Question for Amazon Affiliate Marketers

by Hoodyy
4 replies
I've found a nice niche on Amazon which I will be likely to create a review site about soon.

Now, here's my question. Within this niche the products range from $80-$8,000. Obviously I'd be thrilled to sell just one of the $8,000 products. Should I focus on the higher priced items, say $1,000 - $8,000 or the lower priced products $80-$1,000? Or perhaps I should make two different sites, one targeting traffic looking for the 'cheap' option and the other targeting traffic for the high-end quality products.

Or should I just have my review site with a wide range of the products available, searching out those products I feel I can rank well with and get high conversion rates.

Does anyone have experience promoting very expensive items on Amazon - How much do you have to pre-sell the traffic to even get click-through's and I assume the conversion rate isn't high (although $800 commission for one sale is excellent).

Matt
#affiliate #amazon #marketers #question
  • Profile picture of the author getsmartt
    That is a heck of a range in product price. Without knowing more about the niche it would be difficult to tell you exactly how to approach it.

    But this much I can tell you, people looking for an item that are willing to spend $8000 are not particularly interested in an $80 version, and vice verse.

    I would either target the upper end or the lower end of the scale, you can target both if you think that you can effectively "sell" both ranges.

    I have never sold an $8000 Amazon item, but I would think that unless the item is in high demand, it is definitely going to take some pretty good pre-selling.
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    • Profile picture of the author Hoodyy
      Originally Posted by getsmartt View Post

      That is a heck of a range in product price. Without knowing more about the niche it would be difficult to tell you exactly how to approach it.

      But this much I can tell you, people looking for an item that are willing to spend $8000 are not particularly interested in an $80 version, and vice verse.

      I would either target the upper end or the lower end of the scale, you can target both if you think that you can effectively "sell" both ranges.

      I have never sold an $8000 Amazon item, but I would think that unless the item is in high demand, it is definitely going to take some pretty good pre-selling.
      Thanks for the advice, I think I'm going to go down the lower end route and promote those products first and see how I do. If this goes well I may then try and promote the higher end products.

      Now, would it be fine to create two pages, for example, on the website - one for 'cheap product reviews' and the other for the 'expensive products reviews' and split them that way, hopefully not annoying anyone who was looking for the cheaper versions and vice versa. Or would it be best to create two separate sites and link them together. I was thinking the former because if the site does well for me I could always try and transform it into an authority site to maximise lifetime, traffic and profits..
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      • Profile picture of the author dfs_dean
        Originally Posted by Hoodyy View Post

        Thanks for the advice, I think I'm going to go down the lower end route and promote those products first and see how I do. If this goes well I may then try and promote the higher end products.

        Now, would it be fine to create two pages, for example, on the website - one for 'cheap product reviews' and the other for the 'expensive products reviews' and split them that way, hopefully not annoying anyone who was looking for the cheaper versions and vice versa. Or would it be best to create two separate sites and link them together. I was thinking the former because if the site does well for me I could always try and transform it into an authority site to maximise lifetime, traffic and profits..
        What's expensive for one person might be (relatively) cheap for another. Instead, if you really do have a product niche with wide-ranging prices you could set a few price ranges for the products. Each range could become a section of your review site.

        Depending on the prices of the products you're reviewing, of course, you could do something like:

        Below $100
        $100 - $$200
        $200 - $350
        $350 and up

        Don't make too many ranges. You don't want to force your visitors to make more choices. Hopefully, they are already in the buying frame of mind so you should be helping them with their decision, not creating more decisions. The ranges should guide them to the item prices they'd be comfortable with. And if they're comfortable they're more apt to buy.

        Don't make the ranges too narrow either. That will lead to either too many categories or meaningless categories.

        And it goes without saying, only use price ranges if they make sense. Some products lend themselves to this approach but many do not.

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  • Profile picture of the author Hoodyy
    Thanks for the advice dfs_dean,

    Making categories like that would make the website much neater and easier for the prospective customer to navigate. I'll have to think of some ranges then as this niche has very expensive gear for the 'die-hards' and of course the cheaper gear for the beginners. My hope is that the visitors will like my site enough to buy a beginner piece of gear from it and then perhaps bookmark it so if they improve they can 'upgrade' as it were using my helpful reviews on the site to make their decisions easier to make.

    It is, after all, about helping the people I'm targeting.

    Matt
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