How to Keyword Research Properly???

13 years ago

Spyfu.com and google adwords are what I begin with. Once you have your Adwords account set up, you suggest keywords and it will give you estimates on the average bid.
Spyfu is aggregates data on what the competition is paying for.
www google com / trends is more of a macro peek into global search volume per keyword.

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techvic

13 years ago

Yes definitely use google adwords. If you are just starting out, doing keyword research will help you identify keywords with lower search volumes. We find that keywords and phrases with monthly search volumes under 100,000 are much easier to rank for, and we'll still get excellent traffic numbers.

seobook is also a good keyword research tool. Don't rely on just one tool, compile your results. Also doing a simple Google search for your keywords will give you a birds eye view of who the popular competition is.

Thanks

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excuzemee

13 years ago

Ok, here are some videos that have to with researching your keywords and researching your competition in relation to those keywords using the Adwords tool and yahoo site explorer.

You do need to sit down before hand and brainstorm your niche's lingo to find as many relevant words as possible. After that you enter those words into the Adwords tool and go from there!

Let me know if these vids help you out.

Beginning research with adwords tool: TechSmith | Screencast.com, online video sharing, keywords

Competition research with site explorer: TechSmith | Screencast.com, online video sharing, keyword reseach with site explorer

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TheCG

13 years ago

Originally Posted by excuzemee

Ok, here are some videos that have to with researching your keywords and researching your competition in relation to those keywords using the Adwords tool and yahoo site explorer.

You do need to sit down before hand and brainstorm your niche's lingo to find as many relevant words as possible. After that you enter those words into the Adwords tool and go from there!

Let me know if these vids help you out.

Beginning research with adwords tool: TechSmith | Screencast.com, online video sharing, keywords

Competition research with site explorer: TechSmith | Screencast.com, online video sharing, keyword reseach with site explorer

Those videos were great!

Are there more of them?

Thanks

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dula14

13 years ago

Adwords keyword tool is a great free resource for keyword research. Pay close attention to the competiton bar when choosing your keywords. Look for keywords with low to medium competition, but that still have higher search volume.

Thanks
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BradRich

13 years ago

Pay close attention to the competiton bar when choosing your keywords. Look for keywords with low to medium competition, but that still have higher search volume.

Thanks for all the helpful info. Is the competition bar really accurate? The only way I know of to check the competition is to type the "keyword" into google with the parentheses at the beginning and and end of the keyword/ words. Is there another accurate way?

I hear that it is easier to rank for word that have less than 10,000 - 50,000 searches per month. What is really a good target number to aim for from high to low?

Thanks
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dula14

13 years ago

Originally Posted by BradRich

Thanks for all the helpful info. Is the competition bar really accurate? The only way I know of to check the competition is to type the "keyword" into google with the parentheses at the beginning and and end of the keyword/ words. Is there another accurate way?

I hear that it is easier to rank for word that have less than 10,000 - 50,000 searches per month. What is really a good target number to aim for from high to low?

It's hard to say what number of searches are ideal for keyword targeting. I've heard as high as 100,000 and under to as low as 5,000 and under. Obviously, that's an enormous range from which to target keywords.

Personally, I usually target keywords in the 5,000 to 10,000 monthly search range with a low to medium competition estimation. I will , however, target keywords with much higher volume than 100,000 if the competition is low. As you said, the accuracy of these tools is up for debate so take that for what it's worth.

Thanks
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JAIDEEP2959 13 years ago

You can try http://www.keywordspy.com/, it has many features.

It will help you a lot in keyword research.
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- Jenb 13 years ago
  
  Be careful not to get wrapped up in search volume. You need to look for terms that have less competition that you can actually rank for.
  
  So take that great keyword that gets high searches and narrow it down. I do better on search terms that get 300 exact/month sometimes than high volume words. And, you don't have to work nearly as hard.
  
  The real key is intention...have they arrived as lookers or buyers..
  
