Is Ezine Advertising Still Effective?

Kunle Olomofe · 11-20-2008, 04:51 AM

I have read somewhere that just as I believe myself ezine advertising success rates dropped drastically over the years since the late '90's.

I've not even considered it in most of my ad campaigns (free and paid) and I hardly see or hear it being discussed on most of the sites I visit so I'm wondering...

Is Ezine Advertising Still Effective? (For You)?

If so, please post after-ad stats, reasons why (your ezine ad(s) worked) or why not etc...

I'm trying to decide if I should go back for this kind of advertising, most people talk PPC which I will probably never consider for the simple reason it takes too much time for me to get my head round all that crap and anyway, I have success with the methods I do use when I use them so am satisfied for now.. but in my bid to expand my traffic sources, I'm now considering the ezine ad path after many years so any useful responses will be appreciated.

Thanks...

Kunle

phil.wheatley · 11-20-2008, 05:00 AM

To be honest, these days I use it as a way to get back links to increase PR for site and to get ranked for a keyword, I don't really rely on it for traffic purposes. It does depend a lot though on the niche as some niches get tons of hits for the article if you do it right.

Kunle Olomofe · 11-20-2008, 05:03 AM

Quote:

Originally Posted by phil.wheatley

To be honest, these days I use it as a way to get back links to increase PR for site and to get ranked for a keyword, I don't really rely on it for traffic purposes. It does depend a lot though on the niche as some niches get tons of hits for the article if you do it right.

Hi Phil,

Good point re: article ezine advertising, wasn't actually thinking of that, I was talking more in respect of a 5-line sponsored ezine ad for example.. something that will cost up front cash to embark on.. any thoughts on that?

Cheers,

Kunle

Kunle Olomofe · 11-20-2008, 05:39 AM

Whil we're on the subejct anyone using ezineadvertising.com? Trying to find info on what I actually can enjoy but most links just lead to an order page, not that there's much wrong with that, I'm just wondering... if there are any happy customers here in the warrior forum, I'll buy it if I get no responses, just curious to hear what others are experiencing so far...

Cheers,

Kunle

DavidO · 11-20-2008, 05:47 AM

I think that just like other areas in which the volume and competition has increased exponentially you see the effectiveness go down. This is true in article marketing, PPC and reciprocal linking.

But there's always one way that can still work for you: do it better than others! I take my time to craft articles that my potential customers will want to read. Of course I want the backlinks too but I also want to pre-sell my readers.

And, yes, it does work for me. On any given day I get about a third of my traffic from my articles and they convert much better than most other visitors. So it's definitely worth my while.

strategic · 11-20-2008, 05:53 AM

Charlie Page who owns Directory of Ezines has recently been selling a coaching course teaching the best of ezine advertising strategies.

So I guess there are still plenty of people who believe in it.

I advertised a few times in ezines years ago, but got nothing out of it.

I know that I still get some advertisers for my own (self help) ezine now and then. I also know that I get sales and lead/downloads from my own monthly ezines (I obviously advertise my other websites and affiliate products in my own ezines). They may not be a lot, but it does show a spike in activity and leads each month, so something is still working.

I think that nowdays to get any REAL benefit and good ROI you need to actually take a training session like Charlie is offering, and learn from the pros how to best make it work for you.

Solidsnake · 11-20-2008, 05:55 AM

To me, it's not working anymore... so I stopped using it since last year..

Kunle Olomofe · 11-20-2008, 06:02 AM

Quote:

Originally Posted by strategic

Charlie Page who owns Directory of Ezines has recently been selling a coaching course teaching the best of ezine advertising strategies.

strategic, I think that's the best tip I've got all week... thanks, I'm on the site now and will definitely be buying at least to see what it is I don't know much about anymore and what's new to learn and how to use it to earn, the price is affordable too at under $200... Going for this, thanks again for the tip!

Kunle

aboutalhah · 11-20-2008, 06:25 AM

It's not close to be dead. I earn a lot of money with my newsletters and thousands of other marketers as well.

All you need to do is to find the RIGTH newsletter! One that people actually read and enjoy in your niche.

Those newsletter are generally expensive, but the return will be incredible if you use them well.

Your marketing shouldn't stop to the 5 line ads... it's the beginning.

Franck.

