Your opinion on competition please?

Maybe just say:

Competitor A / Competitor B without naming them or
their website

Jack

Don't do that until they are asking you for the difference, that's my personal take.

Loss leader method is good, if it's being used correctly. One question though, if you're using this "loss leader" method now, are you offering something of value in the back-end to justify your front-end's pricing?

Or at least, build a list even if you're just offering this quick service of building banners for others?

Reason? Who knows you're doing some other thing like photo editing which your previous customer might like it? You can send out the email and make easy money if you are already RETAINING your previous BUYERS.

This is part of the marketing lessons which you should have learned, as a foundation knowledge.

Did the book you mentioned talk about this? If it doesn't then you're going on the wrong path as a starter or a new leaner in the marketing topic.

Of course, this is only my take, I believe there are many other brilliant warriors would be able to help you out with this

Aiden Chong

I wouldn't say anything about your competitors as it causes more harm than good.

Once you start to rank then your prices should speak for themselves, maybe add something like our prices are the cheapest around etc.... then they can judge for themselves.

Alexa raised a good point in here. If people are just lowering their price or setting their price low for the sake of competition purposes, it's not that practical in my opinion.

However, if they are doing that with some other funnels behind their front end pricing model, then that should be a wiser move, of course, all of these has to be accompanied by a lot of other issues, and one of them would be QUALITY.

So, please, don't just lower the price for the sake of lowering it.

You're going to get a lot more headache and work done as compared to what you would be doing, if you've set the price higher.

You might get a lot less headache for support issue, and you're definitely going to do a lot less of work especially if you're in a servicing industry, where you'd definitely need to offer your time for monetary form of compensation.

If you can get the same amount of "sales" per month should you're charging a higher price, why settle for the less?

Again, that's my take, and it's totally up to anyone else to decide what they wanted to do with their own journey.

Aiden Chong

PPV, or pay per view, simply means that you only pay when a potential customer actually views your ad. This is also known as CPV or cost per view. When we refer to ppv we are talking solely about the companies which use adware to display ppv ads. Adware is a downloadable software which is usually installed by the user in exchange for something such as screensavers, online games, toolbars, etc. This downloadable software will then display ads in the form of popups or popunders whenever a user is online browsing.

I don't think listing your competitor is a good idea either.. too much crazy stuff around that area you don't really want to get involved. Find a new marketing method or another way to approach your company may be better for a long run.. keep up the great work and keep treating your customers in a special way!

I would not suggest you to list your competitors pricing on your website in anyway. This will surly take your some sales away. It is general psychology that low priced product means low quality product.

So either add value to your product to increase conversions and price or add good backed funnel.

D Maind

Don't list your competitors. I believe it is somehow not ethical marketing. They may charge higher, but how do you know it is crappy?
Moreover, they're running the site for a reason. People like their stuff & they must be having good business too.

Instead of citing your competitors and their prices, just prove yourself as a worthy designer and they are sure to buy from you.

Btw, I love those banner designs. Bookmarked your site for future use.

Cheers!

Hi! Hmmm...
Point A: You have the best pricing for high quality services/products in your niche.
...which most likely leads to...
Point B: Most of your target customers most likely know this and have shared this fact to their friends and colleagues. Recommendation: It would be good I believe if you could provide them with an easy means to do this.
...so just telling them something like "Services/Products with these benefits aren't available anywhere at these prices..." could possibly work the way you want it to...
...though you also said...
Point C: Once you grow your business, outsourcing will force you to increase your prices.
...and raising prices is mostly done, in my experience, by those who want to cut down their clientele volume because they cannot accomodate service/product orders any longer...
Recommendation: Have something like an X-month discounted offer with your current prices, with X being your projected time frame before you need to build an outsourced team and increase your prices, with your projections dictating the discount percentage of your X-month offer and your future prices. Since it's the Christmas season, this would be very timely. And, by the time you increase your prices, you would've most likely established your reputation as a source of reasonably priced high quality services/products.

Hope this helps.

If you name them in your site and they also name you in their own site, it could be disastrous to your reputation. How?

Some customers don't like those that think they are the ONLY ones that can do it better than others. They may see it as a sign of being full of yourself, arrogant, too proud...

If I was your potential customer, I wouldn’t like to see you showing me how higher other people are charging for the same service.

As a customer, I know how much everyone around is asking for banners like yours. So, you don’t need to tell me something that I already know. Of course I wouldn’t arrive to the first site with banners and immediately order one, without doing my research before making a buying decision. Therefore, as a customer, I already saw many other websites before arriving to yours.

Besides that, it’s quite aggressive from your side to expose your competitors this way in your own website. Most people won’t like it.

I'm no fan of price war, quality should be the main concern.