the day...

....ah, I'll let you figure it out.

Alice

[Calvin Woon]

First up, that was a great post from Edmund.

Yup there's certainly alot to learn here for not only Vince but also other marketers who are thinking of doing a firesale in future (including myself).

As a personal friend of Vince, I do know the tremendous effort he has put into making this sale a reality. Heck, how many of us have the guts and perseverance to pull off such a huge firesale?

It may seem like it's a flop to some, but Vince is honestly close to raking in 6 figures in sales. So how's that for a flop?

True the copy could have been improved, yeah perhaps not all products included are good. But surely he deserves abit more encouragement for putting up a package which is honestly considered a huge bargain for many.

Anyway, I'm sure this will serve to be a valuable lesson indeed.

[Josh Anderson]

bonus wars

Bonus wars?

That's nuts!

As if the buyers do not have enough in the package to keep them busy making folders and saving files ;-)

The funny thing is that some people go so crazy in bonus wars these days that they cheapen their own products by packaging them all up and giving them away as bonuses.

In the US they ought to call these things "Stimulus Packages" and not fire sales :-)

[Asher]

I don't think it will be a flop... things have only just started to get
interesting. I just looked at Alexa for an idea of how the traffic to
the site is doing.

Asher

[EdmundLoh]

Bonus wars?

That's nuts!

Josh, yup it sure is. You've got a valid opinion there. The results speak for themselves, though. Just look at the direction of where most of the sales are going in the affiliate contest. And I don't think the sales would had been more without the extra efforts the JV Partners are putting in.

So far in this thread, we're listening to opinions of mostly people who don't/didn't want to buy. This makes good study on Vince's part.

However those who have bought will probably think otherwise.

As if the buyers do not have enough in the package to keep them busy making folders and saving files ;-)

Odd I didn't hear that from my customers who had bought the BFS package through my link. But then, with a relevant bonus deal that helps the customer with digestion or giving more of what the customer wants, I doubt they'll complain.

This doesn't imply that 'throwing everything and their kitchen sink' is going to work, of course. I know it won't.

-- Edmund Loh

[drmani]

Originally Posted by Alice Seba

*If* I promoted a fire sale, I'd have to do to do it honestly. Ahem...
Alice

Great minds, Alice?

I drafted this email to use - and then remembered my self-imposed moratorium on
emails to my list this week... so if anyone wants to use this copy, go for it!


IF...

- you're the kind who cannot (or will not) pay $97 for a single
product, because you believe you can get dozens more for that
price at the 'right time'

- you're a focused business owner who can sift through a bundle
of goodies to pick out the BEST ones suited to your business,
and then implement them effectively

- you're the slow, patient sort of business owner who buys on
value, and uses everything systematically, bit by bit, and
gradually unleashing the power of a collection of tools

- you're cash-strapped and NEED to budget strictly, yet have
this aching dream to own IM tools that streamline your work,
and are willing to settle for 'older' versions if they still
are effective

... then this may be your best chance all year to grab a
HUGE bundle of products, tools, programs, even services -
for one low price.

The Biggest Firesale is Vince Tan's 3-month long effort - and
it will end shortly.

LINK GOES HERE

IF you get it...

- be aware that you'll sign up for multiple email lists, and
take precautions (use a separate email address, NOT your
primary account, so you can check it at your convenience)

- understand you'll be busy downloading a LOT of stuff, and
be prepared to organize your downloads and sort them in a
way you can take most advantage of

- different components come with different 'rights' - some
for personal use only, others with resale or PLR rights...
make sure you keep track of this

- you'll have to still work on the business you're building
... these products and services will make it more efficient,
but it's up to YOU to make it EFFECTIVE and profitable.

The Biggest Firesale is here - take a look:

LINK GOES HERE

If you do order through my recommendation, I'll throw in a
bonus - (detail the bonus here)

Your Name




.

All success
Dr.Mani

[Stanley Tang]

Originally Posted by EdmundLoh

Wow, a second thread about the Biggest Firesale. Vince sure did something to get his event acknowledged here, whether for good or bad, it's an achievement I'd say. ;-)

After reading in between the lines in this thread, I learned that most of the Warrior members have genuine concern and good intentions for Vince, which I'm sure he must have picked up really good pointers on making his Firesale event better by now.

