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Marketing a Social Network

by webcosmo
13 replies
I have recently started a social network for business and professionals. Its an addition to an existing website i been running since 2007.

We have about 100,000 members so far.

What would you recommend for marketing to give it a nice boost.
#marketing #network #social
  • Profile picture of the author mathmo
    How closed up is the site? If you can open it up a little that can allow a huge amount of user generated content to be used for SEO benefit.
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  • Profile picture of the author SPMassie
    Give your existing users some sort of bonus for referring their friends to your site. You have a great amount of users that you can leverage to grow your site and word of mouth is the best marketing there is.

    You just have to figure out how to get your existing user base talking about your site and the best way to do that is to make it both easy and profitable for them to do so.
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  • Profile picture of the author scortillion
    How about run a contest top 10 referrals win prizes. Plus see if you can get some interesting topics going to draw people in.
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    • Profile picture of the author webcosmo
      Originally Posted by mathmo View Post

      How closed up is the site? If you can open it up a little that can allow a huge amount of user generated content to be used for SEO benefit.
      we are already have some content generated from users; i shall rather say a lot, but thats on classified ads. How would you suggest we do the same for social network?

      Originally Posted by Mr.Smith View Post

      Give your existing users some sort of bonus for referring their friends to your site. You have a great amount of users that you can leverage to grow your site and word of mouth is the best marketing there is.

      You just have to figure out how to get your existing user base talking about your site and the best way to do that is to make it both easy and profitable for them to do so.
      Word of the mouth takes forever, i was thinking more of a quick boost type.

      I like your idea of leveraging existing user base. That reminds me of email marketing. Thank you.
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  • Profile picture of the author mathmo
    I assume you have privacy settings? Leave the default as it is now, but allow people to switch that off and open themselves up if the wish in the future.

    You could also run a competition for bloggers to draw in links. Or just any kind of competition generally is sure to attract attention.
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    • Profile picture of the author webcosmo
      Originally Posted by mathmo View Post

      I assume you have privacy settings? Leave the default as it is now, but allow people to switch that off and open themselves up if the wish in the future.

      You could also run a competition for bloggers to draw in links. Or just any kind of competition generally is sure to attract attention.
      What would be a good place to start contests for bloggers?
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      • Profile picture of the author excuzemee
        Originally Posted by webcosmo View Post

        What would be a good place to start contests for bloggers?
        I'm going off the wall and say here.

        This is a well trafficked site with a brand spanking new contest section. When something worthwhile is posted there is immediate feedback. http://www.warriorforum.com/member-contests-challenges/

        And there are a few internet marketers kickin' around as well.

        Some people here build blogs for a living... maybe present it as an offer? With 100k members on your site there must be a way for you to monetize it, then offer incentives to the people helping you grow your business.

        just a thought.
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        Ask all the questions you want, but in the end they will all be answered by just doing it!... Get to work!

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        • Profile picture of the author webcosmo
          Originally Posted by excuzemee View Post

          I'm going off the wall and say here.

          This is a well trafficked site with a brand spanking new contest section. When something worthwhile is posted there is immediate feedback. Member Contests & Challenges

          And there are a few internet marketers kickin' around as well.

          Some people here build blogs for a living... maybe present it as an offer? With 100k members on your site there must be a way for you to monetize it, then offer incentives to the people helping you grow your business.

          just a thought.
          thanks, i would give it a try there. gotta make 200 posts before i can make a post there.
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      • Profile picture of the author mathmo
        Originally Posted by webcosmo View Post

        What would be a good place to start contests for bloggers?
        I was automatically thinking on your own website, announce it there and let it spread
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        Terso IT: for Web Development and SEO Latest blog post, on the mindset of outsourcing: How to Outsource: 2 kinds, which are you?
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  • Profile picture of the author mclpro
    You could do a guriella marketing campaign using promotional products to entice sign-ups...and offer a reward for signing-up.

    With the use of QR codes this is all very possible to engage right on the spot while still targeting your exact niche.

    If you're interested, connect with me.
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    Dan Verhaeghe
    Marketing Specialist
    McLoughlin Promotions
    http://www.mcloughlin.ca/insights
     http://www.twitter.com/mclpro

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  • Profile picture of the author excuzemee
    set it up as a wso then. people go through there all the time too, and it's cheap to do.
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    Ask all the questions you want, but in the end they will all be answered by just doing it!... Get to work!

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  • Profile picture of the author aldanalec
    Facebook is currently the most universal social networking Web site with more than 500 million users internationally. With an enormous base, it is logical that the conversion rate at the site could be much higher. Therefore, you could use Facebook to make cash online. The system used by Facebook advertising is both cost-per-impression or cost per click. First, choose an appropriate category for promotion. Facebook does not allow the promotion of products such as software downloads, ring tones, and cocktail.
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