Need advice launching membership site
Traffic to the site won't be a problem, but I'm more concerned on what pricing strategy should I use immediately after the launch of the site.
It's obvious there won't be any members on the site immediately from the beginning of the launch. This is my biggest problem because the real value of dating sites are members. Since the site won't have many members immediately after the launch, I'm planning to give a free membership to the first 1000 male and 1000 female members.
Once all free memberships are filled up, every new member that comes to the site will have to pay for the membership just like on any other paid dating site.
I don't know if this is the right strategy of doing it so I would like some advice. I'll use your advice and report back how it works.
So, what's the process of launching a successful and profitable dating site? Do you give it for free at the beginning then switch to paid membership when you get some members?
Or do you put fake profiles on it and immediately go for the paid membership?
What are some other strategies used to successfully launch a dating site?
Please any advice would be appreciated. Thanks
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