On the other hand, I can also see a small number of people just ranting away. LOL

(for the rest of this post it's for the promotion partners of the event and also Internet Marketers, not the prospective buyers since I'll let Vince address that himself.)

Okay folks, here's the thing: when I showed Vince this thread, he confessed to me he felt somewhat demoralized. I'd probably had been if I were in his shoes too, after working hard on this for over 4 months.

Contacting 200 people to get together for this event? NOT EASY. Not many people have the guts to email some of the top names, and fewer actually secured a deal successfully. Yet Vince stepped out of the comfort zone and was able to get more than 110 people to work together on this.

I know many other people might not care less about this and think, "What's in it for me?" and that's perfectly valid too. The positive thing I see in this thread is, if not for this thread of constructive criticism Vince would never be able to figure out how he could improve his sale further and also his future launches.

It took a little convincing him over the phone of course, lol (like I said, if it were to happen to me I bet I would be demoralized too). I'm sure Vince has everyone to thank for and is working on making the event better so that more affiliates can stand a chance to earn.

Then I could also see a minority of people who are just ranting away - the Firesale isn't converting for me, Firesales are bad, it's a flop, etc.


While not mentioning names, here are a couple of things to think about:

1. As an affiliate, just because it doesn't convert well for you doesn't mean the same results represent to others. Having done quite some launches by now, I found the 80/20 rule applies to affiliates as well i.e. the top 20% will make 80% of the money. It happens all the time.

As a JV Partner myself, promoting this package is admittedly a challenge too, with people like Ian del Carmen, Jeremy Gislason, Simon Hodgkinson, Shawn Casey, Joel Comm, and others in, and they have some of the best deals out there.

Heck, when I was promoting a package a week before that I truly believed was awesome, and I had... what? 0 sales? Damn, that was embarrassing since it's not happened to me in a long time. But does that mean the package was bad? It sold out ahead of schedule.

I understand I lost because my competitors had beaten me with better deals. Fair and square. I don't go Twit-ranting on why the conversions flop.

JayXtreme took the words right out of my mouth:




2. Quoting Dr. Mani:



Dr. Mani's question was what came across my mind too. So did anyone ask how Vince is doing? I got word from him he's only a few Ks away from approaching the $100K mark. "Not doing well", huh? :-)

Admittedly, it didn't meet Vince's personal expectations and for the term "Biggest Firesale" I know many of us were expecting more too. But think about it: how many people overall, or how many people in this thread, have made $100,000 in a few days? I know there's some no doubt and if you did this successfully before, you'll know it's no walk in a park.

So to assume that the Firesale is doing badly just because it's not converting well for the individual affiliate is really skewed thinking. Take into consideration that your competitors out there are making better offers to the prospects and they're stepping out of the comfort zone, breaking out of the norm to deliver more value vs. just a 'copy and paste' mail with no edit.


All in all? While Vince's Firesale is not without its problems and definitely not perfect, there's *a lot* to be learned from Vince's Firesale launch from an Internet Marketer's perspective, which I am also taking my notes on.

Vince gets my props for having the balls to try something new and not conform to the usual standards set by others. No, I'm not talking about the Firesale model but rather the angles, marketing methods, how he negotiates, build the Internet Marketing Platform, etc.

Vince was aware of the risks... and the rewards. If he had never tried he would have never known. And neither would we. As far as everything goes, Vince is playing the Internet Marketing game as an insider and not watching by the sidelines.

-- Edmund Loh

P.S. I know someone just asked "what's the purpose of this Firesale?" While it's been addressed clearly in the sales letter itself that for a limited time only all of the marketing tools can be purchased for 1 low price, not many people are aware of Vince's secondary mission of this Firesale:

To prove and inspire everyone else that it can be done.

I know Vince right around the time he started out as an absolute newbie 'nobody'. It's been less than 2 years now he's in the Internet Marketing field and he's not only some of the best fast rising Internet Entrepreneurs I know in Malaysia, he's a BIG thinker.

Wow.. great post Edmund. When I was creating my book, eMillions, I had to go out there and interview 14 people, and I can tell you it wasn't easy... let alone over 100 people.

More importantly, Vince has LEARNED from his mistakes and is constantly improving his sales copy and sales process. At first, it didn't convert well, but its doing better and better over the past few days.

First day, I was doing around $5 per visitor...

Second day, I was doing $12.64 per visitor...

Now, I'm doing $13.60 per visitor!

