Autoresponder Tip: You Don't Want to Do This...

The best time to send out an autoresponder or newsletter
depends upon your target market and their behavior.

Here's a ludicrous example:

If I were targeting Priests and Vicars, Sundays would not
be a good day to contact them (they're pretty occupied
that day).

If I were targeting Rabbis on the other hand, then of
course Saturdays would likely not be a good day to get
them to read their e-mails.

I don't target any of these of course but I hope it
illustrates the point.

Your market has their own best day and time.

There is no one best day or time to send out an e-mail
that works for every industry.

Simply put, you need to test things out for your target
market - and let their response (or lack of it) tell you
exactly what the best day is *for them*.

The same goes for timing of e-mails.

If you're targeting stay-at-home moms then maybe
the afternoon is a good time or later in the evening
after 9pm (when the kids are in bed) - test and see.

If you're targeting people who are working and want
to build their own business on the side, maybe early
mornings or evenings are best (when they're not at
their jobs) - test and see.

Plus, with e-mail newsletters etc, you need to also
know the demographics of your list.

Are most of the people on your list in the US, UK,
Australia etc? - because they're all in different time
zones.

So in summary - test and track for your target market
and let them tell you when they are most responsive -
by their behavior.

Oh and if someone signs-up to your list at a particular
time and day - that may be a good time to get them
online every week and you guessed it...

Test and see.

Dedicated to your success,

Shaun

Martin dude, I was thinking that after I posted it.

I've been bustin my butt over here trying to put together a captivating series of emails. Trying my hardest to take a unique approach.

Time will tell if it works or not.

At any rate, you're right. There's only one goal we should have... publish stuff that's so great, it's the first email people click on when they see our names in their inbox.

JK

Which is why:

1. I'm going to encourage them to add me to Twitter.

2. My first email tells them I've got another free gift for them on the way, which they have to wait 3-4 emails for.

Anyone know of other ways to 'open a loop' as it were, which keeps people interested and makes it feel like they'd be missing out if they unsubscribe?

JK

There is no such thing as a general best time or day to send an email broadcast.

If you find such an elusive beast, rest assured it's specific to you and applies to no one else.

When should you send one? How about when you actually to say that will benefit your list?

Make that your rule, and any day you choose is a good day to send an email.

Getting email opened is simple: develop a reputation for sending out good, relevant content instead of pitchfests and other crap, and people will actually want to open your emails regardless of the day or time you send them.