  Thanks
  
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  BradRich 13 years ago
  
  Thanks for the info. This is all along the lines of what I was thinking but whats the best way to determine the competition?
  
  Thanks
  
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Vincenzo Oliva

13 years ago

A simple rule of thumb for success I found to be any keyword phrase that has over 3,000 searches a month with a "intitle" competition of -10k and has an average page 1 google pr ranking of -2 or less, and if it's a "buyer intention" phrase you have a "GOLD NUGGET" keyword phrase.
I use Market Samurai but truthfully you can do it all manually.
intitle:your keyword
install a filrefox plugin called seoquake or search status.
You'll see the page rank of the websites on the page, add up the total and average it by 10.

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Darla

13 years ago

Originally Posted by Vincenzo Oliva

A simple rule of thumb for success I found to be any keyword phrase that has over 3,000 searches a month with a "intitle" competition of -10k and has an average page 1 google pr ranking of -2 or less, and if it's a "buyer intention" phrase you have a "GOLD NUGGET" keyword phrase.
I use Market Samurai but truthfully you can do it all manually.
intitle:your keyword
install a filrefox plugin called seoquake or search status.
You'll see the page rank of the websites on the page, add up the total and average it by 10.

I learned recently that the "buyer intention" is indeed an important factor in keyword research, especially if you are selling products as opposed to just providing information on adsense sites.

Targeting keywords with LOW buyer intent will lead to zero ( or very little sales). Selecting keywords with HIGH buyer intent ( 50% or more) will lead to much better conversions, since the visitor is already in "buy" mode. At least, that's the theory. I am putting it to the test on some of my sites now.

Thanks

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excuzemee

13 years ago

Originally Posted by Vincenzo Oliva

A simple rule of thumb for success I found to be any keyword phrase that has over 3,000 searches a month with a "intitle" competition of -10k and has an average page 1 google pr ranking of -2 or less, and if it's a "buyer intention" phrase you have a "GOLD NUGGET" keyword phrase.
I use Market Samurai but truthfully you can do it all manually.
intitle:your keyword
install a filrefox plugin called seoquake or search status.
You'll see the page rank of the websites on the page, add up the total and average it by 10.

THIS IS IMPORTANT. A lot of people miss out on the buyer keyword phrases. There are a lot of factors involved when researching keywords and Vincenzo has mentioned a critical factor about this. thanks.

Getting the right buy keywords is paramount, as the rest of the work you do is based on the keywords you have chosen.

How do you find "buyer" keywords? A quick perusal of the sites listed in the search of your competition should have products for sale on them, or at the very least ads or adsense. but also you have to get into the mindset of the searcher.

when someone enters words into a search engine, are the words they using being used to find general info, or are they looking to buy something to solve a problem.

Anyone have anything else to add to this?

Thanks

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Kev3l173

13 years ago

thanks excuzemee the vids helped me out

Thanks

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phpnetpro

13 years ago

I wrote a thread a few days ago that you might find useful:

How to Find a Niche Market

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asimbawany

13 years ago

I think it will take you some time to get familiar with keyword research. While allthe answers here are great, you'll still need more info before you could do it right and of course, you get better by doing.

IN the meantime, I suggest you download the free version of traffic travis. It will serve as a good starting point to see how competitive a keyword is and how easy it is to rank for.

Free SEO Software | The Best PPC & SEO Management Tool -Traffic Travis

and no, im not related to this product in any way... I just like software and the free version gives a lot.

if you are ready to pay for a software, traffic travis also has a paid version and market samurai is great too.

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Jenb 13 years ago

Competition is something you do need to understand. Well, if I were you, I would do some research or check out the WSO section.

It is not something you will understand overnight, and even as you get more experience, no one gets it right all the time. But start with some research, there is so much great information available, use it in practice to see what works and what doesn't. You'll get better as you go.
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How to Keyword Research Properly???

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