5 {{ upvoteCount | shortNum }}
5 {{ upvoteCount | shortNum }}

A Really Quick Adwords Question

by dalvia
4 replies
Hey Everyone,

Just setting up a new campaign and I want to use the exact match function.

In adwords it has:

"keyword" = match exact phrase
[keyword] = match exact term only

What's the difference and should I use both?

Thanks Guys,

Dale
#adwords #question #quick
  • Profile picture of the author RonnyLua
    Example of how each match works:

    Phrase match - "weight loss"
    Ad would appear if users search for any words on Google that has "weight loss" in that particular order, and when for any prefix or suffix to that phrase.

    E.g. weight loss program, fast weight loss, quick weight loss program, etc.

    Would not show for: weight and fat loss

    Exact match - "weight loss"
    Ad would appear if users search for the exact phrase, and nothing else.

    Basically, your ads would only appear if users type in "weight loss" into the search engine.

    Based on my experience, using exact match alone usually would not get you enough exposure for a correct gauge of performance. I find that using all three matches (including broad match) works best, with a slew of negative keywords as well.

    I've had many conversions from broad keywords. You never know what users are searching for! Just make sure your keywords are fairly targeted.

    Cheers,
    Ronny
    Signature
    Danny Lua | Skype: dannylua
    Wewe Media Group | Wewe Media Network
    "Revolutionary machine learning technology to monetize your traffic"

    We Convert Clicks Into Money | Sign up with us now
    {{ DiscussionBoard.errors[266704].message }}
  • Profile picture of the author dalvia
    Thanks Ronny and Lucky,

    That was really helpful,

    That makes sense,

    Thank you,
    Dale
    {{ DiscussionBoard.errors[266717].message }}
  • Profile picture of the author Don Schenk
    Question...to use all three matches do you just put in the kewords or phrase three times?
    dogs
    "dogs"
    [dogs]

    Could it really be that simple?

    Thanks.

    :-Don
    Signature

    Studies prove happier people have massively more success. It has worked for me. Use this one trick too... Click Here

    Total Competition Stomper - Simply the most powerful tactic your IM or Offline business will ever use... See it here!
    {{ DiscussionBoard.errors[266727].message }}
    • Profile picture of the author MarcusXavier
      Originally Posted by Don Schenk View Post

      Question...to use all three matches
      do you just put in the kewords or phrase three times?
      dogs
      "dogs"
      [dogs]

      Could it really be that simple?

      Thanks.

      :-Don
      Yep. Here's a link to site that will create all 3 versions for
      you so you don't have to. This'll save you tons of time.
      Enjoy.

      AdWords Wrapper
      {{ DiscussionBoard.errors[267141].message }}

Trending Topics