2 emails a day can actually multiply your profits? See proof here...

I think it depends on how well those twice-daily emails match the expectations of the list members. If his profits are truly 'exploding', then the match must be pretty good.

My guess is that these folks know from the beginning that they're going to get pitched early and often, and they stay and they buy because that's what they want.

On the other hand, if you sign up for "Aunt Freda's Weekly Quilting Tips", odds are you expect a weekly email about quilting. Suddenly filling your box with at least 13 more offers than you signed up for - especially if they're unrelated to quilting - would have most people scrambling for the unsubscribe link. Or the 'Report Spam' button.

Another factor will be the skill level in crafting those twice-daily emails and matching them to the desires of the list members. Sounds like Brunson's buddy is doing okay in that department, too.

But if you do it like many people try to do, using all the finesse of driving thumb tacks with an eight pound sledge hammer, it might not work as well.

It all boils down to setting and meeting expectations...

The key to success with this kind of method is being informative and entertaining, and not drowning your readers with product offers. To pull it off, you absolutely must consistently provide high quality content in your emails. You really have to connect with your subscribers in a way that makes them hungry for more emails from you. Otherwise they're just going to get tired of seeing your name filling up their inbox and will unsubscribe.

If you can't provide quality content in one or two emails per day, you absolutely should not be sending one or two emails per day. You should be emailing only as often as you have something valuable to say to your subscribers.

John