11-20-2008, 04:51 AM	#1
Kunle Olomofe Advanced Warrior War Room Member Join Date: Aug 2002 Location: Lagos, Nigeria. Posts: 690 Blog Entries: 7 Thanks: 121 Thanked 119 Times in 61 Posts Contact Info	Is Ezine Advertising Still Effective? I have read somewhere that just as I believe myself ezine advertising success rates dropped drastically over the years since the late '90's. I've not even considered it in most of my ad campaigns (free and paid) and I hardly see or hear it being discussed on most of the sites I visit so I'm wondering... Is Ezine Advertising Still Effective? (For You)? If so, please post after-ad stats, reasons why (your ezine ad(s) worked) or why not etc... I'm trying to decide if I should go back for this kind of advertising, most people talk PPC which I will probably never consider for the simple reason it takes too much time for me to get my head round all that crap and anyway, I have success with the methods I do use when I use them so am satisfied for now.. but in my bid to expand my traffic sources, I'm now considering the ezine ad path after many years so any useful responses will be appreciated. Thanks... Kunle

11-20-2008, 05:00 AM	#2
phil.wheatley Advanced Tea Maker War Room Member Join Date: Jul 2008 Location: London, England (Know what I mean mate!) Posts: 780 Thanks: 126 Thanked 110 Times in 64 Posts Social Networking	Re: Is Ezine Advertising Still Effective? To be honest, these days I use it as a way to get back links to increase PR for site and to get ranked for a keyword, I don't really rely on it for traffic purposes. It does depend a lot though on the niche as some niches get tons of hits for the article if you do it right.
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11-20-2008, 05:39 AM	#4
Kunle Olomofe Advanced Warrior War Room Member Join Date: Aug 2002 Location: Lagos, Nigeria. Posts: 690 Blog Entries: 7 Thanks: 121 Thanked 119 Times in 61 Posts Contact Info	Re: Is Ezine Advertising Still Effective? Whil we're on the subejct anyone using ezineadvertising.com? Trying to find info on what I actually can enjoy but most links just lead to an order page, not that there's much wrong with that, I'm just wondering... if there are any happy customers here in the warrior forum, I'll buy it if I get no responses, just curious to hear what others are experiencing so far... Cheers, Kunle

11-20-2008, 05:47 AM	#5
DavidO Senior Warrior Member War Room Member Join Date: Mar 2006 Location: United Kingdom, Spain Posts: 2,031 Thanks: 10 Thanked 101 Times in 58 Posts	Re: Is Ezine Advertising Still Effective? I think that just like other areas in which the volume and competition has increased exponentially you see the effectiveness go down. This is true in article marketing, PPC and reciprocal linking. But there's always one way that can still work for you: do it better than others! I take my time to craft articles that my potential customers will want to read. Of course I want the backlinks too but I also want to pre-sell my readers. And, yes, it does work for me. On any given day I get about a third of my traffic from my articles and they convert much better than most other visitors. So it's definitely worth my while.

11-20-2008, 05:53 AM	#6
strategic Helene Malmsio War Room Member Join Date: May 2008 Location: Victoria, Australia. Posts: 646 Thanks: 182 Thanked 90 Times in 81 Posts Social Networking	Re: Is Ezine Advertising Still Effective? Charlie Page who owns Directory of Ezines has recently been selling a coaching course teaching the best of ezine advertising strategies. So I guess there are still plenty of people who believe in it. I advertised a few times in ezines years ago, but got nothing out of it. I know that I still get some advertisers for my own (self help) ezine now and then. I also know that I get sales and lead/downloads from my own monthly ezines (I obviously advertise my other websites and affiliate products in my own ezines). They may not be a lot, but it does show a spike in activity and leads each month, so something is still working. I think that nowdays to get any REAL benefit and good ROI you need to actually take a training session like Charlie is offering, and learn from the pros how to best make it work for you.
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11-20-2008, 05:55 AM	#7
Solidsnake Banned Join Date: Aug 2008 Posts: 999 Thanks: 38 Thanked 75 Times in 56 Posts Social Networking Contact Info	Re: Is Ezine Advertising Still Effective? To me, it's not working anymore... so I stopped using it since last year..

11-20-2008, 06:25 AM	#9
aboutalhah Senior Warrior Member War Room Member Join Date: Mar 2006 Location: Guadeloupe (Caribbean Sea) Posts: 3,376 Blog Entries: 50 Thanks: 42 Thanked 165 Times in 92 Posts Social Networking	Re: Is Ezine Advertising Still Effective? It's not close to be dead. I earn a lot of money with my newsletters and thousands of other marketers as well. All you need to do is to find the RIGTH newsletter! One that people actually read and enjoy in your niche. Those newsletter are generally expensive, but the return will be incredible if you use them well. Your marketing shouldn't stop to the 5 line ads... it's the beginning. Franck.
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