[zoobie]

wow per visitor increasing, stanley I don't get it? isn't that decreasing is better than an increasing figure? and actually can I set up a conversion tracker in vince thank you page?

[Ian del Carmen]

Yes, the BIGGEST bonus war!

Biggest Internet Marketing Challenge Internet Marketers Biggest FireSale is the reason...

As they say, if you're really a great marketer, you can sell ice to eskimos...

Ian del Carmen

Originally Posted by EdmundLoh

Josh, yup it sure is. You've got a valid opinion there. The results speak for themselves, though. Just look at the direction of where most of the sales are going in the affiliate contest. And I don't think the sales would had been more without the extra efforts the JV Partners are putting in.

So far in this thread, we're listening to opinions of mostly people who don't/didn't want to buy. This makes good study on Vince's part.

However those who have bought will probably think otherwise.




Odd I didn't hear that from my customers who had bought the BFS package through my link. But then, with a relevant bonus deal that helps the customer with digestion or giving more of what the customer wants, I doubt they'll complain.

This doesn't imply that 'throwing everything and their kitchen sink' is going to work, of course. I know it won't.

-- Edmund Loh

[VinceTan]

hi Warriors

I did not know this thread is active or else I would have replied faster. but things caught me up at the other end as well..

but anyway, no Jason, you are not a jerk if you did not post this up i would not have learn to improve it further and I think it is good to have these kind of discussion to exchange ideas and information to learn from one another

But again like I said, it is true the performance varies greatly between one marketer and another in this event. I have made several mistakes here and there but again I think I have tried my level best for this for now hehe next project will only get better. Nonetheless i must thank everyone for the support. no way it would have been success by itself.

Just to share a bit of background info (will share even more after the event), this biggesfiresale is not only to show how much money can be made with zero dollar (yep everything you see on the site is sponsored, including graphics, hosting, security seal, 4 months of negotiation hehe ) also we are running on an internet marketing platform which i have gotten my team to develop 18 months ago because when i came on internet marketing world about 24 months back, i could not find something is good enough or something that encompass my vision of a ultimate internet marketing platform. So 6 months down the road I have pull a team and invested now 6 figure and 18 months into the platform. BiggestFiresale.com is the first BIG test for the platform and i am happy to say at this first major test we ran with less than 10 non critical bugs. so it is extreme pressure for the team and I because we had to make sure this is solid or else my reputation would be at stake if the system fail to collect order or credit affiliates correctly. Also another huge reason is because I wanted to have the 1-click-upsell and our own 1-click-sub-upsell technology ready for our partners/affiliates because this will make a big impact on the sales and it did. We are doing 45% conversion on upsell and 100% on sub-upsell. It also improves customer's seamless buying experience. But one thing to learn is , paypal outdo credit card form of purchase by more than 50%. so when we did only-credit card for first 1 hour, it was bad. this is something we are going to rethink and tweak.

Initially this project was meant to be for-fun test of concept and also to push myself and see how much of sales can be generated without any money upfront. but it grew so large. this was actually an accidental project because i registered biggestfiresale.com 1 year ago after the SendUsTo.US Firesale (how many remembers that? ) ... and when it expired, i got notification and i thought heck, lets do this for fun hehe... so from 30 contributors, the target stretch to 50 and then eventually 100. 70% of them i worked with for first time. and we pulled in over 1,000 affiliates in 4 months although percentage that are active promoting or made sales is minority.

Anyway will be pulling off this firesale in 3 days time as it will be too much of a stretch to extend this with price increase and would cause some issue to some contributors who are still selling the products they contributed.

It has been an awesome experience. We are looking at probably close to $150,000 in sales by the time its over. Although frontend conversion rate is not impressive. hovering at 2% but commission per customer has been increasing to now averaging at $1.85 per VISITOR because of the sales funnel strategy. Shawn Casey was so happy he emailed twice (he never send out twice unless it converts like mad). One thing we get a lot from customers is that this was truly a great deal. regardless of information overloading or not, at least they have more creative and freedom with the money spent on this firesale.

Again we are here in WF to learn and grow constructive discussion will always have a place here. Thank you Warriors

[Kim Standerline]

I think there have been a lot of positive responses in this thread, not least of all the very valid point that firesales etc can resemble a bit of a jumble sale.

Maybe a good idea would be "themed" sales, i.e memberships, affiliate marketing etc with all products just relating to that specific theme.

