The Most Powerful Way to Build Your List
However, when it comes down to actually building the list, you get the same old advice: give away free stuff such as ebooks, reports, audio, video, etc. While this model really works if done effectively, not many are able to pull it off successfully, especially if you're just starting out. Besides that, it's increasingly becoming difficult to stand out of the competition even when you're giving away stuff at no cost.
I'd like to share with you a list building method that is extremely powerful if done right. It's nothing new, but many Internet marketers have trained themselves to think small, which is why they wouldn't think of doing this. I'm talking about:
"Starting and running a valueable free/paid software as a service (SaaS) targeted towards your niche that gets people to sign up to use it."
I bet you were expecting something out of this world. But this IS what all the major companies have been doing! What's Facebook? It's a social networking service. What's Twitter? Again, it's a service that lets you connect with others socially and share. What's Gmail? It's a service that lets you send and receive email.
I can literally give you hundreds of thousands of examples of big and small services that are being run in various niche markets.
You can actually look around for software tools in your niche and see if you can do the same by converting them into a service! The service you run doesn't have to be too huge, it could be solving a simple problem and still attract a lot of attention.
The bottom line is: Email list building is all about delivering value to your subscribers, and there's no better way to do it than provide them with a service that fulfills their certain need or want.
You'll be delivering value to them hands free whenever they use your service. And the best part is, if they really find your service useful, they'll recommend it to their friends, blog about it, spread the word on social networks. The sky is the limit!
You can read and learn more about SaaS here:
http://en.wikipedia.org/wiki/Software_as_a_service
http://www.wikinvest.com/concept/Software_as_a_Service
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