why I try not to use the word free

by nicholasb

Posted: 15 years ago 2 replies

INTERNET MARKETING

The word free automatically triggers a bad vibe to most customers, they assume that there must be a catch, and nothing is free.

old school offline marketers have ruined the word free, for people who do truly have something to offer for free.

I try not to use the word free in my marketing efforts, because people will start out by not trusting me and waiting for me to surprise them with the catch.

does anyone else feel this way?

#free #word

Andy Money 15 years ago

Very good point in many, many circumstances.
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Dave777 15 years ago

Keep in mind, an open one that is, as there are many ways to use the word Free!

Studying the many Warrior's who use the word Free very well in their marketing has gotten me all kinds of very useful info and software...

Chris Anderson is definitely the one to study on using the word Free...
Free! Why $0.00 Is the Future of Business

Dave
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