For the record, even tho I didn't promote again, I'm happy with the results of this sale, it's gotten me an awful lot of extra subscribers plus a few follow up sales from my own squeeze page. And to be honest, that was my main objective.

Cheers
Kim

[JasonParker]

Originally Posted by VinceTan

but anyway, no Jason, you are not a jerk if you did not post this up i would not have learn to improve it further and I think it is good to have these kind of discussion to exchange ideas and information to learn from one another

Good!

...It's actually converting a little better for me now with the new headline and scarcity.

[Mike Hill]

Jason,

The one element of a successful launch in the Internet Marketing space is personal stock. Look at all the huge successful launches and you will notice every one of them either has a huge following because they commanded attention through great content or they aligned themselves with someone of this stature.

It's no one's fault that it bombed... I would try to increase personal stock through a ton of great value. Not just for a week but for as long as it takes for those that attach themselves to you and listen to everything you have to say to tell you they want to buy something.

That's were the magic is!

Mike Hill

Originally Posted by JasonParker

I promoted the Biggest Firesale yesterday. It's a great package.

Some of my marketer friends and I thought it should be a no-brainer.

Yet it's not even converting at like .25% for us.

Why do you think this "best deal of all time" is converting so low?

I've taken this approach to a similar offer and thought it would convert high before myself.

I listed product after product. I had rights to these mp3s featuring top internet marketers such as Mike Filsaime, Anik Singal, Willie Crawford, and some others.

Same thing happened.

Rock bottom conversion rate.

...I'll tell you why I personally think this Biggest Firesale is converting so low.

It's obvious for such a great offer that the copy was given almost zero tender love and care.

The products are just slopped onto the page one after the other.

Take a look and you'll see that a very small percentage of winning copywriting elements are used.

It goes to show you that even the greatest offer in the world flops without the power of a good sales pitch that digs deep into the prospect.

[shayne54]

When I read "firesale" I felt an instant loss to value of the proposition...almost like it "cheapened" the quality?

[JazzOscar]

I must be on the wrong, or maybe right, mailing lists, cause I just became aware of this firesale through a comment to a blog post here in the forum. Just 2-3 hours left until closedown, I instantly started to feel that dreaded urgency. Feeling some urgency may be a great thing when it comes to your daily life functions, but not when taking business decisions as a customer.

Originally Posted by Karen Newton

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I was *this close* to purchasing,
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I felt like Karen,

Originally Posted by Pete223

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But you can sure imagine the workload involved to put all these products to good use...
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but then I started to think like Pete.

Originally Posted by Kevin Riley

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I'd much rather pay $97 for one tool that does the job I need it for, than $97 for a 100 products that I don't know if I'll ever use.

As time has passed, I've more and more come to the same conclusion as Kevin. I know of some products, with about the same or a higher price tag, that I might need in the close future, and they were not on the firesale list. Buying into this firesale now would have left me short of money for something I know I need.

Originally Posted by Karen Newton

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But in the end I changed my mind. I knew that I didn't really need any of those products - but even if some could help me (which undoubtedly there are excellent products there), when would I ever get time to devote to it?
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All in all, I still really WANT to buy it, but I'm "behaving" and opting out.
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So, like Karen, even though I don't doubt there are some excellent products in the firesale, I decided to behave. (I really think "behave" is a good word for this.)

[Scott Lundergan]

Just on a side note, I think this is one of the best threads in the warrior forum from a customer, marketer, research point of view from what each perspective brings to the table without the emotional mudslinging, but instead providing real feedback and value....(thanks guys!)

I myself have got a few gold nuggets out of this thread, so if there was a "thanks" button to all the posters, I would click it!

[Kim Standerline]

I think this has been an excellent thread, shows how on ocassion warriors can have a decent debate without slinging mud at each other lol

Kim

[Chris Lockwood]

Most people need a "flop" like this. Vince says above they did $150K, I'm sure he built a lot of relationships, partners got lots of subscribers, customers got lots of stuff for a low price... what exactly is the flop part?

The most interesting thing to me is how many people say they did not buy because there was too much stuff- you know you can choose what to download, right? This is like saying I'm not eating at the buffet because there are too many types of food to choose from- nobody expects you to eat everything.

If nothing on the page interested you, I can understand that, but if you actually found a few things that you would value over $97 combined, the logic of not buying escapes me.