Physical product or IM
Would you rather be involved in a brick and mortar physical product startup or in a large IM project?
Similar physical product exists, but their mousetrap is not advertised and would be referred to as a rodentsnare. Market is nearly 100% of the earth's population.
IM project would involve half the amount of people and stress, and the chance of success would probably be 25%
First EVER niche Site www.soundbarhq.com